AGL CONFERENCE: Perspectives & Case Studies in Small Cells and DAS

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1 DAS & Small Cell Business Group AGL CONFERENCE: Perspectives & Case Studies in Small Cells and DAS PRESENTED BY RICH GRIMES Chief Operating Officer DAS & Small Cell Group InSite Wireless Group, LLC June 25, 2015

2 DISCUSSION TOPICS I. Overview of InSite Wireless II. Specific DAS Case Studies III. Selection & Challenges of DAS & Small Cell Technology Solutions IV. Business Models in DAS and Small Cell: Changing Environment 2

3 OVERVIEW OF INSITE WIRELESS GROUP Founded in 2000, InSite Wireless Group, LLC is today one of the largest privately owned tower and wireless infrastructure companies in the United States. InSite partners with leading DAS technology vendors to design a shared infrastructure system for its customer wireless carriers specific to each venue clients facility s unique physical characteristics, user demands, and leading Wireless technology solutions. 3

4 STRATEGIC INVESTORS & PARTNERSHIPS Highest product certifications with all major DAS manufactures Strategic Investors: Cox Communications and Catalyst Investors Partner Companies: Turris and Lease Advisors Direct relationships with Wireless Providers nationally and regionally 4

5 INSITE WIRELESS DAS EXPERIENCE 5

6 DAS/SMALL CELL PROJECT SERVICES For each project, InSite s DAS project services cover the following areas: Capital Investment & Financing DAS/Wi-Fi/Small Cell Design DAS/Wi-Fi/Small Cell Installation Marketing Strategy Lease Negotiations & Transactional Management Wireless Facility & System Management Ongoing System Operations, Maintenance, and Monitoring 6

7 SPECIFIC DAS CASE STUDIES: ROSE BOWL STADIUM ROSE BOWL STADIUM PASADENA, CA PROJECT: The most iconic sports venues in the country known as America s Stadium with an approximate seating capacity of 90,000+. Project Management for the Wireless Carrier Teaming Project supporting AT&T, Verizon Wireless, Sprint, and T-Mobile. Neutral Host DAS solution to improve the efficiency of the indoor and outdoor wireless coverage for the licensed frequency bands, WLAN, and 800 MHz public safety bandwidths. SYSTEM: Design, Development, and Management of the wireless communications system; inclusive of: System Design & Technology Solutions, Wireless Carrier-Rose Bowl Agreements, System Implementation and Installation, Test, Acceptance and On-Air Turn-up, and On-going WSP-Rose Bowl Venue Management. 7

8 SPECIFIC DAS CASE STUDIES: TERRANEA RESORT TERRANEA RESORT PALOS VERDES, CA PROJECT: Breathtaking 102-acre 582 room 5 star Resort and Golf Course on the ocean bluffs of Southern California overlooking Catalina Island. Terranea is one of the few Resorts in the United States with a World-Class 4G Cellular, PCS and Wireless Broadband Communications supporting AT&T, Verizon Wireless, and T-Mobile Coverage and Capacity, and Digital Media applications. SYSTEM: InSite Wireless Group provides on-going management of the 4G Wireless Communication In-Building Multi-Technology Multi-Carrier Neutral Host distributed antenna system [ DAS ], and Outdoor Stealth Roof-Mounted Macro Wireless Facilities. 8

9 SPECIFIC DAS CASE STUDIES: LOS ANGELES METRO TRANSIT SYSTEM LOS ANGELES METRO TRANSIT SYSTEM LOS ANGELES, CA PROJECT: Serves more than 9.6 million people nearly one-third of California s residents within its 1,433-square-mile service area, and it consists of six lines, serving 80 stations. InSite was the competitively selected wireless infrastructure communications company. the Los Angeles Metro Transit System Authority to be the wireless solution business partner for the 20 mile 16 station Southern California Transit System. SYSTEM: The wireless communication design is currently being developed to provide a comprehensive multi-carrier multi-technology solution to support the coverage and capacity for all LA Metro ridership. 9

10 SPECIFIC DAS CASE STUDIES: LAS VEGAS CONVENTION CENTER LAS VEGAS CONVENTION CENTER LAS VEGAS, NV PROJECT: 4.5 million square feet with exhibit space of 2 million square feet and meeting space of nearly 250,000 square feet with 144 meeting rooms. SYSTEM: A multi-carrier multitechnology DAS and Wi-Fi system with Corning/Mobile Access as the technology solution. 10

11 SPECIFIC DAS CASE STUDIES: EXELON TOWER/HARBOR POINT EXELON TOWER/HARBOR POINT BALTIMORE, MARYLAND PROJECT: Harbor Point is located between Harbor East and historic Fells Point, Harbor Point will be a vibrant, highly integrated neighborhood with a focus on sustainability and innovation. As the City s largest downtown, waterfront site yet to be developed, Harbor Point will be composed of 3 million square feet of mixeduse space on 27 acres and will be the leading development showcasing Baltimore s urban renaissance. The neighborhood will feature thoughtfully designed public space including 9.5 acres of waterfront parks and a promenade along the water s edge. Design Phase/ Under Construction 9.5 acres of open space 910 Residential Units 220,000 SF of Hotel 200,000 SF of Retail 3,300 Parking Spaces 3,000,000 SF Mixed-Use Development 1.6 million of SF of Class A Office SYSTEM: InSite Wireless Group, LLC was the competitively selected wireless infrastructure communications company to be the wireless solution business partner for the Exelon Center/Harbor Point. The wireless communication design is currently being developed to provide a comprehensive building, trading floor, and later phase development building and area systems and solutions. 11

12 WIRELESS VENUE SOLUTIONS: TOOLBOX DAS Small Cell Passive DAS 0 Bars Wi-Fi Cable Fiber Bluetooth Beacon 12

13 SELECTION & CHALLENGES OF DAS & SMALL CELL TECHNOLOGY SOLUTIONS Mobile network architectures are changing to address unprecedented data traffic demands. These architectures incorporate a variety of small-cell, DAS and hybrid small-cell/das innovations that leverage both licensed and unlicensed spectrum assets, neutral host and network sharing regimes, and hierarchal network configurations. As network designers configure outdoor and in-building small-cell and DAS systems, they are confronted with a variety of technical trade-offs that require specialist technical expertise. For example: Conventional small-cells are low cost self-contained units with designs that are intended to ease deployment costs. However, the mass market adoption of small-cells is generally constrained by site acquisition, deployment and backhaul challenges. DAS systems are costly to implement unless they are applied to large-scale deployments where network infrastructure sharing and multi-band, multi-technology capabilities are needed. Small-cell architectures now incorporate distributed antenna system functionality with Ethernet and CAT cabling, (e.g. Ericsson DOT). We believe that this is an illustration of the growing convergence that can be expected between small-cells and DAS systems, particularly as the industry continues to progress with virtualization and cloud based network designs. This creates a variety of fiber backhaul and front-haul demands, depending on how the systems are configured. 13

14 SELECTION & CHALLENGES OF DAS & SMALL CELL TECHNOLOGY SOLUTIONS (continued) With the lion s share of mobile data traffic being carried over Wi-Fi, unlicensed spectrum functionality is becoming increasingly important in small-cell/das systems. This not only drives the demand for Wi-Fi technology in indoor and outdoor small-cell and DAS systems, but also impacts broader system integration considerations, to support emerging digital service demands. For example this might include location based information, productivity, Internet-of-Things (IoT) and collaboration solutions in enterprise and universities, digital in-store experience solutions for retail venues and location based infotainment, media caching, IoT and gaming and entertainment applications in stadiums and theme parks. For mobile service providers, the large-scale adoption of small-cells and DAS systems is complicated since it disrupts conventional network architectures, business plans and operational models. We believe it is for this reason that service providers have not yet taken full advantage of small-cell and DAS solutions. We anticipate a massive increase in traffic demands from DAS and small-cell systems, which call for innovative data management and backhaul technologies. In particular, the traffic from small-cells and DAS systems will more than double every year for the foreseeable future, particularly in cases where licensed and unlicensed spectrum systems are both used. This will create demand for high performance fiber infrastructure. It might also create the need for localized caching of content such as at sporting events etc. We believe there is the need to create innovative service and application capabilities to enhance customer experience at the venues or in the vicinity of the small-cells. Notable examples include technologies to leverage wide-area, local and personal area networking technologies, proximity based marketing and location based services, and open application development environments. 14

15 BUSINESS MODEL CYCLE Evolving Neutral Host Model Carrier Teaming Model Direct Single Carrier Model Business Model Forecast 15

16 BUSINESS MODELS IN DAS & SMALL CELL: CHANGING ENVIRONMENT Neutral Host Model: Current DAS Model: Advanced Capital Investment, and Significant Capital Carrier based upon Capital Model Technology Agnostic Balance between the Venue s and Carrier s Requirements Evolving Neutral Host Model: Including wide range of wireless technology solutions not limited to DAS Greater Capital Importance in partnership with both carriers and venues based upon the limitation of Carrier Capital to support the exploding capacity demand at high population venues. Carrier Teaming Model: Participant Carrier with one as the Lead Carrier Developer Manager Business Driver is Capital Efficiency and a Lower System Access/Operating Cost and Expense Direct Single Carrier Model: Individual Carrier providing its own technology requirements with a backbone infrastructure for accommodation for other potential participant carriers to join. Not initially a fully complete multi-technology system requiring additional design system accommodation and infrastructure for each additional participating Carrier. 16

17 BUSINESS MODELS IN DAS & SMALL CELL: CHANGING ENVIRONMENT (continued) Proportionate Share of Capital Cost: What is Proportionate? By space, by frequencies, by technologies, by power level allocation? What is the Carrier Targeted Venues that creates a 2 or 3 Carrier proportionate share model, with the right of reimbursement should that 3 rd or 4 th Carrier join sometime in the future? Venue s Whole or Partial System Capital Participation Lower Carrier Priority Venue, or timing requirement drivers of the venue Business Model Forecast: Anticipate new business models that emerge with greater convergence between licensed and unlicensed systems. As licensed and unlicensed systems converge, some players are investigating whether aspects of unlicensed neutral host solutions might be applied to licensed spectrum systems. Most notably the notion of creating true neutral host systems that provided a single as opposed to partitioned resource amongst service providers that capitalizes on emerging technologies such as LTE-Unlicensed (aka LAA). 17

18 Thank You For More Information, Please Contact: RICH GRIMES Chief Operating Officer DAS & Small Cell Group InSite Wireless Group, LLC Phone: (626) InSite Wireless Group: 18

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