Answer any Five Questions. All questions carry equal marks. fdugha ik p iz'uksa ds mùkj nhft, A lhkh iz'uksa ds vad leku gsa A

Transcription

1 Post Graduate Diploma in Financial Management [PGDFM] Paper-I, (Working Capital Management) 1. What are the various factors influencing the determination of Working Capital? dk;z'khy iw th ds fu/kkzj.k dks izhkkfor djus okys dkjd dksu&dksu ls gsa\ 2. What do you understand by prime Lending Rate? How is it determined? izkbe ysfumax jsv ls vki D;k le>rs gsa\ ;g dsls fu/kkzfjr gksrk gs\ 3. Define cash forecasting. Discuss the methods of cash flow forecasting. udnh ds iwokzuweku dks ifjhkkf"kr dhft, A udnh izokg ds iwokzuqeku dh fof/k;ksa dk foospu dhft, A 4. Discuss the emerging trends in inventory management. LVkWd izcu/ku esa mhkjrh gqbz izo`fùk;ksa dk foospu dhft, A 5. Distinguish between gross working capital and net working capital. ldy dk;z'khy iw th vksj 'kq) dk;z'khy iw th ds chp vurj dhft, A 6. Examine with suitable examples the principles of Walker. mi;qdr mnkgj.kksa ds lkfk okdj ds fl)karksa dk ijh{k.k dhft, A 7. What are the Common Securities against which a bank may lend for working capital purposes? Can a bank extend an unsecured loan? fdu lkeku; izfrhkwfr;ksa ds vk/kkj ij,d csad dk;z'khy iw th ds fy, _.k iznku dj ldrk gs\ D;k dksbz csad vjf{kr _.k Lohd`r dj ldrk gs\ 8. Why is trade credit used extensively by firms? What are the different forms of trade credit? Explain. QeksaZ ds }kjk O;kikfjd lk[k dk folr`r mi;ksx D;ksa fd;k tkrk gs\ O;kikfjd lk[k fdrus izdkj dh gksrh gsa\ O;k[;k dhft, A 9. Why do firms hold inventory? Explain different components of stock system? QeksZa }kjk LVkWd D;ksa j[ks tkrs gsa\ LVkWd i)fr ds fofhkuu?kvdksa dh O;k[;k dhft, A 10. What are the principal objectives of holding cash in a business despite its unproductive nature? jksdm+ dh vuqriknd izd`fr ds ckotwn fdlh O;kikj esa jksdm+ j[kus ds izeq[k mís'; D;k gsa\

2 Post Graduate Diploma in Financial Management [PGDFM] Paper-II, (Capital Investment and Financing Decision) 1. Discuss the nature and various dimensions of Financial Decisions. foùkh; fu.kz;ksa dh izñfr,oa fofhkuu vk;keksa dk foospu dhft, A 2. Examine the implications of 'GAVE' theory in risk analysis. tksf[ke fo'ys"k.k esa ^xshk* fl)kar ds fufgrkfkksza dk ijh{k.k dhft, A 3. Write an essay on Corporate Governance and Investor's Service. fuxe iz'kklu rfkk fuos'kd lsok ij,d fuca/k fyf[k, A 4. Discuss Gordon's model of dividend policy. ykhkka'k uhfr ds xksmzu izfreku dk foospu dhft, A 5. Discuss the return on assets. ifjleifùk;ksa ij izo;k; dh foospuk dhft, A 6. Throw light on the criteria of determining Capital Structure. iw th lajpuk ds fu/kkzj.k ds ekin.mksa ¼vk/kkjksa½ ij izdk'k Mkfy, A 7. What are the characteristics of Capital Market? How does it differ from money market? iw th&cktkj dh D;k fo'ks"krk, gsa \ eqnz&cktkj ls ;g fdl izdkj fhkuu gs \ 8. Explain the salient features of corporate form of business organisation. What are its sources of finance? O;kolkf;d laxbu ds fuxeh; Lo:i ¼dEiuh½ dh fo'ks"krkvksa dh O;k[;k dhft, A blds foùk ds lzksr D;k gsa \ 9. What do you mean by Cost of Capital? What are its components and classification? iw th dh ykxr ls vkidk D;k vfhkizk; gs \ blds la?kvd vax vksj oxhzdj.k D;k gs \ 10. What is the purpose of Control? What are the three main types of Control Systems? Throw light on the characteristicsof a good control system. fu;a=.k ds D;k mís'; gsa \ fu;a=.k i)fr ds rhu eq[; izdkj dksu&dksu ls gsa \,d vpnh fu;a=.k i)fr dh fo'ks"krkvksa ij izdk'k Mkfy, A

3 Post Graduate Diploma in Financial Management [PGDFM] Paper-III, (Management Control System) 1. Discuss the new management techniques for management control. What are the elements of management control system. izca/k fu;u=.k ds fy, u;h izca/k rduhdksa dh foospuk dhft, A izca/k fu;u=.k i)fr ds dksu&dksu ls rro gsa\ 2. Examine the objective and mechanism of Profit-Sharing system. YkkHk&lgHkkfxrk i)fr ds mís';,oe~ dk;ziz.kkyh dk ijh{k.k dhft, A 3. Distinguish between the programme budgeting and performance budgeting. dk;zøe ctvhdj.k,oe~ fu"iknu ctvhdj.k ds chp vurj crkosa A 4. Define the concept of profit centres and discuss its characteristics. ykhk&dsunzksa dh vo/kkj.kk dks ifjhkkf"kr dhft,,oa budh fo'ks"krkvksa dk foospu dhft, A 5. Write an essay on Management Control System for Mutual Fund. ikjlifjd fuf/k ¼E;wP;wvy QaM½ ds fy, izca/k fu;u=.jk i)fr ij,d fuca/k fyf[k, A 6. What are the reasons for delegation of authority and assignment of responsibility? Explain. vf/kdkj izr;k;kstu vksj mùkjnkf;ro lqiqnzxh ds D;k dkj.k gsa\ O;k[;k dhft, A 7. What are the salient features of small and medium enterprises? Explain its problems and constraints. y?kq,oe~ e/; vkdkj ds m eksa dh eq[; fo'ks"krk, D;k gsa\ budh lel;kvksa,oe~ ck/kkvksa dh O;k[;k dhft, A 8. What are the prerequisites of a successful investment policy? Explain.,d lqy fuos'k uhfr dh vko';d 'kùksza D;k gsa\ O;k[;k dhft, A 9. Define the concept of strategy. Show how SWOT analysis is used in formulating strategies? O;wg jpuk dh vo/kkj.kk dks ifjhkkf"kr dhft, A O;wgjpuk ds fuekz.k esa lksv fo'ys"k.k dk mi;ksx fdl izdkj fd;k tkrk gs\ 10. Explain in detail the various methods of transfer pricing followed by MNCs. cgqjk"vªh; deifu;ksa }kjk viuk;s tkus okys glrkurj.k ewy;kadu dh fofhkuu fof/k;ksa dh folr`r O;k[;k dhft, A

4 Post Graduate Diploma in Financial Management [PGDFM] Paper-IV, (Security Analysis and Portfolio Management) 1. Discuss any one model of portfolio selection. iksvzqksfy;ks p;u ds fdlh,d ekwmy dh foospuk dhft, A 2. What is Investment? Explain the nature of investment decision. fuos'k D;k gs \ fuos'k fu.kz; dh izñfr dh O;k[;k dhft, A 3. Explain the DOW theory and its basic tenets. Mkm fla)kar rfkk blds eq[; LraHkksa dh O;k[;k dhft, A 4. Define capital market line and describe the assumptions of CAPM (Capital Assest Pricing Model). iw th cktkj js[kk dh ifjhkk"kk nhft, rfkk iw th leifùk ewy;kadu izfreku dh eku;rkvksa dk o.kzu dhft, A 5. What is SEBI (Securities and Exchange Board of India)? Throw light on its objectives and functions. lsch D;k gs \ blds mís';ksa,oa dk;ksza ij izdk'k Mkfy, A 6. What is the meaning of portfolio revision? Why it is needed? Explain the constraints in portfolio revision. iksvzqksfy;ks iqujh{k.k dk D;k vfkz gs \ bldh vko';drk D;ksa gksrh gs \ iksvzqksfy;ks iqujh{k.k ds ekxz dh ck/kkvksa dh O;k[;k dhft, A 7. Define technical analysis. How does it differ from fundamental analysis? rduhdh fo'ys"k.k dh ifjhkk"kk nhft, A vk/kjhkwr fo'ys"k.k ls ;g fdl izdkj fhkuu gs \ 8. What do you know about primary and secondary securities market. Explain their role and functions in brief. izkfkfed,oa f}rh;d izfrhkwfr cktkj ds ckjs esa vki D;k tkurs gsa \ budh Hkwfedk,oa dk;ksza dh la{ksi esa O;k[;k dhft, A 9. What do you understand by Market Efficiency? What are its different forms? cktkj fuiq.krk ls vki D;k le>rs gsa \ blds fofhkuu izk:i D;k gsa \ 10. fueufyf[kr esa ls fdugha nks ij fvii.kh fyf[k, %& Write notes on any two of the following:- (a) Liquidity Risk ¼rjyrk tksf[ke½ (b) Zero-Interest Bond ¼'kwU;&C;kt _.ki=½ (c) Financial risk and business risk ¼foÙkh; tksf[ke vksj O;kolkf;d tksf[ke½

5 Post Graduate Diploma in Financial Management [PGDFM] Paper-V, (International Financial Management) 1. Discuss the main theories of international trade in brief. vurjkz"vªh; O;kikj ds eq[; fl)karksa dk la{ksi esa foospu djsa A 2. Who are the participants in the international money market? Discuss the position of India as a participant. vurjkz"vªh; eqnzk&cktkj ds Hkkxhnkj dksu&dksu gsa\,d Hkkxhnkj ds :i esa Hkkjr dh flfkfr dk foospu djsa A 3. What is foreign direct investment (FDI)? Describe the factors motivating FDI. izr;{k fons'kh fuos'k D;k gs\ izr;{k fons'kh fuos'k dks vfhkizsfjr djus okys dkjdksa dk o.kzu djsa A 4. What is a letter of credit? What is its importance in financing export trade of a country? Explain. lk[k dk i= D;k gs\ fdlh ns'k ds fu;fr O;kikj dks foùk iznku djus esa bldk D;k egùo gs\ O;k[;k djsa A 5. What do you mean by fixed exchange rate and floating exchange rate. Strike a comparison between the two. flfkj,oe~ ifjorzu'khy fofue;&nj ls vki D;k le>rs gsa\ nksuksa ds chp rqyuk djsaa 6. Describe different kinds of international financial flows. fofhkuu izdkj ds vurjkz"vªh; foùkh; izokgksa dk o.kzu djsa A 7. What do you understand by exchange rate exposure to risk? What are its different types? Explain. fofue;&nj dks gksus okys tksf[ke ls vki D;k le>rs gsa\ blds fofhkuu izdkj dksu&dksu ls gsa\ O;k[;k djsa A 8. In what respects does international capital budgeting differ from domestic capital budgeting? Discuss. vurjkz"vªh; iw th ctvu jk"vªh; iw th ctvu ls fdl izdkj fhkuu gs\ foospuk djsa A 9. Write Notes on any two of the following: fueufyf[kr esa ls fdugha nks ij fvii.kh fy[ksa A (a) Multinational Corporation (MNC) ¼cgqjk"Vªh; fuxe½ (b) Tax Heaven Country ¼dj ds LoxZ dk ns'k½ (c) Double Taxation Relief ¼nksgjs djkjksi.k ls jkgr½ 10. What is meant by fixed parity system of exchange rate? What are its characteristics? Throw light on the causes of collapse of fixed party system of exchange rate. fofue;&nj dh flfkj lerk i)fr dk D;k vfkz gs\ bldh D;k fo'ks"krk, gsa\ fufue;&nj dh flfkj lerk i)fr ds iru ds dkj.kksa ij izdk'k Mkysa A

6 Post Graduate Diploma in Financial Management [PGDFM] Paper-VI, (Management of Financial Services) 1. Define the term 'Financial System' and 'Financial Market'. What are the functions of financial market? ^foùkh; i)fr*,oa ^foùkh; cktkj* dks ifjhkkf"kr dhft, A foùkh; cktkj ds dksu&dksu ls dk;z gsa \ 2. Explain the term 'Trade Risk'. What doyou mean by external and internal risk? Discuss. ^O;kikj tksf[ke* dh O;k[;k dhft, A okg~;,oa vkurfjd tksf[ke ls vki D;k le>rs gsa \ foospuk dhft, A 3. Explain the concept of insurance what are its functions? What provisions have been made by IRDA for the protection of interests of policy holders? chek dh vo/kkj.kk dh O;k[;k dhft, A blds D;k dk;z gsa \ chek fu;eu,oa fodkl vf/kdj.k }kjk chek /kkjdksa ds fgrksa dh j{kk ds fy, D;k izko/kku fd, x;s gsa \ 4. Explain the concept of 'Leasing' and discuss its important features. iêk dh vo/kkj.kk dh O;k[;k dhft,,oa bldh egroiw.kz fo'ks"krkvksa dh foospuk dhft, A 5. Why investors prefer to have debt portfolio? Which factors should be taken into account while investing in debt portfolio? Explain. _.k iksvzqksfy;ks ¼_.k esa fuos'k½ esa fuos'kdksa dh :fp vf/kd D;ksa gksrh gs \ _.k iksvzqksfy;ks esa fuos'k djrs le; fdu&fdu fcunqvksa ij fopkj fd;k tkuk pkfg, \ O;k[;k dhft, A 6. Discuss the impact of IT revolution on financial services. foùkh; lsokvksa ij ^lwpuk izks ksfxdh* Økafr ds izhkko dk foospuk dhft, A 7. Describe SEBI regulations meant for the protection of interests of investors. fuos'kdksa ds fgrksa dh j{kk ds fy, fufezr Hkkjrh; izfrhkwfr,oa fofue; cksmz dh fu;ekoyh dk o.kzu dhft, A 8. What is Depository System? Is it beneficial for financial market? Explain. tek iz.kkyh D;k gs \ D;k ;g foùkh; cktkj ds fy, ykhkdkjh gs \ O;k[;k dhft, A 9. Discuss the various sources from which funds can be raised by both existing and new companies for implementing their projects. igys ls fo eku rfkk u;h deifu;ksa }kjk viuh ifj;kstukvksa dks fø;kfuor djus ds fy, ftu fofhkuu lzksrksa ls dks"k izkir fd, tkrs gsa \ mudk foospu dhft, A 10. Briefly explain the management and working of stock Stock Exchange in India. Hkkjr esa LdU/k fofue; ds izca/ku vksj dk;zi)fr dh laf{kir O;k[;k dhft, A

7 Post Graduate Diploma in Journalism and Mass Communication [PGDJMC] Paper-I, (Introduction to Journalism and Mass Communication) 1. Define Communication and write its kinds with example. lapkj dks ifjhkkf"kr dhft, vksj blds izdkjksa dks lksnkgj.k fyf[k, A 2. Write an essay on 'Media and Society'. ^ehfm;k vksj lekt* ij ys[k fyf[k, A 3. What is Journalism? Describe its various kinds. i=dkfjrk D;k gs\ blds fofhkuu izdkjksa dks fyf[k, A 4. Write a note on 'Freedom Movement and Indian Journalism'. ^Lora=rk vkunksyu vksj Hkkjrh; i=dkfjrk* ij,d uksv fyf[k, A 5. Throw light on the utility of Traditional Media. ijeijkxr ek/;e dh mi;ksfxrk ij izdk'k Mkfy, A 6. Write the characteristics of Radio News in India. Hkkjr esa jsfm;ks U;wt dh fo'ks"krkvksa dks fyf[k, A 7. Critically examine the modern trends of Television. Vsfyfotu dh vk/kqfud izd`fr dh leh{kk dhft, A 8. What is Film? Write a critical appreciation of a Film. fqye D;k gs\ fdlh fqye dk fo'ys"kukred foospu dhft, A 9. Write the importance of Internet. buvjusv ds egùo dks fyf[k, A 10. Write the objectives of Journalism. i=dkfjrk ds mís';ksa dks fyf[k, A

8 Post Graduate Diploma in Journalism and Mass Communication [PGDJMC] Paper-II, (Mass Media and Society) 1. Throw light on the different aspects of Mass Media. ekl fefm;k ds fofhkuu igyqvksa ij izdk'k Mkfy, A 2. Define development and write its various dimensions. fodkl dks ifjhkkf"kr dhft, vksj blds fofhkuu vk;keksa dks fyf[k, A 3. Write an essay on 'Women and Media'. ^efgyk vksj ehfm;k* ij,d ys[k fyf[k, A 4. Write the concept of Environment. Discuss the role of Media in Environment. i;kzoj.k dh vo/kkj.kk dks fyf[k, A i;kzoj.k esa ehfm;k dh Hkwfedk dh ppkz dhft, A 5. Describe the different aspects of Rural Development. xzkeh.k fodkl ds fofhkuu igyqvksa dk o.kzu dhft, A 6. Write a note on 'The Responsibilities of the Press'. ^izsl ds mùkjnkf;ro* ij,d uksv fyf[k, A 7. Define Globalization. Write role of Media in Globalization. os'ohdj.k dks ifjhkkf"kr dhft, A os'ohdj.k esa ehfm;k dh Hkwfedk dks fyf[k, A 8. Illuminate the importance of 'Constitution of India'. Hkkjrh; lafo/kku dh egùkk ij izdk'k Mkfy, A 9. Discuss the importance of Health and Population. LokLF; vksj tula[;k ds egùo dk foospu dhft, A 10. Describe with examples the freedom of Speech and Expression. okd~ vksj vfhko;fä LokrU=~; dks mnkgj.kksa ds lkfk fyf[k, A

9 Post Graduate Diploma in Journalism and Mass Communication [PGDJMC] Paper-III, (Reporting, Writing and Editing) 1. Define News. Write its kinds with examples. lekpkj dks ifjhkkf"kr dhft, A mnkgj.kksa ds lkfk blds izdkjksa dk fyf[k, A 2. What is importance of Intro? Write five W's of a news. buvªks dk D;k egro gs\ lekpkj ds ik p MCyw dks fyf[k, A 3. Discuss the techniques of a good writing with examples. mrd`"v ys[ku ds rduhd dh foospuk lksnkgj.k dhft, A 4. Throw light on Sources of News. lekpkj ds lzksrksa ij izdk'k Mkfy, A 5. Write the salient features of layout and design of a newspaper.,d lekpkji= dh lktlttk rfkk :ijs[kk dh vko';d fo'ks"krkvksa dks fyf[k, A 6. What is Editing? Write its principles. leiknu D;k gs\ blds fl)kurksa dks fyf[k, A 7. Write the merits and responsibilities of a Journalist. i=dkj ds xq.kksa vksj nkf;roksa dks fyf[k, A 8. Write a feature on any social issue. fdlh lkekftd eqís ij,d Qhpj fyf[k, A 9. Critically examine the merits of different programmes of Radio. jsfm;ks ds fofhkuu dk;zøeksa ds xq.kksa dk fo'ys"k.k dhft, A 10. Illuminate the characteristics of T.V. News. Vhoh lekpkj dh fo'ks"krkvksa ij izdk'k Mkfy, A

10 Post Graduate Diploma in Journalism and Mass Communication [PGDJMC] Paper-IV, (Public Relations) fdugha ik p iz'uksa ds mùkj nhft, A lhkh iz'uksa a ds vad leku gsa A 1. Define Public Relations and write its importance. tuleizd dks ifjhkkf"kr dhft, vksj blds egro dks fyf[k, A 2. Write an essay on 'Public Relations and Advertising'. ^tuleidz vksj fokkiu* ij,d ys[k fyf[k, A 3. Write the responsibilities of Public Relations Officer. tuleidz vf/kdkjh ds nkf;roksa dks fyf[k, A 4. Discuss the various tools and methods of Public Relations. tuleidz ds fofhkuu midj.kksa,oa fof/k;ksa dh foospuk dhft, A 5. Write the history of Public Relations. tuleidz dk bfrgkl fyf[k, A 6. Discuss the importance of Corporate Public Relations. dkjiksjsv tuleidz dh egùkk dh foospuk dhft, A 7. Describe the principles of Public Relations. tuleidz ds fl)kurksa dk o.kzu dhft, A 8. Write the role of a PRO in Public Sector. ifcyd lsdvj esa fdlh tuleidz vf/kdkjh dh Hkwfedk dks fyf[k, A 9. Write a note on 'Educational Institutions and Public Relations'. ^'ks{kf.kd lalfkku vksj tuleidz* ij,d uksv fyf[k, A 10. Discuss the role of Feedback in Public Relations. tuleidz esa QhMcSd dh Hkwfedk dh foospuk dhft, A

11 Post Graduate Diploma in Marketing Management [PGDMM] Paper-I, (Consumer Behaviour) 1. Explain the conceptualisation and formation of consumer attitude and describe the linkage among the consumer beliefs, attitude and purchase intentions. mihkksdrk eukso`fùk ds vo/kkj.khdj.k,oa fuekz.k dh O;k[;k dhft,,oa mihkksdrk fo'okl] eukso`fùk,oa Ø; bjknk ds chp la;kstuksa dk o.kzu dhft, A 2. What is reference group? Discuss the types of reference group. lanhkz&lewg D;k gs\ lanhkz lewgksa ds izdkjksa dh foospukd dhft, A 3. Explain the concept of consumer motivation and discuss the linkage among the consumer motivation, consumer involvement and consumer decision making. mihkksdrk vfhkizsj.kk vo/kkj.kk dh O;k[;k dhft, rfkk mihkksdrk vfhkizsj.k] mihkksdrk vkos"vu rfkk mihkksdrk fu.kz;u ds chp ds la;kstu dh foospuk dhft, A 4. Discuss the concept of learning and describe operant conditioning theory of learning. lh[kuk ;k vf/kxe dh vo/kkj.kk dk foospu dhft, rfkk vf/kxe ds fø;k izlwr fl)kar dk o.kzu dhft, A 5. Discuss the concept of cognitive dissonance and its implication for marketing decision. la?kkukred vlaokfnrk dh vo/kkj.kk rfkk foi.ku fu.kz; esa blds fufgrkfkz dh foospukd dhft, A 6. What is decision process? Discuss the influence of individual and external determinants on the decision process. fu.kz; izfø;k D;k gs\ fu.kz; izfø;k ij O;fDrxr,oa oká fu/kkzjdksa ds izhkko dk foospu dhft, A 7. What is organisational buying behaviour? Describe its characteristics and differentiate it from individual buying behaviour. lalfkkxr Ø; O;ogkj D;k gs\ bldh fo'ks"krkvksa dk o.kzu dhft,,oa O;fDrxr Ø; O;ogkj ls bldk vurj Li"V dhft, A 8. How will an urban consumer differ from a rural consumer in similar purchase needs? Is the difference really substantial? leku Ø; vko';drk ds lanhkz esa,d 'kgjh mihkksdrk fdl rjg,d xzkeh.k mihkksdrk ls fhkuu gksrk gs\ D;k vurj oklro esa rf;iw.kz gs\ 9. What do you understand by the term 'Memory'? Discuss its structure and functions. ^Lej.k* in ls vki D;k le>rs gsa\ bldh lajpuk,oa dk;ksza dh foospuk dhft, A 10. Define personality and self concept and explain how personality and selfconcept affect consumer behaviour. O;fDrRo,oa vkre&vo/kkj.kk dks ifjhkkf"kr dhft, rfkk O;k[;k djsa fd O;fDrRo vksj vkre&vo/kkj.kk fdl izdkj mihkksdrk O;ogkj dks izhkkfor djrk gs\

12 Post Graduate Diploma in Marketing Management [PGDMM] Paper-II, (Sales and Distribution Management) 1. What are the various theories of personal selling? Compare and contrast them with each other. O;fDrxr foø; ds fofhkuu fl)kar D;k gs\,d nwljs ds lkfk budh rqyuk dhft, A 2. Define sales presentation and describe the structure of a presentation. foø; izlrqrhdj.k dks ifjhkkf"kr dhft, rfkk izlrqrhdj.k dh lajpuk dh o.kzu dhft, A 3. What is B.D.I? What are its specific advantages? ch-mh-vkbz- D;k gs\ blds fof'k"b ykhk D;k gsa\ 4. Define negotiation and explain different steps of negotiation. le>ksrk ¼lkSnsckth½ dks ifjhkkf"kr dhft, vksj blds fofhkuu pj.kksa dh O;k[;k dhft, A 5. What is job analysis? Discuss the importance of job analysis for better management of sales force. dk;z fo'ys"k.k D;k gs\ foø; dehz ds csgrj izca/ku dk;z fo'ys"k.k ds egro dh foospuk dhft, A 6. "Sales displays have acquired a place of special importance in modern retailing." Elaborate this statement. ßfoØ; izn'kzuh vk/kqfud [kqnjk O;kikj esa fo'ks"k egro izkir dj fy;k gs AÞ bl dfku dks folrkfjr dhft, A 7. Explain the need and purpose of monitoring system and describe vaious parameters used to monitor sales force. eksfuvfjax ¼fu"iknu&vkdyu½ i)fr dh vko';drk vksj mís'; dh O;k[;k dhft, rfkk foø; cy ds dk;z&fu"iknu ds vkdyu gsrq iz;ksx esa vkus okys fofhkuu ekin.mksa dk o.kzu dhft, A 8. What is sales forecast? Discuss the distinct advantages of sales fore casting. foø; iwokzuqeku D;k gs\ foø; iwokzuqeku ds fof'k"v ykhkksa dh foospuk dhft, A 9. Discuss the various stages of personal selling process. O;fDrxr foø; izfø;k ds fofhkuu pj.kksa dk foospu dhft, A 10. What are the objectives of Sales Presentation? How can these objectives be met when a company is launching : (i) A New Software (ii) A new medicine in the market (iii) A new residential project. foø; izlrqrhdj.k ds dksu&dksu ls mís'; gsa\ ;s mís'; dsls iwjs gksrs gsa tc,d deiuh % (i),d u;k lkw Vos;j ykrh gs] (ii) cktkj esa,d ubz nok ykrh gs] vksj (iii),d ubz vkoklh; ifj;kstuk ykrh gs A

13 Post Graduate Diploma in Marketing Management [PGDMM] Paper-III, (Product Management) 1. Explain the concept of product pricing and discuss factors influencing pricing decisions. mrikn dher fu/kkzj.k dh vo/kkj.kk dh O;k[;k dhft, rfkk dher fu/kkzj.k fu.kz;ksa dks izhkkfor djus okys dkjdksa dh foospuk dhft, A 2. What is Test Marketing? Explain the issues in test marketing. tk p foi.ku D;k gs \ tk p foi.ku ds eqíksa dh O;k[;k dhft, A 3. Explain the term 'Product Line' and 'Product Mix' and describe the factors influencing product line decision. ^mrikn js[kk*,oa ^mrikn fej.k* in dh O;k[;k dhft, rfkk mrikn js[kk fu.kz; dks izhkkfor djus okys dkjdksa dk o.kzu dhft, A 4. Explain the various interpretations of the term "New Product". What factors affect the decision to offer new product by the marketers? ^^u;s mrikn** inds fofhkuu fuozpuksa dh O;k[;k dhft, A foi.kudùkkz }kjk uohu mrikn izlrkfor djus ds fu.kz; dks dksu&dksu ls dkjd izhkkfor djrs gs \ 5. Discuss the changing role of managers in changing market environment. cktkj ds cnyrs okrkoj.k esa izca/kdksa dh cnyrh Hkwfedk dk foospu dhft, A 6. Briefly discuss the systematic approach to product planning using probability estimate. mrikn fu;kstu ds izfr lqo;oflfkr mikxe dh foospuk lahkko;rk vuqeku dk mi;ksx djrs gq, dhft, A 7. Describe the various stages of the product life cycle. How might a company's advertising strategies differ during the different stages of the product life cycle? mrikn thou&pø ds fofhkuu pj.kksa dk o.kzu dhft, A mrikn thou&pø ds fofhkuu pj.kksa ds nksjku dsls fdlh deiuh dh fokkiu j.kuhfr esa vurj vkrk gs \ 8. Explain the meaning of product planning system and discuss the traditional approach to product planning. mrikn fu;kstu i)fr dk vfkz Li"V dhft, vksj mrikn fu;kstu ds ijeijkxr mikxe dh foospuk dhft, A 9. Explain the concept of brand equity and examine the various methods of brand valuation. czkam lerk dh vo/kkj.kk dks Li"V dhft, vksj czkam ewy;kadu dh fofhkuu fof/k;ksa dk ijh{k.k dhft, A 10. What do you understand by the term Product Positioning? What are the key considerations in designing a positioning strategy for a product? Describe. mrikn LFkkuhdj.k in ls vki D;k le>rs gsa \ fdlh mrikn ds fy, LFkkuhdj.k j.kuhfr vfhkdyiu dh eq[; ckrsa D;k gsa \ o.kzu dhft, A

14 Post Graduate Diploma in Marketing Management [PGDMM] Paper-IV, (International Marketing) 1. Explain the various combinations of Communication Strategies available to global markets. osf'od cktkj dks miyc/k leizs"k.k j.kuhfr;ksa ds fofhkuu lewgksa vfkok la;kstuksa dh O;k[;k dhft, A 2. The EPRG Framework has implications on the strategy formulation process. Explain with example in the Indian Context. j.kuhfr izfriknu izfø;k ij bzœihœvkœthœ <k ps dk fufgrkfkz gksrk gs \ Hkkjrh; lanhkz esa mnkgj.k nsdj Li"V dhft, A 3. Describe the process of price setting in the international context and explain the information needs for international pricing. vurjkz"vªh; lanhkz esa dher r; djus dh izfø;k dk o.kzu dhft, rfkk vurjkz"vªh; dher fu/kkzj.kds fy, lwpuk dh vko';drk dks Li"V dhft, A 4. Discuss the various theories of International trade. vurjkz"vªh; O;kikj ds fofhkuu fl)kurksa dh foospuk dhft, A 5. Give an overview of the International Physical Distribution Management. vurjkz"vªh; HkkSfrd forj.k izca/ku dk n`';koyksdu izlrqr dhft, A 6. Comment upon the role of service institutions in developing India's international trade. Hkkjrh; vurjkz"vªh; O;kikj ds fodkl esa lsok lalfkkuksa dh Hkwfedk ij viuk earo; nhft, A 7. What do you mean by Political Environment? Discuss the major components that create political risk. jktuhfrd okrkoj.k ls vki d;k le>rs gsa \ mu la?kvdksa dh foospuk dhft, tks jktuhfrd tksf[ke mriuu djrs gsa A 8. Exaplain different forms of Regional Economic Grouping. {ks=h; vkffkzd lewgksa ds fofhkuu Lo:iksa dh O;k[;kd dhft, A 9. What do you mean by International advertising strategy? explain the elements of international advertising agency. vurjkz"vªh; fokkiu jk.kuhfr ls vkidk D;k rkri;z gs \ vurjkz"vªh; fokkiu j.kuhfr ds rroksa dh O;k[;k dhft, A 10. How would yo do a cultural analysis of a foreign market? explain.,d fons'kh cktkj dk lkalñfrd fo'ys"k.k vki dsls djsaxs \ O;k[;k dhft, A

15 Post Graduate Diploma in Marketing Management [PGDMM] Paper-V, (Marketing of Services) 1. Explain the term 'Yield Management' and discuss its importance for hotel industry. ^;hym esustesav* in dh O;k[;k dhft, rfkk gksvy m ksx ds fy, blds egùo dh foospuk dhft, A 2. Explain the significance of retaining customers for service companies and identify the reasons for customers switching from one service provider to another service provider. lsok deifu;ksa ds fy, xzkgdksa ds izfr/kkj.k ds egùo dh O;k[;k dhft, rfkk xzkgdksa }kjk,d lsok deiuh dks NksM+dj nwljh lsok deiuh esa tkus ds dkj.kksa dh igpku dhft, A 3. Identify some ways in which you can improve the quality and performance of your service personnel. dqn rjhdksa dh igpku dhft, ftlds }kjk vki vius lsok dfez;ksa dh xq.koùkk vksj izn'kzu esa lq/kkj dj ldrs gsa \ 4. Discuss the services marketing mix and the services marketing triangle. lsok foi.ku fej.k vksj lsok foi.ku f=dks.k dh foospuk dhft, A 5. What are the various modes of service delivery in International Trade? Explain with the help of examples. vurjkz"vªh; O;kikj eas lsok iznku djus ds fofhkuu rjhds D;k gsa \ mnkgj.kksa dh lgk;rk ls O;k[;k dhft, A 6. Briefly explain the 'Gaps Model of Service Quality'. State the causes of the gaps and suggest strategies to bridge the gaps. lsok xq.koùkk ds vurjky ekwmy dh la{ksi esa O;k[;k dhft, A vurjky ds dkj.kksa dk myys[k dhft, rfkk vurjky dks ikvus dh j.kuhfr dk lq>ko nhft, A 7. Explain demand patterns and throw light on the strategies for matching capacity and demand. ek x izfreku dks Li"V dhft, rfkk {kerk,oa ek x ds feyku dh j.kuhfr;ksa ij izdk'k Mkfy, A 8. Describe the nature of tourism as a service industry and explain the factors governing tourism supply and demand.,d lsok v ksx ds :i esa i;zvu dh izñfr dk o.kzu dhft, rfkk i;zvu dh iwfrz,oa ek x dks izhkkfor djus okys dkjdksa dh O;k[;k dhft, A 9. Discuss how consumer behaviour is different for services as compared to goods with regard to (i) Information search and (ii) Perceived risk. foospuk dhft, fd dsls mihkksdrk O;ogkj olrqvksa dh rqyuk esa lsokvksa ds fy, (i) lwpuk [kkst vksj (i) ekus tkus okys tksf[ke ds laca/k esa fhkuu gksrk gs A 10. Discuss the major trends in the growth of telecom sector in India during the last give years. foxr ik p o"kksza esa Hkkjr ds VsfydkWe ¼nwj&lapkj½ {ks= ds fodkl dh izeq[k izo`fùk;ksa dh foospuk dhft, A

16 Post Graduate Diploma in Marketing Management [PGDMM] Paper-VI, (Management of Marketing Communication and Advertising) 1. Explain the concept of marketing communication. What are the sources of misunderstanding in Marketing Communication? foi.ku leizs"k.k dh vo/kkj.kk dh O;k[;k dhft, A foi.ku leizs"k.k esa xyrqgeh ds dksu&dksu ls lzksr gsa \ 2. What do you mean by creative association? Explain various kinds of creative associations giving suitable examples. l`tukred lalxz ls vkidk D;k rkri;z gs \ l`tukred lalxz ds fofhkuu izdkjksa dh O;k[;k mi;qdr mnkgj.kksa ds lkfk dhft, A 3. Explain in detail the media selection proces and discuss factors of media selection. ehfm;k p;u izfø;k dh folr`r O;k[;k dhft, rfkk ehfm;k p;u ds dkjdksa dh foospuk dhft, A 4. What are the fundamental differences between internet advertising and conventional form of mass media advertising? Discuss. bavjusv fokkiu vksj ekl ehfm;k fokkiu ds ijeijkxr :i esa D;k vurj gs \ foospuk dhft, A 5. Discuss the concept of media planning and role of media in overall marketing and advertising plan. ehfm;k fu;kstu dh vo/kkj.kk rfkk leiw.kz fokkiu,oa fokkiu ;kstuk esa ehfm;k dh Hkwfedk dh foospuk dhft, A 6. What do you know about message design and positioning? Discuss the importance of message design and message development. lans'k fmtkbu,oa LFkkiuk ds ckjs esa vki D;k tkurs gsa \ lans'k fmtkbu,oa lans'k fodkl ds egro dh foospuk dhft, A 7. What do you understand by the decision making process of promotional strategies? What are its components and stages? izksrlkgu j.kuhfr ds fy, fu.kz;u izfø;k ls vki D;k le>rs gsa \ blds dksu&dksu ls?kvd,oa pj.k gas \ 8. What are the techniques available for measuring the effectiveness of an advertising campaign? Discuss any one technique in detail.,d fokkiu vfhk;ku dh izhkko'khyrk dks ekius ds fy, dksu&dksu ls rduhd miyc/k gsa \ fdlh,d rduhd dk folrkj ls foospu dhft, A 9. Write short notes on any Two of the following : fueufyf[kr esa ls fdugha nks ij laf{kir fvii.kh fyf[k,%& (a) Positioning of advertising agency ¼foKkiu,tsUlh dk LFkkiu½ (b) Social Marketing Communication ¼lkekftd foi.ku leizs"k.k½ (c) Message Design and Positioning ¼lans'k vfhkdyi,oa LFkkiu½ 10. Discuss the various aspects of management of sales promotion. foø; lao/kzu ds izca/k ds fofhkuu igyqvksa dh foospuk dhft, A

17 Annual Exam-2012, Diploma Course Post Graduate Diploma in Yogic Studies [PGDYS] Paper-I, (Basic Concept of Yoga) 1. ;ksx 'kjhj] eu rfkk vkrek dk fokku gs A foospuk dhft, A 2. ;e dh LFkkiuk ls lekftd thou esa xq.kkred ifjorzu yk;k tk ldrk gs A bl dfku dh lkfkzdrk fl) dhft, A 3. vklu ls D;k le>rs gsa\ vklu ds vh;klh dks fdu&fdu pj.kksa ls xqtjuk im+rk gs\ folr`r fooj.k dhft;s A 4. ;ksx funzk dh oskkfudrk dh foospuk djrs gq, thou esa blds mi;ksxksa ij izdk'k Mkfy, A 5. dez rfkk dùko;z ds lecu/kksa ds Li"V dhft;s A dez;ksx,oa dùkzo; dh nsfud thou esa D;k egùkk gs\ 6. Kku;ksx rfkk HkfDr;ksx dks Li"V dhft;s A vki fdls Js"B ekurs gsa vksj D;ksa\ 7. Hkkst inkfkz dk jklk;fud oxhzdj.k djrs gq, muds izkfir ds lzksrksa dh foospuk dhft, A 8. 'kkdkgkjh,oa ea'kkgjh Hkkstu dk rqyukred foospuk dhft, A 9. vkje O;oLFkk ls D;k le>rs gsa\ vkjeksa ds fohkktu dh fooj.kh izlrqr dhft, A 10. fueufyf[kr esa ls fdugha nks ij fvii.kh fyf[k,%& ¼d½ izr;kgkj ¼[k½ /;ku ¼x½ uksfy

18 Annual Exam-2012, Diploma Course Post Graduate Diploma in Yogic Studies [PGDYS] Paper-II, (Human Existence and Systems) 1. izk.k 'kjhj ds ok;q dks'kksa rfkk dsunzksa dk,d laf{kir fooj.k izlrqr dhft, A 2. ;ksx fpfdrlk dh ewy vo/kkj.k dh O;k[;k dhft, rfkk vks"k/kh; fpfdrlk,oa ;ksx fpfdrlk ds vurj dks Li"V dhft, A 3. dksf'kdk ls vki D;k le>rs gsa \ dksf'kdk] Ård rfkk vaxksa ds lecu/k dks Li"V dhft, A 4. 'kjhj ds eq[; ra=ksa dk fooj.k nsrs gq, muds iz;kstu dks Li"V dhft, A 5. g`n; dh cukcv dk o.kzu dhft, A bldh lapkj O;oLFkk ds egùo dks crykb;s A 6. yky jdr dh dksf'kdkvksa dh cukov,oa dk;z dk O;kSjk izlrqr dhft, rfkk gseksxykschu ds egùo dks Li"V dhft, A 7. nsfud thou esa ;ksfxd 'olu ds egùo dks n'kkzrs gq, bl ds iz;ksx fof/k dk fooj.k nhft, A 8. ew= fuekz.k dh izfø;k dk folr`r fooj.k nhft, A bldk fu;a=.k fdl izdkj gksrk gs \ 9. ekuo raf=dk ra= dh dk;z iz.kkyh dk o.kzu dhft, A blesa U;wjksu dh Hkwfedk Li"V dhft, A 10. fueufyf[kr esa ls fdugha nks ij fvii.kh fyf[k,%& ¼d½ jksx izfr'ks/khdj.k ¼[k½ Øsfu;y ukfm;k ¼x½ ikpd jl ¼?k½ lsdl Øksekstkse

19 Annual Exam-2012, Diploma Course Post Graduate Diploma in Yogic Studies [PGDYS] Paper-III, (Yoga and Mind) 1. ;ksx dh ifjhkk"kk nsrs gq, euksfokku,oa ;ksx ds chp lecu/k LFkkfir dhft, A 2. psruk ls vki D;k le>rs gsa\ psruk ds fofhkuu Lrjksa dk folrkj ls myys[k dhft, A 3. eu ds vkdkjkred igyw ds fofhkuu vo;oksa dh foospuk dhft, A 4. euksfokkfud n`f"vdks.k ls O;fDrRo dk vfkz,oa Lo:i dks Li"V djrs gq, O;fDrRo dh fo'ks"krkvksa dk o.kzu dhft, A 5. O;fDr fodkl ls D;k le>rs gsa\ O;fDr fodkl ds lekftd dkjdksa dh foospuk dhft, A 6. euksfodkjh O;fDrRo D;k gs\ euksfodkjh O;fDrRo ds y{k.kksa] dkj.kksa rfkk mipkj dh foospuk dhft, A 7. leiw.kz LokLF; ds n`f"vdks.k dk myys[k fdft, rfkk ekufld :i ls LoLF; O;fDr dh fo'ks"krkvksa dk foospu dhft, A 8. euksfonyrk ls vki D;k le>rs gsa \ blds izeq[k y{k.kksa dk o.kzu dhft, A 9. /;ku ls D;k le>rs gsa \ blds izfø;k,oa vh;lr dk o.kzu dhft, A 10. fueufyf[kr esa ls fdugha nks ij laf{kir fvii.kh fyf[k,%& ¼d½ laosx ¼[k½ ijkge] ¼x½ ;ksfxd thou 'ksyh