2 02 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL 03 CONTENT 01 WELCOME 0 1 Welcome 02 EADA & HHL 03 Differentiate yourself and prepare for new challenges 04 Benefit from a learning experience that crosses continents 05 Enjoy a program structure tailored to your needs 06 Globalize your learning experience 07 Develop your leadership skills 08 Benefit from a renowned and international faculty of five institutions 09 Grow yourself, grow your business 10 Connect with the world in your classroom 1 1 Join our global network 12 Become one of our Global Executive MBA students Welcome to EADA and HHL s joint Global Executive MBA program. With more than 170 years of combined experience in management education, two of the leading business schools in Europe offer you a program which integrates German and Spanish perspectives with an emphasis on emerging world markets. The program is very personalized and works with small groups, so that the focus is always on you. With this Global Executive MBA, you will develop the leader in you and prepare yourself for the challenges ahead. After the program, you will join our prestigious international alumni community. Why don t you join us today? Marjolein Overmars Global Executive MBA Co-Director EADA Prof. Dr. Stephan Stubner Global Executive MBA Co-Director HHL
3 04 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL TWO INSTITUTIONS COMMITTED TO QUALITY AND CONTINUOUS IMPROVEMENT EADA and HHL bring together their network of experts to offer a learning environment that will help you to make the most of your Global Executive MBA experience. _ Top ranked business schools with more than 170 years combined experience in management education. _ Tripple accreditation: AACSB, AMBA, EQUIS. _ Well structered and flexible program format that fits your agenda. _ Small class size with focus on your personal and professional development. _ International and renowned faculty that provides you with a practice and interactive oriented approach. _ Immediate return on investment with high impact on you professional career. The Global Executive MBA program of EADA and HHL met all of my requirements: the host schools were inter nationally accredited, and the program included best practices from large European economies with visits to leading companies in diverse sectors as well as international business trips to emerging economies. It is one of the highest quality program you can find in terms of accreditations, teaching and locations. The duration of the program is also optimal for obtaining the necessary knowledge and practical skills to develop as an effective and inspiring leader. Kristina Petkova, Bulgaria Global Executive MBA student Head of Restructuring and Workout, Bulgaria office Procurator Heta Asset Resolution AG, Austria EADA, founded in 1957 in Barcelona, was one of the first Spanish educational institutions to offer management training programmes to the business community. As a private and independent institution for over 50 years, EADA is at the forefront of management training and In Company training for the Spanish and international business communities. EADA focuses not only on hard knowledge, but above all on the management skills which accelerate the professional and personal development of participants. These skills provide a competitive advantage both for participants and for the companies they work for. HHL, founded in 1898, was one of the very first business schools in the world. Ranked #1 in Germany and #5 worldwide in the field of Entrepreneurship, HHL belongs to the group of international leading management institutions. The goal of this university-level institution is to educate effective, responsible and entrepreneurially-minded leaders. In addition to HHL s international focus, a combination of theory and practice plays a key role in its educational approach. HHL stands out for its excellent teaching, clear research orientation and effective knowledge transfer into practice, as well as its outstanding student services.
4 06 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL DIFFERENTIATE YOURSELF AND PREPARE FOR NEW CHALLENGES CORPORATE ADVISORY BOARD The Corporate Advisory Board is an international consultancy committee with the aim of keeping the content and frame of the Global Executive MBA in line with business reality. It is composed of independent business professionals from global companies. Dr. Matthias Afting Head of Global HR and Organization Vorwerk & Co. KG The Global Executive MBA of EADA and HHL prepares you to work in a highly competitive, globalized business environment. It guides you to the level of self-knowledge which is indispensable to successfully initiate your management development process. You will gain management skills which accelerate your professional and personal development. Our goal is to provide a high return on investment, offering: _ A dual MBA degree from two leading management institutions. _ A business education at the highest level with state-of-the-art management knowledge. _ Specialised courses designed to compare different countries around the globe with a special focus on emerging markets (Brazil, China, India). _ Intercultural and interpersonal training within diverse teams. Margaret Chen Senior Advisor Telefonica Group & President China Club Spain Telefonica _ Support of dedicated executive coaches and leadership training during the whole program. _ Contact with renowned business experts who provide insights on best practices in companies around the world. Prof. Dr. Mark-Ken Erdmann Deputy CFO Rickmers Group _ The exchange of business experiences with peers and experts from diverse industries and countries. Global Executive MBA students, Class of 2014 Dr. Richard Pott Board Member Bayer AG Joseph Schelchshorn Executive Vice President Human Resources SEAT S.A. Enrique Vilamitjana Managing Director Panasonic Home Appliances Air Conditioning Europe (PHAAE). When I started the Global Executive MBA program, I knew it could help me expand my business knowledge. What I didn t realize at the time was how quickly and dramatically my perspectives about global business changed. I have learned that Think global, act local is more than just a business cliché and that understanding cultural diversity is necessary to doing business in a global scale. My study group is made up of people from around the world, so I am not just learning from the professors, but I also grow from my experience with the different cultures of the participants. Kasim Zorlu, Turkey Global EMBA student Marketing and Business Development Director at Bee Square
5 08 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL BENEFIT FROM A LEARNING EXPERIENCE THAT CROSSES CONTINENTS CORE MODULES ELECTIVE MODULES YEAR 1 OCTOBER EADA Barcelona (Mod. 1) _ Introduction to Accounting (online) _ Leading Self & Teams _ Case Study Methodology _ Foundations of Strategy Applying Analytical Models and Tools _ Financial Accounting 1 Preparing Financial Statements APRIL JANUARY HHL Leipzig (Mod. 2) _ Financial Accounting 2 Analysing and Diagnosing the Company _ Macroeconomics _ Introduction to Business Model Development _ Introduction to Academic Writing _ Management Information Systems _ Improving Managing Decision Making through Data Analysis China (Mod. 3) _ Geopolitics _ Corporate Valuation _ International Finance _ Doing Business in China KEY FACTS 5 countries 8 residential weeks 21 months 40 days out of office Ivan Bartulovic, Croatia Global EMBA student Human Resources Director at CEMEX YEAR 3 YEAR 2 JUNE APRIL FEBRUARY NOVEMBER AUGUST JUNE EADA Barcelona (Mod. 4) _ Leading Others _ Finance for Managers _ Customer Centricity Marketing HHL Leipzig (Mod. 5) _ Operations/Logistics _ Brand Management Analysis, Strategy and Implementation _ New Perspectives on Innovation Management EADA Barcelona (Mod. 7) _ Developing Strategy Responding _ to the Challenges of Organizational Growth _ Strategic Leadership incl. Consolidation _ HR Management Aligning Talent with the Strategy HHL Leipzig (Mod. 9) _ Accounting based Decision making _ Business Simulation _ Corporate Finance India (Mod. 8) _ Knowledge Management _ e-business _ Supply Chain Management _ Doing Business in India Brazil (Mod. 6) _ Entrepreneurship/ Intrapreneurship _ CSR & Ethics _ Corporate Governance _ Global Marketing _ Doing Business in Brazil EXECUTIVE COACHING
6 10 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL ENJOY A PROGRAM STRUCTURE TAILORED TO YOUR NEEDS 06 GLOBALIZE YOUR LEARNING EXPERIENCE The Global Executive MBA program combines state-of-the-art management knowledge and skills with an international orientation. It will improve participants leadership abilities and develop analytical and interpersonal skills in areas such as communication, team management, project management and negotiation. EADA and HHL have their own practical, interactive and participatory approach with an emphasis on learning by doing. The methodology reflects companies demand for professionals with skills such as the capacity to reflect, the ability to act in the face of change, the versatility to work in multidisciplinary teams and the adaptability to face the challenges of a global environment. These competencies are developed through outdoor training, case studies, business projects, business simulations, analyses and discussion groups as well as teamwork activities. You will constantly work on real-life business cases and make strategic decisions. The curriculum of the program is structured into three major parts: Core Modules, Elective Modules and the Master Thesis. While the Core Modules are taught at HHL and EADA, participants will select 2 of 3 Elective Modules at three other top ranked business schools in Brazil, China or India. It is also possible to attend all 3 modules. The Master Thesis is an important phase in the Global EMBA program. It is an opportunity for you to apply the knowledge acquired throughout the MBA program to solve real business issues. A Thesis Supervisor will accompany you in this process. There are two types of thesis that participants may select: a Business Consulting Project or an Entepreneurial Project. The first one gives you the opportunity to research real organizational issues and provides concrete solutions. The Entrepreneurial Project is aimed at participants who want to set up their own business. It emphasizes the empirical analysis in combination with theoretical concepts. The Global Executive MBA of EADA and HHL prepares you to work in a highly competitive, globalized business environment. Since knowledge of different cultures and markets as well as international competence are essential for business leaders, the curriculum includes modules in these three markets: Brazil, China and India. Managing Sustainable Growth BRAZIL _ Entrepreneurship / Intrapreneurship _ Corporate Social Responsibility & Ethics _ Corporate Governance _ Global Marketing _ Doing Business in Brazil Managing Technology and Processes INDIA _ Knowledge Management _ e-business _ Supply Chain Management _ Doing Business in India Managing Investors in a Globalized World CHINA _ Geopolitics _ Corporate Valuation _ International Finance _ Doing Business in China LEADERSHIP SKILLS Core Modules NEUROTRAINING LAB EXECUTIVE COACHING Fundamentals in Business and Economics, Strategy, Marketing/Logistics/ Innovation, Finance/Accounting Business School São Paulo São Paulo Management Development Institute Gurgaon Lingnan (University) College, Sun Yat-sen University Guangzhou INTERNATIONAL EXPERIENCE Elective Modules Managing: Technology and processes, Investors in a Globalized world, Sustainable Growth China, India, Brazil Master Thesis/ Final Project The Business School São Paulo (BSP) was founded in In 2011, BSP was chosen as one of the best Latin American schools by America Economia. The school was also ranked as the first business school in Brazil and the third in Latin America, according to the QS TOP MBA Ranking in Accredited by ANAMBA. The Management Development Institute (MDI) was established in 1973 and is located in the city of Gurgaon. It was accredited by South Asian Quality Systems (SAQS) in 2005 and in 2006 it became the first Business School in India and the second in Asia to be accredited by AMBA. Founded in 1888, Lingnan (University) College is a business school positioned as a leading institute in China. Forbes Magazine ranked the college s MBA program third in the Most Valuable Full-time MBA Programs in China in 2009, and the Lingnan MBA program was named the fourth most influential MBA in China. Gustavo Alberto Horna, Peru Global EMBA student Sales Project Leader at YOBEL SCM
7 12 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL DEVELOP YOUR LEADERSHIP SKILLS At EADA and HHL, we believe that management effectiveness centres on influencing people s behaviourincluding one s own- to achieve outstanding results. In a highly competitive and volatile business environment, true leadership makes the difference between success and failure. During the residential modules at EADA, you will attend leadership courses that will build trust and strengthen relationships. You will be trained in key communication skills aimed at producing the desired impact on others. The modules involve self-discovery, stepping outside your comfort zone and internalising feedback from others. Outdoor and indoor training activities will challenge your ability to adapt to unfamiliar environments. EADA s Residential Training Centre is the perfect learning laboratory to pursue change and move forward towards further personal development. Executive Coaching In addition to the management development courses, we offer our participants several Executive Coaching sessions throughout the program. Executive Coaching is a structured interpersonal process focused on enhancing your ability to achieving pre-determined goals. The coaching methodology is based on your feedback about your plans and actions, with the objective of provoking self-reflection and generating new insights in relation to your goals. Executive Coaching will help you to discover new options and to select the best one for personal and professional success. Neurotraning Lab Global Executive MBA participants will use the NeuroTraning Lab, a technological and pedagogical innovation promoting social competency in leaders. It is a unique experience combining multidimensional measures to analyse social behaviour and examine the participant s internal reaction using audio, video, biometrical and neurophysiologic indicators. The aim is to guarantee access to the understanding of the participants behaviour from different points of view: verbal, non-verbal and body language, neurological activity, competency performance and the interaction among participants. The method s novelty is that it features neuroscientific monitoring as part of the analysis. Thanks to the software created by the EADA team and a tool that analyses brain waves via a headset, the emotional reactions of the manager carrying out the activity can be monitored in real time. This process, called neurofeedback, furnishes us with constant information on the person s state of relaxation or stress level. THE UNIQUE NEUROTRAINING LAB EXPERIENCE Interactive room This is where the chosen activity or situation takes place between a participant and an actor. Observation room The room from which the coach or coaches observe and analyse the participant s brain activity and body language. Computer room Monitoring using all the tools: visual and audio recordings, monitoring of neurological parameters, etc. I was enchanted by the eagerness of the Global Executive MBA students to participate in this new pedagogical format. This experience helps the candidates to learn which of their leadership competencies need further development. Dr. Steven Poelmans Professor of the People Management Department at EADA Lars Gantenberg, Germany Global EMBA student Director of Sales at SPORTFIVE GmbH & Co. KG
8 14 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL BENEFIT FROM A RENOWNED AND INTERNATIONAL FACULTY OF FIVE INSTITUTIONS Our faculty is a carefully selected combination of full-time resident professors from EADA and HHL and international guest professors from top universities, who bring a wealth of international experiences to the classroom and provide the perfect mix of practical and theoretical methodologies. The lecturers have taught at renowned international universities. They are at the forefront in their respective fields and enhance our reputation as leading business schools. EADA has a well-established reputation in practical teaching excellence and focuses on management skills and personal development, whereas HHL stands for a solid state-of-the art business education with a special focus on innovation management and entrepreneurship. Fundamentals in Business and Economics Marketing, Logistics and Innovation Leadership Skills Accounting and Finance Strategy Ms. Marcella Van Doorn Prof. Dr. Iris Hausladen Mr. Jeroen Van Zoggel Dr. Soledad Moya Mr. Luis Torras Dr. Stuart Dixon Dr. Alexis Mavrommatis Mr. Carles Brugarolas Dr. Xavier Sales Dr. Eric Viardot Prof. Dr. Stephan Stubner Prof. Dr. Manfred Kirchgeorg Mr. Jordi Assens Dr. Gavin Lee Kretzschmar Prof. Dr. Carsten Bartsch Prof. Dr. Wilhelm Althammer Prof. Dr. Andreas Pinkwart Dr. Steven Poelmans PD Dr. Sebastian Hoffmann Dr. Ruben Llop Prof. Pierfrancesco La Mura, Ph.D Prof. Dr. Bernhard Schwetzler Dr. Joan R. Tarradellas Elective Modules* The discussions with the Global EMBA students have been really enriching thanks to participants coming from so many different backgrounds and working environments. China Dr. Renee Ying XIA Dr. CHEN Shaoling Prof. WANG Chuanhui Prof. ZHOU Kaiguo Prof. LIN Jiang India Prof. Sangeeta S Bharadwaj Prof. V K Gupta Prof. Manoj K Srivastava Prof. N P Singh Brazil Prof. Andre Coutinho Prof. Odair Abate Prof. Christiana Santorsula Prof. Marco Sabino Prof. Luiz Carnier Dr. Xavier Sales Professor of the Finance and Management Control Department, EADA * Faculty is subject to change.
9 16 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL GROW YOURSELF, GROW YOUR BUSINESS Foster your entrepreneurial spirit and join our extensive network of Entrepreneurs. As a participant of the Global Executive MBA, you will experience the truly entrepreneurial spirit of our business schools by the following options: Entrepreneurship is an integral part of our curriculum Extensive network of entreptreneurs Support via incubators, accelerators and seed capital Some of the companies founded by our Alumni: Participants take part in courses including New Perspectives on Innovation Management (taught at HHL) and Intra & Entrepreneurship (taught in Brazil). The course Business Model Development (taught at HHL) equips students with methodologies and know-how to identify new ways of value creation in established firms and start-ups. HHL s dedication to entrepreneurship has been recognised by the Financial Times Ranking, where it was ranked the #5 business school for entrepreneurship worldwide in Both schools are committed to putting the future business owners in our classrooms in contact with successful entrepreneurs. To this end, leading business experts, entrepreneurs, investors and other key players in the start-up scene are regularly invited to share their experiences. Currently, 25 % of our participants are entrepreneurs and many more have plans to launch their own business in the upcoming months. HHL and EADA are frequently offering entrepreneurial activities to support participants in the development of their own business ideas as well as those already actively launching or managing their own company. Both schools are committed to encouraging the entrepreneurial spirit through initiatives such as Accelerate, SpinLab The HHL accelerator and IncubAcceleration. HHL and EADA have already become successful incubators for start-ups and are proud to have many dynamic entrepreneurs among their alumni. Alumni of HHL and EADA have created over 3,000 jobs and founded more than 150 companies. The reason why I chose to do the Global Executive MBA with EADA HHL was the focus on entrepreneurship. This was essential for me, as I run my own business. The program covers the topics needed to manage a company successfully, and provides an overview of financial and accounting tools, logistics processes and evaluation methods. Another important focus is leadership, which does not always come naturally and requires a keen understanding of one s own capabilities and the team s needs. Overall, I can say that the Global Executive MBA helped me to develop my analytical skills, to recognise the complexity of diverse processes and to express my emotions. At the end of the day, these skills are what drive every business. Olga Pantchenko, Russia Global EMBA student Co-Founder and CEO of NORFOLK Sarl # 5 Business school for entrepreneurship worldwide in 2014
10 18 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL CONNECT WITH THE WORLD IN YOUR CLASSROOM INTERNATIONAL STUDENT BODY 53 % Western Europe 25 % Eastern Europe 11 % Latin America 7 % Asia 4 % Middle East What makes our program really unique is the network of participants in each class with very heterogeneous and very international backgrounds, at the same time sharing similar goals along the path to success. Your classmates have different backgrounds in terms of culture and education and bring extensive life, work experience and perspectives into the classroom to make the program a multicultural meeting place. Become a member of our next class and join the international network! PROFESSIONAL POSITIONS 28 % General Manager/CEO 18 % Marketing/Sales Manager 11 % Operations Manager As a professor of internal medicine, I realize more and more that today s medical sector misses out on many business opportunities. The Global Executive MBA has offered me insight into the business world and provided me with a perspective very different from that of a physician. In the core courses, I feel like I am at the centre of business and leadership decisions and management processes. The personal coaching was particularly challenging for me. During intense interviews, we worked to identify strengths and weaknesses and analyse coping models. I have already been able to apply what I learned in the coaching sessions at work. Prof. Dr. med. habil. Peter Schwarz, Germany Global EMBA student Department of Medicine III Prevention and Care of Diabetes. University of Dresden 11 % Export Manager 11 % Senior Consultant/Auditor 11 % CFO/Chief Accountants 7 % Engineering Manager 3 % HR Manager ACADEMIC BACKGROUND 33 % Engineering 22 % Economics 15 % Business Studies 8 % Medicine/Pharmacy 8 % Sports 7 % Natural Sciences 7 % Law Average age: 37 Age range: Class size: 20 Women: 31 % Nationalities: 10 Average Professional experience: 10 years
11 20 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL JOIN OUR GLOBAL NETWORK As a participant of the Global Executive MBA program, you will benefit from belonging to an international student body consisting of managers from diverse types of companies. You will become lifelong members of the alumni associations and will get access to a strong international business network based on the long tradition of the two cooperating institutions. ONLINE BUSINESS RESOURCES NETWORKING HHL Alumni ENTREPRENEURSHIP CONNECT EADA Alumni CAREER DEVELOPMENT CONTINUOUS TRAINING Global Executive MBA students, Class of 2013
12 22 GLOBAL EXECUTIVE MBA EADA HHL GLOBAL EXECUTIVE MBA EADA HHL BECOME ONE OF OUR GLOBAL EXECUTIVE MBA STUDENTS Admission to the Global Executive MBA program takes place on a rolling basis. Enrolment is once a year with studies beginning in late September. The documentation required for admission is the following: _ Certified copy of university degree. _ Curriculum vitae. TARGET GROUP Executives with a first study degree and with a minimum of 5 years professional experience _ Copy of passport or EU identification. _ Letter of motivation. _ Proof of minimum 5 years work experience. DURATION 21 months (60 ECTS) _ Two letters of recommendation. _ Support letter from the company (not necessary for self-employed applicants). _ EADA-HHL test or GMAT. Once you have submitted your application and your test results have been received, one of the Program Directors will interview you, either via Skype or, for those applicants residing in Germany or Spain, at HHL or EADA premises. FINANCING OPTIONS The tuition of the Global Executive MBA Program includes half-board accomodation during all modules and course materials. We offer an early enrolment rate for candidates who begin the application process no later than January 31 and May 31 of the current year. This special rate reduces the tuition fee by 15 % and 10 % respectively. Scholarships HHL and EADA offer a variety of scholarships to outstanding candidates that will contribute to the diversity of the class and the development of the program. The Scholarship Committee will consider candidates that have successfully completed the application process. The application deadline for scholarships is June 30 of the current year. For further information about financing options and scholarships, please get in touch with us directly and see detailed information on our webpages: LANGUAGE OF INSTRUCTION English ATTENDANCE 8 residential weeks LOCATIONS Spain (Barcelona), Germany (Leipzig), Brazil, China, India DEGREE Dual Degree Master of Business Administration (MBA) of both EADA and HHL #6 IN CAREER PROGRESS #5 IN ENTREPRENEURSHIP Financial Times EMBA Ranking 2014 CONTACT For more information about the Global Executive MBA Program please visit our websites or get in touch with us directly: Ms. Bibiana Camba Aragó Barcelona, Spain T F Ms. Petra Spanka Jahnallee Leipzig, Germany T F
13 EADA Business School Barcelona Aragó Barcelona, Spain T HHL Leipzig Graduate School of Management Jahnallee Leipzig, Germany T
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