Quality, service and technology innovation

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1 Quality, service and technology innovation

2 Business structure Medellín Manizales Bogotá Multimedia Service S.A. Fundación MS ProyectaRSE Ecuador MS Intl. Aeronautics Multimedia Services Brasil México USA

3 Product Lines & Services Integration of Specialized Technology Solutions Virtual Training SW and AV Contents Development Computer Based Training (CBT) Logistics Services in Aeronautics PLM (Product Lificycle Management) Consulting and Services Large Format Display High-end projection Simulation Technology High Impact Technology and Community

4 Multimedia Service S.A., Colombian company with experience in integration of advanced and high range technology solutions. We represent high-tech multinational brands leaders in the world and we develop solutions for important sectors of education, defense, transportation, health and services. Innovation, research and development capabilities, and the human talent that supports us, are the components that make our products and services a complete success for today's organizations. We created the business group Medios y Soluciones, in order to project our solutions nationally and internationally providing support, effectiveness, and greater specialization in the various sectors. MS Data Operations and offices in: Colombia - Brazil - Mexico Locations in Colombia: Manizales - Bogotá Strategic Lines: Integration of specialized technology solutions, Consulting and Advisory Services, IT Supplier, SW Development, Virtual Training, IT Services Lines of Business: CBTs, Simulators, PLM Consulting and Services, large format Display, high-end projection, Logistics Services in aeronautics, Social responsibility, I + D + i Major brands represented: Dassault Systèmes, 3D Perception, Christie Partner Airbus Military: SERVICES-FISS (Full In Service Support). REPRESENTATIVES - LSMS (Logistics Support Management System) Cooperating suppliers - CBT (Computer based training) Membership: Chamber of Commerce of Bogotá, Fedesoft, Ministry of Industry and Tourism. Productive transformation program, we work in applied research with CINTEL and Sinertic. We work as collaborators and operators on projects with universities, technical and technological institutes and research centers in Colombia. We are part of RECIFF Line Cooperation in I + D + i with the European Union. Certified since 2010 in IT Mark. Patents and utility models in products and software.

5 Telepresence and Especialized Projection MARKET PROFILE Companies with high travel costs of its executives and employees or wishing to use their video conferencing systems as a telepresence system. Telecommunication companies that want to deliver value to their subscribers. Shows, restaurants, museums, science centers to generate holographic interactive shows. Marketing, shopping malls and fairs for windows and/or virtual hosts. Government entities. Educational institutions for conference rooms or training classrooms. CHALLENGE Under the current government program in Colombia, the ICT Ministry is encouraging the use of new technologies that allow the interaction and real-time connection as an assertive tool to boost business and Since we are talking about new technologies, I have decided to use one of them in order to make myself present in this important congress using the available technologies in the presidency. While you watch this message I'm travelling to Argentina to participate in the funeral of the former president of this country, Néstor Kirchner, but I hope you excuse my physical absence. Dr. Juan Manuel Santos President of the Republic of Colombia. administrative efficiency. This requires solutions that ensure ubiquity, decision making and face to face business continuity between the main participants SOLUTIONS Hologram Dr. Juan Manuel Santos President of the Republic of Colombia. Symposium GSR-Sep 2011 MS has implemented the Vsens system, a high definition holographic solution that allows appreciating 3D virtual figures in natural size, high level of realism and detail in a scene, interacting with each other or with real elements in the same environment. This solution is ideal for workstations, podiums, conference rooms or large areas such as entertainment stages or auditoriums; it is an easy installation and portability tool. Technologies like this are going to change our lives, the way we interact with other human beings, we do business, streamline our companies with lower costs. Dr. Diego Molano Minister of Information and Communications Technologies. Republic of Colombia. BENEFITS Easy installation and operation. Compatible with the most important video conferencing systems. Reduces risks and costs associated with security, displacement or presentation of personalities or high rank people. Allows display and real-time interaction with objects and people inside or outside of the stage. Availability of sizes to adapt to small and large scenarios.

6 Command Center MARKET PROFILE Research and training centers for data analysis, simulation, fault detection and discovery with high levels of graphic detail. Industrial, Engineering, Oil & Gas, Government, Defense, Financial Sector, Telco, Air and Health. Transport and urban planning, emergency management, Security. Data and monitoring centers. CHALLENGE Globalization requires companies to have their information consolidated, accurate and handy, with high levels of security, ready for analysis that enhance decision making. In Latin America, the high costs of Command Center implementation leads to the adoption of inadequate systems and solutions, expensive and difficult to maintain and operate. SOLUTION: We provide visualization solutions that ensure High Definition and interaction to the final user for maximum centrally placed information control and management for any screen type, size and geometry. We support the user setting the scope of the solution by making available projectors of various technologies, specialized optics, imaging systems and all our experience to integrate scalable, easy to maintain, long-lasting and low costs operation. This implementation put us in capacity to meet the training demand of Central America controllers, Venezuela, Ecuador and Colombia. The quality and level of detail give us the right tool for simulate air operations which will allow improving processes.. Dr. Carlos A. Suárez Dean Aeronautics Faculty Group CEA Aeronáutica Civil Colombia Command Center - ATC - CEA - Aeronáutica Civil Colombia Command Center - ATC-CEA - Aeronáutica Civil Colombia BENEFITS: Single and multichannel configurations. Variety of appropriate technologies for each core business. Specialized screens in various sizes and geometries. Specialized optics that reduce the installation requirements in enclosures of small size. Mobile structures suitable for Command Center operation inside. Successful experiences: Multimedia Service - Dassault Systèmes Stand International Fair of Bogota AIRBUS MILITARY Stand IMA Logistics Seminar - Colombian Air Force Colombian Air Force Stand EXPODEFENSA Technopark SENA PLM Business Transformer Stand ATC Simulator CEA Aeronautical Science Studies Center - Civil Aviation Colombia CINTEL Stand Tecnobienestar 2010.

7 Consulting and Procurement in Product Lifecycle Management - PLM MARKET PROFILE Private and public business and organizations, academic institutions, industry and service sectors. Manufacturers, assemblers, large manufacturing and production lines. SOLUTION Integration of hardware and software technologies to generate working cells and laboratories PLM + high range solutions. CHALLENGE Companies, constantly must reduce their costs and expenses in order to stay in a globalized market, the world has developed methods of work aimed at improving resource productivity and efficiently manage the stages of the Product Life Cycle. We offer the integration of technologies and services using the PLM methodology and recognized market solutions. Requirements: Information management, resources and processes of product design and engineering. BENEFITS Processes, resources and documentation management, and knowledge of all product stages. Access to advanced, robust and specific design tools, role oriented. Planning and verification of production plans with 3D simulation tools. Optimization of raw material using virtual evaluation prototypes. Product and processes documentation with virtual 3D models. Sistema de Entrenamiento Interactivo - Refineria. The new software applications allow interdisciplinary concurrent design of products and processes, and constitute the "state of the art" in this kind of technology worldwide. The UTB is the only university in the Caribbean coast that has such technologies. Luis Ignacio Morales Magister Director of Industrial Processes Engineery. Customer Tecnológica de Bolívar University Successful experiences First PLM lab Implementation for production engineery magister in Colombia, gifted with a large format visualization system and more than 200 robust applications to cover all stages of a product life cycle.

8 MS DOME THEATER MARKET PROFILE Ideal for schools, colleges and universities as a mobile classroom for laboratories, workshops, lectures, inductions. Mobile cinema entertainment as 2D, 3D, 4D and holography. Industrial, Oil & Gas, Government, Defense, Health and Financial sectors; Simulators for Command Centers, Interactive visualization c enters, Immersive, Virtual and Augmented Reality, Visualization of CAD-CAM scenarios, Visualization of GIS Systems. Planetariums, museums and interactive centers. Advertising and marketing companies product launch, stands, commercial display cases. CHALLENGE There are few easy handling portable structures in the world, capable of operating 24 hours outdoors, to ensure conditions to install projection systems, while allowing the user to be comfortably placed inside. The science and culture centers and planetariums in an effort to boost its exhibitions and reach audience and populations outside their premises, require solutions that enable the adaptation of mobile, immersive and interactive enclosures. Dome Theater SOLUTION Multimedia Service designs and produces an easy handling and moving inflatable infrastructure with a hemispherical dome, with all the appropriate details to accommodate technologies that generate immersive environments of high impact for the final user. We have set up specialized digital theaters for portability, integrating elements suitable for this type of itinerant activities. Its first successful application was carried out as mobile digital planetarium, attending the first year more than schools students in Colombia. Now it has become the perfect tool that enables you to take entertainment, science and culture to disadvantaged populations or with limited access to such solutions. This contribution to the education will allow expanding the knowledge trough a fun and different show for La Guajira s adults and children. For Chevron, invest in education is give an important step which allows generating a positive change in the communities where we work. Chevron Colombia, bets for the contribution of national technological initiatives, because the dome is developed and manufactured by a hundred percent Colombian company. David Bantz President CHEVRON Colombia

9 BENEFITS It does not require external structures and rigid components, rapid inflation (10 minutes). Ideal for outdoor and open air operation. Ideal for operation of display systems inside, interior opacity 98%. Allows the flow of people (in and out) without presenting deflation. Digital theaters with projectors of various technologies and specialized optics. Portable Accessories for suitability as a cinema: lighting, audio, seating, control console, air conditioning. Successful experiences: Digital Theater SKYLER CAFAM (world's largest traveling digital planetarium), Interactive Park DISCOVERY SCIENCE (NASA-School Project Cambridge), Command Center Stand, Colombian Air Force EXPODEFENSA Arms and Services School Stand National Army of Colombia, Chevron Route 2010 CHEVRON TEXACO traveling digital theater, 4D digital theater, ARGOS Stand Expocamacol D digital theater BIMA Mall Park Attractions, Mobile Classroom San Angelo School Colombia, traveling Planetarium Ulrich Hoepli Milan Italy, 4D digital traveling Theatre Fundación MS ProjectaRSE Colombia, Digital Theatre Summer Festival Bogotá 2011 Institute for Culture and Sport. This is a fun way to transmit culture using audio and video technology, fully immersed, we really feel like you're standing on our offshore platforms. Miller Moya Guajira District Superintenden CHEVRON TEXACO Colombia

10 CBT Computer Based Training MARKET PROFILE Specialized organizations or training centers, which require trained personnel in the operation and maintenance of systems or devices, and that manifest medium to high staff turnover, and distributed workforce. CHALLENGE / REQUEST To reduce time, cost and risks related to the processes of technical training in systems and devices maintenance and operation, and to increase taking over and understanding of contents. Replicate the knowledge to individuals or groups with continuous or customized cycles. SOLUTION Creation of systems and specialized contents of computer-based technical training, designed and / or customized according to customer requirements and reality. Cutting edge technology is used as teaching and learning support to illustrate the processes, procedures, components and concepts, with availability of online access or on site using traditional means. Customized continuous technical training and progress check, generating custom contents to the reality of the devices, systems or processes in accordance with the staff s role. BENEFITS CBT Airbus C-295 Reduction of time and costs related to the group, individual or distributed training processes. Availability of material 24 hours, 7 days a week. Instruction and personalized contents to organizations. Ease to update the methodology, concepts and support resources. Pedagogy, instructional and certified methodology of the highest quality proven in different scenarios and countries. Consistency, durability, reliability and accuracy of the information regarding the oper ation and maintenance manuals of the system and/or device manufacturer. Self-learning and tutor-assisted, process-oriented and according to the skills of the person CBTs: a component to ensure that customers get the best operating performance and benefit from an integrated support service that keep with your needs. CBT Airbus C-295 Airbus Military CBT Airbus C-295

11 Virtual Training MARKET PROFILE Academic institutions, public and private companies, NGOs, state bodies and services consultants who have training, taking over and improvement schemes of specific skills, either as an offer to a segment of people, due to current regulations, or in response to its stakeholder s request. CHALLENGES AND REQUIREMENTS The challenges of organizations in terms of real and virtual training are oriented to the full satisfaction of all participants involved in the teaching-learning process, emphasizing quality in all stages. Humanization and teaching didactics applied to technology are required for the generation of digital literacy strategies that facilitate the construction of knowledge in an evolutionary, progressive and flexible way. SOLUTIONS We focus on the demand and characterization of every user, so each virtual, audiovisual and interactive contents integrates several key areas such as pedagogy and media didactics, instructional design, online production and integration, optimized under standards ensuring interoperability, accessibility and usability of the courses in different execution contexts: online, classroom, mobile platforms and learning management systems. BENEFITS Humanization: educational trends and creative techniques that enhance the usability of the courses. Design, production and integration for different environments and under quality standards for virtual education Assessment integral implementation, focusing on users and on the strategic objectives of organizations. Structural Flexibility: VLOs, robust courses, progressive and escalated modules according to the curriculum. Innovation, research and continuous improvement in integration, media design, training and interoperability with different platforms. Parameter adjustment and versatility for easy updating, management and versioning of the product, ensuring in full force and projection in the time. Experiences 2011: REDEBAN MULTICOLOR: Strategic Services-Mayor of Bogota: Public Management with Quality. ICT MINISTRY: Gobierno en línea - Government Online - CINTEL - OAS - Públic Management for LA.

12 High Impact Technology & Community PROYECTA Living unique experiences is now possible through immersive entertainment, a technological innovation in projection rooms for recreational and cultural activities, a scenario where science, arts, technology and enjoyment integrate for the same purpose. PROYECTA has a spectacular unique architecture in Colombia which houses the most advance digital theater that due to its high definition video and surrounding audio, sumerges the audience in a unique experience. Multimedia Service founds Fundación MS Proyecta Responsabilidad Social Empresarial, a non-profit private social responsibility company, to guarantee the access of the population to high impact technologies to generate social welfare, promote new roles and skills, strengthen the cultural industries and increase everyone living quality standards, specially the financial disadvantaged population. PROGRAMS AND TECHNOLOGIES USED MS introduces its latest creation and innovation: mixed construction that conjugates the traditional construction with full dome semi-rigid screens and the appealing architecture, with short constructions times and low cost. The structuration of innovative self-sustainable projects with low cost for its implementation and top-quality stall is one of the challenges that MS proposes to accomplish to provide welfare to the community by using and applying high impact technologies. Talent: integral entertainment, strengthening, and improvement based on My Library, adapted courses, guides and games for specific populations and needs. Programs and strategies of interactive and virtual media. MS DOME THEATER, to make immersive show projections, short documentaries, short films and presentations with spectacular quality and size. Building present, Projecting future: in the technological management, applied transfer, design of digital culture policies and programs, new roles of skills, specialized updating. Successfull experiences Guajira s Association Route CHEVRON 2010, where despite the weather conditions, we attended more than people including indigenous communities, disabled, elderly, financial disadvantaged population during 22 days at Guajira s department.

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14 Main office: Calle 127 b Bis No Telephone: Bogotá Colombia

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