Prospectus Expert. business education specialising in Marketing and Supply Chain Management IMM GSM immgsm.ac.za

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1 Prospectus 2015 Expert business education specialising in Marketing and Supply Chain Management. Publication date: May IMM GSM immgsm.ac.za

2 INDEX ABOUT THE IMM GSM 03 REGISTRATION STATUS 03 MISSION, VISION AND ACADEMIC BOARD 03 WHY CHOOSE A CAREER IN MARKETING OR 04 SUPPLY CHAIN MANAGEMENT? WHY CHOOSE TO STUDY AT THE IMM GSM? 04 CHARTERED INSTITUTE OF MARKETING - CIM (UK) 05 OXFORD COLLEGE OF MARKETING (OXCOM) 05 IMM ASSOCIATION OF AFRICA (IMMAA) 05 THE AFRICAN MARKETING CONFEDERATION (AMC) 05 STRATEGIC MARKETING MAGAZINE - THE OFFICIAL PUBLICATION OF THE IMMAA 06 DISTANCE LEARNING 06 INTERNATIONAL RECOGNITION 06 IMM RECRUITMENT 06 NATIONAL QUALIFICATIONS FRAMEWORK 06 FINANCIAL AID 07 ALUMNI 07 STUDENT SUPPORT 07 ADMISSION CRITERIA WITH SPECIAL 08 REFERENCE TO THE NATIONAL SENIOR CERTIFICATE (NSC) SUBMISSION OF QUALIFICATIONS FOR ADMISSION 08 ACADEMIC PROGRAMMES 09 FOUNDATION PROGRAMME 09 PRE-VARSITY PROGRAMME 09 - Admission Criteria 09 - Rules and Regulations 09 UNDERGRADUATE PROGRAMMES 10 CERTIFICATE PROGRAMMES 10 - Admission Criteria 10 - Higher Certificate in Marketing 10 - Higher Certificate in Export Management 10 - Admission Criteria for Non-South African Applicants 10 DIPLOMA PROGRAMMES 11 - Admission Criteria 11 - Diploma in Marketing Management 11 - Diploma in Export Management 12 - Articulation from the Higher Certificate in Marketing 12 to the Diploma in Marketing Management - Application Procedure 12 DEGREE PROGRAMMES 13 - Admission Criteria 13 - Bachelor of Business Administration (BBA) 13 in Marketing Management - Articulation from the Diploma in 14 Marketing Management to the BBA in Marketing Management - Articulation from the Diploma in Marketing 15 (IMM GSM Programme Offered Prior to 2011) to the BBA in Marketing Management - Bachelor of Commerce (BCom) in Marketing 15 and Management Science - Articulation from the Diploma in Marketing 16 Management Offered by the IMM GSM, to the BCom in Marketing and Management Science - Articulation from the Diploma in Marketing 16 (Programme Offered by the IMM GSM Pre-2011) to the BCom in Marketing and Management Science POSTGRADUATE PROGRAMMES 17 POSTGRADUATE DIPLOMA IN MARKETING MANAGEMENT 17 - Admission Criteria 17 BACHELOR OF PHILOSOPHY (BPHIL) HONOURS IN 17 MARKETING MANAGEMENT - Admission Criteria 17 - Articulation from the Postgraduate Diploma 18 in Marketing Management to the BPhil Honours in Marketing Management MASTERS OF PHILOSOPHY (MPHIL) IN MARKETING 19 - Admission Criteria 19 ASSESSMENT 20 ASSIGNMENTS 20 EXAMINATIONS 20 EXAMINATION TIMETABLE MAY EXAMINATION TIMETABLE OCTOBER CALENDAR OF EVENTS 24 FEE STRUCTURE 25 FEE STRUCTURE FOR UNDERGRADUATE 25 PROGRAMMES - SOUTH AFRICA FEE STRUCTURE FOR POSTGRADUATE 26 PROGRAMMES - SOUTH AFRICA FEE STRUCTURE FOR UNDERGRADUATE 27 PROGRAMMES - OTHER AFRICAN COUNTRIES FEE STRUCTURE FOR POSTGRADUATE 28 PROGRAMMES - OTHER AFRICAN COUNTRIES PAYMENT PROCESS 29 PAYMENT - SOUTH AFRICA 29 PAYMENT - ZIMBABWE 29 OTHER AFRICAN COUNTRIES 29 IMM GSM REFUND POLICY 29 CHANGE OF PERSONAL DETAILS 29 STUDENT CODE OF CONDUCT 30 2 IMM GSM 2015

3 About the IMM GSM REGISTRATION STATUS The IMM Graduate School of Marketing (IMM GSM) is registered with the Department of Higher Education and Training (DHET) as a Private Higher Education Institution under the Higher Education Act, Registration certificate number 2000/HE07/013. The IMM GSM is quality assured by the South African Council on Higher Education (CHE). The IMM GSM programmes have been registered by the South African Qualifications Authority (SAQA). In addition, the IMM GSM is a member of the Association for Private Providers of Education, Training and Development (APPETD). MISSION The mission of the IMM GSM is to continually bestow relevant and quality marketing, supply chain and general business skills, knowledge and competencies to its students. In this manner the IMM GSM provides expert business education, specialising in marketing and supply chain management, thereby creating professionally qualified and well-equipped graduates who are able to practise effectively in the business environment, thus enabling IMM GSM graduates to contribute to the overall development of a sound and globally-acknowledged economy. VISION The IMM GSM strives to be the distance learning provider of choice and the centre of excellence for marketing, supply chain and business disciplines in Africa. Additionally, the IMM GSM endeavours to be the touch point for marketing and supply chain knowledge and information and will continue to provide all stakeholders with superior and professional customer service as well as subject matter of the highest academic integrity. THE ACADEMIC BOARD The Academic Board of the IMM GSM is comprised of members of industry and academics from reputable universities and business schools within southern Africa. This is the highest decision-making authority within the IMM GSM, as such it oversees all the academic quality assurance processes, ensuring the students receive the necessary knowledge, skills and expertise to meet the demands of industry and excel within a dynamic and constantly-changing work environment. The highlyqualified members of the IMM GSM Academic Board and their established committees ensure the content and quality of all IMM GSM qualifications, supporting learning material and textbooks are current and in line with progressive business principles and development. The Academic Board of the IMM GSM is committed to the following ethos: To acknowledge the human dignity and worth of all people and recognise that learner-centred education of the highest standard is the way to improve quality of life, equality and the advancement of human rights and freedom of all people. To align all IMM GSM policies and procedures to give effect and enhance the transformation of education in order to address the imbalances of the past and, in so doing, contribute significantly to the development of the workforce of southern Africa. Prospectus 2015 IMM GSM

4 About the IMM GSM WHY CHOOSE A CAREER IN MARKETING OR SUPPLY CHAIN MANAGEMENT? Marketing Marketing is fundamental to the success of any business and is recognised as being one of the most exciting, dynamic and stimulating careers. To succeed in marketing you will need sound knowledge, aptitude and energy, so choosing to study at the IMM GSM is a wise choice as all our qualifications are well-respected amongst our peers and throughout industry. The IMM GSM delivers outstanding education in marketing, and in fact the programmes not only provide you with a rigorous marketing specialisation but also cover most other general management disciplines. Once you have achieved a marketing qualification from the IMM GSM, you will be well-equipped to start your career in many marketing-related disciplines, such as: Advertising/communications Brand management Customer service Consulting Database management Direct marketing Events/promotional management e-commerce Marketing intelligence Market research Business-to-business marketing Media strategy New product development Publicity/public relations Sales and sales management Consumer affairs A successful career in marketing requires a creative, self-motivated individual who is innovative, flexible and resourceful. Marketers need to be critical and strategic thinkers with a broad outlook. Your success as a professional marketer requires a relevant and robust qualification and a learning experience that enables you to apply a wide range of marketing techniques and concepts with skill, ability and imagination. Supply Chain Management The IMM GSM offers a BCom in Marketing and Management Science specifically designed for students wishing to focus their studies on supply chain management. This degree combines the marketing function with associated support functions such as distribution, logistics and project management with a strong focus on business research. Graduates of this degree will be equipped to fulfil a management role in the industry hence the strong business focus. Students will be provided with specialised marketing and management knowledge as well as the skills to apply that knowledge in the work place. Graduates of the IMM GSM BCom in Marketing and Management Science are keenly poised to pursue a career in many areas including those listed below: Inventory management Procurement Distribution Consumer services Logistics Supply chain analyst Transportation Business-to-business marketing As all the IMM GSM qualifications also equip you with a strong foundation in business management you will also have the opportunity through both your studies and work experience to start your own business or to become a senior executive such as a Chief Marketing Officer (CMO) or a Chief Operating Officer (COO). WHY CHOOSE TO STUDY AT THE IMM GSM? The IMM GSM is a sound and stable provider of higher education and delivers all relevant teaching, learning and support materials necessary to offer a comprehensive selection of programmes and qualifications in marketing and management. The IMM GSM has a fine history of assessing, delivering and conferring certificates, diplomas and degrees of the highest academic integrity. Excellent outcomes-based education allows you to study by means of distance learning. If however, you would rather have face-to-face tuition support, you can elect to attend 04 IMM GSM 2015

5 one of the IMM GSM student support centres situated throughout southern Africa. The IMM GSM s enduring aim is to provide marketing and business skills through a range of top-quality, globally-recognised degrees, diplomas and certificates. By enrolling at the IMM GSM to take your education to the next level, you will receive many benefits, including the following: SAQA registered programmes. an internationally-recognised qualification. the convenience of being able to study any time or anywhere. the ability to write exams anywhere in the world by utilising a private invigilator. access to our well-stocked Marketing Information Centre (IMM MIC), where you will also receive assistance with internet searches. CHARTERED INSTITUTE OF MARKETING (UK) CIM (UK) The IMM GSM has a long and successful history with the CIM (UK) as they have recognised the high quality of our qualifications for many years. As an IMM GSM graduate you will be able to apply for certain exemptions which will open the door for you to start studying towards either the CIM Certificate in Professional Marketing or the CIM Diploma in Professional Marketing. Enquiries should be directed to Mrs Lyn Berry: IMM GSM National Registrar. OXFORD COLLEGE OF MARKETING (OXCOM) A recent acquisition of the IMM GSM, OXCOM in the UK has years of valuable online marketing and procurement material and will be working in conjunction with the IMM GSM s digital division, edegree, to bring you DVDs and online seminars by world-renowned experts discussing a variety of important marketing- and business-related topics, as well as developing subject-specific online short courses so after graduating you will still be able to further your studies with the IMM GSM. IMM ASSOCIATION OF AFRICA (IMMAA) By virtue of studying at the IMM GSM you become a free student member of the IMM Association of Africa (IMMAA). The IMM GSM has for decades been the pre-eminent marketing institution in southern Africa and comprises marketers, alumni, students and organisations throughout the country. The IMM Association of Africa is an enabler, bringing together like-minded individuals to share thoughts and experiences within the rapidly-changing marketing and business environment. The IMMAA is an accessible point of contact for the marketing community as we all strive to anticipate, understand and manage the conditions impacting the economy and the opportunities, threats and challenges that we face continually. Through your membership to the IMM Association of Africa you will have access to networking forums, renowned speakerled gatherings, regular updates on industry trends and news, online and face-to-face short courses as well as receiving Strategic Marketing, the official publication of the IMMAA (see below). Upon graduation you can convert your membership to that of individual member by paying a small membership fee (currently R1000 per year, prorated if joining after January). As your career progresses you will be able to improve your professional status by applying to become a Certified Professional Marketer South Africa CPMkt (SA). THE AFRICAN MARKETING CONFEDERATION (AMC) The AMC is the pan-african confederation of marketing institutes, associations and bodies on the continent. It recognises Africa s unique and varying cultures, languages, standards of education and marketing challenges and therefore the AMC aims to promote and maintain professional skills, ethics and integrity among African marketers. Prospectus 2015 IMM GSM

6 About the IMM GSM Your student membership to the IMM Association of Africa allows you to access many of the benefits that are offered by the AMC (www.africanmc.org). Once your studies are complete, you have obtained the CPMkt (SA) professional qualification and you have sufficient work experience, you could apply for the prestigious, highest professional qualification on the continent, the AMC s sought after Certified Professional Marketer Africa CPMkt (A). STRATEGIC MARKETING - THE OFFICIAL PUBLICATION OF THE IMMAA Launched in 2008, Strategic Marketing has become the leading publication in the marketing industry. Comprising high-level, well-researched and in-depth articles and interviews with a strong academic focus, Strategic Marketing lives up to its declaration of being coherent, credible and courageous. It includes regular unbiased perspectives of local and international marketing and industry trends and features informed opinions from industry leaders, well-known academics, practitioners and trend-setters. For further information please visit DISTANCE LEARNING The IMM GSM provides the exciting opportunity and convenience of distance learning to its students. Our students register directly with the IMM GSM and then can study towards their qualification anywhere in the world. A major benefit of distance learning is that you have the flexibility to study in your own time, at your own pace, without having to adhere to lecture schedules or timetables. Through your own self-directed learning approach you can reach your goals as you are able to monitor, evaluate and regulate your plans and learning strategies. You are able to plan your preferred timelines using a structured assessment framework for each semester. These assessments contribute towards your final assessment mark and your performance in these assignments can assist you in your exam preparations. In addition to prescribed textbooks, the IMM GSM provides you with module-specific learner guides which have been developed to direct you through your independent learning process. As you progress through each syllabus, exercises and self-evaluation, the learner guides help you to monitor your understanding of the concepts. General exam and tutorial letters are made available via our easy to use elearn facility, as are module-specific tutorial letters. INTERNATIONAL RECOGNITION Most overseas countries recognise South African qualifications that are registered by the South African Qualification Authority (SAQA) and compare them to specific levels within the country s education system. All IMM GSM qualifications are registered with SAQA. IMM RECRUITMENT In recognising the outstanding quality of its qualifications and the excellent calibre of its graduates, the IMM GSM is regularly approached by organisations that need to fill marketing positions to drive their business processes. IMM Recruitment is perfectly positioned to procure marketing staff for positions within organisations. IMM GSM students and graduates seeking employment opportunities within the field of marketing may also submit their CVs to register with IMM Recruitment, which will endeavour to match them with relevant marketing positions within organisations. IMM Recruitment may be contacted in Durban on NATIONAL QUALIFICATIONS FRAMEWORK The format of all qualifications in South Africa is governed by the National Qualifications Framework (NQF) Act, 2008 that came into being through the South African Qualifications Authority (SAQA). SAQA is responsible for overseeing the development and implementation of the NQF and provides a standard format in which qualifications may be offered by private and public institutions. 06 IMM GSM 2015

7 The NQF aims to provide qualifications that enjoy national recognition and, where appropriate, international comparability. It also strives to provide clear learning paths in the qualifications structures, and facilitates and supports life-long learning and career advancement. The NQF assures the quality of outcomes of education, training and career paths a significant force in the transformation of education and training in South Africa. Where the older version of the NQF differentiated between eight levels of qualifications, the reworked NQF now provides for ten different levels of qualifications. Higher education qualifications occupy six levels on the NQF, levels 5 to 10, referred to as the HEQSF (Higher Education Qualifications Sub-Framework). There has also been a change in the titles and types of qualifications; the minimum credit ratings per qualification; the number of credits that can be transferred to higher qualifications; exit-level outcomes and associated criteria; and an aspect known as work-integrated learning. The IMM GSM was one of the first private institutions to receive accreditation for its programmes in terms of the NQF. As per all higher education institutions, including public universities, the IMM GSM has redesigned its programmes to ensure alignment to the HEQSF. In the redesign of its programmes, the IMM GSM has worked in close collaboration with the local and international marketing industry, and in consultation with leading academic experts in the field of marketing management. The new qualifications are not only aligned with the HEQSF requirements, but will position IMM GSM students in an even stronger position for job and career acceleration opportunities in the industry. FINANCIAL AID All undergraduate students may apply for an IMM GSM bursary. Bursaries are awarded on the basis of financial need and academic achievement. Bursary fees do not cover accommodation or pocket money. Bursaries will cover registration and assessment fees.to download the Bursary Application Form go to the website: ALUMNI The IMM GSM has a proud heritage of over graduates working in top positions globally. In a survey of alumni conducted in 2011/2012, the IMM GSM established that alumni work in fields as diverse as banking to pharmaceuticals to FMCG to telecommunications. It is evident that the IMM GSM is a recognised institution in the workplace in Africa and provides graduates with an array of career opportunities both for the undergraduate completing studies immediately after school or the experienced working adult engaged in postgraduate studies. You can access more information about IMM GSM alumni at STUDENT SUPPORT As a distance learning education institution, the IMM GSM ensures that students are provided with all requirements for successful self-study, i.e. a Resource Pack, which includes a Learner Guide per module, a list of prescribed textbooks and DVDs (where applicable). Online, telephone and support is also available. General and module-specific tutorial letters, for certain modules, are made available during the course of every semester. Questions of an academic nature may be addressed to: Undergraduate Programmes - Postgraduate Programmes - Prospectus 2015 IMM GSM

8 Admission criteria with special reference to the National Senior Certificate (NSC) For prospective students who have exited the school system as from 2008, please note: The minimum statutory requirements to obtain the National Senior Certificate is an achievement rating of 40% in three subjects, one of which is an official language at home language level, and 30% in three subjects. For all IMM GSM programmes, a National Senior Certificate or equivalent is required, including an achievement rating of at least 3 (40 49%) in English home language or 4 (50 59%) in English first additional language. The minimum statutory requirement to achieve a matric exemption is a National Senior Certificate with an achievement rating of 4 (50 59%) in at least four recognised 20-credit subjects. The following are recognised 20-credit National Senior Certificate subjects: Accounting Agricultural Science Business Studies Consumer Science Dramatic Arts Economics Engineering Graphics and Design Geography Languages (Two additional languages over and above official languages) Information Technology History Information Technology Life Sciences Mathematics Mathematical Literacy Music Physical Science Religious Studies Visual Arts SUBMISSION OF QUALIFICATIONS FOR ADMISSION All qualifications submitted for admission should be certified by a registered Commissioner of Oaths. 08 IMM GSM 2015

9 Academic programmes FOUNDATION PROGRAMME PRE-VARSITY PROGRAMME The Pre-Varsity Programme is designed for students who wish to undertake a BBA or BCom and have met the minimum requirements for admission to a diploma programme at a higher education institution. The Pre-Varsity Programme comprises of six compulsory modules: Marketing 1 Academic Literacy and Project 1 Business Communication 1 Business Management 1 Business Numeracy 1 Economics 1 The Pre-Varsity Programme can be completed in one year. This programme must be completed within two years. Admission criteria for the Pre-Varsity Programme Admission criteria for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) plus a mark of at least 30% on higher grade or 40% on standard grade in Mathematics. Admission criteria for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent. The student must have met the minimum requirements for admission to a diploma programme at a higher education institution including: An achievement rating of at least 3 (40 49%) in English home language or 4 (50 59%) in English first additional language; Plus an achievement rating of at least 2 (30 39%) in Mathematics or 4 (50 59%) in Mathematical Literacy. Rules and regulations for the Pre-Varsity Programme: Students can only commence with the BBA or BCom after successfully completing the Pre-Varsity Programme. Note: After completion of the Pre-Varsity Programme, students must apply to the Matriculation Board, a division of Higher Education South Africa (HESA), in order to endorse their National Senior Certificate, allowing them to register for a Bachelors Programme. Applicants must submit a certified copy of their school leaving certificate (e.g. NSC), the Pre-Varsity Programme academic record, certified copy of identity document/passport and the required exemption fee to HESA before registering for the BBA or BCom. Prospectus 2015 IMM GSM

10 Academic programmes UNDERGRADUATE PROGRAMMES CERTIFICATE PROGRAMMES Admission criteria for Certificate Programmes Admission criteria for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) or equivalent. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. Admission criteria for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent. The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain an NSC. Higher Certificate in Marketing The Higher Certificate in Marketing is offered as a basic entry-level marketing qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits. The Higher Certificate in Marketing comprises of seven modules: Marketing 1 (20 credits) Academic Literacy 1 (15 credits) Fundamentals of Business Communication 1 (20 credits) Business Management 1 (20 credits) Business Numeracy 1 (20 credits) Economics 1 (20 credits) Sales Management 1 (20 credits) The Higher Certificate in Marketing can be completed within a minimum of one year study. This certificate must be completed within four years. Higher Certificate in Export Management The Higher Certificate in Export Management is offered as a basic entry-level export qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits. The Higher Certificate in Export Management consists of seven modules: Marketing 1 (20 credits) Academic Literacy 1 (15 credits) Basics of Export Trade 1 (20 credits) Business Communication 1 (20 credits) Business Numeracy 1 (20 credits) Export Administration 1 (20 credits) Sales Management 1 (20 credits) The Higher Certificate in Export Management can be completed within a minimum of one year study. This certificate must be completed within four years. Admission criteria for non-south African applicants An equivalent NQF level 4 qualification. To view the undergraduate entrance requirements for prospective students who have qualified with a O level and A level school leaving certificate please visit the website: and click on Programmes, Admission Criteria. Non-South African students who want to write in South Africa must have a study permit or permanent/temporary residence permit. All other foreign qualifications must be evaluated by SAQA or HESA. 10 IMM GSM 2015

11 DIPLOMA PROGRAMMES Admission Criteria for Diploma Programmes Admission requirements for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) or equivalent. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. Admission requirements for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40 49%) in English home language or 4 (50 59%) in English first additional language. The student must have met the minimum requirements for admission to a diploma programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain an NSC. Diploma in Marketing Management The Diploma in Marketing Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Marketing Management comprises compulsory and elective modules. The Diploma in Marketing Management comprises of 17 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Business Communication 1 (20 credits) Business Management 1 (20 credits) Economics 1 (20 credits) Financial Management 1 (20 credits) Sales Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Basic Marketing Research 2 (20 credits) Business Management 2 (20 credits) Financial Management 2 (20 credits) Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 Marketing 3 (20 credits) International and Africa Marketing 3 (20 credits) Work Integrated Learning 3 (40 credits) - Practical assessment. - No assignment or examination required. Elective (20 credits) Elective (20 credits) Prospectus 2015 IMM GSM

12 Academic programmes Electives You will need to select three of the following modules: Brand Management (20 credits) Business Law 1 (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Tourism and Hospitality Marketing (20 credits) The Diploma in Marketing Management can be completed within a minimum of three years study. The Diploma in Marketing Management must be completed within eight years. Diploma in Export Management The Diploma in Export Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Export Management comprises of 18 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Business Communication 1 (20 credits) Business Management 1 (20 credits) Economics 1 (20 credits) Export Administration 1 (20 credits) International Trade 1 (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Export Administration 2 (20 credits) Export Management 2 (20 credits) Finance and Payments 2 (20 credits) International Trade Law 2 (20 credits) Year 3 International Export Trade Strategy 3 (20 credits) Business Management 3 (20 credits) Finance and Payments 3 (20 credits) International Economics 3 (20 credits) International Marketing 3 (20 credits) International Trade Law 3 (20 credits) The Diploma in Export Management can be completed within a minimum of three years study. The Diploma in Export Management must be completed within eight years. Articulation from the Higher Certificate in Marketing to the Diploma in Marketing Management Graduates must have successfully completed all the modules on the Higher Certificate in Marketing offered by the IMM GSM. Application procedure Applications must be submitted to the National Registrar within a five-year period after qualifying with any of the above-mentioned qualifications. On receiving the application, the Registrar will inform the applicant which additional modules need to be completed in order to qualify for the conferral of the Diploma in Marketing Management. The articulation must be completed within six years. 12 IMM GSM 2015

13 DEGREE PROGRAMMES Admission criteria for Degree Programmes Admission criteria for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at Matric level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. Students over the ages of 45 may apply as mature age applicants. Admission criteria for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40 49%) in English home language or 4 (50 59%) in English first additional language, plus an achievement rating of at least 3 (40 49%) in Mathematics or 5 (60 69%) in Mathematical Literacy. The student must have met the minimum requirements for admission to a degree programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included. Students over the ages of 45 may apply as mature age applicants. Bachelor of Business Administration (BBA) in Marketing Management The BBA in Marketing Management is offered at level 7 of the NQF (HEQSF aligned) and consists of 400 credits. The BBA in Marketing Management comprises of compulsory modules and elective modules. This degree comprises of 20 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Business Communication 1 (20 credits) Business Law 1 (20 credits) Business Management 1 (20 credits) Business Statistics 1 (20 credits) Economics 1 (20 credits) Financial Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Economics 2 (20 credits) Financial Management 2 (20 credits) Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 Marketing 3 (20 credits) Business Management 3 (20 credits) Financial Management 3 (20 credits) International and Africa Marketing 3 (20 credits) Marketing Research: Theory 3 (20 credits) Marketing Research: Project 3 (20 credits) Elective (20 credits) Prospectus 2015 IMM GSM

14 Academic programmes Electives You will need to select two of the following modules: Brand Management (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Tourism and Hospitality Marketing (20 credits) The BBA in Marketing Management can be completed within a minimum of three years study. The BBA in Marketing Management must be completed within eight years. Articulation from the Diploma in Marketing Management to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the BBA in Marketing Management consists of seven compulsory modules and two electives. The articulation must be completed in four years. Compulsory modules Business Law 1 (20 credits)* Business Statistics 1 (20 credits) Economics 2 (20 credits) Business Management 3 (20 credits) Financial Management 3 (20 credits) Marketing Research: Theory 3 (20 credits) Marketing Research: Project 3 (20 credits) *Students who have completed Business Law 1 as an elective on the Diploma in Marketing Management must select and pass an extra elective. Electives You will need to select two of the following: (No credits will be granted for electives completed on the Diploma in Marketing Management.) Brand Management (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Tourism and Hospitality Marketing (20 credits) Articulation from the Diploma in Marketing (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of five compulsory modules and two electives. The articulation must be completed in four years. 14 IMM GSM 2015

15 Compulsory modules Business Management 2 (20 credits)* Business Management 3 (20 credits) Financial Management 1 (20 credits) Financial Management 2 (20 credits) Marketing Research: Project 3 (20 credits) *Graduates who wrote Business Management on the Diploma in Marketing prior to 2011 will write Business Management 1 instead of Business Management 2. Electives You will need to select two of the following: Brand Management (20 credits) Business-to-Business Marketing (20 credits) Tourism and Hospitality Marketing (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) e-commerce (20 credits) Bachelor of Commerce (BCom) in Marketing and Management Science The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules and is structured as follows: Compulsory modules Year 1 Marketing 1 (20 credits) Academic Literacy 1 (non-credit bearing) Supply Chain Management 1 (20 credits) Business Management 1 (20 credits) Business Statistics 1 (20 credits) Economics 1 (20 credits) Financial Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Supply Chain Management 2 (20 credits) Economics 2 (20 credits) Financial Management 2 (20 credits) Project Management 2 (20 credits) Year 3 Marketing 3 (20 credits) Business Management 3 (20 credits) Business Research: Theory 3 (20 credits) Business Research: Project 3 (20 credits) Supply Chain Management 3 (20 credits) Operations Management 3 (20 credits) The BCom in Marketing and Management Science can be completed within a minimum of three years study. The BCom in Marketing and Management Science must be completed within eight years. Prospectus 2015 IMM GSM

16 Academic programmes Articulation from the Diploma in Marketing Management offered by the IMM GSM, to the BCom in Marketing and Management Science Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the BCom in Marketing and Management Science consists of 10 compulsory modules. The articulation must be completed in four years. Compulsory modules Supply Chain Management 1 (20 credits) Business Statistics 1 (20 credits) Supply Chain Management 2 (20 credits) Economics 2 (20 credits) Project Management 2 (20 credits) Business Management 3 (20 credits) Supply Chain Management 3 (20 credits) Operations Management 3 (20 credits) Business Research: Project 3 (20 credits) Business Research: Theory 3 (20 credits) Articulation from the Diploma in Marketing (programme offered by the IMM GSM pre-2011) to the BCom in Marketing and Management Science Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BCom in Marketing and Management Science consists of nine compulsory modules. The articulation must be completed within four years. Students are not required to write Academic Literacy 1 as Business Communication was completed on the Diploma in Marketing. Compulsory modules Supply Chain Management 1 (20 credits) Financial Management 1 (20 credits) Business Management 2 (20 credits)* Supply Chain Management 2 (20 credits) Financial Management 2 (20 credits) Project Management 2 (20 credits) Business Management 3 (20 credits) Supply Chain Management 3 (20 credits) Operations Management 3 (20 credits) Business Research: Project 3 (20 credits) *Students who wrote Business Management on the Diploma in Marketing prior to 2011, will write Business Management 1 instead of Business Management 2. Students who wish to articulate from the Higher Certificate to the BBA or BCom must contact the National Registrar who will confirm which modules will be carried forward to either degree. 16 IMM GSM 2015

17 POSTGRADUATE PROGRAMMES POSTGRADUATE DIPLOMA IN MARKETING MANAGEMENT The Postgraduate Diploma in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and will consist of 120 credits. This Diploma is aimed at people in, or moving towards, a senior marketing position, who already hold a recognised undergraduate qualification and want to enhance their marketing skills and knowledge. Admission criteria An appropriate and recognised three-year qualification on NQF level 7. A minimum of three years appropriate marketing or marketing-related experience. A CV and a motivational letter are required. Applicants are required to complete the Postgraduate Application for Admission Form for the Postgraduate Diploma in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: Postgraduate Student Support Administrator IMM GSM PO Box Auckland Park 2006 A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM GSM. The programme is divided up as follows: Submission of assignments in each module except Advanced Marketing Practicum 4. Please refer to the Calendar of Events. An open book examination in each module, except in Advanced Marketing Practicum 4. Please refer to the Calendar of Events. Completion of a marketing practicum. No assignment or examination is required. There will be a practical assessment. All modules on the programme are compulsory. The Postgraduate Diploma in Marketing Management comprises five compulsory modules: Advanced Brand Management 4 (20 credits) Advanced Digital Marketing 4 (20 credits) Advanced Global Marketing 4 (20 credits) Advanced Marketing Practicum 4 (40 credits) - Practical assessment - No assignment or written examination required Advanced Strategic Marketing: Theory and Practice 4 (20 credits) The Postgraduate Diploma in Marketing Management can be completed within a minimum of one year study. The Postgraduate Diploma in Marketing Management must be completed within four years. BACHELOR OF PHILOSOPHY (BPHIL) HONOURS IN MARKETING MANAGEMENT The BPhil Honours in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and will consist of 140 credits. Admission criteria A suitable Bachelors Degree on NQF level 7 with Marketing Management 3 as a major module. A CV and motivational letter are required. Any other equivalent qualification. Prospectus 2015 IMM GSM

18 Academic programmes Applicants are required to complete the Postgraduate Application for Admission form for the BPhil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: Postgraduate Student Support Administrator IMM GSM PO Box Auckland Park 2006 A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to write and pass access modules before continuing with the BPhil Honours in Marketing Management. The programme is divided up as follows: Submission of assignments in certain modules. Please refer to the Calendar of Events. An open book examination in certain modules. Please refer to the Examination timetable. Completion of a marketing practicum. No examination or assignment required. There will be a practical assessment. Completion of a marketing research report. No examination or assignment required. There will be a practical assessment. Registration for this module is done annually, by 1 March. The BPhil Honours in Marketing Management comprises of five compulsory and one elective module and is structured as follows: Advanced Global Marketing 4 (20 credits) Advanced Marketing Practicum 4 (40 credits) - Practical assessment - No assignment or written examination required Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (20 credits) Advanced Strategic Marketing: Theory and Practice 4 (20 credits) Elective (20 credits) Electives You will need to select one of the following: Advanced Brand Management 4 (20 credits) Advanced Contemporary Marketing Management Issues 4 (20 credits) Advanced Digital Marketing 4 (20 credits) Advanced Services Marketing 4 (20 credits) The BPhil Honours in Marketing Management can be completed within a minimum of 18 months study. The BPhil Honours in Marketing Management must be completed within four years. Articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Postgraduate Diploma in Marketing Management. Articulation must be submitted within a five-year period after qualifying with the Postgraduate Diploma in Marketing Management. The articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management consists of two compulsory modules and one elective. The articulation must be completed in three years. Compulsory modules Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (20 credits) 18 IMM GSM 2015

19 Electives You will need to select one of the following: Advanced Contemporary Marketing Management Issues 4 (20 credits) Advanced Services Marketing 4 (20 credits) MASTERS OF PHILOSOPHY (MPHIL) IN MARKETING The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years. Admission criteria A student who is in possession of the following may apply for admission: BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned). Any other equivalent qualifications. An overall average of 60% must have been achieved on the NQF level 8 qualification. A CV and motivational letter are required. Applicants are required to complete the Postgraduate Application for Admission Form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM GSM P O Box Auckland Park 2006 In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee. A non-refundable deposit (see fee structure) must accompany the Postgraduate Application for Admission Form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student s academic background does not meet the required academic standards for the proposed studies. The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements. Prospectus 2015 IMM GSM

20 Academic programmes The assessment process for each module is made up of two components: assignments and examinations. The assignments and examinations are conducted in English. Students must complete one assignment and one examination per module, except for the following modules: Work Integrated Learning 3 Marketing Research: Project 3 Business Research: Project 3 Advanced Marketing Practicum 4 Advanced Marketing Research: Report 4 The above are practical assessments. English language is used as the medium of instruction for all assessments. ASSIGNMENTS The assignments allow students to assess their progress, while feedback enables each student to ascertain where they may need to focus before writing their examinations. Assignments must be submitted to the IMM GSM on or before the specified date and time. It is the student s responsibility to ensure that the IMM GSM has received his/her assignment/s on or before the specified date. It is recommended that the assignment is typed (excluding specified modules) as marks will be awarded for presentation. The instructions for completing and submitting assignments are available on the IMM GSM website (www.immgsm.ac.za) in the Student Yearbook or at any IMM GSM office. The assignment mark constitutes 20% of the final assessment mark, except for Advanced Marketing Research: Theory 4, which constitutes 60% of the final mark. Assignment results are released (as percentages) on a specified date. Please refer to the Calendar of Events for the exact date. The maximum number of words, unless specifically stated, for an Undergraduate assignment is 1500 words, for first year modules. For second year and third year modules the maximum number of words is The maximum number of words for a Postgraduate assignment is 3500 words. Fourteen days after the assignment submission date, a comprehensive marking guideline per undergraduate module is placed on the IMM GSM website to assist students in judging their performance. EXAMINATIONS The IMM GSM has two semesters per year. Students wishing to write examinations in either semester are required to register with the IMM GSM for the chosen modules on or before the examination registration closing date, as per the Calendar of Events. Students wishing to write examinations must: have all fees fully paid. have completed and submitted the applicable registration form. have read and signed the Examination Policy and Procedures on the IMM GSM website or in the IMM GSM Student Yearbook. The registration form must be completed in its entirety and submitted to the IMM GSM, together with the assessment fee/s (or proof of payment). The IMM GSM will acknowledge acceptance of the original registration form by publishing an Exam Confirmation Letter on the Student Portal (www.immgsm.ac.za). Even if there is a credit on the student s account, a registration form must still be submitted. A registration form must be completed for each semester. The examination mark constitutes 80% of the final assessment mark per module, unless specifically stated. Students may write up to four modules per examination session. However, the modules selected must fit within the constraints of the IMM GSM examination timetable. 20 IMM GSM 2015

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