RESULTS OPTIMIZATION PLAN

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1 RESULTS OPTIMIZATION PLAN

2 THE OPTIMIZATION PLAN Optimization Introduction Live Leads Forms Calls to Action (CTAs) Contact Form Brochure Request Form

3 THE OPTIMIZATION PLAN Optimization Introduction Industry Accolades Three Guiding Principles Your Site Today

4 RECENT AWARDS

5 IN THE NEWS

6 THREE GUIDING PRINCIPLES 1. Let customers vote with their wallet. 2. Stop customers from shopping. 3. You never know when customers will leave the store.

7 YOUR SITE TODAY In the first 4 months of the year, over 15K visitors came to your site Only 209 entered contact information and were captured. 1.3% CONVERSION RATE

8 THE OPTIMIZATION PLAN Live Leads Forms Request a Quote Form Talk to an Expert Form

9 Forms Request a Quote Recommended 1 Optimization Creating a Request a Quote pop-up form that is activated by various calls to action (CTAs) throughout the site will generate more leads. By using a pop-up form the user is not directed away from their page of interest, enhancing user experience.

10 Forms Talk to an Expert Recommended 1 Optimization Creating a Talk to an Expert pop-up form that is activated by various calls to action (CTAs) throughout the site will generate more leads. By using a pop-up form the user is not directed away from their page of interest, enhancing user experience.

11 THE OPTIMIZATION PLAN Calls to Action (CTAs) Side Panel Search Results Tour Details

12 Tours & Content Pages Sidebar CTAs Existing 1 Opportunity Increasing the prominence of the CTA in the sidebar will capture more visitors on your site.

13 Tours & Content Pages Sidebar CTAs Recommended 1 Optimization By making the CTA a button instead of a text link, and including this sidebar on all subsequent pages throughout your site, you are able to remind users you are always there to help.

14 Search Results CTAs Existing 1 Opportunity Adding a CTA to each tour listing will generate more leads from your website.

15 Search Results CTAs Recommended 1 Optimization Adding a Request a Quote CTA will allow us to capture more visitors on your site.

16 Tour Details CTAs Existing 1 Opportunity Adding a Request a Quote CTA to each tour details page will generate more leads from your website.

17 Tour Details CTAs Recommended 1 Optimization Adding a Request a Quote CTA will allow us to capture more visitors on your site.

18 THE OPTIMIZATION PLAN Contact Us Form Contact Form

19 Contact Us Form Existing 1 Opportunity There s an opportunity to capture more visitors by requiring users to fill out a few pieces of key information. The Contact Us form is a great place for lead generation.

20 Contact Us Form Recommended 1 Optimization By simplifying the Contact Us form, and adding a qualifying drop down, we can enhance the consumer experience and assist them accordingly.

21 THE OPTIMIZATION PLAN Brochure Request CTA Brochure Request Form Brochure Request Form

22 Brochure Request CTA Existing 1 Opportunity The sidebar currently has multiple brochure CTAs. This can be confusing to the consumer.

23 Brochure Request CTA Recommended 1 Optimization By consolidating the sidebar and creating one Request a Brochure CTA, we can more clearly direct consumers to the brochure form.

24 Brochure Request Form Existing 1 Opportunity There s an opportunity to capture more visitors by requiring users to fill out a few pieces of key information to view the digital brochures.

25 Brochure Request Form Digital Recommended 1 Optimization To view a digital copy of the brochure the user only has to fill out the standard four fields (and can also indicate whether or not they are a travel agent or are currently working with one). This is a great source of lead generation.

26 Brochure Request Form Print Recommended 1 Optimization If the user selects Printed Brochure they will be asked to fill out their mailing information.

27 THANK YOU