How to Market Your Medical lbilling Service Online. Steve Barth Director of Marketing HealthFusion

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1 How to Market Your Medical lbilling Service Online Steve Barth Director of Marketing HealthFusion

2 Getting a Website Content Management Systems (CMS) No HTML coding required Low cost Make updates yourself Include domain name registration and hosting Or Hire a Webmaster 2

3 Design Stupid Am I in the Right Place? Slow What am I supposed to do? Scared Do I trust these people? 100 North Rios, Solana Beach, CA

4 Search Engine Optimization (SEO) Getting your website to show in search engines for certain keywords. Have a keyword focus for every page of your site. Keyword Selection What Are Keywords? words or phrases related to your business. Medical Billing (yourcityortown) or town) Example: medical billing san diego medical billing solanabeach Medical Billing (your billing specialty) Example: medical billing podiatry medical billing Ob/Gyn 4

5 Google Spiders Page title 70 character max Page URL Page description 156 character max 5

6 Key Areas to Optimize Target Keyword: Medical Billing San Diego Page Title limit to 70 characters (including spaces) Example: Medical BillingExperts Serving San Diego ABC Billing Page Description limit to 156 characters (including spaces) Example: ABC Medical Billing Service is the fastest way to get paid and customized to the unique needs of your San Diego practice. ce. Keywords medical billing San Diego (not as important these days, but good to have) URL Example domain URL name billing san diego.com Example interior page: com/medical billing san diego diego H1 and H2 Include target keyword in page headline and sub headline text Body Copy Include minimum 200 words of body copy within the page. Include target keyword 2 3 times with the body copy. Of note: remember not to keyword stuff. Your keyword should appear as natural as possible within your content. 6

7 Submit your site to Google Go to Of note: index time varies from 1 day to a few weeks, so be patient. 7

8 Get on Google Maps Go to Of note: To keep your sanity, try to use the same address for all your Google services. 8

9 BackLinks Of note: Links to your site from other credible sites are seen as a sign of trust by Google and will in turn increase your Google rank. 9

10 MOZ local search Go to Moz Local pushes your business information to the five major aggregators of business location data plus other directories and popular websites. Of note: MOZ local will give you valuable back links to your site from various business directory sites. 10

11 Create social media profiles For your business Of note: social profiles will also give you valuable back links to your site and help to get indexed by Google faster. 11

12 Google Ad Words Go to wwww.google.com/adwords Also known as Paid Search or PPC (pay per click) 12

13 Why Google Ad Words? Your ads go live fast No minimum budget requirements Set a daily budget max Change your spend at any time Attract highly targeted visitors Target your ads to specific cities Show your ad at certain times of day Google s there to help if you get stuck Google AdWords Support: Can be expensive and competitive for some keywords Medical Billing Service keyword AdWords price is $27 per ad click, 590 searches per month Medical Billing San Diego keyword AdWords price is $20 per ad click, 40 searches per month Good to include a call to action and phone # in your ad copy Your site must be relevant to the ad 13

14 Resources Lynda.com is a online education company offering thousands of video courses in software, creative and business skills. SearchEngineLand.com is a must read hub for news and information about search engine marketing and optimization. keyword rank checker/ k k / d d l 14