Nomura Global Media Summit PR Newswire: Structural Growth for the Long Term. Ninan Chacko Thursday 29 th May 2014

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1 Nomura Global Media Summit PR Newswire: Structural Growth for the Long Term Ninan Chacko Thursday 29 th May

2 Forward looking statements This presentation contains statements which are not based on current or historical fact and which are forward looking in nature. These forward looking statements reflect knowledge and information available at the date of preparation of this presentation and the Company undertakes no obligation to update these forward looking statements. Such forward looking statements are subject to known and unknown risks and uncertainties facing the Group including, without limitation, those risks described in this presentation, and other unknown future events and circumstances which can cause results and developments to differ materially from those anticipated. Nothing in this presentation should be construed as a profit forecast. 2

3 PR Newswire: at a glance 2013 global revenue in excess of $310 million with 31% generated outside of the US 1.9% underlying revenue growth Approximately 1,500 employees in 13 countries Over 350,000 releases distributed in 2013 Less than 5% of PR Newswire s revenues are from the distribution of US earnings releases Over 25,000 customers in North America alone and approximately 28% of North American Distribution revenue is under contractual agreement Product and services traditionally focused on the public relations and investor relations verticals PR Newswire is a UBM plc company 3

4 PR Newswire 26% of total UBM revenue, 22% of total UBM adjusted operating profit 2013 ( m) 2012 ( m) Change (%) Underlying Change (%) US Distribution US Other (1) US Vintage CNW PR Newswire Europe PR Newswire Asia & LatAm Total PR Newswire revenue Adjusted operating profit Adjusted operating profit margin 22.6% 22.1% 0.5pt (1) Other includes broadcast and webcast productions, targeting and monitoring work flow products and media and IR rooms. 4

5 PR Newswire: revenue growth $350m $300m $250m $200m $150m Asia/Latam PRNE CNW USA $100m $50m $0m Chart adjusted to fully consolidate CNW results , to provide consistency with reported results in subsequent years. 1 Acquisitions included in revenue are comprised of: The Fuel Team, USA, 2009; VPO, USA, 2009; dna13, Canada, 2010; C360, Asia, 2010; PR Newswire Brazil, 2010, PR Newswire Argentina, 2010; Hors Antenne, Europe, 2010; CNW, Canada

6 PR Newswire: The market leader in its core business US volume thousands 600 Premium Volumes Estimated US premium market size c$375m Leading player in the stable and growing premium wire market #1 relative market share Enhanced releases driving additional revenue and margin 0 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 PR Newswire Business Wire Market Wired Globe Newswire Powerful media placement and online reach: 10,000+ websites in unique content network Data based on Factiva and management estimates 6

7 Volume (thousands) PR Newswire: Entry into the non-premium wire market 350 US Non - premium Wire Volumes Estimated US nonpremium distribution market size c$25-30m ireach launched in 2011 to compete in the nonpremium market, serving SMEs Fast growing segment for market & PRN Limited cannibalization of premium wire 0 '07 '08 '09 '10 '11 '12 '13 PR Web PR Newswire (ireach) Data based on management estimates 7

8 PR VALUE CHAIN IR VALUE CHAIN PR Newswire: satisfies needs across the PR and IR value chains CREATE CONTENT TARGET ENGAGE DISTRIBUTE REPORT / ANALYZE MONITOR Broadcast / Webcast services Workflow platform Expert database Branded webpages Broadcast / Webcast services Text press releases Multimedia releases Targeted distribution Social media ROI reporting Workflow platform IDENTIFICATION EVENTS HOSTING / ENGAGEMENT DISCLOSURE FILING / PRINTING Retail shareholder demographics Virtual investor conferences IR Rooms Retail investor communities Earnings releases IR Webcasts SEC filing services 8

9 Standard text press releases comprise the majority of our releases US Distribution Text only Event driven releases Marketing Political Tradeshow Earnings Exec. announcements Broad distribution Our legacy product 9

10 Our operations group processes content for distribution through our global media network US Distribution 1. Receive and Authenticate 2. Format and Process 3. Distribute and Report Customer Content Specialists Global Distribution Network 10

11 Increasingly sophisticated means of engaging with an audience US Distribution Online distributions with photo Multimedia News Releases ARC Engagement Platforms Photo (image such as photo or infographic) Photo + Video + Audio + PDFs + Dedicated Page Photo + Dynamic Video + Dedicated HTML Page + Strategic Placement 11

12 Growing trend towards higher engagement multimedia content US Distribution Multimedia Releases as a % of Total Releases Photo Video PDF Audio 12

13 Multimedia strategy focused on addressing customer feedback to accelerate broader adoption US Distribution Digital asset management Multi-tiered pricing Multimedia ROI reporting 13

14 Our global distribution network is a significant competitive advantage Global network of 10,000+ websites, databases and apps National news services Financial news outlets PRN Journalist portal PR Newswire Global Network m.prnewswire.com 181 mobile apps, mobile sites or ereaders prnewswire.com; m.prnewswire.com PRN Twitter Network PRN Google+, Facebook, LinkedIn and Tumblr pages 14

15 Global network of 10,000+ websites, databases and apps 15

16 National news services Financial news outlets PRN Journalist portal 16

17 A variety of network components drive search results Search for bayer acquisition prnewswire.com has over 4-5 million page views per month Multiple results in the top 10 m.prnewswire.com has over 1 million page views per month 17

18 PRN Twitter Network PRN Google+, Facebook, LinkedIn and Tumblr pages 18

19 m.prnewswire.com mobile apps, mobile sites or ereaders PR Newswire has 180+ mobile partnerships 19

20 Journalists are engaged with our customers content and utilize it to source ideas for stories US Distribution 80% 70% 75% 68% Half of journalists polled check wire services at least once a day 60% 50% 40% 30% 37% 41% 20% 10% 17% 10% 0% from companies / agencies (a) Press release wire Assigned to you by editors Twitter Facebook Other services like PR Newswire, Business Wire, etc Primary source of ideas for stories Note: (a) Other include sources such as Google Alerts, Google search, Reuters, Journals, HARO, AP etc. Source: Online Survey of PRNJ Subscribers conducted by KPMG, October

21 Customers are using social media alongside distribution to drive awareness of their content US Distribution How would you describe your / your clients use of Social versus Wire services? 55% 57% 42% 46% Overall 22% 19% 16% 16% 13% PR IR 6% 7% 0% Replacing Wire with with social Using social along side Wire Including Including elements of social elements within of social Wire within release Wire release Not sending any press release type content through social Source: Online Survey of PRN Customers conducted by KPMG, October

22 Wire delivers significantly better media pick up and online discoverability than no wire US Distribution Wire distribution Non Wire distribution (a) Illustrative Quotes Media pick up 57% 24% - Wire provides a great way to get your release out and make its way on WSJ, NYT or other major publications Former VP communications, Large Apparel retailer Appearance on Media 87% 3% websites (b) - Releases on Wire make it to major networks like Yahoo!, Reuters, etc.; gives broader reach Former executive PR agency Average search Listing Rank Above the Fold Below the Fold - Putting a release on Wire helps you get into all the databases that are searchable by search engines. Former SVP, a Large PR Agency Note: (a) Non Wire distribution refers to distribution of the release through website, blogs and Social. (b) Example of Media websites include Yahoo!, Bloomberg, AP, Reuters and Dow Jones Source: KPMG analysis, October

23 Distributing content over the wire delivers significant customer value US Distribution Large Grocery Retail Chain Distribution Media pick up Major Media Online discoverability benefits Art of Dairy May 3, 2013 WIRE Above the Fold Picked up multiple times Google search of store name NO WIRE Below the Fold World Vegetarian Day October 1, 2013 Not picked up Not picked up Google search of store name Source: Study conducted by KPMG, October

24 Workflow platform: driving customer loyalty and increasing distribution volume US Other Create Target Engage Distribute Analyze Monitor 24

25 Audience engagement solutions US Other MediaRoom/IR Room PRN-hosted and customer branded Integrated into a customer s website Broadcast Production Services Live view of a Satellite Media Tour Webcast Production Services Customized production and hosting products and services https://mediaroom.tdbank.com/ 25

26 PR Newswire Canada (CNW) 30.3m revenues in % of PR Newswire s revenue Return to growth following acquisition in 2012 Accelerated adoption of multimedia Shift to contracts from pay-as-you-go Achieved revenue and cost synergies contemplated in the acquisition Calgary Ottawa Vancouver Toronto Montreal 26

27 PR Newswire Europe London Paris Stockholm Dubai 21.0m of revenues in % of PR Newswire s revenue 8.9% underlying revenue growth 2013 The distribution market in Europe is still developing Product and service focus International distribution Targeting services We have invested to fuel continued expansion across Europe, the Middle East and India PRN Europe continues to offer opportunities for new markets and product growth 27

28 Emerging Markets: Latin America and Asia 10.7m of revenues in % of PR Newswire s revenue Brazil, China and India are the focus of our global expansion efforts Mexico City Mumbai Beijing Shanghai China similar to North America: Distribution and compliance services make up the majority of revenue Premium service provider with unmatched local support Core LatAm business is media monitoring Sao Paulo Hong Kong 2013 was impacted by lingering effect of de-listings in China 28

29 PR Newswire structural growth for the long term CURRENT CUSTOMERS INTERNATIONAL EXPANSION ADJACENCIES Broader offering to extend market - Premium - Multimedia - Engagement - Filing Drive higher engagement Leverage PRN global distribution network Expand focus on PR - Europe - MEA - India - China - LATAM Increasing market share of PR workflow platforms enhances distribution retention and spend Expansion into content marketing distribution 29

30 Q & A 30

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