Web Portals: The New Gateways to Internet Information and Services IDEA GROUP PUBLISHING. Arthur Tatnall Victoria University, Australia
|
|
- Jeffery Baker
- 8 years ago
- Views:
Transcription
1 i Web Portals: The New Gateways to Internet Information and Services Arthur Tatnall Victoria University, Australia IDEA GROUP PUBLISHING Hershey London Melbourne Singapore
2 ii Acquisitions Editor: Senior Managing Editor: Managing Editor: Development Editor: Copy Editor: Typesetter: Cover Design: Printed at: Mehdi Khosrow-Pour Jan Travers Amanda Appicello Michele Rossi Elizabeth Arneson Amanda Appicello Lisa Tosheff Yurchak Printing Inc. Published in the United States of America by Idea Group Publishing (an imprint of Idea Group Inc.) 701 E. Chocolate Avenue, Suite 200 Hershey PA Tel: Fax: Web site: and in the United Kingdom by Idea Group Publishing (an imprint of Idea Group Inc.) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: Fax: Web site: Copyright 2005 by Idea Group Inc. All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Library of Congress Cataloging-in-Publication Data Web portals : the new gateways to Internet information and services / Arthur Tatnall, editor. p. cm. Includes bibliographical references and index. ISBN X (hardcover) -- ISBN (pbk.) -- ISBN (ebook) 1. Web portals. 2. Management--Computer network resources. 3. Business--Computer network resources. I. Tatnall, Arthur. HD30.37.W dc British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher.
3 iii Web Portals: The New Gateways to Internet Information and Services Table of Contents Preface... vi Chapter I Portals, Portals Everywhere... 1 Arthur Tatnall, Victoria University, Australia Chapter II On Portals: A Parsimonious Approach Wita Wojtkowski, Boise State University, USA Marshall Major, Moffatt Thomas Barrett Rock and Fields, Chartered, USA Chapter III Portal Combat Revisited: Success Factors and Evolution in Consumer Web Portals John M. Gallaugher, Boston College, USA Charles E. Downing, Northern Illinois University, USA Chapter IV Competitive Dynamics of General Portals Sandra Sieber, IESE Business School, University of Navarra, Spain Josep Valor-Sabatier, IESE Business School, University of Navarra, Spain Chapter V Portals Gateways for Marketing Ian Michael, Victoria University, Australia
4 iv Chapter VI Designing E-Commerce Portal for an Enterprise A Framework Sushil K. Sharma, Ball State University, USA Jatinder N. D. Gupta, The University of Alabama in Huntsville, USA Chapter VII Portals in Large Enterprises Ian Searle, RMIT University, Australia Chapter VIII Employee Portals: Just the Next Step in the Journey Andrew Stein, Victoria University, Australia Paul Hawking, Victoria University, Australia Chapter IX A Flexible Evaluation Framework for Web Portals Based on Multi-Criteria Analysis Demetrios Sampson, University of Piraeus, Greece and Informatics and Telematics Institute of the Centre for Research and Technology Hellas (ITI-CERTH), Greece Nikos Manouselis, University of Piraeus, Greece and Informatics and Telematics Institute of the Centre for Research and Technology Hellas (ITI-CERTH), Greece Chapter X Web Portals in Government Service Tony Aitkenhead, Multi Media Victoria, Australia Chapter XI Building New Systems for Decision Support in Education: Was There a Baby in That Bathwater? Christopher A. Thorn, University of Wisconsin-Madison, USA Chapter XII Educational Portals: A Way to Get an Integrated, User-Centric University Information System Marko Bajec, University of Ljubljana, Slovenia
5 v Chapter XIII Intelligent Portals for Supporting Medical Information Needs Jane Moon, Monash University, Australia Frada Burstein, Monash University, Australia Chapter XIV Portal Services for Older Australians Jerzy Lepa, Victoria University, Australia Chapter XV Functioning Portal Interfaces to Support Knowledge Enabling Jan Soutar, Victoria University, Australia Beverley Lloyd-Walker, Victoria University, Australia Chapter XVI Developing a Portal to Build a Business Community Alex Pliaskin, Deakin University, Australia Arthur Tatnall, Victoria University, Australia About the Authors Index
6 vi Preface The topic of Web portals is a diverse one, and this book provides an overview of the different types of portals and the many and varied business uses to which they can be put. The term Web portal is rather overused and quite difficult to define precisely. Furthermore it takes on a somewhat different meaning depending on the viewpoint of the stakeholder. Each of the chapter authors in this book outlines their own definition of the portal and relates this to the content of their chapter. Web Portals: The New Gateways to Internet Information and Services outlines current research relating to portals and attempts to look at how portals might be used by organizations of the future. Chapters cover a wide range of topics, including: the use of portals in marketing, techniques for the evaluation of portals, how portals are used by large enterprises, enterprise information portals, general portals, community portals, human resource management and employee portals, educational portals, medical portals, knowledge management portals, government portals and horizontal industry portals. All contributions to the book are of a high academic standard and have been subjected to a rigorous process of blind peer review by at least two reviewers. Chapter 1 introduces the portal concept by exploring the meaning of the term portal and investigating the wide-ranging use of the portal concept. In this chapter Tatnall outlines a categorisation of portals but notes that any current categorisation must inevitably be far from perfect as present categories are not mutually exclusive, and some portals fall into more than one category. The concept of using portals to foster virtual communities is discussed, both in the conventional community sense and also in the business sense. An important direction for portal development is the growth of the market for corporate or enterprise information portals (EIP), and the chapter discusses this, conclud-
7 vii ing with a view that those who are still predicting the death of the portal are unlikely to be right. In Chapter 2, Wojtkowski and Major discuss the enterprise portal, a term they use to refer to a combination of corporate portal and vertical enterprise portal. This term is used to mean a secure, authenticated, personalized portal that extends to a firm s employees as well as its clients and business partners. Wojtkowski and Major question what such a portal should provide, offer a partial list of portal vendors, and outline the technical aspects of a portal environment, which include: application server, Web server, database, taxonomy, crawler, metadata repository, gadget, categorisation engine, filters, index, virtual card, Web service, user profiles, content management, and enterprise application integration. The chapter concludes with an appendix that provides a primer on the various technical terms relating to Web portals. In Chapter 3 Gallaugher and Downing use the term Web portal to refer to the category of sites (such as Excite, InfoSeek, Lycos, and Yahoo) that have evolved from early Web search engines but now include features such as calendar management, chat, free , games, and shopping. The authors discuss the factors that make a market leader in the context of business models and technologies that can easily be imitated. They suggest that these include: the length of time a service has been offered, the brand-related make effects of various leading players, and product features that create virtual communities and other switching costs. The study supports the importance of brandrelated make effects at work in the portal industry during the time period examined. It also offers limited support for first-mover advantages among portal players and demonstrates the positive benefits associated with features that create virtual communities and switching costs, specifically games and chat. Chapter 4, by Sieber and Valor-Sabatier, addresses the overall low profitability of the general portal industry and why, although the industry has great potential for value creation, value appropriation in information-based businesses remains problematic. They argue that the horizontal portal constitutes a critical link in the online value network as it provides a way of organizing content and can capture and canalize incoming traffic. Sieber and Valor- Sabatier then note that as with most technological change, the early and most obvious changes are of an incremental nature, resulting in cost savings for things we are already doing, but that a more profound effect occurs when we discover that we can do completely new things with the technology. They outline two different business models for general portals. The first is the pure portal, such as the original Yahoo! business model, which started with an
8 viii advertising-based revenue model similar in nature to the broadcasting industry. The second is that of online service providers, such as AOL, which combine a pure portal with Internet access and proprietary content. The success of the portal industry is closely linked to marketing, but in the next chapter (Chapter 5) Michael points out that advertisers and marketers are yet to understand the full potential of the Internet. The chapter focuses on portals and their relationship with the marketing function and the behaviour of consumers at portals and other Web sites. Michael argues that a key function of marketing is to match buyers and sellers and to facilitate transactions, but to do this a proper institutional infrastructure is required. He points out that marketers need to be aware of new demographic segments that are being attracted to the Internet for searching and shopping purposes and that one such segment is the older, or greying, segment (a line taken a good deal further in Chapter 14: Portal Services for Older Australians). Portals have matured to become a key trading exchange intermediary between consumers and businesses and also between businesses. Michael suggests that portals should be regarded as strategic tools in the marketing process. In Chapter 6 Sharma and Gupta argue that organizations need a single point of online access to their stakeholders through an integrated and personalized enterprise portal. The chapter gives details of such a portal and suggests a framework for developing an enterprise-wide integrated e-commerce portal for evolving organizations. The proposed framework would help to design a distributed, extensible, cross-platform, collaborative and integrated e-commerce portal to integrate a range of features and services, including requests for bids, business links and news, a forum for sharing information, a valueadded service for buyers and a value-added service for suppliers. The authors point out the importance of integrating applications within the portal rather than just a simple collection of content. They note the emerging importance of context personalization for portal applications, based on factors such as a user s current task, the time of day, accessing device, bandwidth, and location, and how enterprise portals can help make more efficient use of an individual s time. Sharma and Gupta point out that developing integrated enterprise-wide e-commerce portals to create one integrated storefront to support B2C and B2B electronic business models is one of the major challenges for software developers, requiring integration of many technologies. In Chapter 7 Searle discusses two aspects of the use of portals by large corporations: the roles of portals set up by corporations and the use made by corporations of portals other than their own. Many of the traditional Internet portal applications appear to have no obvious connection with large corpora-
9 ix tions, and Searle outlines how portals can be used by these businesses. Large enterprises have built Internet portals for corporate information, product information, customer service, selling (business-to-consumer, business-to-business), supply chain (collective procurement portals, supply chain management portals), and business-to-employee applications. The uses of portals by large enterprises provided by other companies are also discussed, including: the development and demise of collective procurement portals and the slow development of supply chain management portals. Finally, Searle suggests a number of directions for further research, including: large enterprise plans for collective procurement portals, the potential of supply chain portals that are not dominated by a single buyer, and the potential for increased transparency in the supply chain by development of supply chain management portals. In Chapter 8 Stein and Hawking investigate the application of portal technology to human resource management, particularly in regard to the use of Webbased HR solutions from enterprise resource planning systems vendors such as SAP. They point out that one reason for the development of the portal was to address problems with the large-scale development of corporate intranets. Like a number of the other authors they note that the term portal takes a different meaning depending on the viewpoint of the stakeholder: to the business user it is all about information access and navigation, to the organization it is about adding value, to the marketplace it is about new business models, and to the technologist a portal is about integration. Stein and Hawking point out that many leading companies are using enterprise resource planning systems to support their human resource information needs, partly because of the integrative role that human resources has in business processes such as work scheduling, travel management, production planning, and occupational health and safety. In Chapter 9 Sampson and Manouselis present an evaluation framework for addressing the multiple dimensions of Web portals that can affect users satisfaction. The objective of this framework is to specify a set of total satisfaction indicators that allows monitoring of the user-perceived quality level of a Web portal, comparing the results from different evaluation groups. The focus is on content, design, personalization, and community support. To demonstrate the application of their proposed framework they introduce, in the context of a summative evaluation, the Greek Go-Digital Programme. This is a national initiative of the Greek government to promote the deployment of e-business in very small and medium enterprises (vsmes) and their familiarization with the digital economy. It is an awareness and training portal. In their study, issues are introduced by adoption of a quality-oriented approach in Web portal evalu-
10 x ation that considers the portal as the product and the user as the customer of the Web portal services. Government portals are rather like business enterprise portals, except being outward rather than inward looking, and in Chapter 10 Aitkenhead investigates the use of portals in the service of government. Government portals are becoming gateways or central access points for many e-government initiatives around the globe and perform this task well as they provide a consistent and easy-to-use interface that allows citizens access to a range of government services. There are many business factors driving the implementation of portals, including: the massive proliferation of Web sites, the large amount of duplicated information, the advantages portals offer in positioning businesses for future integration of information from a single point, and the strengthened security they provide. This chapter presents the findings of a review of two Victorian government portals, each of which has implemented different operational models. The use of portal technology in educational decision support systems is the subject tackled by Thorn in Chapter 11. Decision support is one of the promises held out by proponents of portal technologies, and Thorn notes that while the challenges to improving decision support systems across K-12 school districts in the United States are substantial, the payoffs are also potentially quite large. Repositories and business analytics systems are two of the most common types of knowledge management systems that school districts have attempted to build, and the author argues that efforts to build portals in education in the US are inseparably tied to district knowledge management system development. Thorn argues that portal technology will be crucial to any effort to use information technology effectively to support good decision-making in educational organizations, but unfortunately it is not technology that is lagging in this area. The challenge, he suggests, is to overcome the entrenched bureaucracies of educational systems. Chapter 12 also discusses the use of portals in education, but this time at a university level. In this chapter Bajec discusses the use of portals in institutions of higher education and examines the motivating factors that drive these institutions to use portal-based solutions. Bajec notes that almost all universities are either developing or purchasing portal solutions for their needs and that there are several reasons for this. He suggests that the most common driving forces can be explained as follows: systems integration, utilisation of e-business technology, and providing wider use of data and services of existing systems. Bajec illustrates his arguments by considering the case of the University of Ljubljana, where the use of portal technology was stimulated by
11 xi the renovation of its existing information system. This was necessary because of the organizational changes the university was facing. He argues that portals are a promising technology for helping universities to transform their legacy systems into integrated, user-centric information systems. In Chapter 13 Moon and Burstein review the way portal technology can assist in the search for medical information. In the chapter they review the way portal technology can assist users in broader community contexts and, in particular, how portals are employed for meeting community medical information needs. They consider how medical portals could be improved so that they could assist users with their needs. The authors explore the extent to which these portals behave intelligently in addressing users needs, discussing what constitutes an intelligent portal and outlining the desirable components and attributes of such a portal and how these can be implemented to meet the needs of diverse users. The analyses of medical portal intelligence issues are discussed in terms of search engines, spell checking, sounds like indexing, parsing, ontology, use of thesaurus, personalization, and decision facilities or expert system functionality. Australian medical portals are then analysed to illustrate the problems and opportunities of intelligent community portals. The Web has the potential to be a major source of information for older people, and this is discussed by Lepa in Chapter 14. This chapter reviews the needs of older people and explores two Australian older-person portals: Greypath and About Seniors. Lepa notes that statistics show that the proportion of older people will increase dramatically over the next 25 years and that the Web has the potential to improve the lives of these people. The needs of older people are considered around the following themes: financial security, physical health and well-being, mental health and social environment, and engaging in intellectual endeavours. The author suggests that older people could use specially designed older person portals as their first port of call on the Internet and use the links provided to access the informational and recreational activities they are interested in. These portals can also provide an important recreational vehicle through the use of facilities such as , chat, current affairs (news), and music channels. He describes the establishment of a virtual community where older people can access chat facilities in the three-dimensional Greypath Village. Well-designed portals have the potential to provide a single point of access to information stored in a variety of repositories so that it may be used to support informed decision-making. In Chapter 15 Soutar and Lloyd-Walker discuss how portals can support knowledge enabling and make the conversion of information to knowledge easier and quicker. They note that early claims of
12 xii portals supporting knowledge management initiatives in organizations were generally misleading, but that there has been a move from information portals to knowledge portals that do support the creation of a knowledge-sharing environment. In this chapter they discuss the role of portals in supporting knowledge sharing and innovation diffusion within organizations. Soutar and Lloyd- Walker describe how portals enable information from disparate databases to be integrated, categorised, shared, and used to advantage. A range of portals is discussed, and their role in managing knowledge within organizations established. In the final chapter (Chapter 16) Pliaskin and Tatnall discuss the creation and demise of the Bizewest B-B portal. This innovative project was to create a horizontal portal that would enable the whole range of SMEs in Melbourne s West to engage in an increased number of e-commerce transactions with each other. The attempt to establish and maintain an inward-focused B-B e-commerce portal to allow SMEs in the Western region of Melbourne to take advantage of emerging technologies was a brave move, but a worthy one, and constituted a very forward-looking, innovative project. Bizewest ceased operations in June 2003, but despite its demise, the emergence and development of the Bizewest portal left a legacy of useful benefits, and its development costs were certainly not wasted. Probably the biggest problem was the attempt to change the culture of the 300 businesses involved. This was a monumental task, and the project was probably doomed to failure right from the outset. This chapter chronicles the development of the Bizewest portal. Arthur Tatnall December 2003
13 Portals, Portals Everywhere 1 Chapter I Portals, Portals Everywhere Arthur Tatnall Victoria University, Australia Abstract In general terms a portal is just a gateway, and a Web portal can be seen as a gateway to the information and services on the Web. This chapter explores the definition of the word portal and attempts a categorisation of the various types of Web portals. It outlines some of the many uses for portals and shows that the portal concept is equally useful for accessing corporate intranets as for the public Internet. In conclusion the chapter looks at the proposition that the portal is dead and finds that any announcement to this effect is very much premature. Portals are everywhere and are likely to grow to even greater importance in the future. Introduction Kate and Leopold (in the film of the same name) travelled through a time portal from the 1800s, and the exploration team in the television series
14 2 Tatnall Stargate SG-1 travels to the other side of the universe using a portal. The word portal has been around for many years and was even referred to in 1595 by Shakespeare in Richard II (Act 3, Scene 3): See, see, King Richard doth himself appear, as doth the blushing discontented sun from out the fiery portal of the east. In its simplest form the word portal just means a gateway, but often a gateway to somewhere quite different than just the next room or street. The Oxford Reference Dictionary (Pearsall & Trumble, 1996) defines a portal as: a doorway or gate, etc., especially a large and elaborate one. In this sense we could, perhaps, refer to the Great Portal of Kiev (Mussorgsky) or to the Pearly Portal. In this chapter, however, we are referring much more specifically to Web portals. The term Web portal is overused and difficult to define precisely. In the 15 other chapters of this book each of the authors has provided their own definition of this term, from their own perspective. Many of the definitions are similar, but some definitions are able to provide a little more insight into the use of Web portals. A colleague from my academic department at Victoria University says that there is nothing new about portals, and in this he is both partially right and completely wrong. A simple definition sees a Web portal as a special Web site designed to act as a gateway to give convenient access to other sites. In a sense there is nothing new about this as Web sites have contained hyperlinks to other sites since the Web s inception. What is new is the way that these special Web sites are now being used to facilitate access to other sites that may be closely related, in the case of special purpose portals, or quite diverse, in the case of general portals. What is also new is that the marketers have discovered the portal concept and its advertising potential. Portals, Portals Everywhere A Google search of the Web in December 2003 revealed 35.6 million entries for the word portal. Even allowing for a considerable degree of overuse and overlap, portals are seen everywhere, and it would be difficult to make any use of the Web without encountering one. Portals also span a bewildering range of topics and interest areas, a small sample of which is provided below. There are government portals such as: (Québec), (UK), (Victoria),
15 Portals, Portals Everywhere 3 (USA), and (Germany). Science portals include: sdcd.gsfc.nasa.gov/esd/portal (Goddard Space Flight Centre), and Those interested in things environmental are catered for by portals such as and Community portals cover many regions and interest areas, including: (PortalsCommunity), webdesign.foundlocally.com/ourportals.htm (Canadian community portals), (Melbourne), (Mt. Beauty, Victoria) and (Rockhampton community groups). Many portals relate to the IT industry, including: (IEEE), (ACM), (IFIP), (COBOL), and (Microsoft SharePoint portal). There are a number of education portals, such as: and (for educational administration), mciunix.mciu.k12.pa.us/~tech/pde_web2/portals.htm and vic.edu.au/ (for schools), and (for Austrian academics). Portals relating to other interest areas include: libraries portal.unesco.org and music sport and health www. diabetesportal.com and and genealogy There is a Britney Spears portal ( a portal for those interested in progressive activism ( and one dealing with South Asia terrorism ( There is even an anti-portal portal ( for those who dislike portals. What Is a Web Portal? In general terms, unrelated to the World Wide Web, the Macquarie Dictionary defines a portal as a door, gate or entrance (Macquarie Library, 1981). More specifically, a Web portal is seen as a special Internet (or intranet) site designed to act as a gateway to give access to other sites. A portal aggregates information from multiple sources and makes that information available to various users. In other words a portal is an all-in-one Web site used to find and to gain access to other sites, but also one that provides the services of a guide that can help to protect the user from the chaos of the Internet and direct them
16 4 Tatnall towards an eventual goal. More generally, however, a portal should be seen as providing a gateway not just to sites on the Web, but to all network-accessible resources, whether involving intranets, extranets, or the Internet. In other words a portal offers centralised access to all relevant content and applications. Historically the Web portal concept probably developed out of search engine sites such as Yahoo!, Excite, and Lycos, which can now be classified as firstgeneration portals. These sites, however, quickly evolved into sites providing additional services such as , stock quotes, news, and community building rather than just search capabilities (Rao, 2001). Eckerson (1999) outlines four generations of portals whose focus, in each case, is: generic, personalised, application, and role. Portals may be horizontal or vertical in nature (Lynch, 1998), with sites such as Yahoo!, Excite, and NetCenter being considered as horizontal portals because they are used by a broad base of users. The content area of vertical portals, on the other hand, is tightly focused and geared toward a particular audience (Lynch). The success of a portal depends on its ability to provide a base site that users will keep returning to after accessing other related sites. As an entranceway onto the Web (or an intranet) it should be a preferred starting point for many of the things that a particular user wants to do there. A useful goal for those setting up a portal is to have it designated by many users as their browser startup page. Types of Portals There is no definitive categorisation of the types of portals, but PortalsCommunity ( offers the following list: corporate or enterprise (intranet) portals, e-business (extranet) portals, personal (WAP) portals, and public or mega (Internet) portals. Another categorisation (Davison, Burgess, & Tatnall, 2003) offers: general portals, community portals, vertical industry portals, horizontal industry portals, enterprise information portals, e- marketplace portals, personal/mobile portals, information portals, and niche portals. Unfortunately as the categories are not mutually exclusive, some portals fit into more than one while others do not fit well into any. To further complicate any attempt at categorisation, some implementations can span several different portal types, blended into a form of hybrid solution. A discussion of the different types of portals follows.
17 Portals, Portals Everywhere 5 General (or Mega) Portals. Portals can aim to provide links to sites that can be either closely related or quite diverse. In the case of general portals the intent is to provide links to all sorts of different sites of the user s choosing. Many of these general portals have developed from being simple search tools (such as Yahoo), Internet service providers (such as AOL), and services (such as Hotmail). They now try to be the one-stop port of call for all (or at least many) user needs. An important goal of a general portal is to become the page a user returns to each time they want to access something on the Web. It will be successful if it can provide most of the services, information, and links that users want. General portals often include services such as: free , links to search engines and categories of information, membership services, news and sports, business headlines and articles, personalised space with a user s selections, links to chat rooms, links to virtual shopping malls, and Web directories. General portals make their money by selling advertising material. The success of a general portal depends on it generating a large volume of visitor traffic, and this involves attracting new visitors, keeping them at the site for as long as possible, and convincing them to return (Sieber & Valor, 2002). Vertical Industry Portals are usually based around specific industries. They aim to aggregate information relevant to particular groups, or online trade communities of closely related industries to facilitate the exchange of goods and services in a particular market as part of a value chain. Vertical industry portals often specialise in business commodities and materials such as chemicals, steel, petroleum products, or timber. Some specialise in services like cleaning, food, transport, staffing, or publishing. Others specialise in interest areas such as camping, hiking, or fishing equipment. Horizontal Industry Portals. Portals can be described as horizontal when they are utilised by a broad base of users across a horizontal market. Horizontal industry portals are typically based around a group of industries or a local area. Bizewest (see Chapter 16) was an example of a horizontal industry portal. Community Portals are often set up by community groups such as elaunceston ( and Cape Breton, Canada ( or based around special group interests such as GreyPath ( ivillage ( and Women.com ( These portals attempt to foster the
18 6 Tatnall concept of a virtual community where all users share a common location or interest and provide many different services depending on their orientation. The extent to which some community portals represent the interests and views of their entire community is, of course, open to interpretation. Enterprise Information Portals. The term enterprise (or corporate) information portals (EIP) is now often being applied to the gateways to the corporate intranets that are used to manage the knowledge within an organisation. These are designed primarily for business-to-employee (B2E) processes and offer employees the means to access and share data and information within the enterprise. An EIP may include facilities such as: a categorisation of information available on the intranet, a search engine covering the entire intranet, organisational news, access to , access to common software applications, document management, links to internal sites and popular external Web sites, and the ability to personalise the page. Variations on EIPs include business intelligence portals that are designed to act as gateways to decision-making processes and to provide competitive intelligence, business area portals that support specific business processes such as personnel or supply chain management, and facilities designed to support the field sales forces. E-marketplace Portals. These extended enterprise portals often offer access to a company s extranet services and are useful for business-tobusiness processes such as ordering, tendering, and supply of goods. An example is provided by the Swiss company ETA SA Fabriques d Ebauches ( a member of the Swatch Group that produces watches for brands including Omega, Rado, Longines, Tissot, Certina, and Swatch. The group consists of a number of individual companies that focus on producing components and movements for watches. The portal was set up principally to improve cost efficiency and facilitate quicker order processing between members of the group (Alt, Reichmayr, Cäsar, & Zurmühlen, 2002). E-marketplace portals can also be used for business-to-customer transactions, and a classic example is provided by the bookseller Amazon.com ( Another example comes from the Association for Computing Machinery ( digital library. Personal/Mobile Portals. Following the trends towards mobile (or pervasive) computing, personal/mobile portals are increasingly being
19 Portals, Portals Everywhere 7 embedded into mobile phones, wireless PDAs, and the like. Some appliances are also being equipped with personal portals aimed at allowing them to communicate with other appliances or to be used more easily from a distance. Information Portals. Although these, in most cases, can also be classified into one of the other categories, information portals can also be viewed as a category in their own right as portals whose prime aim is to provide a specific type of information. The sports information portal ESPN ( is one example of an information portal. Another is PortalsCommunity ( a portal dedicated to providing information about portals. Specialised/Niche Portals are designed to satisfy specific niche markets. In many cases these can also be classified as information portals. For example, ESPN ( is targeted towards 18 to 34 year-old males, while ivillage ( is targeted towards women. Other specialised portals provide detailed industry information, often available only for a fee. And All the Web Did Shrink Grodner (2003) outlines how global companies use portal technology to create online virtual communities. They do this, he notes, in order to improve productivity, enhance communications, and gain competitive advantage by providing real-time access to critical business information. Other authors (such as Lawrence, Corbitt, Fisher, Lawrence, & Tidwell, 2000) refer to portals that focus on aggregating information relevant to specific interest groups as online vertical trade communities. Virtual Web communities are seen to offer the potential of a high level of collaboration amongst their geographically dispersed users and to facilitate the rapid dissemination and sharing of relevant content. Grodner points out that for consumers, the concept of a virtual community can be used as a way to bring together individuals with similar interests. In the corporate world, companies can make use of virtual communities to facilitate working with other related companies. Portals are also of interest to the scientific research community. An article in Portals magazine (Roberts-Witt, 2003) describes the National Biological Information Infrastructure (NBII) in the USA ( and a number of
20 8 Tatnall private sites) as a government-to-government/partner/citizen portal, based on Plumtree Corporate Portal software. The NBII portal allows biologists (researchers and students) to share geographic and geospatial data, without the need to know exactly where the data is housed and to whom it belongs. Research by Tatnall, Burgess, and Singh (2004) indicates that small businesses can also benefit from the use of portals. These benefits include: Provision of a secure environment for online trading: portals generally have a payment infrastructure that enables small businesses to integrate their accounts receivable and payable to the portal back-end systems. Search engines, directory services, and shopping bots that list the portals will automatically enable Web users to find the gateway to small online shops on the Web via these portals, saving substantially on costs. New partnerships: e-commerce opens up the opportunity for businesses to sell to new buyers, tap into the supply chain and win new business, offer complementary products with other businesses, and procure goods electronically. Community building and regional relationship features such as chat rooms, message boards, instant-messaging services, online greeting cards, and other Web services are often included in the portal infrastructure. Strategy, management, and business trust: portals enable businesses to adopt a common e-business structure that helps them to attain management support or share ideas with others businesses. Improved customer management: portal managers can make deals with Internet retailers for the eyeballs that will also benefit small businesses that are part of the portal. Lawrence et al. (2000) liken a portal to the front page of a newspaper or magazine, offering directions to the location of relevant information. Hanson (2000) stresses the importance of rapid access as most users will abandon the search if their desired location is not in the first or second screens of information. Yockelson (2002), on the other hand, thinks that the portal itself is nothing special: It may be nothing more than a Web-user interface, with built-in access to data or applications. He argues instead for the benefits of a portal framework that brings with it the notion of context and technologies that support the delivery of information and services in context.
E-BUSINESS VS E-COMMERCE
Chapter 3 E-BUSINESS VS E-COMMERCE Dr. BALAMURUGAN MUTHURAMAN 1 MEANING & DEFINITIONS Electronic business, commonly referred to as "e-business", or an internet business, may be defined as the application
More information10 Top Strategies for Launching a Successful E-Commerce Site Smart Solutions
10 Top Strategies for Launching a Successful E-Commerce Site Smart Solutions With dot-com failures on the rise, you might ask whether it makes sense to spend time, money and resources to create an e-commerce
More informationModule 6. e-business and e- Commerce
Module 6 e-business and e- Commerce 6.1 e-business systems 6.2 e-commerce systems 6.3 Essential e- commerce processes 6.4 Electronic payment processes 6.5 e-commerce application trends 6.6 Web store requirements
More informationThe Changing Landscape of B2B ecommerce
The Changing Landscape of B2B ecommerce For years, ecommerce was a B2C game a channel best suited for consumer brands and retail transactions. Several recent studies and some major shifts in buyer behavior,
More informationSAMPLE EXAMINATION PAPER SAMPLE ANSWERS
EXAMINATION PAPER: ACADEMIC SESSION 2003/2004 Campus School Department Level TITLE OF PAPER COURSE CODE Maritime Computing and Mathematical Sciences Information Systems and Multimedia Three ecommerce COMP1308
More informationUNIT I OVERVIEW OF E- COMMERCE
1 UNIT I OVERVIEW OF E- COMMERCE Definition of E-Commerce: The use of electronic transmission medium ( telecommunications ) to engage in the exchange including buying and selling of products and services
More informationCase-study: SwissAir. The Internet Business. Case-study: SwissAir. Case-study: SwissAir. Summary. Summary
Case-study: SwissAir The Internet Business Old model: check flight info online Step 1. Toward customers e-ticketing, electronic check-in frequent flyer miles Web site personalization (and statistics!)
More informationE-Commerce Business Models and Concepts
Copyright 2002 Pearson Education, Inc. Slide 2-1 E-Commerce Business Models and Concepts Created by, David Zolzer, Northwestern State University Louisiana Learning Objectives! Identify the key components
More informationWeb Portals and Higher Education Technologies to Make IT Personal
Chapter 4 All About Web Portals: A Home Page Doth Not a Portal Make Howard Strauss Web Portals and Higher Education Technologies to Make IT Personal Richard N. Katz and Associates A Publication of EDUCAUSE
More informationEvolving Technology Committee PORTALS
What is a portal? Web History In its early stages, the Web served as an electronic poster to promote the image of the institution and mainly served as a marketing tool. Institutions competed with each
More informationChapter 11 E-Commerce
15 th Edition Understanding Computers Today and Tomorrow Comprehensive Chapter 11 E-Commerce Deborah Morley Charles S. Parker Copyright 2015 Cengage Learning Learning Objectives 1. Explain what e-commerce
More informationThe Use of Third Party Website Providers by Australian Small Businesses
The Use of Third Party Website Providers by Australian Small Businesses Stephen Burgess Victoria University, Australia Stephen.Burgess@vu.edu.au Abstract It has been known for some time that small businesses
More informationWorkflow based content management solutions in law firm
Workflow based content management solutions in law firm John Neuhaus, National Manager Information Services, Clayton Utz. jneuhaus@claytonutz.com 1. Abstract The Clayton Utz knowledge and research intranet
More informationThe Metadata Handbook
The Metadata Handbook A Book Publisher s Guide to Creating and Distributing Metadata for Print and Ebooks Renée Register & Thad McIlroy Second Edition DATACURATE Columbus, Ohio 2015 Table of Contents Introduction
More informationE Commerce INTRODUCTION LEARNING OUTCOMES
Topic 9 E Commerce LEARNING OUTCOMES By the end of this topic, you should be able to: 1. Describe the benefits and limitations of e-commerce; 2. Explain major EC mechanisms; 3. Differentiate between B2C
More informationCompany presentation SHARES - CENKOS Innovators & Investors FORUM 29 January 2013. globoplc.com
Company presentation SHARES - CENKOS Innovators & Investors FORUM 29 January 2013 2 Introduction GLOBO is an international leader and technology innovator in the mobile consumer and enterprise application
More informationE-marketing -- A New Concept By Prashant Sumeet
E-marketing -- A New Concept By Prashant Sumeet This paper attempts to contrast e-marketing with traditional brickand mortar marketing by proposing the 7 Cs of e-marketing. These 7 Cs are fundamental to
More informationOutline. Introduction to E-commerce. Why is e-commerce? [Awad] What is e-commerce? Session 1. Yan Wang yan.wang@mq.edu.au. E-commerce.
Introduction to E-commerce Session 1 Yan Wang yan.wang@mq.edu.au Outline E-commerce E-business Examples of e-commerce Types of e-commerce 1 2 What is e-commerce? The marketing, buying and selling of products
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationNEW TRENDS IN INTERNET TECHNOLOGIES
2 nd Int. Conf. CiiT, Molika, 20-23.Dec.2001 135 NEW TRENDS IN INTERNET TECHNOLOGIES M. Gušev Institute of Informatics, Faculty of Natural Sciences and Mathematics, Sts. Cyril and Methodius University,
More information1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination.
1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 2. The ability of consumers to use the Internet to discover the actual costs
More informationBusiness Transformation with Cloud ERP
Photo copyright 2012 Michael Krigsman. Business Transformation with Cloud ERP Prepared by Michael Krigsman February 2012 NetSuite sponsored this independent white paper; Asuret does not endorse any vendor
More informationB2B Online Market India
B2B Online Market India November 2010 Executive Summary Market Drivers & Challenges Competition Total market for B2B online marketplace in India was valued at INR XX mn in 20--; Expected to grow at a CAGR
More informationDoes the law of sales applicable to contract for supply of software?
Does the law of sales applicable to contract for supply of software? By Halefom Hailu Assume a government authority has bought a software from a software company. A defect in the software led to massive
More informationFor personal use only
Prophecy International Holdings Ltd. Ed Reynolds Chairman 1 Legal Disclaimer This presentation has been prepared by Prophecy International Holdings Limited. The information in this presentation is of a
More informationE-Commerce: Digital Markets, Digital Goods
Chapter 9 E-Commerce: Digital Markets, Digital Goods 9.1 Copyright 2011 Pearson Education, STUDENT LEARNING OBJECTIVES What are the unique features of e-commerce, digital markets, and digital goods? How
More informationEnterprise Collaboration: Comparing SharePoint and IBM. Edward English Microsoft Corporation
Enterprise Collaboration: Comparing SharePoint and IBM Edward English Microsoft Corporation The information contained in this document represents the current view of Microsoft Corporation on the issues
More informationChapter 10 Objectives. Chapter 10 E-Commerce: A Revolution in the Way We Do Business. What Is E-Commerce? What Is E-Commerce? What Is E-Commerce?
Chapter 10 Objectives Chapter 10 E-Commerce: A Revolution in the Way We Do Business Understand how e-commerce has changed today s business practices Discuss the positive impact of e-commerce on global
More informationE-Commerce: From Converging 'B2B versus B2C' Segments to Solutions for Different Product Groups
E-Commerce: From Converging 'B2B versus B2C' Segments to Solutions for Different Product Groups Prof. Dr. Claudia Loebbecke, M.B.A. Chaired Professor of Media Management University of Cologne Pohligstr.
More informationERP Response to E-Business Challenges. Peoplesoft Case
50 ERP Response to E-Business Challenges. Peoplesoft Case Senior lect. Doina FOTACHE, PhD., Senior lect. Luminita FÎNARU, PhD. Department of Informatics, Al. I Cuza University, Iasi ERP is becoming the
More informationHow To Get A Better At Writing An Invoice
Electronic Invoice Adoption Benchmark Report Based on the Results of PayStream s einvoice Survey Q1 2013 Featuring Insights on... Centralized vs. Decentralized AP Operations Underwritten in part by AP
More informationIssues and Trends of Information Technology Management in Contemporary Organizations
Issues and Trends of Information Technology Management in Contemporary Organizations 2002 Information Resources Management Association International Conference Seattle, Washington, USA May 19-22, 2002
More informationIntroduction to Electronic Commerce/Electronic Business
Introduction to Electronic Commerce/Electronic Business Dr Sherif Kamel Department of Management School of Business, Economics and Communication Networked Economy Creates value through the collection,
More informationOnline Traffic Generation
Online Traffic Generation Executive Summary Build it and they will come. A great quote from a great movie, but not necessarily true in the World Wide Web. Build it and drive traffic to your Field of Dreams
More informationOffice SharePoint Server 2007
Top 10 Benefits of WSS 3.0 Office SharePoint Server 2007 1. Improve team productivity with easy-to-use collaborative tools Connect people with the information and resources they need. Users can create
More information2. ecommerce Business Models and Concepts. Alexander Nikov. Teaching Objectives. Video: How to use Twitter for business.
INFO 3435 ecommerce 2. ecommerce Business Models and Concepts Teaching Objectives Identify the key components of ecommerce business models. Describe the major B2C business models. Describe the major B2B
More informationWEB DEVELOPMENT & SEO
WEB DEVELOPMENT & SEO ATP Consulting is a small Team of Professionals providing clients with WEB DESIGN and DEVELOPMENT. WEBSITE We will provide you with an easy-to-update and feature-rich website based
More informationEntrepreneurship and the Internet
Entrepreneurship and the Internet Thomas Poulios Technological Education Institute of Larissa Larissa, Greece poulios@teilar.gr 1 E-Commerce Revenue as % of Total Revenue 0,4 in the USA 0,1 in the Western
More informationWhat can e-libraries learn from e-business?
What can e-libraries learn from e-business? Alastair G Smith Senior Lecturer School of Information Management Victoria University of Wellington Alastair.Smith@vuw.ac.nz Abstract: Libraries were arguably
More informationGroupon s Business Model: Social and Local
Electronic Commerce and Social E-Commerce Groupon s Business Model: Social and Local Problem: Competing with other business models utilizing social and local commerce in group couponing Solution? Scale:
More informationE-Commerce and E-Business
E-Commerce and E-Business Session Speaker Prof. P.S.Satish 1 Session Objectives To understand the implications of e-commerce in Supply Chain To know different types of e-business in current business environment
More informationManaging explicit knowledge using SharePoint in a collaborative environment: ICIMOD s experience
Managing explicit knowledge using SharePoint in a collaborative environment: ICIMOD s experience I Abstract Sushil Pandey, Deependra Tandukar, Saisab Pradhan Integrated Knowledge Management, ICIMOD {spandey,dtandukar,spradhan}@icimod.org
More informationDigital Strategy. How to create a successful business strategy for the digital world.
Digital Strategy How to create a successful business strategy for the digital world. Digital Strategy Overview Every business today needs a digital strategy. Products and services need to be digitally
More informationDEVELOPING COMMUNICATION AND COLLABORATION IN BANKING AND FINANCIAL SERVICES FOR INCREASED BUSINESS VALUE
DEVELOPING COMMUNICATION AND COLLABORATION IN BANKING AND FINANCIAL SERVICES FOR INCREASED BUSINESS VALUE A White Paper TABLE OF CONTENTS TABLE OF CONTENTS Introduction 3 Overview of Communication and
More informationTrends in Electronic Commerce Among Selected Companies in Metro Manila, Philippines
Rev. Integr. Bus. Econ. Res. Vol 2(2) 534 Trends in Electronic Commerce Among Selected Companies in Metro Manila, Philippines Harvey T. Ong Faculty, Decision Sciences and Innovation Department Ramon V.
More informationVendor briefing Business Intelligence and Analytics Platforms Gartner 15 capabilities
Vendor briefing Business Intelligence and Analytics Platforms Gartner 15 capabilities April, 2013 gaddsoftware.com Table of content 1. Introduction... 3 2. Vendor briefings questions and answers... 3 2.1.
More informationOracle Procurement. Punchout and Transparent Punchout Guide for Oracle iprocurement and Oracle Exchange Release 11i. Part No.
Oracle Procurement Punchout and Transparent Punchout Guide for Oracle iprocurement and Oracle Exchange Release 11i Part No. A92190-03 April 2003 Oracle Procurement Punchout and Transparent Punchout Guide
More informationContextualized E-Commerce: The key to an optimized e-commerce channel. www.coremedia.com
Business Solutions Guide: contextualized e-commerce www.coremedia.com Contextualized E-Commerce: The key to an optimized e-commerce channel CoreMedia Business Solutions Guides are intended for operational
More informationDIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES
RESEARCH STRATEGY REPORT DIGITAL SMEs: OPPORTUNITIES FOR CSPs PROVIDING SOCIAL, MOBILE, ANALYTICS AND CLOUD SERVICES CHRIS NICOLL and SANDRA O BOYLE Analysys Mason Limited 2015 analysysmason.com About
More informationB2B E-COMMERCE: A PRIMER
B2B E-COMMERCE: A PRIMER Bruno Floriani bruno.floriani@lapointerosenstein.com Lapointe Rosenstein Montreal, Quebec Most of us have heard or read headlines about the explosive growth potential of the B2B
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationewise TM Project Knowledge Management Solution
ewise TM Project Knowledge Solution A White Paper by HEXAWARE TECHNOLOGIES LIMITED All rights reserved Page 1 of 1 Contents Processes And Knowledge Areas In Project...3 Knowledge (KM) Function Mapping
More informationAutomatic Document Categorization A Hummingbird White Paper
Automatic Document Categorization A Hummingbird White Paper Automatic Document Categorization While every attempt has been made to ensure the accuracy and completeness of the information in this document,
More informationHow To Make A Software Revolution For Business
The Software Revolution Salesforce.com Feb, 2000 There is a software revolution going on. This software revolution will fundamentally change the way organizations view enterprise software. This software
More informationAutomated Business Intelligence
Automated Business Intelligence Delivering real business value,quickly, easily, and affordably 2 Executive Summary For years now, the greatest weakness of the Business Intelligence (BI) industry has been
More informationInformation Technology Web Solution Services
Information Technology Web Solution Services Icetech 940 West North Avenue Baltimore, Maryland 21217 Tel: 410.225.3117 Fax: 410.225.3120 www. Icetech. net Hubzone Copyright @ 2012 Icetech, Inc. All rights
More informationNew Channels Create New Growth Opportunities for Insurers. North American Insurance Distribution Survey Findings
New Channels Create New Growth Opportunities for Insurers North American Insurance Distribution Survey Findings Introduction After a period marked by disruption of the financial systems and heightened
More informationImproving business productivity and client satisfaction with customer and partner self-service portals.
Empowering people: customer self-service solutions White paper September 2007 Improving business productivity and client satisfaction with customer and partner self-service portals. Page 2 Contents 2 Introduction
More informationSoftware & Computer Services
Core activities: Software development: system software contract/bespoke turnkey solutions Systems integration Systems analysis and design Software architecture and design Project Management Infrastructure
More informationIntroducing Microsoft SharePoint Foundation 2010 Executive Summary This paper describes how Microsoft SharePoint Foundation 2010 is the next step forward for the Microsoft fundamental collaboration technology
More informationAdvancing with e-commerce
Advancing with e-commerce September 2001 A summary of 34 case studies of small business e-commerce ventures. Introduction Early in 2001 the National Office for the Information Economy (NOIE) commissioned
More informationNative, Hybrid or Mobile Web Application Development
Native, Hybrid or Mobile Web Application Development Learn more about the three approaches to mobile application development and the pros and cons of each method. White Paper Develop a Mobile Application
More informationChapter 5. B2B E-Commerce: Selling and Buying in Private E-Markets
Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side
More informationWHITEPAPER. The Death of the Traditional ECM System. SharePoint and Office365 with Gimmal can Enable the Modern Productivity Platform
1 WHITEPAPER SharePoint and Office365 with Gimmal can Enable the Modern Productivity Platform 1 Table of Contents 1.1 Overview... 3 1.2 What are the Challenges?... 3 1.3 The Ideal The Modern Productivity
More informationBusiness-to-Business Marketing 2014-2015
Brochure More information from http://www.researchandmarkets.com/reports/2758019/ Business-to-Business Marketing 2014-2015 Description: Business-to-Business Marketing 2014-2015 presents statistics on B2B
More informationElectronic Commerce. Chapter Overview
Electronic Commerce Chapter Overview This chapter presents an overview of how e-commerce works, from the perspective of the organization and the customer. Businesses and individuals use e-commerce to reduce
More informationROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET
ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta
More informationE-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS
E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Content What are the unique features of e-commerce, digital markets, and digital goods? What are the principal e-commerce business and revenue models? How has
More informationEcommerce. E-commerce Defined. E-commerce Developments and Themes 2006
Ecommerce Copyright 2007 Pearson Education, Inc. Slide 1-1 E-commerce Developments and Themes 2006 More and more people and businesses are using the Internet to conduct commerce The e-commerce channel
More informationThe Business Value of Microsoft SharePoint Server 2010 Enterprise Content Management
The Business Value of Microsoft SharePoint Server 2010 Enterprise Content Management Executive Summary Enterprise Content Management (ECM) has become a key business priority for most organizations. The
More informationMarketing Optimization Suite
Marketing Optimization Suite OVERVIEW Anything That Can Be Measured Can Be Optimized Learn more about your online audience, create new revenue opportunities, build your subscriber base and attract new
More informationData Management Value Proposition
Data Management Value Proposition DATA MAY BE THE MOST IMPORTANT RESOURCE OF THE INSURANCE INDUSTRY Experts have long maintained that data are an important resource that must be carefully managed. Like
More informationProcess Automation Tools For Small Business
December 3, 2013 Tom Bellinson Process Automation from Scratch Over the course of 2013 I have written about a number of canned off the shelf (COTS) products that can be used to automate processes with
More informationAPS/SES combination. Traditional package
Markets, G. Phifer, R. Valdes, D. Gootzit Research Note 26 March 2003 The Horizontal Portal Product 2003 Magic Quadrant The portal product market is undergoing significant segmentation. Gartner presents
More informationInternet e-commerce: Reinventing EDI for the Web
IBM Global Services Internet e-commerce: Reinventing EDI for the Web Introduction EDI Services About 2 million companies with 10 or more employees are prime candidates to join those companies already using
More informationFACT SHEET. Singapore: A Global Node for Digital Media and Entertainment
INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE 8 Temasek Boulevard #14-00 Suntec Tower 3 Singapore 038988 Tel : 65-62110888 Fax : 65-62112222 www.ida.gov.sg June 2008 FACT SHEET Singapore: A Global Node for
More informationLeap Ahead Procurement Goes Social
Leap Ahead Procurement Goes Social In the past five years, social media has become an integral part of the lives of people everywhere. In response, companies have been embracing social media with equal
More informationMEDIA & CABLE. April 2012. Taras Bugir. Broadcast Reference Architecture. WW Managing Director, Media and Cable
MEDIA & CABLE Taras Bugir WW Managing Director, Media and Cable Broadcast Reference Architecture April 2012 Changing Business Models (1) Media Business Systems Broadcasting was a simpler business The broadcaster
More informationService Strategy Maturity: A Model for Business Performance
Service Strategy Maturity: A Model for Business Performance A White Paper Written by callcentres.net Commissioned by IBM Published: June 2011 Contents 1. Introduction... 1 2. Executive Summary... 2 3.
More informationCONTEMPORARY DIRECT & INTERACTIVE MARKETING
SECOND EDITION CONTEMPORARY DIRECT & INTERACTIVE MARKETING Lisa D. Spiller Christopher Newport University Martin Baier Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationnorthplains Whitepaper Differentiating DAM from ECM What Do You Really Need? Connecting your world. Visually.
Whitepaper Differentiating DAM from ECM What Do You Really Need? Both analysts and organizations can agree on one thing - the recent and unprecedented rise in demand for multi-media assets has driven the
More informationBest Practice Search Engine Optimisation
Best Practice Search Engine Optimisation October 2007 Lead Hitwise Analyst: Australia Heather Hopkins, Hitwise UK Search Marketing Services Contents 1 Introduction 1 2 Search Engines 101 2 2.1 2.2 2.3
More informationA New Foundation For Customer Management
The Customer Data Platform: A New Foundation For Customer Management 730 Yale Avenue Swarthmore, PA 19081 info@raabassociatesinc.com The Marketing Technology Treadmill Marketing automation. Inbound marketing.
More informationIoT Analytics Today and in 2020
Competitive Edge from Edge Intelligence IoT Analytics Today and in 2020 Aapo Markkanen: Principal Analyst Competitive Edge from Edge Intelligence IoT Analytics Today and in 2020 INTRODUCTION Across the
More informationINTEGRATION. How Integration with Other Microsoft Products and Technologies Adds Value. Microsoft Dynamics NAV TM. White Paper. Integrated Innovation
INTEGRATION Microsoft Dynamics NAV TM How Integration with Other Microsoft Products and Technologies Adds Value White Paper Integrated Innovation Date: April, 2007 www.microsoft.com/dynamics Introduction
More informationAn Introduction to Customer Relationship Management Software
An Introduction to Customer Relationship Management Software A White Paper by Contents 1. What Is Customer Relationship Management? 2 2. An overview of three CRM products 5 3. In Summary 8 4. About Governor
More informationThe Hybrid Oriental Library and the Content Management System
The Hybrid Oriental Library and the Content Management System " #"$" The recent RSLP funded projects for Oriental Libraries and digitization projects funded by the New Opportunities Fund have accelerated
More informationPhiladelphia University Faculty of Administrative and Financial Sciences Department of Networking and Systems Management First Semester, 2014 2015
Philadelphia University Faculty of Administrative and Financial Sciences Department of Networking and Systems Management First Semester, 2014 2015 Course title: Electronic Commerce. Course level: Third
More informationLecture-2-The Strategic Role of Information Systems
Lecture-2-The Strategic Role of Information Systems Thepul Ginige 1 LEARNING OBJECTIVES Analyze roles of 6 types of information systems Describe types of information systems Analyze relationships between
More informationIntroduction and Overview
Introduction and Overview Email: BPOguide@thesauce.net.au, Ph: 02 8404 5995 (within Australia) or +612 8404 5995 (from outside of Australia) 1 The Business Dilemma BPO buyers and sellers operate in a disorganised,
More informationCase study: IBM s Journey to Becoming a Social Business
Case study: IBM s Journey to Becoming a Social Business Rowan Hetherington, IBM, September 2012 Introduction The corporate world is in the midst of an important transformation: it is witnessing a significant
More informationMIS 456 - Ecommerce. Instructor: Ali Hashmi Ecommerce Business Model Concepts (Chapter 2) Slide 1-1
MIS 456 - Ecommerce Instructor: Ali Hashmi Ecommerce Business Model Concepts (Chapter 2) Slide 1-1 E-commerce Business Models Definitions Business model Set of planned activities designed to result in
More information21 Ways to Use Spreadsheets in Your Java Applications
Technical White Paper 21 Ways to Use Spreadsheets in Your Java Applications Spreadsheets are used to present data in an understandable format, provide intuitive interfaces for data collection, deliver
More informationBIG DATA: IT MAY BE BIG BUT IS IT SMART?
BIG DATA: IT MAY BE BIG BUT IS IT SMART? Turning Big Data into winning strategies A GfK Point-of-view 1 Big Data is complex Typical Big Data characteristics?#! %& Variety (data in many forms) Data in different
More informationWHITEPAPER // DIGITAL EXPERIENCE. Customer Experience is Everything. Maximize Your SharePoint Content.
Customer Experience is Everything. Maximize Your SharePoint Content. INTRODUCTION Web Content Management has evolved. Digital Marketing has evolved. The once termed new or emerging channels have evolved
More informationE-Commerce Operations Management Downloaded from www.worldscientific.com -COMMERCE. by 37.44.207.139 on 06/15/16. For personal use only.
-COMMERCE O p e r a t i o n s M a n a g e m e n t 2nd Edition This page intentionally left blank -COMMERCE O p e r a t i o n s M a n a g e m e n t 2nd Edition Marc J. Schniederjans University of Nebraska-Lincoln,
More informationSWOT Assessment: CoreMedia, CoreMedia 7
SWOT Assessment: CoreMedia, CoreMedia 7 Analyzing the strengths, weaknesses, opportunities, and threats Reference Code: IT014-002848 Publication Date: 09 Dec 2013 Author: Sue Clarke SUMMARY Catalyst Web
More informationAUSTIN COMMUNITY COLLEGE CONTINUING EDUCATION. Marketing on The World Wide Web. (18 hours) ITNW 6023 COURSE SYLLABUS
(18 hours) Course Description: This course provides a detailed look at both advertising and marketing on the World Wide Web. Whether you are unfamiliar with this topic, considering implementing your own
More informationEnterprise 2.0 Knowledge Management Development Trends
2012 International Conference on Economics, Business Innovation IPEDR vol.38 (2012) (2012) IACSIT Press, Singapore Enterprise 2.0 Knowledge Management Development Trends Dimiter Velev 1 + and Plamena Zlateva
More information