BVV Sangha's Basaveshwar Engineering College Bagalkot. MBA I to II Semester Department of Management Studies (MBA)

Transcription

1 BVV Sangha's Basaveshwar Engineering College Bagalkot MBA I to II Semester Department of Management Studies (MBA)

2 I SEMESTER Subject Subject No. of hours per week Examination Marks Code Lecture Tutorial Practical Total CIE SEE Total (L) (T) (P) Credits PBA111C Managing Organizations PBA112C Managerial Economics PBA113C Accounting for Managers PBA114C IT for Managers PBA115C Marketing Management PBA116C Managerial Communication PBA117L Business communication and personality growth lab PBA118L Presentation Lab-I Total

3 II SEMESTER Subject Subject No. of hours per week Examination Marks Code Lecture Tutorial Practical Total CIE SEE Total (L) (T) (P) Credits PBA211C Quantitative Techniques for Management PBA212C Macro Business Environment PBA213C Financial Management PBA214C Business, Corporate Law & Ethics PBA215C Human Resource Management PBA216C Research Methodology & Statistics PBA217L Business Software Application Lab PBA218L Presentation Lab-II Total

4 PBA111C: MANAGING ORGANIZATIONS 4 CREDITS (4-0-0) Objectives: 1. To understand the principles and functions of management. 2. To Learn modern management process 3. To increase students understanding about the foundation of Organizations. 4. To develop students skills for influencing and managing groups thus enhancing personal &interpersonal skills. UNIT- I Introduction Management, introduction, definition of management, nature, purpose and functions, levels and types of managers, managerial roles, skills for managers, evolution of management thought, Fayol s fourteen principles of management and recent trends in management Planning and organizing Planning, nature of planning, planning process, objectives, MBO, strategies, level of strategies, policies, methods and programs, planning premises, decision making, process of decision making, types of decisions, techniques in decision making. (12HOURS) UNIT- II Organizing, organization structure, formal and informal organizations, principles of organizations-chain of command, span of control, delegation, decentralization, empowerment Functional, divisional, geographical, customer based and matrix organizations, tram based structures, virtual organizations, boundary less organizations. Motivation and Leadership Motivation and leadership-motivation, meaning, theories of motivation-needs theory, two factor theory, Theory X and Y, application of motivational theories Leadership, meaning, styles of leadership, leadership theories, trait theory, behavioural theories, managerial grid, situational theories- Fiedler s model, SLT, transactional and transformation leadership. Controlling: Controlling, importance of controlling, controlling process, types of control, factors influencing. Control effectiveness (14HOURS) Recommended Books 1. Essentials of Management-Koontz, 8/e, McGraw Hill 2. Management: Text and Cases-VSP Rao, Excel Books 3. MGMT, An Innovative approach to teaching and learning Principles of Management, Chuck Williams, Cengage Publications, Principles and practices of Management, Kiran Nerkar, Vilas Chopde, Dreamtech Press, Management Theory & practice Chandan J. S, Vikas Publishing House. 6. Management Theory & Practice Text & Cases Subba Rao P & Hima Bindu, Himalaya Publication.11 UNIT-III Organizational Behaviour Introduction Organizational Behaviour-introduction, definition, historical development, fundamental principles of OB, contributing disciplines, challenges and opportunities.

5 Foundations of Individual Behaviour Individual behaviour- Foundations of individual behavior Ability: Intellectual abilities- Physical ability, the role of disabilities. Personality - meaning, formation, determinants, traits of personality, Big five and MBTI, personality attributes influencing OB. Attitude: Formation, components of attitudes, relation between attitude and behavior. (12HOURS) UNIT-IV Perception: process of perception, factors influencing perception, link between perception and individual decision making. Emotions: Affect, mood and emotion and their significance, basic emotions, emotional intelligence, self awareness, self management, social awareness, relationship management. Group Behaviour Definition, types, formation of groups, building effective teams. Conflict-meaning, nature, types, process of conflict, conflict resolution. Power and politics- basis of power, effectiveness of power tactics. The ethics of behaving politically. Organizational culture Importance, managing culture. Work stress and its management. (14HOURS) Practical Activities: Studying organizational structures of any 10 companies and classifying them into different types of organizations which are studied and justifying why such structures are chosen by those organizations. Preparing the leadership profiles of any 5 business leaders and studying their leadership qualities and behaviours with respects to the trait, behavioural and contingency theories studied. Identifying any five job profiles and listing the various types abilities required for those jobs and also the personality traits/attributes required for the jobs identified. RECOMMENDED BOOKS: 1. Organizational behaviour, Stephen P Robbins, Timothy A. Judge, Neharika Vohra, Pearson, 14th Edition, ORGB - Nelson, Quick, Khanelwal, 1/e, Cengage Learning, Organizational behaviour - Anada Das Gupta, Biztantra, Organizational behaviour: A modern approach - Arun Kumar and Meenakshi, VikasPublishing House, Organizational behaviour Rao V. S. P, Excel Books, REFERENCE BOOKS: 1. Organizational Behaviour - Fred Luthans, 12/e, Mc-Graw Hill International, Management and organizational Behaviour - Laurie J Mullins, Pearson education 3. Fundamentals of organizational behaviour - Slocum/Hillriegel. Cengene Learning 4. Organizational Behaviour - Aquinas P. G, Excel Books. 5. Introduction to Organizational Behaviour Michael Butler, Jaico Publishing House, Organization Behaviour Ashwathappa, Himalaya Publication.

6 PBA 112C: MANAGERIAL ECONOMICS 4 CREDITS (3-2-0) Objectives: 1. To understand the principles of economics. 2. To learn the demand analysis and various cost aspects in the business. 3. To know the market structure and the decision making process for various markets. 4. To understand the profit policies, cost volumes relationship. UNIT- I Introduction to economics: Managerial Economics- Meaning, Nature, Scope, & significance. Uses of Managerial Economics. Role and Responsibilities of Managerial Economist. Relationship of Managerial Economics with statistics, accounting and operations Research. The Basic process of decision making. Fundamental Concepts of Managerial Economics: Opportunity Costs, Incremental Principle, Time perspective, Discounting and Equi-Marginal principles. Theory of the Firm: Firm and Industry, Forms of Ownership, Objectives of the firm, alternate Objectives of firm. Managerial theories: Baumol s Model, Marris s Hypothesis, Williamson s Model. Behavioural theories: Simon s Satisficing Model, Cyert and March Model. Agency theory. (14 Hours) UNIT- II Demand analysis: Law Of Demand, Exceptions to the Law of Demand, Elasticity of demand Classification of Price, Income & Cross elasticity, Advertising and promotional elasticity of demand. Uses of elasticity of demand for Managerial decision making, Measurement of elasticity of demand. Law of supply, Elasticity of supply. Demand forecasting: Meaning & Significance, Methods of demand forecasting. (No problems) Note: Illustrative numerical examples to be used to explain the concepts. Costs Analysis: Concept, Types of costs, Cost curves, Cost Output relationship in the short run and in the long run, LAC curve. (14 Hours) UNIT- III Production analysis: Concepts, production function with one variable input - Law of Variable Proportions. Production function with 2 variable inputs and Laws of returns to scale. Indifference Curves, ISO-Quants & ISO-Cost line. Economies of scale, Diseconomies of scale. Market structure and pricing practices: Perfect competition, Features, Determination of price under perfect competition. Monopoly: Features, Pricing under monopoly. Monopolistic Competition: Features, Pricing Under monopolistic competition, Product differentiation. Oligopoly: Features, Kinked demand Curve, Cartels, Price leadership. (14 Hours) UNIT- IV Descriptive Pricing Approaches: Full cost Pricing, Product Line Pricing. Product Life Cycle Pricing, Price Skimming, Penetration Pricing, Loss leader pricing, Peak Load pricing. Price Discrimination. Profits: Determinants of Short-term & Long-term profits. Classification Measurement of Profit. Break Even Analysis Meaning, Assumptions, determination of BEA, Limitations Uses of BEA in Managerial decisions. (14 Hours)

7 Practical Activities: Assessment of Impact of advertisement or sales promotion on the demand of a product (Preferably FMCG goods) Study of demand elasticity for a product when there is a price increase or price decrease. Demand forecasting Mini project may be given to students to assess the demand for a product or a service using any method. Preparing a project proposal for a new business venture to understand the BEP using real time data. RECOMMENDED BOOKS: 1. Managerial Economics Geethika, Ghosh&Choudhury, 2/e, McGraw Hill Managerial Economics Dominick Salvotore, 6/e, Oxford Publishers, Managerial Economics D M Mithani, 5/e, Himalaya Publication Managerial Economics D N Dwivedi, 7/e, Vikas Publication Managerial Economics - Craig H Petersen, W. Chris Lewis & Sudhir K Jain, 4/e,Pearson Education, Managerial Economics: Analysis, Problems and Cases Truet & Truet, 8/e, Wiley,2009. REFERENCE BOOKS: 1. Managerial Economics-Atmanand, 2/e, Excel Books, Managerial Economics-Allen, Weisgelt, Doherty and Mansfield, 7/e,Viva, Managerial Economics Yogeshmaheswari, 2/e,PHI, Managerial Economics Samuelson & Marks, 5/e, Wiley, 5. Managerial Economics Keating & Wilson, 2/e, Biztantra,. 6. Managerial Economics Hirschey, 2/e, Cengage Learning, 7. Managerial Economics: Case Study solutions Kaushal H, 1/e, Macmillan, Managerial Economics Nadar & Vijayan, 2/e, PHI, PBA113C: ACCOUNTING FOR MANAGERS 4 CREDITS (3-2-0) Objectives: 1. To enable the students gain knowledge about concepts, principles and techniques of accounting. 2. To familiarize the process of preparation of accounting records and financial statements. 3. To provide a strong conceptual foundation for Analysis of financial performance of a firm and to get an overview of the Provisions of the companies act It aims at providing and understanding of the Cash Flow Statement & Basics of Income Tax. UNIT -I Principle of double entry book keeping: Importance & scope of accounting, Accounting concepts, conventions,. Accounting equations, Users of accounting statements. Preparation of books of original records: Journals, subsidiary book, problems on cash book Ledgers & trial balance. (14 Hours) UNIT -II Preparation of final accounts/statement: Sole traders with basic adjustments, Preparation of final accounts / statement of companies (Both horizontal & vertical form of financial statements). excluding partnership)

8 Depreciation & inventory valuation: Concepts & methods of depreciation Problems on straight line & WDV methods, Inventory-concepts & methods, Problems on LIFO, FIFO & weighted average. (12Hours) UNIT -III Analysis of financial performance of a firm: Different tools, Ratio analysis- Different types of ratios, Inter-relation between Ratios, Due-point analysis, Common size statement of inter firm and intra firm. (Problems on above concepts) Provisions of the companies act 1956: Provision affecting preparation, presentation & analysis of Audit reports & director s reports. (Students should be exposed to reading of annul reports of companies both detailed & summarized version) (14 Hours) UNIT -IV Statement of changes in funds: Cash Flow Statement, Problems with basic adjustment CFS, Window Dressing, GAAPS & accounting standards brief introduction Income Tax: Income Tax Heads of Income Salary, Profit in lieu of salary, Perquisites deductions u/s 80C, Income Tax Rates(OnlyTheory) (12 Hours) Practical Activities: Collecting Annual reports of the companies and analyzing the financial statements using different techniques and presenting the same in the class. Analyzing the companies cash flow statements and presenting the same in the class. Exposing the students to usage of accounting software s (Preferably Tally) TEXT BOOKS: 1. Financial Accounting - A Managerial Prespective - R. Narayanaswamy - Prentice Hall India, 3/e 2. Financial Accounting For Management-N. Ramachandran & Ram Kumar Kakani- TMH Publications, 1/e, 3. Introduction to Financial Statement Analysis Ashish K Bhatta charya Elsevier India (P) Ltd, Recommended books for modules 5&7. 4. Financial Accounting-P. C. Tulsian Pearson Education India, 5. Accounting For Managers Jawaralal Himalaya Publishing House, 4/e, Accounting for Managers B.S. Raman 7. Accounting for Managers Anthony & Reece. 8. Accounting for Managers Hendrikson. REFERENCE BOOKS: 1. Financial Accounting for Management: An Analytical Perspective Ambrish Gupta, Pearson Education, 1/e, 2. Financial Accounting: A Managerial Emphasis Ashok Banerjee, Excel Books, Accounting For Managers Maheswari & Maheswari Vikas Publishing house (P) Ltd. 4. Financial Statement Analysis Wild Tomson Cengage Learning Ltd. 5. Advanced Accountancy- R.L. Gupta & M. Radhaswamy Sultan Chand Publications, Accounting for Managers-Bhattacharya- Vikas Publications, 3/e, Financial Accounting for Business Managers, Ashish K Bhattacharya, PHI, 2/e, Accountancy Vol I & Vol II, B.S. Raman Universal Publishers, 2002

9 PBA114C: IT for Managers CREDIT 3 (3-0-0) Objectives: 1. To understand fundamental concepts of information technology & information systems and its competitive advantages. 2. To familiarize with computer hardware and software applications along with system analysis, design and development. 3. To know how information systems integrate and support enterprise wide business operations. 4. To discuss various ethical challenges and security management strategies in information technology. UNIT- I Organization and information systems: Concept of MIS, Definition, Functions, Role. Changing Environment and its impact on Business - The IT/IS and its influence - The Organization: Structure, Managers and activities - Data, information and its attributes The level of people and their information needs - Types of Decisions and information - Information System, categorization of information on the basis of nature and characteristics. Kinds of information systems: Transaction Processing System (TPS) - Office Automation System (OAS) - Management Information System (MIS) - Decision Support System (DSS) and Group Decision Support System (GDSS) - Expert System (ES) - Executive Support System (EIS or ESS). (10 Hours) UNIT- II Computer fundamentals, telecommunication and networks :Computer System Introduction - Generation of Computers - Classification of Computers - Input and output devices - Software System s/w and Application s/w - O/S Functions and Features. Communication, Media, Modems & Channels - LAN, MAN & WAN - Network Topologies, Internet, Intranet and Extranet. Wireless technologies like Wi-Fi, Bluetooth, Wi-Max, 3G and 4G. System analysis and development and models: Need for System Analysis - Stages in System Analysis - Structured SAD and tools like DFD, Context Diagram Decision Table and Structured Diagram. System Development Models: Water Flow, Prototype, Spiral, RAD Roles and responsibilities of System Analyst, Database Administrator and Database Design (12 Hours) UNIT-III Manufacturing and service systems: Information systems for Accounting, Finance, Production and Manufacturing, Marketing and HRM functions IS in hospital, hotel, bank industry. Enterprise system: Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges in Implementation Supply Chain Management (SCM): Features, Modules in SCM Customer Relationship Management (CRM): Phases. Knowledge Management and e-governance. (10 Hours)

10 UNIT- IV Choice of IT: Nature of IT decision - Strategic decision - Configuration design and evaluation Information technology implementation plan. Security and ethical challenges: Ethical responsibilities of Business Professionals Business, technology. Computer crime Hacking, cyber theft, unauthorized use at work. Piracy software and intellectual property. Privacy Issues and the Internet Privacy, Cyber Act. Challenges working condition, individuals. Health and Social Issues, Ergonomics and cyber terrorism. (10 Hours) PRACTICAL COMPONENT: Students have to pick any organization where IT is used and do a thorough analysis of their usage includingsystem configurations, data input and output devices, data processing, data usage patterns, user profiles, and its impact on decision making etc. and prepare a report. Students have to pick any organization where IT is not used or it is used on a very minimal basis. Here the students have to do system analysis and design and prepare a report. Students have to collect information about any company or business which is using any new or contemporary Information Technology tool for their business purposes. Students will be given case studies on IT for Managers, which they have to solve and prepare a presentation. TEXT BOOKS: 1. Management Information Systems, Kenneth J Laudon, Jane P. Laudon, Pearson/PHI,10/e, Management Information Systems, W. S. Jawadekar, Tata McGraw Hill Edition, 3/e, MIS by Ralph Stair REFERENCE BOOKS: 1. Introduction to Information System, James A. O Brien, Tata McGraw Hill, 12th Edtion. 2. Management Information Systems, S.Sadagopan, PHI, 1/e, Management Information Systems, Effy Oz, Thomson Course Technology, 3/e, Corporate Information Strategy and Management, Lynda M AppleGate, Robert D Austin et al, Tata McGraw Hill, 7th Edition.

11 PBA115C: MARKETING MANAGEMENT 4 CREDITS (4-0-0) Objectives: 1. To understand the concepts, philosophies, processes and techniques of managing marketing operation and to develop a feel of the market place. 2. To know the segmentation, targeting, positioning, product decisions, packaging & labeling decisions of marketing. 3. To understand pricing decisions, distribution decisions, marketing communications. 4. To know about the new concepts of marketing like neuro marketing, guerilla marketing, green marketing etc. UNIT -I Introduction: Nature and scope of Marketing, Evolution, Various Marketing orientations, Marketing Vs Selling concept, Consumer Need, Wants and Demand concepts. Understanding the market environment: Assess the impact of micro and macro environment. Buyer behaviour: Buying motives- Meaning, Factors influencing buying behaviour/ Buying motives, Buying habits, Types of buying behaviour. Stages in buying decision process, Organizational buying Vs House hold buying. Consumerism. (12 Hours) UNIT -II Market segmentation, Targeting & Positioning Segmentation: Meaning, Factors influencing segmentation, Market Aggregation, Basis for segmentation, Segmentation of Consumer/ Industrial markets. Targeting: Basis for identifying target customers, Target Market Strategies, Positioning: Meaning, Product differentiation strategies, Errors in positioning. Marketing Mix Decisions Product decisions: Concept, levels of product, product hierarchy, Diffusion of Innovation - diffusion process & adoption process, New product development, Product Life cycle, Product mix strategies. Concept of Branding, Brand perception, Brand equity. Packaging / Labeling: Packaging as a marketing tool, requirement of good packaging, Role of labeling in packaging (14 Hours) UNIT- III Pricing decisions: Pricing concepts for establishing value, Impact of Five C s on pricing, Pricing strategies-value based, Cost based, Market based, Competitor based, New product pricing. Distribution decisions: Meaning, Purpose, Channel alternatives available to the marketing manager, Factors affecting channel choice, Channel design and Channel Management decision, Channel conflict, Distribution system, Multilevel Marketing (Network Marketing) Integrated Marketing communication: Concept of communication mix, communication objectives, steps in developing effective communication, stages in designing message. Advertising: Advertising Objectives, Advertising Budget, AIDA model

12 Sales Promotion: Promotion mix, kinds of promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal selling: Concept, Features, Functions, Steps/process involved in Personal Selling Publicity / public relation: Meaning, Objective, Merits/Demerits. (14 Hours) UNIT -IV Direct Marketing: Meaning, Features, Functions, Merits/Demerits, Basic concepts of e-commerce, e-business, e- marketing, m-commerce, m-marketing. Marketing Planning: Meaning, Concepts of Marketing plan, Steps involved in planning. Marketing Organization: Factors influencing the size of the marketing organisation, various types of marketing structures/organisation New Concepts in Marketing : Guerrilla Marketing, Green Marketing, Neuro Marketing, Blue Ocean Marketing. Case studies (12 Hours) Practical Components: Consider a few products like mobile phone, shoes, clothes etc and analyse their buying motives. Analyse the various colleges in a city how are they segmented? If you were to start a new MBA college, how would you position it? What would your parameters be? Analyse the product life cycle of a few common products like jeans, pagers, desktop computers etc etc. Go to a supermarket and study the pricing, packaging and advertising strategy of some FMCG companies like Levers, Godrej, ITC, Brittania, Parle, and others in some products like soaps, biscuits, juices etc. Take any consumer product like soaps, biscuits etc and study the marketing organization of the company producing it. TEXT BOOKS: 1. Principles of Marketing- Philip Kotler, Kevin Lane Keller, Pearson, PHI,12th Edition, Marketing Management, Tapan Panda, 2/e, Excel Publication 3. Marketing Management (Text & Cases in Indian Context), Dr. K. Karunakaran, HPH, Fundamentals of Marketing Management, M J Etzel, B J Walker, William J Stanton, TMH, 13th Edition, Marketing Management-Rajan Saxena, TMH Publication, 3 rd Edition. REFERENCE BOOKS: 1. Marketing by Lamb, Hair, Mc Danniel Thomson, 7/e, Marketing by Evans & Berman, 2/e, Biztantra, Marketing Concepts, strategies by William M Pride, O C Fewell, Biztantra, 12/e, Marketing Management, Ramaswamy & Namakumari, Macmillan, Marketing Management, Arun Kumar & Meenakshi, Vikas, Principles of Marketing, Philip Kotler, Armstrong, Pearson Education, 12th Edition.

13 PBA116C: MANAGERIAL COMMUNICATION 3 CREDITS (3-0-0) Objectives: 1. The objective of this subject to equip the students with the necessary techniques and skills of communication required in the corporate world 2. To assist the students in developing oral & written communication skills and to provide insight to the basic management interactive skills 3. To develop the communication skills required to perform professional activities in the corporate world UNIT-I Introduction: Role of communication defining and classifying communication purpose of communication process of communication characteristics of successful communication importance of communication in management communication structure in organization communication in crisis Oral communication: What is oral Communication principles of successful oral communication barriers to communication what is conversation control reflection and empathy: two sides of effective oral communication effective listening non verbal communication UNIT- II (12 Hours) writing process systematically: The 3X3 writing process for business communication: Pre writing Writing Revising Specific writing features coherence electronic writing process. Business letters and reports: Introduction to business letters writing routine and persuasive letters positive and negative messages- writing memos what is a report purpose, kinds and objectives of reports- writing reports (10 Hours) UNIT-III Presentation skills: What is a presentation elements of presentation designing a presentation. Advanced visual support for business presentation types of visual aid. Negotiations skills: What are negotiations nature and need for negotiation factors affecting negotiation stages of negotiation process negotiation strategies. (10 Hours) UNIT-IV Employment communication: Introduction writing CVs Group discussions interview skills Impact of Technological Advancement on Business Communication networks Intranet Internet e mails SMS teleconferencing videoconferencing Group communication: Meetings Planning meetings objectives participants timing venue of meetings leading meetings. Media management the press release- press conference media interviews Seminars workshop conferences. Business etiquettes. (10 Hours) Written communication: Purpose of writing clarity in writing principles of effective writing approaching the

14 Practical Components: Demonstrate the effect of noise as a barrier to communication Make students enact and analyze the non-verbal cues Give exercises for clarity and conciseness in written communication. Group Activity: Form Student groups and ask them to write a persuasive letter and proposal for an innovative product or service. Circulate the work from each group among all other groups and ask them to evaluate the letter and proposal in line with possible responses to a letter (pleased, displeased, neither pleased nor displeased but interested, not interested) A suitable case is to be selected and administered in the class sticking to all the guidelines of case administering and analysis. Demonstrate using Communication Equipments like Fax, Telex, Intercoms, etc, Demonstrating Video conferencing & teleconferencing in the class. Conduct a mock meeting of students in the class identifying an issue of their concern. The students should prepare notice, agenda and minutes of the meeting. Business etiquettes to be demonstrated in role play by students Each student to give presentation of 5 minutes (this can be spread throughout the semester)and to be evaluated by the faculty TEXT BOOKS: 1. Business Communication: Concepts, Cases And Applications Chaturvedi P. D, & Mukesh Chaturvedi,2/e, Pearson Education, Business Communication: Process And Product Mary Ellen Guffey, 3/e, Cengage Learning, Business Communication Lesikar, Flatley, Rentz & Pande, 11/e, TMH, Advanced Business Communication Penrose, Rasberry, Myers, 5/e, Cengage Learning, BCOM Lehman, DuFrene, Sinha, Cengage Learning, Business Communication Madhukar R. K, 2/e, Vikas Publishing House. 7. Communication Rayudu C. S, HPH. REFERENCE BOOKS: 1. Effective Technical Communication - Ashraf Rizvi M, TMH, Business Communication - Sehgal M. K & Khetrapal V, Excel Books. 3. Business Communication Krizan, Merrier, Jones, 6/e, Cengage Learning, Basic Business Communication Raj Kumar, Excel Books, 2010.

15 PBA117L: BUSINESS COMMUNICATION AND PERSONALITY GROWTH LAB 1.5 CREDITS (0-0-3) Objectives: 1. To expose the students for the practical exercises related to verbal and non-verbal communications 2. To improve skills of teamwork and group discussions 3. To develop personality and self awareness among students 4. To impart knowledge about business etiquettes and corporate grooming and develop leadership qualities Part A 1. Exercice to Impart skills on oral communication (Individual) 2. Exercise to impart skills on oral communication (Group) 3. Exercise to impart skills on written communication 4. Exercise to impart skills on body language 5. Exercise to impart skills on active listening 6. Exercise to impart skills on self confidence 7. Exercise to impart skills on presentation skill Part B 8. Group discussion (structured) 9. Group discussion.(unstructured) 10. Psychological self awareness exercise 11. Interview skills corporate grooming Do s & Don ts 12. Exercise to impart skills on business etiquette 13. Exercise to impart skills on leadership 14. Exercise to impart skills on business ethics Reference books: 1) E. H. McGrath, Basic Managerial Skills for All 3 rd Editions, ISBN ) M. L. Blum, J. C. Naylor, Industrial Psychology its theoretical & social foundation, CBS publisher ISBN ) G.S.Mudambadithaya, Communicative English for professional Course, Sapna Book House, ISBN ) Steven Schmidt, Creating the Technical Report,, prentice hall of India ISBN PBA118L: PRESENTATION LAB-I 1.5 CREDITS (0-0-3) Objectives: 1. Learn to collect the data, preparing, analysing, and to make presentations on it. 2. Project based learning. A). Exercises on Managing Organizations B). Exercises on Managérial Economics C). Exercises on IT for managers D). Exercises on Marketing Management E). Exercises on Managérial Communication

16 II SEMESTER

17 PBA 211C: QUANTITATIVE TECHNIQUES FOR MANAGEMENT 4 CREDITS (3-2-0) Objectives: 1. To study the development of Operation research and describe its functional areas. 2. To find optimal solutions through linear programming, transportation models and assignment. 3. To find optimal solutions for competitive strategies using theory of games and economics of replacement 4. To discuss project management through network analysis. 5. To discuss the applications of Queuing models and Simulation of management systems. UNIT -I Introduction to operations research: Introduction to OR; Scope, Techniques, Characteristics and Limitations of Operation Research; Methodology and Models in OR (only theory) Linear programming problem (LPP): Application of LPP in Management, Advantages of LPP (only theory) Formulation of LPP, Solution of LPP by Graphical method: Infeasible and Unbounded Solution, Formulation of Dual of a LPP (theory only). (12 Hours) UNIT -II Transportation models: General Structure; Various methods for finding initial solution: Maximization and Minimisation problems North West Corner Method, Least Cost Method, Vogel s Approximation Method; Finding Optimal Solution: Stepping Stone method and Modified Distribution method- Problems Assignment problems; General Structure; Finding Optimal Solution; Maximization problem, Restrictions on Assignments, Alternate Optimal solutions (13Hours) UNIT -III Theory of games: Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value of the game, mixed strategy, Graphical method of solving a game (2 x n) and (m x 2) games. Replacement analysis: : Introduction, reasons for replacement, Individual Replacement of machinery or equipment with/without value of money, Group Replacement Policies, Problems. (14 Hours) UNIT -IV Network analysis: Terminology; Networking Concepts; Rules for drawing network diagram; CPM Computations: CPM Terminology, Finding critical path - Different Floats; PERT Computations: Computation of earliest and latest allowable times, Probability of meeting the scheduled dates; difference between PERT and CPM Queuing models and Simulation of management systems : Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models. Simulation of management systems Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method, Inventory Management Simulation, Marketing Management Simulation, Financial Management Simulation (13 Hours)

18 TEXT BOOKS: 1. Operations Research, J. K. Sharma, McMillan India 2. Quantitative Techniques in Management, N. D. Vohra, Tata McGraw Hill Publications, 3/e, 4th reprint 2007 REFERENCE BOOKS: 1. Quantitative Methods for Business, Anderson Williams et-al. b10th edition Thopson 2. Tulisian, Quantitative Techniques theory and problems, Pearson, PHI. 3. S. D. Sharma, Operations Research, Kedar Nath and Ram Nath & Co. Ltd. 4. C. R. Kothari, Quantitative Techniques, Vikas Publishing House, 3/e, 2004 PBA212C: MACRO BUSINESS ENVIRONMENT 3 CREDITS (3-0-0) OBJECTIVES: 1. The objective of this course is to sensitize towards the overall business environment within which organization has to function 2. To provide insight to students of its implication for decision making in business organizations. 3. To educate the students on the role of business in modern society with.emphasis on significant relationship which exists between the business and different sectors of Indian economy 4. To expose the students to basic concepts of implications of social legal,political economic fiscal and financial environment in India UNIT- I Indian Economy and Business environment: Nature and Scope, Structure of the Business Environment Internal and External environment economic and non-economic environment, overview of political, socio- cultural, legal, technological and global environment.features of Indian Economy, Charges in recent times.socio Cultural factors affecting the Business. Globalization and Indian Business Environment: Meaning and Implications, Phases, Globalization Impact on Indian Economy across Sectors. Different components of globalization. Drivers of Globalization.Technological Environment: Technology and Development, Integrating technology with Business. (10Hours) UNIT -II Macroeconomic policies in India: Industrial policies of the post Monetary policy: Objectives, credit control tools Business cycle- features, phases Business environment in Developed and Developing Countries National income accounting: National income estimates in India- trends in national income methods of measurement income method, product method and expenditure method, difficulties in measuring national income. Measuring GDP and GDP Growth rate. Components of GDP. (12Hours) UNIT -III Structure of Industries: Major industries Electronics, Automobile, Textiles and Development of Private Sector MNC in India, GATT and WTO: Agreements and Implications.SWOT Analysis of Indian Economy. Structure of Indian Industry: Public and Private Sector Enterprises, Objectives of PSUs, Performance and

19 shortcomings. Private Sector growth, problems and prospects. SSI Role in Indian Economy. Disinvestments in Indian public sector Units since1991. (10Hours) UNIT -IV RBI Role and functions- Banking Structure Reforms- Narasimhan Committee Recommendations- Financial sector reforms - E- Banking in India Objectives, trends and practical uses- Recent Technological Developments in Indian banking (ATM, Debit and Credit Cards, EMT, EFT, Etc.) Infrastructure in economic development of India- Meaning and Importance- Major issues in infrastructure with special reference to Railways, Road transport and Power Development of IT Sector for in India its contributions to Indian economy (10 Hours) Practical Compponents: 1.International Cultural environment- The problems faced by MNC s A Case study. 2. Disinvestment in PSU s since A case study receivables and payables. 3. Tracking of business cycle for India using GDP data. 4. Corporate India initiatives for rural developments TEXT BOOKS: 1. Economic Environment of Business by S K Misra, V. K. Puri Himalaya publishing house. 2. Business Environment Text and Cases by Justin paul, 2nd edition, McGraw Hill Companies REFERENCE BOOKS: 1. Business Environment by Suresh Bedi Excel Books 2. Indian Economy by I.C. Dingra 3. Business Environment-Shaikh & Saleem, Pearson, PHI, Indian Economy by K P M Sundharam and Ruddar Datt. 5.International Business by Justin Paul, Prentice Hall of India, International Business by P.Subba Rao, Himalaya publications

20 PBA213C: FINANCIAL MANAGEMENT 4 CREDITS (3-2-0) Objectives: 1. To provide a strong conceptual foundation for corporate finance and financial mathematics. 2. To provide an understanding of the concepts of cost of capital and to get an overview of Indian financial system and its organization. 3. It also aims at familiarizing the students with the valuation of firm and estimation working capital requirement of the firm. 4. To developing skills for interpretation of business information and application of financial theory in corporate investment and dividend decision. UNIT-I Financial management: Introduction to financial management, objectives of financial Management profit maximization and wealth maximization. Changing role of finance Managers. Interface of Financial Management with other functional areas. Indian financial system: Primary market, Secondary market stocks & commodities market, Money market, Forex markets. (Theory Only) Time value of money: Future value of single cash flow & annuity, present value of single cash flow, annuity & perpetuity. Simple interest & Compound interest, Capital recovery & loan amortization. (13 Hours) UNIT- II Sources of long term Financing: - Shares, Debentures, Term loans, Lease financing, Hybrid financing, Venture capital investing, Warrants. Angel investing, private equity, Warrants and convertibles (Theory Only) Cost of Capital: Cost of capital basic concepts. Cost of debenture capital, cost of preferential capital, cost of term loans, cost of equity capital (Dividend discounting and CAPM model). Cost of retained earnings. Determination of Weighted average cost of capital (WACC) and Marginal cost of capital. (13 Hours) UNIT- III Working capital management: factors influencing working capital requirements. Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm. (Does not include Cash, Inventory & Receivables Management) Capital structure and dividend decisions: Planning the capital structure. (No capital structure theories to be covered) Leverages Determination of operating leverage, financial leverage and total leverage. Dividend policy: Factors affecting the dividend policy dividend policies- stable dividend, stable payout. (No dividend theories to be covered). (13 Hours) UNIT-IV Investment decisions: Investment evaluation techniques Net present value, Internal rate of return, Modified internal rate of return, Profitability index, Payback period, discounted payback period, accounting rate of return. Estimation of cash flow for new project, replacement projects. Emerging Issues in Financial management: Derivatives, Mergers and Acquisitions, Behavioral Finance, Financial Modeling, Financial engineering, risk management. (Theory Only). (13 Hours)