Open Cloudware Launch Plan. OW2 Management Office
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1 Open Cloudware Launch Plan OW2 Management Office
2 Agenda 1 Message Architecture 2 OpenCloudware _SWOT Overview 3 Success Factors 4 Launch Tasks Draft Schedule 6 KPIs 7 Budget recap. If you are in a hurry This flag is for special points, decisions or guidance requested from the Board 2
3 Message Architecture Marketing Objective Market Position Proven success Priority segments - Launch OpenCloudware like a commercial product - Build awareness, put CW ''on the map'' - Create a community of third party users/contributors - Leverage OpenStack OW2 relationship - OpenCloudware adds value to OpenStack - Open source means openness and standards - Architecture must be extensible, plug-in based - Leverage partners credibility - World-class partners are engaged in OpenCloudware - Documentation is complete and available - Code is available and it works - Convinging demonstrations - Cloud service providers - Telco operators - Fortune 5000, all segments 3
4 Open Cloudware SWOT overview Strengths - World-class partners - Good market timing - OpenStack (potential) support - Event budget available Weaknesses - Industrial marketing leader not yet identified - DMTF vs OCCI vs AWS confusion - Lack of market-oriented release plan Opportunities - Leverage OpenStack marketing momentum - Leverage OW2 complementatry projects - Open source helps build critical mass Threats - US competition always possible - Confused architecture and release plan - Missing market timing with demos and code
5 6 Success Factors Partners Engagement - Take part in events, demos, etc - Promote project internally OpenStack Support - Leverage OpenStack events - OW2 to maintain/grow relationship Timely demos and Doc - Demos must be available soon - Doc must be available soon - Video demos and tutorials Communication - English speaking presenter/evangelist - Events: OpenStack Summit - Collateral : white paper, website, etc. Architecture and release plan - Extensible plug-in based architacture - Foreseeable and documented release plan Community building - Open source community starts with us - Everybody tweet #opencloudware!
6 Launch Tasks Documentation and Demonstrations Events - Install - Tutorials - FAQ - Draft event plan and commit budget - Finalize 1st set of Demos, Prez. - Commit participants, commit evangelist Technology - Confirm, extensible architecture - Decide 6-months release cadence Other - Press releases - Referrals, support quotes - Video primer 6
7 Draft Schedule To be adjusted depending on budget and opportunities JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN RELEASES X? X? X? X? Cloud Expo Europe X CeBIT X Cloud World Expo X OpenStack Summit US X? Germany Roadshow X? Solution Linux X? OSCON X? Open World Forum X? OpenStack Summit Paris X OW2con X Cloud Expo Europe X CeBIT X Cloud World Expo X OpenStack Summit US X?
8 Release Plan Plan Adopt a 6-month relase cadence (Ubuntu, OpenStack, Genivi) Plan for 4 relases before end of project (if doable) Align with OpenStack relase plan (if possible) R1 To be defined R2 To be defined R3 To be defined R4 To be defined
9 Budget outlook Events and collateral: 70k 40-50k = 5-10 events 10-20k = video primer 5-10k = printing (brochure, totems, etc.) Travel >400k (!) At least one event, conference participation per partner Some more : Orange, Inria, Thales Services, UJF, (Peergreen?)
10 KPIs (that's what we want to maximise) Number of downloads Real-life users, references Visibility and support quotes Mailing list subscribers
11 Launch Plan Key Words Offer Extensible Architecture Leverage OpenStack Marketing Maximise Documentation Efforts Adopt 6-Month Release Plan
12 Thank you 12
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