Puebla, state of opportunities

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1 Puebla, state of opportunities

2 Premium location (The door to the South East) Excellent access routes. USA 2 Place in the national ranking with the highest concentration of prestige Universities. One of the safest cities in Latin America. World Cultural Heritage (UNESCO 1987). First class hospitality infrastructure. among the best 5 place nationwide in hosting congresses and conventions according to the International Congress and Convention Association (ICCA). Manzanillo Mexico City Puebla Veracruz Guatemala ICCA. (2014) ICCA Statistics Report.

3 Ground Connectivity The state is connected through 11,116 kms of modern and efficient roads and highways; you can get to Puebla using several bus stations in Mexico City: Estrella Roja Mexico s International Airport every 40 min TAPO Central every 15 min ADO TAPO Central every 15 min Central del Norte- every 40 min Taxqueña Central every 50 min Tlanepantla every hour

4 Puebla - Mexico Transportation WiFi on board Find the complimentary E Bus Network. Electric and USB plugs Now you can charge all your devices in your seat. Video streaming For the first time in a bus, you will be able to choose and enjoy a variety of movies in your lap top, tablet or smartphone. 2 Work tables per bus. First premium service between Mexico City and Puebla

5 Mexico-Puebla transportation and within the city

6 Air Connectivity The state is widely connected through the Hermanos Serdán International Airport, located 20 min away from Puebla; National flights: Monterrey (1:25 hrs) Cancún (2:10 hrs) Tijuana (3:50 hrs) Guadalajara (1:35 hrs) International flights: Dallas (3:10 hrs) Houston (2:10 hrs) Panamá (Available from June 2015)

7 Strategic Location Tier 1 Tier 2 Total 7 155,000 habs ,000 habs ,000 habs. 34 million people live within 200 km of Puebla city, from which 38% of the national GDP is produced.

8 + safe - safe PUEBLA MÉXICO TABASCO CHIAPAS YUCATÁN TLAXCALA NUEVO LEÓN COAHUILA GUERRERO ZACATECAS DURANGO HIDALGO SAN LUIS POTOSÍ VERACRUZ CAMPECHE CHIHUAHUA QUINTANA ROO GUANAJUATO QUERÉTARO MORELOS OAXACA AGUASCALIENTES NAYARIT JALISCO BAJA CALIFORNIA SUR MICHOACÁN SINALOA COLIMA DISTRITO FEDERAL SONORA TAMAULIPAS BAJA CALIFORNIA A safe place to invest 33,29 43,38 46,45 48,56 50,76 53,82 55,88 55,98 56,70 59,08 60,11 63,21 63,68 64,09 64,62 72,15 72,46 72,76 76,14 76,50 76,55 77,20 84,45 85,97 87,73 98,50 Fuente: Procuraduría General de la República. Sistema Institucional de Información Estadística (SIIE). Junio, Crime rate for every 100,000 people January November 2014 (Sistema Institucional de Información Estadística, 2014) Federal Crimes Rate Puebla is the safest state regarding the Federal Crimes Rate, including the relations with organized crime. Source: Sistema Institucional de Información Estadística. (November 2014). Incidencia delictiva por entidad federativa. Procuraduría General de la República. 118,56 137,44 152,15 157,42 174,88 204,93 0,00 50,00 100,00 150,00 200,00 250,00 1 Cifras preliminares. 14

9 9

10 TOURISM In 2014 Puebla achieved to enter into the group of Colonial Treasures as eighth State. The states of this category are Aguascalientes, Durango, Guanajuato, Michoacán, Querétaro, San Luis Potosí y Zacatecas. March 2014 Referred to Puebla as one of the places of 15 holidays that could change your life - December 2014 Puebla, as a great host, has shown its culinary richness, the kindness and professionalism of its inhabitants, the richness of its culture and its beauty as destination. December 2014 Puebla Cathedral Historical Centre Talavera 10

11 2 million 926 thousand 850 visitors in the business tourism sector were generated by events with business character organized by Convenciones y Parques. 6 thousand 279 persons is the total capacity of the Convention Center 206 national and international events were realized in the Convention Center last year. 59 thousand 198 persons can be housed by the Expo Center Puebla. 932 events in 2014 were hosted by the the enclosures of Convenciones y Parques, which signify an increase of 13% compared to thousand 258 hotel rooms, divided into categories from 1 to 5 stars, Gran Tursimo and Boutique Hotels exist in the state of Puebla 1000 events are expected to be realized by Convenciones y Parques en Source: Convenciones y Parques/ Cuarto informe de Gobierno Puebla Rafael Moreno Valle, enero 2015

12 Puebla, 1 st colonial city with high hospitality offer 2015 Puebla City Hotels Rooms 5 Stars 30 1,943 4 Stars 35 2,864 3 Stars 43 1,722 2 Stars Star Others 66 2,231 Total 216 9,777 Source: Convenciones y Parques. Estado de Puebla.

13 UPCOMING OPENINGS HOTEL / CHAIN ROOMS OPENING Fiesta Americana Grand Sonata Hotel & Residences Staybridge Suites Hilton Garden INN Misión Express Angelópolis Four Points by Sheraton Azul Talavera by Rosewood Total 1,005

14 Exhibitor Centre

15 Exhibitor Centre Located within the Parque Cívico 5 de Mayo Emblematic area of the battle of the 5 de Mayo The largest in Latin America: 40,000 sq mts with no columns for exhibitions. 5,200 sq mts for conventions.

16 Exhibition Centre 430,556 ft² Conventions Area 55,972 ft² Other Spaces 77,500 ft² Total 564,028 ft² Convention spaces Ground floor 30,138 ft ² First floor 25,833 ft ² Exhibition spaces 3 Rooms of 53,819 ft² 1 Room of 107,639 ft² 1 Room of 161,458 ft² Other spaces VIP modules with view of the exhibition area 10,763 ft² Lobby 30,138 ft² Walking areas (divided into 48) 40,902 ft²

17

18 Convention Centre

19 Located in the heart of the Historical Center of Puebla Hotels found within 1 km (walking distance) 12 conference rooms and 1 auditorium 3,400 people greater capacity Air conditioning in each room Programmable lighting and remote control Hidden facilities such as phone, internet and electricity Escalators and elevator Parking for 347 cars Indoor area: 49,657ft² Outdoor area: 17,679 ft² Área Total: 67, 336 ft²

20

21

22 Ex Hacienda de Chautla Built in 1777, although its best time was in 19th century. Its history reflects the economic importance and the magnificence that 19th century buildings had during that time. E. Gillow wanted to build a small Versailles, surrounded by gardens, an artificial lake and a castle. The Misión Grand Ex Hacienda de Chautla Hotel has now 94 rooms.

23 The Garden of Isla del Kiosko, is a little island in one of the small lakes. It is accesible through a bridge that conects the various paths of the Hacienda, ideal for a wedding. It has on of the best landscapes the place can offer and it has got a capacity for up tp 150 persons. One of the most important scenes the place has to offer is the garden of the castle, just posterior of the castle. This garden can accomodate up to 500 peole for an event, it offers natural landscape and is located in the middle of the lakes.

24 Auditorium Metropolitano

25 Auditorio Metropolitano The Auditorio Metropolitano Puebla is the most important stage in the State. All kind of events that need a prestigious frame are presented here: expositions, movie premieres, congresses, government reports, book presentations, international festivals, corporate events, theater plays, big productions and concerts po the world s most famous artists. Since 2005 the building displayed on its facade the world s biggest art work of talavera, created by talented Pedro Ramírez Vázquez. At the end of 2014 various remodellings were realized at the exterior and interior of the auditorium.

26 Its surface amounts to107,639 ft² and exhibits a water mirror. The maximum capacity of the auditorium is 5,495 persons, divided into three principal areas.

27 CHOICES FOR SOCIAL PROGRAMS Lago de la Concordia: Ideal space for social events located 300 mts away from the Exhibitor Centre with capacity for up to 250 people in cocktail setting. Legends Show with optional fireworks. (only by night)

28 Plaza la Victoria: Open space, within the area of Los Fuertes. Located just a few steps away from the Exhibitor Centre, with a capacity exceeding 2000 people and an outstanding panoramic view of the city.

29 Executive Building of Integral Services Centre: Located in Angelopolis, the modern area of the city. It is one of the newest and most modern buildings which features spaces for social events. Size: m² Capacity: 350 people banquet setting Distance:7.3 km from Convention Centre (24 min) and 11 km from Exhibitor Centre (35 min)

30 Explanada Valle de las Jirafas This site offers an exeptional view of the giraffes and of lake Valsequillo. It allowes multiple assemblies and decorations. Distance:19 km from Convention Cenre (34 min) and 21.6 km from Exhibitor Cenre (37 min) Capacity: 100 persons to 850 persons Direction: Blvd. Capitan Carlos Camacho Espiritu Km. 16.5, Tecali de Herrera

31 San Pedro Art Museum: One of the biggest patios of the city, featuring impressive dimensions and great beauty. Size: 15,112 t² Capacity: 1000 people banquet setting Distances: 550 m from Convention Centre (9 min) and 5.4 km from Exhibitor Centre (14 min)

32 Army and Air Force Museum: Opened in December 2014, it is an unique space that shows the history and development of the Mexican Army. It has a grand central patio, ideal for receiving social events. Distances: 2 km from Convention Centre (10 min) and 5 km from Exhibitor Centre (15 min).

33 Auditorio de la Reforma Opened in 1962 to commemorate the centenary of the Battle of 5th may; built by Abraham Zabludovsky, one of the most representative architects in the second half of the XX century. It has a capacity of 815 people beside the dressing rooms, rehearsal rooms and a dome built for acustic concerts. Its facade consists of 24 wooden arches which, having a base of cement and metal, support the copper shell. Direction: Unidad Cívica 5 de Mayo or Calz. Ejército de Oriente, Fracción Rancho Oropeza

34 Ex Fábrica La Constancia: It was the first mechanical textile factory, which was part of the origin of the Textile Industry in Latin America, located 5 km away from the city. It is currently the national headquarters for the Esperanza Azteca.Sinfonic Orchestra Capacity: 400 people banquet setting in each of its two sections. Distances: 14.2 km from Convention Centre (22 min) and 12.4 from Exhibitor Centre (17 min).

35 Puebla de Antaño: A terrace in one of the most beautiful hotels in the city, with a view of the Cathedral, ideal for cocktails Capacity:100people cocktail setting. Distances: 10 min from Convention Centre and 17 minutes from Exhibition Centre. Casa del Mendrugo: House located in the heart of the Historical Center with 3,500 years of history, ideal for small gatherings Capacity: 80 people cocktail setting Distances: 11 minutes from Convention Centre and 18 minutes from the Exhibitor Centre.

36 Casa Del Árbol Lounge of 2,153 ft² in a rustic style, arising from the top of the trees, from where it admires the majestic territory of Serengueti. Capacity: up to 35 persons Isla Tangañica This island emerges from a lake inhabited by swans and spider monkeys. From the island you can observe giraffes, lemurs, antelopes, etc Capacity: 30 persons Distance:19 km from Convention Centre (34 min) and 21.6 km from Exhibitor Centre (37 min) Direction: Blvd. Capitan Carlos Camacho Espiritu Km. 16.5, Tecali de Herrera

37 Instituto Cultural Poblano (Ex-Penitenciaria): Magnificent construction which accommodates the State s General Archieve and the rehearsal room for the orchestra Sinfónica de Puebla. In former times it has been a cemetery, a quarter and a prison. Capacity: 1,300 persons in banquete setting Distancias: 2 km from Convention Centre (10 min) and 5 km from Exhibitor Centre (15 min)

38 Enrichment of the social program through cultural events Pueblos Mágicos Magical Towns Music Conservatory BUAP s Symphonic Orchestra Esperanza Azteca Symphonic Orchestra State Ministry for the Culture and the Arts.

39 ATRACTIVOS Y ACTIVIDADES TURISTICOS Sitio Arqueológico Cantona The Mexican Cuisine, of which the traditional cuisine of Puebla is the most representative, was the first one to be recognized as intangible world heritage. Túnel Pirámide de Cholula

40 Centro de Puebla Lago la Concordia Video Mapping. Catedral Ex Hacienda de Chautla La Estrella de Puebla

41 Tourist attractions and activities Natural attractions Adventures archaeological zone

42 DMCs for accompanying program SAM DMC - Patricia Aguilar paguilars@turissam.com TIP TOUR OPERADOR DMC viajesyautobusestip@gmail.com

43 Government support program Press Conferences Radio spaces provided by Puebla Comunicaciones Bilingual tourist guides Promotional kits Logistics and organization of FAM Trips Presence of public authority, figures in inaugurations or closings as required. Alliance to government institutions for support management.

44 Thank you

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