H.P. TECHNICAL UNIVERSITY HAMIRPUR (HP) Syllabus [Effective from the Session: ] MASTER OF BUSINESS ADMINISTRATION

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1 H.P. TECHNICAL UNIVERSITY HAMIRPUR (HP) Syllabus [Effective from the Session: ] MASTER OF BUSINESS ADMINISTRATION 1

2 MBA COURSE STRUCTURE FIRST YEAR SEMESTER-I Course Code Course Title Periods Division of Marks L T P Theory Sessional Total MBA-101 Management Process and Organizational Behavior MBA-102 Business Statistics MBA-103 Managerial Economics MBA-104 Marketing Management MBA-105 Communication for Management MBA-106 Accounting for Managers MBA-107 Computer Applications in Management MBA-108 Principal and Practice of Management Course Code Course Title Periods Division of Marks L T P Theory Sessional Total MBA-201 Quantitative Methods and Operations Research MBA-202 Business Environment MBA-203 Human Resource Management MBA-204 Financial Management MBA-205 Production and Operations Management MBA-206 Research Methodology MBA-207 Organizational Effectiveness, Change & Organizational Development MBA-208 Cost & Management Accounting

3 SEMESTER-II SECOND YEAR SEMESTER-III Course Course Title Periods Division of Marks Code L T P Theory Sessional Total MBA-301 Strategic Management MBA-302 Business Law MBA-303 Human values and Professional ethics Specialization Group (major) MBA-304 Specialization Group (major) Specialization Group (minor) Summer Training Report (i) seminar presentation 40 (ii) project report 40 (iii) viva-voice 20 SEMESTER-IV Course Periods Division of Marks Code Course Title L T P Theory Sessional Total MBA-401 Entrepreneurship Development MBA-402 Management Information System MBA-403 Supply Chain Management Specialization Group (major) Specialization Group (major) Specialization Group (minor) MBA-404 Research Project (i) seminar presentation 40 (ii) project report 40 (iii) viva-voice 20 Each student will have to choose research project based on his major specialization in consultation with his allotted project guide. 3

4 FINANCE SPECIALIZATIONS 3 rd Semester (i) Advanced Financial Management (FM-01) (Major) (ii) Security Analysis and Investment Management (FM-02) (Major) (iii) Management of Banking Operations (FM-03) (Minor) 4 th Semester (i) Principles of Insurance and Banking ( FM-04) ( Major) (ii) Strategic Financial Management ( FM-05) ( Major) (iii) Management of Financial Services ( FM-06) ( Minor) MARKETING 3 rd Semester (i) Advertising and Sales Management ( MK-01) (Major) (ii) Consumer Behaviour (MK-02) ( Major) (iii) Marketing Research ( MK-03) (Minor) 4 th Semester (i) Marketing of Service ( MK-04) ( Major) (ii) Retail Management (MK-05) ( Major) (iii) Sales & Distribution Management ( MK-06) ( Minor) HUMAN RESOURCE MANAGEMENT ( HRM) 3 rd Semester (i) Management of Industrial Relations (HR-01) ( Major) (ii) labor Legislation (HR-02) ( Major) (iii) Industrial/Organizational Psychology ( HR-03) ( Minor) 4 th Semester (i) Human Resource Planning and Development ( HR-04) ( Major) (ii) Team Building & Leadership ( HR-05) ( Major) (iii) Personal Growth and Training & Development ( HR-06) ( Minor) INFORMATION TECHNOLOGY (IT) 3 rd Semester (i) Relational Database Management System ( IT-01) (Major) (ii) E-commerce and IT enabled Services ( IT-02) ( Major) (iii) System Analysis & Design & Software Engineering( IT-03 ) ( Minor) 4 th Semester (i) Data Communication & Networks ( IT-04) ( Major) (ii) Enterprise Resource Planning (ERP) ( IT-05) ( Major) (iii) Internet & Web Designing ( IT-06) ( Minor) 4

5 INTERNATIONAL BUSINESS ( IB) 3 rd Semester (i) International Marketing ( IB-01) ( Major) (ii) International Business Environment and Foreign Exchange Economics ( IB-02) ( Major) (iii) Export Management And Documentation ( IB-03) ( minor) 4 th Semester (i) International Logistic Management ( IB-04) ( Major) (ii) International Financial Management ( IB-05) ( Major) (iii) International business ethics and social responsibility (IB-06) (Minor) The Master of Business Administration (MBA) is a two-year full-time programme. The course structure of the programme is given here under. At the end of second semester, all students will have to undergo summer training of 6-8 weeks with an industrial, business or service organization by taking up a project study. The condition of successfully completing the programmers shall not be deemed to have been satisfied unless a student s undergoes summer training under the supervision of the department in the organizations as approved by the Department/Faculty from tune to time. Each student will be required to submit a project report to the Department for the work undertaken during this period within one month of the commencement of the third semester for the purpose of evaluation in the third semester. SECOND YEAR During Second year, in addition to compulsory papers and project studies, a student shall have to choose 3 optional papers in third and 3 in fourth semester from the list of optional papers announced at the beginning of each semester. The list of optional papers for third and fourth semesters shall confine to the availability of teachers / as per the directions of the university. A student will specialize in two areas (one major and second minor) by opting 4 papers from major specialization and 2 paper from minor specialization in 3 rd and 4 th semester. Examination Pattern Syllabus is divided into 4 SECTIONs. Paper Pattern will be in the following manner: Sections Section A: Covering 10 questions of 2 marks each from whole syllabus (10 x 2) 20 Section B:Covering 6 questions of 5 marks each from whole syllabus (4 x 5) Do any 4 20 Section C: Covering 4 questions of 10 marks each from whole syllabus (10 x 2) Do any 2 20 TOTAL 60 Marks Passing Requirement: A candidate will be deemed to have passed the subject only if he scores 40% overall marks in external and internal examination. However, he/she should obtain at least 40% pass marks in external exam only. A Candidate shall not be declared successful in the Master of Business Administration examination, unless he/she obtains at least pass marks in all the courses prescribed for all the semesters, and 50% in aggregate of all the four semesters. 5

6 SEMESTER-I 6

7 Management Process and Organizational Behavior (MBA-101) Course Code MBA-101 L - 3, T- 1, P - 0 Management Process and Organizational Behavior Objectives: The objective of the paper is to acquaint student with the importance of management in our day to day life, help student to trace the evolution of Management Thought and appreciate the various functions of management. SECTION A (8 Sessions) Definition, nature, purpose and scope of management; Functions of a manager. Introduction of OB: Concept, Nature, Characteristics, Conceptual Foundations and Importance, Models of Organizational Behaviour, Management Challenge, A Paradigm Shift, Relationship with Other Fields, Organizational Behaviour: Cognitive Framework, Behavioristic Framework and Social Cognitive Framework. SECTION B(10 Sessions) Perception and Attribution: Concept, Nature, Process, Importance. Management and Behavioural Applicationsof Perception. Attitude: Concept, Process and Importance, Attitude Measurement. Attitudes and Workforce Diversity. Personality: Concept, Nature, Types and Theories of Personality Shaping, Personality Attitude and Job Satisfaction. Learning: Concept and Theories of Learning. SECTION C (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views, Three level Work Motivation Model, Motivating a Diverse Workforce. Leadership: Style and Theories of Leadership-Trait, Behavioural and Situational Theories, Leadership styles in Indian Organisations. Analysis of Interpersonal Relationship, Group Dynamics: Definition, Stages of Group Development, Group Cohesiveness, Formal and Informal Groups, Group Processes and Decision Making, Dysfunctional Groups. 7

8 SECTION D (12 Sessions) Organisational Power and Politics: Concept, Sources of Power, Distinction Between Power, Authority and Influence, Approaches to Power, Political Implications of Power: Dysfunctional Uses of Power, Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept, Nature, Resistance to change, Managing resistance to change, Implementing Change, Kurt Lewin Theory of Change. Conflict: Concept, Sources, Types, Functionality and Disfunctionality of Conflict, Classification of Conflict Intra, Individual, Interpersonal, Intergroup and Organisational, Resolution of Conflict, Meaning and Types of Grievance and Process of Grievance Handling. Stress: Understanding Stress and Its Consequences, Causes of Stress, Managing Stress. Organisational Culture: Concept, Characteristics, Elements of Culture, Implications of Organisation culture, Process of Organisational Culture. Suggested Readings: 1. Schermerhorn:Management and Organizational behavior essentials, Wiley India 2. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill 3. Robbins, Stephen P, Management, Englewood Cliffs, Prentice Hall Inc, Schermerhorn:Organizational Behaviour 10ed,Wiley India 5. Kamran Sultan: Organizational Behaviour,Dreamtech press 6. Robbins, Stephen P, Organizational Behaviour; Sultan Chand & Sons, New Delhi, Prasad, 7. LM; Organizational Behaviour; Sultan Chand & Sons, New Delhi, Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India, New Delhi 9. Heinz Weihrich& Harold Koontz: Management (A Global Perspective) Tata McGraw Hill, New Delhi. 10. Stephen Robbins & Coulter: Management Prentice Hall India 8

9 Business Statistics (MBA-102) Course Code MBA-102 L - 3, T- 1, P - 0 Business Statistics Objectives: The objective of this paper is to train the students to use various statistical methods in order to understand, analyze and interpret various business, managerial and economic problems. SECTION - A Classification of data and construction of Frequency Distribution: Graphic Presentation of Data. Introduction of Descriptive Statistics: Measures of Central Tendency; Measures of Dispersion- Range, Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers: Definition and Methods of Construction of Index Numbers; Problems in Construction, Importance of Index Numbers in Managerial Decision Making. SECTION - B Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability, Concept of Random Variable and its mathematical expectation. Theoretical Distributions: Binomial, Poisson and Normal Distribution. SECTION - C Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of Hypothesis: Large Sample Tests, Small Sample Test (t Test-single sample mean and difference of means tests; F test-variance Ratio test; Z test-single proportion, difference of proportions single sample mean and Difference of Means; (chi square) test-independence of Attributes, Goodness of Fit and Test of Homogeneity. 9

10 SECTION - D Correlation Analysis: Rank Method and Karl Pearson s Coefficient of Correlation and Properties of Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions, Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight Line and Quadratic Trend; Importance of Time Series Analysis in Managerial Decision Making. Suggested Reading: 1. Kenblack: Business statistics for contemporary decision making 5ed,Wiley India 2. J. K. Sharma: Business Statistics, Pearson Publication, New Delhi. 3. Johnson; Business statistics,wiley India 4. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill Publishing 5. Levin &Kapoor: Statistics For Management, Prentice Hall 6. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International, New Delhi. 7. P.N. Arora& S. Arora: Statistics for Management, S. Chand &Co., New Delhi. 8. M. P. Gupta & S. P. Gupta: Business Statistics, Sultan Chand & Sons, New Delhi. 9. R. S. Bhardwaj: Business Statistics, Excel Publishers. 10. S. P. Gupta: Statistical Methods, Sultan Chand & Sons, New Delhi. 10

11 Managerial Economics (MBA-103) Course Code MBA-103 L - 3, T- 1, P - 0 Managerial Economics Objectives: To provide students with an understanding of basic economic principles of production &exchange-essential tools in making business decisions in today s global economy. SECTION - A Introduction to Managerial Economics: Nature Scope and Importance of Managerial Economics. The Five Fundamental Concepts The Incremental Concept, Incrementalism and Marginalism, The concept of Time Perspective, The Discounting Principle. The Opportunity Cost Concept. The Equimarginal Principle. Distinction between micro and macroeconomics. SECTION B Demand Concepts and Analysis: Individual Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Functions, Demand Schedule and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance. Demand Forecasting: Sources of Data-Expert Opinions, Surveys and Market Experiments; Time Series Analysis-Trend Projection; Barometric Forecasting-Leading Indicators, Composite and diffusion Indices. SECTION - C Production Function: Concept and types, Returns to Factor and Returns to Scale, Law of Variable Proportions. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types. Pricing in various markets: Perfect Competition, Monopoly, Monopolistic, Competition Oligopoly. 11

12 SECTION D National Income: Conceptual Framework, Measures of National Income, Methods of Measurement, Limitations of National Income. Inflation: Meaning, Types, Theories, Causes, Effects and Control. Balance of Payments Monetary and Fiscal Policies, Investment Multiplier, Credit Multiplier. Suggested Readings: 1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education 2. Truett & Truett:Managerial Economics Analysis: Problem Cases, 8th Edition,Wiley India 3. William Samuelson and Stephen G. Mark, Managerial Economics,Wiley India 4. Jaswinder singh: Managerial Economics,Dreamtech press 5. Mark Hirshey: Managerial Economics, Thomson 6. Dr. V.PandurangaRao: Microeconomics-IBS Publication 7. Keat: Economic Tools for Today s Decision Makers, Pearson Education 8. K.K. Dewett: Modern Economic Theory, S. Chand & Sons, New Delhi 9. Mote, Paul Gupta: Managerial Economics, Vikas Publisher, New Delhi 10. R.L. Varshney& K. L. Maheshwari: Managerial Economics, S. Chand & Sons, New Delhi 12

13 Marketing Management (MBA-104) Course Code MBA-104 L - 3, T- 1, P - 0 Marketing Management Objectives: (i) To understand the nature, tasks and the environment under which marketing operates. (ii)to study the theory, principles and practical aspects of various marketing functions. (iii) To learn to take marketing decisions. SECTION A Nature and scope of marketing. Corporate orientations towards the market place. The marketing environment and environment scanning.marketing Information System and Marketing Research, Understanding consumer and Industrial markets. SECTION B Market Segmentation, Targeting and Positioning. Product decisions product mix, product life cycle, new product development, Branding and packaging decisions. Pricing methods and strategies. SECTION C Promotion decisions promotion mix, advertising, sales promotion, publicity and personal selling. Vertical marketing Implementation and systems. Distribution Decisions: Patterns of channels and types of intermediaries, channel design decisions, Channel conflict, types and functions of wholesalers and retailers, Emerging trends in retailing. SECTION D Direct Marketing: Meaning, Benefits and growth of direct marketing, Forms of direct marketing, Multi level marketing, Meaning, need and importance of multilevel marketing, Advantages, Criticism of multilevel marketing, Ethical issues in direct & multilevel marketing. 13

14 Organizing and implementing marketing in the organization. Evaluation and control of marketing efforts New issues in marketing Globalization, Consumerism, Green marketing, Legal issues. Suggested Readings:- 1. Enis, B.M. Marketing Classics : A Selection of Influential Articles. New York, McGraw Hill, Dalrymple:Marketing Management,Wiley India 3.P.K.Chopra:Marketing Management:Dreamtech press 4.Kotler, Philip and Armstrong, G. Principles of Marketing. New Delhi, PrenticeHall of India, Kotler, Philip. Marketing Management : Analysis, Planning, Implementation andcontrol. New Delhi, Prentice Hall of India, Ramaswamy, V S and Namakumari, S. Marketing Management :Planning,Control. New Delhi, Prentice Hall of India, Ramaswamy, V.S. and Namakumari, S. Marketing Management :Planning,Control. New Delhi, MacMillan, Stanton, William,J. Fundamentals of Marketing,. New York, McGraw Hill, Neelamegham, S. Marketing In India : Cases and Readings. New Delhi, Vikas,

15 COMMUNICATION FOR MANAGEMENT (MBA-105) Course Code MBA-105 L - 3, T- 1, P - 1 Communication for Management SECTION A(10 Session) INTRODUCTION: Role of communication, defining and classifying communication, purpose of communication, process of communication, importance of communication in management, communication structure in organization, barriers & gateway in communication, 7 C s of communication. EMPLOYMENT COMMUNICATION: Writing CVs, Group discussions, interview, types of interview, candidates preparation, Interviewers preparation; Impact of Technological Advancement on Business Communication; Communication networks, Intranet, Internet, e mails, SMS, teleconferencing, videoconferencing SECTION B(8 Session) ORAL COMMUNICATION What is oral Communication, principles of successful oral communication, two sides of effective oral communication, effective listening, non verbal communication, Body language, Paralanguage. WRITTEN COMMUNICATION Purpose of writing, clarity in writing, principles of effective writing, writing technique, electronic writing process. SECTION C (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters, Types of business letter, Layout of business letter, writing memos, what is a report purpose, kinds and objectives of reports, writing reports CASE METHOD OF LEARNING Understanding the case method of learning, different types of cases, overcoming the difficulties of the case Method, reading a case properly (previewing, skimming, reading, scanning), case analysis approaches (systems, behavioral, decision, strategy), analyzing the case, dos and don ts for case preparation 15

16 SECTION D (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation, designing a presentation, Advanced visual support for business presentation, types of visual aid, Appearance & Posture, Practicing delivery of presentation. GROUP COMMUNICATION Meetings, Notice, Planning meetings, objectives, participants, timing, venue of meetings, leading meetings, Minutes of Meeting, Media management, the press release, press conference, media interviews, Seminars, workshop, conferences, Business etiquettes. Suggested Readings: 1.Sangeeta Magan:Business communication,biztantra publications 2.Stuart:Integrated Business communication,wiley India 3.Scot Ober:Contemporary Business communication,biztantra Publication 4. M. K. Sehgal& V. Khetrapal - Business Communication (Excel Books). 5. Rajendra Pal - Business Communication (Sultanchand & Sons Publication). 6. P.D. Chaturvedi Busines Communication (Pearson Education, 1st Edition 2006). 7. Lesikar RV & Pettit Jr. JD Basic Business Communication : Theory & Application (Tata Mc Grow Hill, 10 th Edition). 8. TaylerShinley Communication for Business (Pearson Education, 4th Edition) 16

17 Accounting for Managers (MBA-106) Course Code MBA-106 L - 3, T- 1, P - 0 Accounting for Managers Objectives: The objective of this course is to develop acquaintance with basic techniques of accountancy. The course attempts to build potential to use appropriate accounting tools and techniques of financial accounting and management accounting for preparing and analyzing financial statements. SECTION - A Accounting and its functions, Concepts and Conventions in Accounting.Accounting Cycle. Double Entry System. Rules regarding Journal Entries; Recording of Journal Entries; Ledger Posting; Subsidiary Books, Cash Book, Trial Balance; Preparation of Final Accounts: Trading Account; Profit& Loss Account; Balance Sheet. SECTION -B Meaning of Management Accounting: Nature; Scope; Objectives; Functions of Management Accounting; Relationship between Financial and Management Accounting; Tools and Techniques of Management Accounting; Limitations; Meaning of Financial Statement; Importance and Limitations of Financial Statement; Meaning and Objectives of Financial Statement Analysis; Limitation of Financial Analysis. Ratio Analysis: Meaning, Interpretation, Significance, Limitations of Ratio Analysis; Classification of Ratio. SECTION - C Fund Flow Analysis: Meaning and Concept of Funds; Meaning of Fund Flow; Meaning of Fund Flow Statement; Significance; Limitations; Procedure of Preparing Fund Flow Statement. Cash Flow Analysis: Meaning; Classification of Cash Flow; Comparison between Fund Flow Statement and Cash Flow Statement; Difference between Cash Flow Statement and Cash Budget Limitations; Preparation of Cash Flow Statement (as per AS-3); Treatment of Adjustments. 17

18 SECTION D Price Level Accounting: Meaning; Methods or Techniques of Price Level Accounting; Advantages; Disadvantages. Social Accounting: Concept of Social Cost Benefit Analysis; Meaning of Social Accounting; Need; Social Accounting Approaches. Human Resource Accounting: Meaning; Need; Methods of Human Resource Accounting; Objections Against Human Resource Accounting; HRA in India. Marginal Costing and Break-even Analysis: Concept of marginal cost; Marginal costing and absorption costing; Marginal costing versus direct costing; Cost-volume profit analysis; Breakeven analysis; Assumptions and practical applications of breakeven- analysis; Decisions regarding sales-mix, make or buy decisions and discontinuation of a product line etc. Suggested Readings: 1.Balakrishnan:Managerial Accounting,Wiley India 2.Horngren, Sunden Elliott and Philbrick: Introduction to Financial Accounting, Pearson Education. 3.Jiambalwo:Managerial Accounting,Wiley India 4.Goyal:Accounting for Managers,Dreamtech press 5. Mukherjee, Hanif: Financial Accounting, Tata McGraw Hill 6. Horngren, Sunden and Ostratton: Introduction to Management Accounting, Prentice Hall 7. Hilton: Managerial Accounting, McGraw Hill 18

19 Computer Applications in Management (MBA-107) Course Code MBA-107 L - 3, T- 1, P - 2 Computer Applications in Management Objectives: This course offers a good understanding of basics of Information Technology. SECTION A Introduction to Computers: Classification, Components of Computer System, Introduction to High level and low level languages. Software: Application Software and System Software, Applications Basic concepts of operating systems, Artificial Intelligence Flow charts and data flow diagrams SECTION B Networking concepts: Internet and intranet, sending and reading s. Practical on Internet using s, Use of search engines Fundamentals of website design End User Computing using MS-Office 2000: Word processing: MS-Word, word basics, formatting text and documents, working with header and footer, footnotes, endnotes, tables and sorting, graphics, mail merge and macros. SECTION C Spreadsheets and their uses in business: Excel basics, Rearranging, Worksheets, Excel formatting techniques, using formulas and functions, chart features and working with graphics in Excel. Power Point: Basics, working with texts and graphics in Power Point, Creating and delivering presentations SECTION D Computer Networks and Internet: Goals and Objectives of Computer Networks, Topologies, applications, ISO-OSI Protocol, TCP/IP: Protocol; Local Area Network, Metropolitan Area Network,l Wide Area Network; Internet, Surfing in Net and Using , search engines and protocols; FTP, TCP/IP, HTTP, Telnet, Lynx. Suggested Readings: 1.Niranjan Shrivastava:Computer Applications in Management,Dreamtech Press 2. P.K.Sinha: Fundamental of Computers BPB 3. ITL Education Solutions Limited: Introduction to Information Technology 4. Leon &Leon : Internet for Everyone Leon Tech World 5. Curtin, Foley, Sen&Martin : Information Technology Tata McGraw Hill 6. Ron Masfield : MS-Office Tech Publication 19

20 PRINCIPLES & PRACTICE OF MANAGEMENT (MBA-108) Course Code MBA-108 L - 3, T- 1, P - 0 Principles & Practice of Management SECTION A (8 Sessions) Management: Concept, Nature, Importance; Management : Art and Science, Management As a Profession, Management Vs. Administration, Management Skills, Levels of Management, Characteristics of Quality Managers. Evolution of Management: Early contributions, Taylor and Scientific Management, Fayol s Administrative Management, Bureaucracy, Hawthorne Experiments and Human Relations, Social System Approach, Decision Theory Approach. Social Responsibility of Managers and Ethics in Managing. SECTION B (10 Sessions) Introduction to Functions of Management Planning: Nature, Scope, Objectives and Significance of Planning, Types of Planning, Process of Planning, Barriers to Effective Planning, Planning Premises and Forecasting, Key to Planning, Decision Making. Organizing: Concept, Organisation Theories, Forms of Organisational Structure, Combining Jobs: Departmentation, Span of Control, Delegation of Authority, Authority & Responsibility, Organisational Design. SECTION C (10 Sessions) Staffing: Concept, System Approach, Manpower Planning, Job Design, Recruitment & Selection, Training & Development, Performance Appraisal Directing: Concept, Direction and Supervision Motivation: Concept, Motivation and Performance, Special Motivational techniques: Money, participation, reward systems, Quality of Work Life, Job Enrichment & Morale Building. 20

21 SECTION D (12 Sessions) Leadership: Concept and Functions, Process and models of Leadership Development, Contemporary views on Leadership: Transformational-Transactional, Charismatic-Visionary leadership. Controlling: Concept, Types of Control, Methods: Pre-control: Concurrent Control: Post-control, An Integrated Control System, The Quality Concept Factors affecting Quality, Developing a Quality Control System, Total Quality Control, Pre-control of Inputs, Concurrent Control of Operations. Post Control of Outputs.. Suggested Reading: 1.Schermerhorn: Introduction to Management,Wiley India 2.Dr.Kiran Nerkar:Principles and Practics of Management,Dreamtech press 3.Dr.Vijay Pithadia: Introduction to Management, Biztantra Publications 4. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6thEdition) 5. Koontz Harold &Weihrich Heinz Essentials of management (Tata McGraw Hill, 5th Edition 2008) 6. Robbins & Coulter - Management (Prentice Hall of India, 9thEdition) 7. Robbins S.P. and Decenzo David A. - Fundamentals of Management: Essential Concepts and Applications (Pearson Education, 6 th Ed. 8. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective (Mc Graw Hill, 12thEdition 2008) 21

22 SEMESTER II 22

23 Quantitative Methods and Operations Research (MBA-201) Course Code MBA-201 L - 3, T- 1, P - 0 Quantitative Methods and Operations Research Objectives: To equip the students with techniques of data analysis, to grasp the various optimization techniques. SECTION - A Operations Research: Introduction to OR: Definition, Characteristics, Scope and Necessity of OR, OR Models: Principles and Types. Decision making: Decision making environment, Decision making under certainty, Decision making under uncertainty, Decision making under risk, Decision Tree Analysis. SECTION - B Linear Programming : Problem Formulation, Graphical Method, Simplex Method, Duality Project Management: PERT, CPM, Phases of a Project, Network Arrow Diagrams; Slack; Critical Path, Float, Crashing the Network. SECTION - C Transportation Models: Transshipment Problem, Assignment Models, Replacement Models. Competitive Strategies: Theory of Games, Duopoly Two Person Zero Sum Game, Pure and Mixed Strategies, Criteria of choosing strategies and simple numerical problems based on these. SECTION - D Inventory Management: Definition of Inventory, Costs associated with Inventory Elementary, Models of Inventory. Waiting Lines: Applications of waiting lines, queue disciplines, derivations of Average length, number of units in the queue, Average waiting time for single service station. Replacement Theory: Replacement Problems. 23

24 Suggested Readings: 1. J.K. Sharma: Quantitative Techniques for Managerial Decisions, 1st Macmillan. 2. N.D. Vohra: Quantitative Techniques in Management, 2nd Tata McGraw Hill. 3. V.K. Kapoor: Operations Research, 7th Sultan Chand 4.Ravindran:Operation research,wiley India 5. Tulsian and Pandey: Quantitative Techniques, 1st Pearson Edn. 6. Hiller and Lieberman: Introduction to Operations Research, 7th Tata McGraw Hill. 7. H.A. Taha: Operations Research. 8. C.K. Mustafi: Operations Research. 9. KantiSwaroop: Operations Research. 10. Hira Gupta: Operations Research, Sultan Chand, New Delhi. 24

25 Business Environment (MBA-202) Course Code MBA-202 L - 3, T- 1, P - 0 Business Environment Objectives: The objective of the subject is to provide the insight to the students about the changes that are taking place in the Business Environment, the effect of these changes on business and the demand placed on managers regarding national and global business environment. Another major aim of this subject is to help the management students identify economic trends and business currents that affect individual firms and the wider industry. SECTION - A Need for Environmental Scanning, Different Aspects of Business Environment. Salient features of Economic Systems: Capitalist system/market economy; Socialist system and Mixed Economy, Basic Features of Indian Economy, Government Business Relationship. Micro and Macro Environment. Aspects of Economic Reforms: Liberalization; Privatization; Globalization and its Implications for India. SECTION -B Economic Policy, Monetary and Fiscal Policies in India, India s Trade Policy, Industrial Policy and Industrial Licensing in India, EXIM Policy; FEMA(Foreign Exchange Management Act); SECTION - C Social Responsibility of Business: Concept, rationale, dimensions models of social responsibility and barriers of social responsibility, Ethics and social responsibility of management. The Environment Protection Act, SECTION -D International Economic Environment: Emergence of Globalization, Control of Foreign Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India; Devaluation of Rupee. 25

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