Review of StartReady - Microsoft Lync

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Albert Kelley
3 years ago
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1 STARTREADY HOSTED LYNC Partner with StartReady for Lync Cloud Services

2 In this deck Summary What is Hosted Lync? Business Drivers for Cloud Model Why offer Hosted Lync to customers? Working with Partners StartReady Hosting Package for Partners Office365 Integration Pricing Backup Slides About StartReady Architecture Slides

3 Hosted Lync for Partners Summary - Market 3 markets for Lync Small: up to ~100 users Hosted Lync Mid: ~ user Standard Lync Appliance(s) Ent: users Enterprise Lync Appliance(s) Why Hosted Largest Market Opportunity No Lync Alternative Much competition from trad. PBX/IT In EU: ~5M organisations (NL: 70k) What is Hosted Lync? Lync without IT Complexity Including Enterprise Voice PBX Replacement Fixed $/User/Month Cloud Model Easy to sell proposition How to do Hosted Lync StartReady Lync Hosting Package tailermade with partners

4 What is Hosted Lync? Hosted Lync delivers all the Microsoft Lync capabilities to end customers without the IT complexity of an on premise implementation including Enterprise Voice. This makes Hosted Lync a great alternative for the traditional PBX. Business Drivers for Cloud Model With a fixed Price/User/Month model, Lync is available for all customers especially SMB Lowering IT Costs Lowering IT Complexity

5 Why offer Hosted Lync? Definition SMB: up to 250 employees In SMB (NL Market example) VERY large market, so much opportunity Alternatives for Hosted Lync (Services or Appliance Approach) far too expensive Much business loss to traditional PBX vendors and local IT partners (trusted advisors) requires an alternative #SMB s in NL: 860k Self employed: 46% Micro: 1-10 employees : 44% Small: empl: 8% Mid: empl: 1% >250 empl 1% ~60% of NL-revenu is from SMB s FOR NL: 70k targetted organisations FOR EU: ~5M! Hosted Lync offers a competative alternative A Proven Product for a New Market

6 StartReady working with Partners 2 Business Models for Hosted Lync FULL FLEXIBILITY and OWNERSHIP Lync Hosting Package for Partners FULL FLEXIBILITY and OWNERSHIP Lync Hosting Package for Partners All technical choices available Implementation specifically for the partner Much flexibility Appliance Based model Direct customer relationship Joint investment for good ROI Flexibility for Partners to create their own Business Model Great spin off business Start Ready Partner Lync Offering based on Hosting Package & Partner Customers

7 Explained in details Benefits Business Business Model Platform Responsibility Customer ownership SLA Lync Hosting Package PARTNER IN CONTROL Full Flexibility StartReady & Partner Partner Ownership By Partner, StartReady for parts Hosting Package Partner in Control Joint Platform development Joint Business Model Pricing Branding Upfront investments Revenues Technology Technical Flexibility Platform Setup Platform Upgrades Features Office 365 Integration Local Cust. AD Integration Continuity Datacenter SIP Trunk Devices Partner choice Partner Brand Jointly Partner select, AAA Full Flexibility Partner Specific Included Yes, Optional Opt. for 20 user+ Cust. 24x7 Partner Selection Partner Selection Partner Selection

8 Office365 Lync comparison Offering Office 365 integration with Single Sign On Hybrid Cloud solution: Exchange/Sharepoint from O365, Lync from Partner

9 Microsoft Licensing Options Licensing O365 with Monthly based Lync Pricing Office 365: E1-E4 plans Hosted Lync: SPLA All licenses available via StartReady Available Licenses No Licenses Office 365 Plans E1 E2 E3 E4 Monthly - 9,25 14,25 22,75 25,50 Additional Required Lync STD SAL - In O365 In O365 In O365 In O365 Lync ENT SAL - In O365 In O365 In O365 In O365 Lync PLUS SAL - 4,59 4,59 4,59 In O365 Lync STD/ENT/PLUS SAL 8, In O365 Lync Client In SAL In SAL In SAL In O365 In O365 Total Monthly 8,13 13,84 18,84 27,34 25,50 Lowest Price Full Option

Lync Hosting Package Details Initial model based on 4 Appliances Setup High Available, 24x7 continuity Unlimited Scalability for growth by adding Appliances when successful Direct Customer relation

10 Lync Hosting Package Details Initial model based on 4 Appliances Setup High Available, 24x7 continuity Unlimited Scalability for growth by adding Appliances when successful Direct Customer relation SLA Activities shared SLA ACTIVITY Hardware Break/Fix Monitoring Flexibility for specific Partner needs Technical Office365 integration available via StartReady Cloud Connector Shared investment, Shared Risk, Shared Revenues Patching & Updating Technical Support End-User Support Standard Tech. Changes Major Tech. Changes OWNER SR SR SR PARTNER PARTNER PARTNER PARTNER

11 Lync Hosting Package Business Model: Shared Risk, Shared Revenues Partner Business Investments Monthly fee for Hosting Package Price depends on selected package 3 year contract one-time setup fee & Monthly hosting costs Support Capab. for SLA StartReady Business Investments Availability of minimum of 4 Appliances in Hosting Package Scalable to over 30k+ users with larger setups STD or ENT (HA) setup Revenues Business model to be determined by Partner Revenues Depends on Partner selected Platform

12 THANK YOU StartReady Corporation. All rights reserved. StartReady and other product names are or may be registered trademarks and/or trademarks in the Netherlands and/or other countries. The information herein is for informational purposes only and represents the current view of StartReady Corporation as of the date of this presentation. Because StartReady must respond to changing market conditions, it should not be interpreted to be a commitment on the part of StartReady, and StartReady cannot guarantee the accuracy of any information provided after the date of this presentation. STARTREADY MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13 Architecture BACKUP SLIDES

14 StartReady s Focus Unified Communications Products for Microsoft Lync Potential best in world at Unified Communications Customer Care Deeply passionate about Microsoft Technical Innovation Realizing ambitions Economic engine Product Approach Channel Operational Excellence Single Product Solutions for quick, transparent, qualitative, extended and cost effective Lync implementations. We are distinctive in all perspectives.

15 StartReady s differentiation for Lync Business Quick 2 day technical implementation of Microsoft Lync, including PBX replacement Transparent Fixed-price, product based approach. Guaranteed within time and budget. Qualitative Complete SLA all activities focused on continuity and customer care. Proven technical innovation for Public & Private Cloud solutions. Potential best in world at Unified Communications Customer Care Extended Scalable from Small to Large customers. Functionally extendible from general to complex communications scenario s. Cost effective Best price/user/month, in relation to performance. Deeply passionate about Microsoft Technical Innovation Realizing ambitions Economic engine Product Approach Channel Operational Excellence

StartReady s Product Portfolio for product/market combinations Small Customers (up to ~100 users): Multi-tenant, Cloud based Lync Solution Partner Model for implementation (Appliance

000 users Features/Product additions Optional High-Available setup (min.

16 StartReady s Product Portfolio for product/market combinations Small Customers (up to ~100 users): Multi-tenant, Cloud based Lync Solution Partner Model for implementation (Appliance based): from 1k to 100k+ platforms Midsized Customer (up to ~4.000 users) Sizing Small Appliance for customers up to ~750 users Large Appliance for customers between 750 and ~4.000 users Features/Product additions Optional High-Available setup (min. 2 Appliances) Optional Survivable Branch Server (SBS) Optional Scale-out Models, ISDN Break-out Card, Office365 integration, Contact Center Software Add-ons, etc. Enterprise Customers (~ users) Setup based on Lync Enterprise Appliances For (very) large HA and geographically dispersed organizations

17 StartReady Company Details StartReady delivers Microsoft Based Communication Products, Microsoft Lync vendor for quick, transparent, qualitative, extended and cost effective Lync implementations. Distinctive in all perspectives. #1 product is a Microsoft Lync based Appliance; With 100% focus on PBX Replacement Organization started in 2007 in the Netherlands; Founded by 2 ex-microsoft employees, Gold Certified Microsoft Partner; Currently 20+ employees with Offices in USA, NL and DE; International oriented, sales solely via Partners; Scalable service- and maintenance organization; 150+ customers in NL, BE, UK, AU, CH, DE and USA. Smallest Customer: 11 users Largest Customer: users

StartReady Partnership. Detailed Portfolio overview

StartReady Partnership. Detailed Portfolio overview StartReady Partnership Detailed Portfolio overview Microsoft Based Communications StartReady, Founded in 2007 by two former Microsoft employees Specialist in Unified Communications: Microsoft Lync Gold