Institute of Management Studies Master of Business Administration (MBA) Two-Year Full Time (Four Semesters) Programme. Ordinances

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1 Institute of Management Studies Master of Business Administration (MBA) Two-Year Full Time (Four Semesters) Programme Ordinances 1. The degree of MBA of Mahatma Gandhi Kashi Vidyapith shall be conferred on graduates who have prescribed course of study for not less then four semester spread over two academic year and have passed the examination as prescribed under the relevant ordinances. 2. The method of teaching adopted shall be combination of lectures and seminars by the faculty and guest speakers, case discussions, students, presentation, use of audio-visual devices, computers etc. 3. The minimum qualification for admission shall be a bachelor s degree examination in any faculty of Mahatma Gandhi Kashi Vidyapith or any other university in India or abroad recognized or equivalent thereto. The candidate securing pass in the final examination of the following institutes shall be eligible for admission: The Institute of Chartered Accountants of India. The Institute of Cost & Works Accountant of India The Institute of Company Secretaries of India. 4. Candidate for admission to the MBA programme shall be selected under two separate schemes. Scheme I 1.1 Under this scheme there (fifty one) 51 seats out of which seats are reserved as follows: SC candidates 21% ST candidates 2% OBC candidates 27% Two seats -1 seat for son/unmarried of permanent teaching staff and 1 seat for son/ unmarried daughters of permanent non teaching staff (including officers)-are reserved for university staff. These seats shall be adjusted against respective quota (S.C, S.T, O.B.C). If any seat of the above category falls vacant, it will be treated as general and will be filled in from amongst general candidates. 1.2 Admission under this scheme will be strictly restricted in the order of merit. Merit list will be prepared on the basis of marks obtained in the written test, group discussion and personality test cum-interview with a relative weightage of 150, 25 & 25 only. 1

2 1.3 For written test applicant shall have to appear in the test conducted by the university or any other agency nominated by the university for this purpose. The admission notice of the university will include necessary details in this connection. 1.4 Candidates securing first 120 positions in order of merit in the written test will be called for group discussion and personality test-cum-interview to be conducted by the university at Varanasi only. The university will intimate venue, date and time of these tests to the successful candidates in the written test. 1.5 The schedule of fee to be paid for each semester shall be 30,000/-. Refundable caution money (to be paid only at the beginning of the first semester) Rs. 500/- In the addition to the above, semester examination fee will be payable separately as per university rules. 1.6 The fees for the 1 and II semester/ III semester and IV semester shall be due for payment at the beginning of the I and III semester respectively. Scheme II II.1 Under this scheme there are 9 (Nine) seats for foreign nationals/ non resident Indians/ NRI/industrialists sponsored candidates. The applicants shall be required to submit, along with the application form, any of the following documents, as may be applicable, for the candidature: (a) Proof of the nationality in case of foreign nationals. (b) Proof of the status in case of NRI. For the purpose either of the following documents shall be considered as a proper proof.: (i) Copy of the non-residential card/ employment card issued by the employer. (ii) Photocopy of the immigration/ employment visa entry on the passport along with the details of the passport. (iii) Certificate issued by Indian embassy/ high commission in the country where the NRI is residing. (iv) Photocopy of the latest assessment order of the income tax authorities either in India or the country of employment filled in the status of nonresidential Indian. (c) Certificate of sponsorship from NRI in the case of a sponsored Indian national along with proof of NRI status of sponsor. (d) Proof of industrialists status and certificate of sponsorship in case candidates sponsored by Indian Industrialists There is no admission test under the scheme II and selection for admission shall be made on the basis of their relative merit as determined from their academic records. For determining the relative merit of the candidate, a 400- point scale should be used and the formula for the positioning a candidate on the scale shall be as under: Percentage of marks of high school (or equivalent) plus ( + ) twice the percentage of the intermediate ( or equivalent) plus ( + ) twice the percentage of marks of graduation. 2

3 In such cases where grades are awarded instead of absolute marks, a multiplier factor of 0.95 shall be used to convert into percentages Candidate granted admission under this scheme shall be required to pay an annual consolidated fee of Rs. 60,000/- in Indian currency (if it will not cover university examination fee, boarding & lodging, medical, travel and other personal expenses). 5. The student admitted under both scheme (i.e. scheme I and II) shall be governed by the same ordinances and the rules relating to attendance, courses of study, examination etc. 6. No student will permitted to pursue any other course of study or take up an employment during the tenure of this programme. 7. No candidates shall be allowed to appear in the semester examination unless she/he has appeared in class tests and attended at least 75% of the lectures in each paper of the semester. 8. The evaluation of the students shall be done on the basis of internal assessment and at the end of the written semester examination having a relative weight age of 30 & 70 in each paper. A- a. The marks of internal assessment will be awarded on the following basis: (i) Marks of the three tests 20 marks (ii) Assignments/ Seminars 5 marks (iii) Class participation/ attendance and general discipline 5 marks Total 30 marks Marks obtained in the Internal Assessment as regular student by the candidates of all categories shall remain unchanged and shall be counted in the computation of result. A-b. Duration of end of the semester written examination at the carrying 70 marks in each paper shall be of three hours. B. A candidate will be declared to have passed a semester examination if she/ he secures not less than 40% marks in each individual paper and 50% marks in the aggregate. C. The final result of the candidates shall be declared on the basis of combined results of all semester examination. A candidate securing 75% or more marks or above will be awarded first division and candidates securing 50% more but less than 60% marks in the aggregate will be placed in II division. 9. The following categories of students shall be eligible for the facility of improvement/ back paper: 1.a Candidates who are declared passed in a semester examination. 1.b Candidate who pass in individual papers but fail in the aggregate. 3

4 Or Candidates who fail in not more than two papers including Viva-Voce in a semester examination provided they obtain 50% marks in the aggregate. 2.a Candidate of category 9.1. a who wishes to improve his/her result can reappear only in one paper in which he/ she has secured the lowest marks in the next regular examination of that semester but not thereafter. 2. b Candidate of category 9.1. b shall be promoted to the next semester but he/ she may be permitted to reappear in not more than those two papers in which he/ she has secured the lowest marks along with all the papers of the examination of the semester of which he/she is a regular candidate but not thereafter. However such candidate has also option to appear as a casual candidate in the examination of the semester concerned. 10. A candidate who fails in a regular semester examination or fails to clear back paper, shall be permitted to appear in the semester examination as casual student only on the completion of his prescribed course of study. Such students shall be treated as parripassue with regular students of the semesters. 11. The MBA Programme shall consist of the course structure and detailed syllabus prescribed in the annexure After the examination of the second semester and before the commencement of the third semester every student shall have to undertake professional training in business, industrial or financial organizations. They have to go for training for a period of eight weeks and submit three copies of training report for evaluation at least two weeks before the commencement of third semester written examination. 13. The topic/ title of the project to be submitted by the students in the fourth semester shall be decided in consultation of the proposed supervisor in the beginning of the III semester. The project report shall be evaluated both by an external & internal examiner. (The supervisor shall be the internal examiner.) 4

5 SYLLABUS Master of Business Administration (MBA) Two-Year Full Time (four Semesters) Programme FIRST SEMESTER Code Subject Marks External Assessment (Semester) 101 Management Principles and Process Internal Assessment (Sessional) Total Managerial Economics Quantitative Methods Business Environment Accounting For Managers Computer Applications in Management 107 Legal Environment of Business 108 Indian Ethos and Values Grand Total

6 Code: 101 MBA FIRST SEMESTER MANAGEMENT PRINCIPLES AND PROCESS Objective: To acquaint the students with the basic concepts and principles of management and to develop skill to apply them in decision making and problems solving situations: Unit I Concept and significance of Management, Management as a Science or art, Distinction Between Management and Administration, Principles of Management, Schools of Management: Classical, Neo- classical and Modern School. Unit- II Planning : Nature, process, Types, Principles and Significance, Planning Vs Forecasting. Objectives : Meanings, Characteristics, Types and Importance of MBO. Decision- Making : Meaning and Significance, Types, Process, Rationale and Limitations. Unit- III Concept and process of Organizing, Organisation Structures and Design. Departmentation: Meaning, Need and Considerations, Span of Management. Authority: Meaning, Advantages and Limitations, Centralization and Decentralization of Authority. Unit- IV Direction: Meaning, Principles and Techniques, Coordination: Meaning, Importance and Principles, Coordination as an essence of Management. Controlling: Meaning, Characteristics and Steps. Suggested Readings: 1. Drucker, Peter F. : Principles of Management. 2. Dwivedi, R.S. : Management An Integrated Approach. 3. Koontz, O. Donnell : Principles of Management. 4. Massie, Joseph : Essentials of Management. 5. Narayan & Rao : Principles of Management. 6. Prasad, L.M. : Principles and Practice of Management 7. Robbins, S.P : Management. 8. Stoner and Freeman : Management. 9. Terry& Franklin : Principles and Management. 10. Tripathi & Reddy : Essentials of Management. 6

7 Code: 102 MANAGERIAL ECONOMICS Objectives: The objective of this course is to acquaint the students with concepts and techniques used in Micro Economics Theory and to enable them to apply this knowledge in business decision making. Unit- I Concept, Nature and Scope of Managerial Economics. Law and Nature of Demand, Demand Analysis, Elasticity of Demand, Indifference Curve Analysis, Demand Forecasting for new and established Product. Theory of firm: Profit Maximization, Sales Minimization. Unit- II Law of Returns and Production Functions, Least cost combination, Cost Concepts, cost Classifications; Economies and Diseconomies of Scale, Cost Output relationship. Unit- III Price Output decisions under different market conditions- Perfect and Imperfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Non- Price Competition, Price Discrimination, Products Differentiation. Unit IV Input- Output Analysis: Meaning, Assumptions, Techniques and uses, Social Cost Benefit Analysis. Business Cycles Phases, Theories and Control of Business cycles, Concept and Measurement of National Income. Suggested Readings: 1. Calva & Waugh : Micro Economics: An Introductory Text. 2. Dean, Joel : Managerial Economics. 3. Dwivedi, D. N. : Managerial Economics. 4. Gopa Krishan : A Study in Managerial Economics. 5. Jhingan, M.L. : Micro Economic Theory. 6. Maheshwari, K.L. : Managerial Economics. 7. Mehta, P.L. : Managerial Economics. 8. Paul, Mote & Gupta : Managerial Economics. 9. Varshney & Maheswari : Managerial Economics. 10. Warren Haynes : Managerial Economics. 7

8 CODE: 103 QUANTITATIVE METHODS Objectives: the objective of the course is to provide elementary knowledge of the concepts of quantitative Techniques and their Applications in Business Field. Unit- I Functions and Applications, A.P. & G.P and their Managerial Application; Matrices and Determinants: Definition of Matrix ; Types of Matrix; Algebra of Matrices; Properties of Determinants; Calculation of values of Determinants up to third order; Adjoint of Matrices, Finding Inverse of a Matrix through Adjoint; Solution of System of Linear Equations having Unique Solution and Involving not more than Three Variables. Calculus( Problems and Theorems involving trignometrical ratios are not to be done), Maxima and Minima: Cases of One Variable involving Second Order Derivatives ; Integration; Integration as Anti- derivative Process; Standard Form; Methods of Integration ; Consumer and Producers surplus. Unit- II Frequency Distribution and their Analysis Measures of Central Tendency and Dispersion. Unit- III Correlation and Regression Analysis. Index Numbers. Unit- IV Probability Theory and Probability Distributions- Binomial, Poisson, Normal, Time Series Analysis. Suggested Readings: 1. Elhance, D.N. : Fundamentals of Statistics. 2. Gupta, S.P. : Fundamentals of Statistics. 3. Gupta, C.B. : An Introduction to Statistics. 4. Kothari, C.R. : Quantitative Methods. 5. Nag, N.K. : Basic Mathematics and Statistics. 6. Patri, Digambar, N. : Statistical Methods. 7. Raghavachari, M. : Mathematics for Management 8. Rai, Prof. Ramendu : Principles of Statistics. 9. Saha, Suranjan & Mukherjee : Quantitative Methods. 10. Vohra : Quantitative Methods. 8

9 Code: 104 BUSINESS ENVIRONMENT Objectives: The aim of this paper is to acquaint the students with the Business Environment factors and to expose them to the latest changes in the scene of the country as well as the global business scenario. Unit-I Concept, Nature and Significance of Business Environment, Micro and Macro Environment, Techniques for Environment Analysis. Economic system, Culture and Business, social Responsibility of Business. Unit- II Forms of Government Interventions in Business, Economics Planning in India- Present Five Year Plan, economic Reforms, Industrial policy, Competition policy, Monetary policy, Fiscal policy. Unit- III Price and distribution Control, Consumer Protection Act, 1986, Indian Capital Market. Technology Policy-Present position of Technology Development in India, Technology Act, Unit- IV EXIM Policy, Foreign Investment Policy, Foreign Technology and Collaboration. Multinational Corporations, WTO, Foreign Exchange Management Act, SuggestedReadings: : 1. Ashwathappa. K. : Business Environment for Strategic Management 2. Adhikari, M. : Economic Environment of Business. 3. Cherunilam, Francis : Business Environment. 4. Cherunilam, Francis : Business and Government. 5. Dutta, Rudra & Sundaram : Indian Economy 6. Ghose, B. : Economic Environment of Business. 7. Kuchhal, S.C. : Industrial Economy of India. 8. Prakash, J Rao, N. & Shukla M. : Administration of Public Enterprises. 9. Shukla, M.B. : Business Environment 10.Scot. B.H. : Cases in Business and Society. 9

10 Code: 105 ACCOUNTING FOR MANAGERS Objective: The objective of this course is to provide an insight of Accounting Principles, Tools and Techniques and their uses in managerial planning, decision- making and control. Unit- I Financial Accounting: Concept, Importance and scope, Generally accepted Accounting Principles, Capital and Revenue Items, Preparation of financial Statements with special reference to analysis of Balance sheet and measurement of Business Income. Unit- II Management Accounting: Concept Need, Importance and Scope, Budget and Budgetary Control, Performance Budgeting and Zero Base Budgeting. Unit- III Financial Statement Analysis: Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis, Inventory Valuation and Depreciation Methods. Unit- IV Marginal Costing and Cost Volume Profit Analysis, Standard Costing and Variance Analysis. Responsibility Accounting, Management Reporting. Suggested readings: 1. Anthony & Dearden : Management Control System. 2. Hingorani, N.L. Ramanathan, A.R : Management Accounting & Grewal, T.S..: 3. Khan, M.Y. & Jain, P.K. : Financial Management. 4. Gupta R.L. : Advanced Accounting. 5. Gupta, S.P. : Management Accounting 6. Jain & Narang : Accountancy 7. Kuchhal, S.C. : Financial Management. 8. Pandey, I.M. : Management Accounting 9. Shukla & Grewal : Advanced Accountancy. 10. Shukla, M.B. : Accounting for Managers. 10

11 Code: 106 COMPUTER APPLICATIONS IN MANAGEMENT Objective: To develop in students an appreciation of detailed working of Computers, different Software and Hardware systems available in the industry and it s utility to the business. Unit- I Computer: An Introduction Computer in Business, elements of Computer System setup; Indian Computing Environment, Components of a computer system, Generations of Computers & Computer languages; Personal Computer in business. PC- Software Packages- An Introduction, disk Operating System and Windows, Text Processing Software. Unit- II Introduction to a Spreadsheet Software, Creation of Spread-Sheet applications; Range, Formulas, Functions, Data Base Functions in spreadsheet; Graphics on spreadsheet. Modes of data processing computer software systems, software development process, File design and Report Design, Data files Types/ Organizations; Master & Transaction File. Unit- III Relevance of Data Base Management Systems and integration of Applications; Basics of Data Processing ; Data Hierarchy and Data File Structure, Application Portfolio Development. Introduction to a Micro Data Base Manager, Programme Development cycle, Flow Charting. Unit- IV Input Process- Output Analysis, Report Generation and Label Generation, Programming Concepts; Use of Files in Programming. Presentation Graphics- Creating a Presentation on PC. Data Communications; Net Working LAN & WAN, Management of Data Processing Systems in Business Organisations. Suggested Readings: 1. David, Van Over : Foundations of Business Systems. 2. Jain, Satish : Computer fundamentals. 3. Laudon & Laudon : Working Information System. 4. Mansfield, Ron : Working in Microsoft Office. 5. Malhatra : Computer in Management. 6. Raja Raman, V. : Computer Fundamentals. 7. Sinha, P.K. : Computer Fundamentals. 8. Taxali : PC Software made easy. 9. Waswani, Kakar : Fundamentals of computer Science. 10. Zxvier, C. : Introduction to Computers. 11

12 Code: 107 LEGAL ENVIRONMENT OF BUSINESS Objective: The objective of this course is to provide the students basic knowledge of important laws relating to business in brief. Unit- I Indian Contract Act, essentials of a Valid Contract, Void Agreements; Performance of Contracts and its remedies. Quasi Contract, Indemnity, Guarantee, Contingency, Bailment and Agency. Unit- II The companies Act- 1956: Nature and Types of Companies. Formation. Memorandum and Articles of Association, Prospectus, Allotment of shares, Shares and share Capital. Membership. Borrowing Powers. Unit III The Sale of Goods Act, 1930: formation of a contract, Rights of an unpaid seller. The Negotiable Instruments Act, 1881: Nature and Types, Negotiation and Assignment. Holder in due course, Dishonor and Discharge of Negotiable Instrument. Unit- IV Management and Meeting. Accounts and Audit, Compromise Arrangements and Reconstruction. Prevention of oppression and Mis-management. Winding up Consumer Protection Act and Cyber Laws. Suggested Readings : 1. Basu, D.D. : Introduction to Constitution of India. 2. Batra& Kalra : Mercantile law. 3. Chawla & Garg : Mercantile law 4. IDR Act : Journals and Circulars. 5. Jain, J.P. : Indian Contract Act. 6. Kapoor, N.D. : Mercantile law. 7. Kuchhal, M.C. : Mercantile law. 8.Maheshwari, R. D. : Mercantile law. 9. Singh, Avtar : Mercantile law. 10. Taxmann : Mercantile law. 12

13 Code: 108 INDIAN ETHOS AND VALUES Objective: the course is designed to create awareness among students about Indian value system and inspire them to follow the ethics and values in their professional pursuits. Unit- I Relevance of Value in Management; Values for Managers; work Ethos, Indian Heritage in Production and Consumption; TQM ; Stress Management in Corporates Indian Perspectives. Unit II Ethics; Trans- Cultural Human Values in Management Education; Moral Values, Ancient Indian Educational System and Values; Science and Human Values; Need for Values in Global Change Indian Perspectives; Secular and Spiritual Values in Management ; Model of Management in Indian Socio- Political Environment. Unit- III Ghandhiyan Philosophy: Gandhiyan Economic System, Science and Spirituality, Learning to live, Trusteeship, Motivational Forces of Human Behaviour, Truth and Non- Violence, Satyagrah, Sarcomata, Customer Service, Decentralisation. Unit- IV Ethical Values and Economic Systems, Structure of Non- violent Economy, Inequality of Income, Prosperity and Self Sufficiency, Decentralisation, Promotion of Khadi and Village industry. Suggested Readings: 1. Bhalla, Shalu : Quotes of Gandhi 2. Gupta, Shanti Swarup : Economic Philosophy of Mahatma Gandhi 3. Kim, S.K. : The Philosophical thoughts of Mahatma Gandhi 4. Sharma, Shashi Prabha : Gandhian Holistic Economics 5. V.T. Patil (Edited Volume): Studies on Gandhi 13

14 MBA SECOND SEMESTER Code Subject Marks External Internal Total Assessment (Semester) Assessment (Sessional) 201 Organizational Behaviour Environmental Management Managerial Skills and Research Methodology 204 Production and Operations Management 205 Marketing Management Financial Management Human Resource Management Grand Total

15 Code:201 ORGANIZATIONAL BEHAVIOUR Objective : To impart the students an understanding of behaviourial component in the process of management and to develop an understanding of organizational and individual variants that affect organizations. UNIT- I Concept of Organization Nature and Types; Organisational Behaviour Nature, Significance, Controlling Disciplines and Emerging Trends; OB Knowledge and Management Practice, OB Models, Organisational Theory Concept, Classical and Modern theories, System Approach. UNIT- II Individual Behaviour in Organisation : Perception, Impression Management, Attribution Theories and Application ; Attitude Nature, Types. Job Satisfaction ; Learning Theories, Behaviour Modification, OB (Mod) and other Applications. Motivation Nature, Contemporary theories of motivation. Stress Nature and Stress Management. Values Nature, Types, Culture and Values. Personality Nature, Determinants, Attributes Related with OB. UNIT-III Group Process in Organisation : Nature, Definition and Types of Group ; Group Formation ; Group Structure Characteristics ; Group Process; Group decision making. Work Team Concept, Types Development of Effective Work Teams. Team Management. Leadership - Nature, Significance and Determinants, Theories. Conflict- Nature and Approaches to Management of Conflict. UNIT- IV Organisation Culture. Organisation Effectiveness- Concept and Approaches, Managerial Effectiveness Determinants. Organisational Change Nature, Planned Change, Resistance and its Management. Organizational Development- Concept, Processes, OD techniques. Suggested Readings 1. Arnold, H.J. & Fieldman D.C : Organisational Behaviour 2. Davis, K. :HumanBehaviouratWork;Organization Development 3. Dwivedi, R.S. : Human Relations and Organizational Behaviour 4. Dayal, Ishwar : Organizational Development 5. French, W.L. & Bell, C.H. : Organizational Development 6. Luthans, F. : Organizational Behaviour 7. Prasad L.M. : Organisational Theory & Behavoiur 8. Robbins, S.P. : Organizational Behaviour 9. Rao, V.S.P & Narayana, P.S. : Organisational Theory & Behavoiur 10. Shekharan, Uma : Organisational Behavoiur: Text and Practice. 15

16 Code: 202 ENVIRONMENTAL MANAGEMENT Objective: To sensitize students to the various facts of natural environment and its implications on business environment and to create an understanding of various policies and practices of Environmental Management Unit- I Environmental Management: Fundamentals; Sustainable Development, Implications of Human Population Growth, Limits to Growth, Role of Environment in Industrial Organizations; Energy Management ; Fundamentals, Fossils Fuels Use, Energy Production and Trade, Energy Balance, Energy Audit. Unit- II Ecosystem Concepts: Basic Concepts and Their Applications in Business, Industrial Ecology and Recycling Industry; Environmental Management System: EMS Standard, ISO 14000, Environmental Clearance / Permissions for Establishing Industry. Unit- III Environmental Management and Valuation: Environmental Accounting, Environmental Audit, Environmental Ethics. Unit- IV Environmental Laws: Acts relating with Air, Water and Land Pollution. Trade in Wastes, Water, Forest and Biodiversity Management, Water Resources, Dams and their Role, Forest Products and Trade. Role of Biodiversity in International Trade. Suggested Readings: 1. CII : Environmental Legislation in India 2. Gupta, N. Das : Environmental Accounting 3. Harley, Nick : Environmental Economics 4. Koslstad, Charles D. : Environmental Economics 5. Mohanty, S.K. : Environmental and Pollution Law Manual 6. Manivasakam, N. : Environmental Pollution 7. Ministry of Environment and Forests: Report of the Working Group 8. Pandey, G.N. : Environmental Management 9. Shukla, M.B. : Environmental Reporting in India 10. Uberai, N.K. : Environmental Management 16

17 Code: 203 MANAGERIAL SKILLS AND RESEARCH METHODOLOGY Objective: To equip the students with the basic understanding of the communication and research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision- making. Unit- I Nature and importance of Business Communication, effective communication skills; Process of Communication, Barriers and Gateways in Communication. Business Writing; Commercial Letters; Writing Business Reports. Oral Communication - Presentation of Reports, Public Speaking, Negotiations. Unit- II Nature and Scope of Research Methodology, Formulation of Research, Statement of research objectives, research Process, Research Design- Exploratory, descriptive and Experimental Research Design; Testing of Hypothesis, sampling Design. Unit- III Methods of Data Collection; Observation Design, Interviewing for Research and Formulation of Questionnaire, Scaling Techniques and Techniques of Data Analysis. Unit- IV Awareness of Software Packages Relevant to Management Researches, Interpretation of Data and Drawing Inferences, Research Report Writing, Research Publications. Suggested Readings: 1. Andrews, F.M. & Withey, S.B. : Social Indicators of Well being 2. Bennet, Roger : Management Research 3. Bapat and Datar : A textbook of Business Correspondence 4. Bhende, D.S. : Business Communication 5. Bowman, Joel, P. & Branchaw : Business Communication: From Process to Product. 6. Fowler, Floyd, J. JR. : Survey Methods 7. Gupta, S.P. : Statistical Methods 8. Hatch, Richard : Communication in Business 9. Kothari, C.R. : Research Methodology 10. Murphy, Hetra, A. & Peck, Charles, E. : Effective Business Communications. 17

18 Code: 204 PRODUCTION AND OPERATIONS MANAGEMENT Objective: To equip the students with the basic concepts and process of Production and Operations Management and to develop an understanding about the role of production and operations management. Unit- I Production and Operation Management, Meaning, Nature, Significance, Scope, Role and Functions, Types Layoff Manufacturing Systems, Continuous and Mass Production, Intermittent Production, Batch / Job shop Production. Unit- II Plant Location, Plant layout, Product Design, Capacity Planning, Aggregate Planning, Scheduling and Sequencing in the context of continuous and Intermittent Systems, Line Balancing. Unit III Inventory and Materials Management- Value Analysis, Waste and Scrap Disposal, Classification and Codification, Standardisation, Variety Reduction, Material Handling, JIIT. Unit IV Work Study, Job Design- Methods, Study, Work Measurement, Statistical Quality Control and TQM, ISO 9002, Industrial Safety and Safety Management, Maintenance Management. Suggested Readings: 1. Amrine Herold, T. : Manufacturing Organisation and Management 2. Buffa, E.S. : Modern Production and Operations Management 3. Buffa& Sarin : Modern Production and Operations Management 4. Chunawalla, Patel : Production and Operations Management 5. Ebert& Adam ; Production and Operations Management 6. Goel & Gupta : Production Management 7. Lundry, J.N. : Production Management 8. Moore, F.G. & Hendric, T.E. : Production and Operations Management 9. Prasad & Banerjee : Production Management 18

19 Code : 205 MARKETING MANAGEMENT Objective : To develop in students an understanding of the underlying concepts, strategies and issues involved in the marketing of product and services. UNIT- I Nature and Scope of Marketing, Marketing Environment, Marketing Information System and Marketing Research. Unit- II Market Segmentation, Targeting and Positioning, Buying Behaviour, Understanding Consumer and Industrial Markets. Unit- III Product Decision- Product Mix, Product Life Cycle, New Product Development, Branding and Packaging, Pricing Methods and strategies. Unit IV Promotion Decision- Promotion Mix, Advertising Promotion, Publicity and Personal Selling, Channel Management, Marketing of e-business. Suggested Readings: 1. Borkowiz, eric : Marketing 2. Cravens, Hills, Wood Ruff : Marketing Management 3. Kotler, Phillip : Marketing Management 4. Kotler, Philip & Armstrong, G : Principles of Marketing 5. Mishra, M.N. : Modern Marketing Management 6. Neelmegham, S. : Marketing in India: Cases and Readings 7. Ramaswami, V.S. & Namakumari, S. : Marketing Management : Planning and Control 8. Sherlekar, S.A. : Marketing Management 9. Stanton, William, J. : Fundamentals of Marketing 10. Saxena, Rajan : Marketing Management 19

20 Code : 206 FINANCIAL MANAGEMENT Objective: The purpose of this course is to acquaint the students with the broad framework of Financial decision- making in a business unit. Unit- I Nature, Scope and Objectives of Financial Management, Finance Function, Financial Forecasting, Time Value of Money. Unit- II Risk and Return Analysis Capital Budgeting Decisions Capital Structure Theories Operating and Financial Leverage. Unit III Sources of Financing Cost of Capital Dividend Policy, Dividend Theories, Forms of Dividend Policies, Types of Dividends. Unit- IV Management of working Capital Concept of Working Capital, Need and Influencing Factors, Estimation of Working Capital, Inventory and Receivables Management, Management of Cash. Suggested Readings: 1. Bhalla, V.K. : Financial Management and Policy 2. Chandra, Prasanna : Financial Management 3. Hampton, John : Financial Decision- Making 4. Horne, Van : Financial Management and Policy 5. Khan,M.Y. & Jain P.K. : Financial Management 6.Kucchal, S.C. : Financial Management 7. Pandey, I.M. : Financial Management 8. Srivasatava, R.M. : Financial Management 9. Weston & Brigham : Management Finance 10. Winger, Barnard& Mohan, Nancy: Principles in Financial Management 20

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