VC6096 Overview September Tom McNeela, Product Manager Mobile Computing Division

Transcription

1 VC6096 Overview September 2008 Tom McNeela, Product Manager Mobile Computing Division

2 VC6096 Agenda VC6096 Value Proposition Key Features Accessories Target Markets Product Line Positioning Go to Market Activities Service Offering VC6000 Series SKU s & Release Timeline Competitive Positioning

3 VC6096 Value Proposition Provide a fixed terminal for transportation use cases to the Enterprise Mobility portfolio. VC6096 will compliment the VC5090 fixed terminal for forklifts. Adds heavy-duty vehicle telemetry functionality to the portfolio. Leverage the Enterprise Mobility platform in additional form factor. (VC6096 = outside the four walls, truck. VC5090 = inside four walls, forklift)

4 VC6096 Key Features Package Windows Mobile Phone 6.1 Professional Vehicle telemetry SAE J1708 SAE J1939 Full QWERTY keypad 6.5 VGA Display; Touchscreen USB 1.1 Type A & USB 1.1 Type B connectivity SD Card Slot Integrated GPS (SiRFStarIII chip set) IP64 Environmental Sealing Platform MPA 1.5 Processing CPU Bulverde PXA 270, 624 MHz Memory 128MB RAM, 256 MB Flash Connections 3-G WWAN: HSDPA (No EVDO configuration) WLAN- JEDI a/b/g PAN Bluetooth V. 2.0 EDR, Class II 10/100 Base-T Ethernet LAN

5 VC6096 Key Features Power Input Vehicle Fixed-mount / powered by the vehicle Voltage input: 10V to 33Vdc, negative ground with filtering & ignition Non-terminated power cable at vehicle end A standard AC/DC power supply is available for lab/development use or inside the 4 walls use cases. Mounting Supports 3rd party mounting solutions, e.g. RAM Mounts; Brodit Mounts (4) M8 screws, 100mm x 100mm spacing (VESA Mount) VC6096 is a fixed mount device No battery (internal capacitor maintains RTC when external power is disconnected) No imager/scanner No drop/tumble specifications VC6000 is an available configuration with radios removed No WAN, WLAN, GPS nor Telemetry Connectivity is enabled by wired LAN & Bluetooth is supported

6 VC6096 Key Features 235 mm 242 mm Depth: Weight: 47 mm 2.2 kg

7 Accessories Vehicle power cable Fixed mount power supply (for use in inside-the-4-walls application) CLA Power Supply Combination Antenna (combination WAN and WLAN antenna) WAN Antenna Cable WLAN Antenna Cable GPS Antenna 6-Pin Deutsch telemetry cable 9-Pin Deutsch telemetry cable 6-Pin Combination Cable 9-Pin Combination Cable Accessory cable Provides the below connections from the terminal 50-pin connector: (2) Full RS232 (1) DB 9 (for use with telemetry cable) (8) Digital input (8) Digital output (2) Analog input

8 VC6096 Country List VC6096 will be approved for use in a subset of the standard MCD country list. The planned countries are listed below: United States (Rev A, Oct. 08) Canada (Rev A, Dec 08) European Union (Rev A, Feb 09) European Union Countries Austria Belgium Cyprus Czech Republic Denmark United Kingdom Estonia Finland France Germany Greece Hungary Iceland Ireland Italy Latvia Liechtenstein Lithuania Luxemburg Malta Netherlands Norway Poland Portugal Slovakia Slovenia Spain Sweden Switzerland Bulgaria Romania

9 VC6096 Target Markets Transportation and Logistics Specifically, Courier, Less Than Truckload (LTL) Line Haul, and Truckload (TL) segments Applications Driver Log/Time Cards Highway Fuel Tax Recording Fleet Management Asset Management Government and Public Safety Target Market Need: An in-cab solution requiring the ability to track and manage a vehicle while supporting worker communication

10 Product Line Positioning Wide Feature set Enterprise MC Industrial MC Application Specific Premium MC EGPRS EVDO GPS MC HSDPA EVDOrA GPS Camera HC700* /EDGE/IDEN MC /EDGE/IDEN ML/MW900 Rugged Laptop MC9090 I-Safe//RFiD Mid Market PPT MC EGPRS GPS & LAN Only MC WM6.1 MC3000 Gun VC5000 Forklift Computer VC6096 In-Vehicle Computer Value MC MC EDGE MC1000 Batch MC17 Personal Shopping System WT4000 Wearable

11 VC6096 Go-to-Market Plan Demand Generation Q2 08 Preparation Demand Generation Creative Production Alignment with Corporate initiatives Early Adopter Units Seed Units Q3 Q4 08 Solution tie-ins Product oriented Direct mail / blasts Print advertising - TBD Online advertising Click through offer to capture information Interactive Microsite Photography (Beauty Shots / Solution images / 360 Photo) Leverage Corporate campaigns

12 VC6096 Go-to-Market Plan Collateral Creation / Sales Tools Q4 08 Internal Motorola only Direct Sales Presentation Comprehensive Sales Guide Quick Reference Product Snapshot Distributors & Channel Partners Partner Presentation Partner Brief Suitable for all Audiences End User Presentation Application Brief White Paper Telemetry Collateral Translations Prioritize Languages (based on country list)

13 VC6096 Go-to-Market Plan Launch Activities PR Pre-launch Press Briefings (Proactive Pitch) Press Meetings at Shows Analyst Relations Pre-briefings to key industry analysts Shows Post Expo Sept 08 (Backroom discussion) American Trucking Associations (ATA) Oct. 4-7, 08 (Launch) Additional shows TBD Worldwide Press Release Oct 4, 2008

14 VC6096 Go-to-Market Plan Channel Readiness Webinars Distribution (9/10/08) Channel Partner (9/11/08) Presentations Customer facing Collateral Partner Brief Application Brief elateral Telemetry White Paper Service Plan Product Demo Units Reduced-cost units available to distribution & partners Restricted total number of units per distributor or partner On-line Education / Certification Courses

15 Customer Services for the VC6096 Enterprise Mobility Services Service from the Start Bronze with Comprehensive Coverage Service from the Start Gold with Comprehensive Coverage Service Center Support Bronze Service Center Support Gold Service from the Start On Site System Support Service Option Commissioning Service Option Express Shipping Option Fastrack Option (U.K. only) Service Part Number SSB-VC60XX-30 SSB-VC60XX-50 SSG-VC60XX-30 SSG-VC60XX-50 SCB-VC60XX-10 SCG-VC60XX-10 SOB-VC60XX-30 SOB-VC60XX-50 Available Options Must Be Purchased Alongside Time of Purchase Up front with the product (or within 30 days thereafter) Purchase at any time Up front with the product (or within 30 days thereafter) Service from the Start Bronze with Comprehensive Coverage Service Center Support - Bronze Service from the Start Bronze with Comprehensive Coverage -OR - Service from the Start Gold with Comprehensive Coverage Service Center Support Bronze -OR - Service Center Support Gold Service from the Start Gold -OR - Service from the Start Gold with Comprehensive Coverage Note: Motorola recommends that you lead with the services outlined in RED Length of Agreement Three years Five years One year Three years Five years Length of Agreement Three Years Five Years One Year Three Years Five years One Year Three years Five years

16 Service from the Start with Comprehensive Coverage Includes: Normal wear and tear, as well as coverage for internal and external components damaged through accidental breakage Rapid in-house turnaround times for product repairs Full access to technical support resources Telephone and support Internet access to technical documentation Benefits: You re Covered Significantly reduces unforeseen repair expenses Provides multiple years of seamless coverage at a one-time cost Protects the investment while helping to maintain peak performance Offers more complete coverage at a lower cost truly more for less Note: Service from the Start programs must be purchased up front or within 30 days of the product purchase

17 Configurations & Release Timeline Configuration OS GPS PAN LAN WLAN WAN ADC Keypad RAM/ Flash Display VC6096- MACSKQRT1WR WM 6.1 Professional Yes Ver 2.0 Class II Yes Yes HSDPA No QWERTY 128/256 VGA VC6000- MA0SKQQ000R WM 6.1 Classic No Ver 2.0 Class II Yes No No No QWERTY 128/256 VGA VC6096 Rev A (US / CANADA) January 2009 Rev A (EMEA) February Oct Nov Dec 2009 Jan Feb Mar

18 Competitive Analysis QUALCOMM over 475K systems deployed The QUALCOMM solution is a closed, proprietary solution. Devices, airtime and applications must be procured as a system; no individual elements allowed. Additionally, changes are difficult. Intermec potential threat if functionality added to the CV30 or used in concert with AVL box. Many smaller competitors with offerings that may or may not provide the entire solution include (some of these included current or potential partners): QSI Driver Tech Techlogix Peoplenet WebTech Wireless Network Car

19 Questions?