PRESIDENT. Communication. Leading in Times of Change. Network. Spotlight on. Wireless SOLUTIONS SECURITY

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1 YOUR Business YOUR Community YOUR Voice newdavid Donnelly PRESIDENT Network WeBA s Go To Guy for Edmonton s Go To Org. Communication Building the future of WeBA one Pillar at a timeupdate Leading in Times of Change Keeping your Business safe SECURITY Spotlight on Good business tools Great safety gains HSBC WeBA Ave NW Edmonton, AB T5S 1S7 Wireless SOLUTIONS Good business tools Great safety gains West Edmonton Business Association

2 President s Message By David Donnelly WeBA volunteers may not always have the time, but they certainly have the heart. We have been very busy here in Alberta for some time now, and the end seems nowhere near. WeBA has grown since 1982 to become Edmonton s largest independent business organization. At approximately 300 members, we are a powerful engine to convey voice, vision and visibility for west Edmonton businesses. WeBA originally started out as a voice for west Edmonton businesses, focusing on transportation issues and related business topics. Since then, with increased membership and involvement in the city s major happenings, WeBA has become the go-to organization for your business voice. We are invited to contribute to the city charities, business ventures and municipal projects with feedback, opinions and advice. To be continuously invited is one of WeBA s greatest ongoing accomplishments, as it is our splendid reputation that keeps us at these tables. Your business vision and visibility are the next two advantages for membership in WeBA. What would your business do with the power of WeBA behind you? Find out. Go to page 15, fill out the membership form and fax it today. Communications Update By Johanna MacDonald It has been a very busy time for the Communication Committee this year. In light of the recent leadership changes, we have been faced with some unexpected challenges. We are still strong and we have great people with big ideas as to what we would like to do over the course of this next year to make this business association the best in the city. There are over 5000 businesses in the West Edmonton region and we want to reach them with our new messages. WeBA plans to increase membership significantly and we are well on our way. We are expanding our advertising opportunities and will be offering members the chance to have their business profiled on our web site and publications. We will continue to have sponsorship opportunities and will work to raise the profile of all our events to maximize your visibility. New Communications Tools WeBA Magazine revised New advertising rate card; new content, more focused on business needs and community issues E-Zine focused on members Promote member activities; discuss issues; share information; and advertising opportunities Brochure revised and updated Information flyers revised and updated Web site completely renovated and will be launched this winter. WeBA Executive & Directors President Daivd Donnelly Vice President Beth Mossop Secretary Tony Robbins Treasurer Ian Currie Past President Rod Robertson Executive Director Communications Johanna MacDonald, APR Transportation Alex Paterson Events Wayne Fraser John Su Connections West Catherine vu Theresa Kloster Hospitality & Tourism Violet Anderson p.2

3 Pillars of WeBA By Johanna MacDonald, APR At this year s AGM, the newweba board focused on the mission and mandate of WeBA. Our community involvement is executed through participation in networking opportunities, effective communication with key stakeholders, education, awareness of local events, issues and opportunities. The board aligned membership growth strategies into four distinctive Pillars. W W What s in it for me? If it is important to you and your business, it is important to WeBA. Whether it is ensuring our members are informed of current issues or making sure that all of our correspondence is reflective of a professional organization that adds value to you, We will always ask how are our efforts benefitting you? E e Establish continued and progressive growth WeBA is committed to growing the association and continuing to be an influential organization in the development of business opportunities in West Edmonton and beyond. Our two year goal is see a seventy per cent growth - which equates to 500 members by B B Build the WeBA brand and profile WeBA will find ways to actively participate in business opportunities in the city to ensure our visibility in the business community. We will pursue opportunities to partner with other organizations and engage Ambassadors to build our association s profile, reputation and enhance our ongoing integrity. A A Actively recruit and recognize members and volunteers WeBA is committed to ensuring that each member has the opportunity to participate in networking and fund raising functions. WeBA members are encouraged to get involved as a committee volunteer or board member, in turn allowing them to meet new people and develop new skills. WeBA believes the stronger and more informed its` members are the stronger our voice will be in the community. WeBA is committed to actively listening to members and representing their best interests at political and community forums. Members A AAA Alarms ABC Press (1979) Ltd Academy of Learning Accurate Scale Industries Ace Clear Inc Adecco Employment Services ADTEL Communications Group/Nutec Communications Alberta Co-op Taxi Alberta Employment and Immigration Alberta Irrigation Supply Ltd. Alberta Wilbert Sales Ltd. Align-Tech Industries Aligra Wine and Spirits All Weather Windows Ltd. Allwest Commercial Furnishings Alta Care Resources Inc. Altracare Commercial Maint. Altus Derbyshire Amsoil Synthetics Dealer Inc. Anderson Career Training Inst. Apeetogosan (Metis) Develop. Arrow Welding & Industrial Supplies Inc. ATB Jasper Place Ind. Business Team ATB Edmonton Westpointe Attacks Paralegal Inc. Automotion Automotive Repair Avison Young Commercial Real Estate B Banks-Hill Systems Ltd. Barrel Taxi Bavaria BMW BDC (Business Development Bank of Canada) Bell Mobility Bent Arrow Traditional Healing Society Best Western Westwood Inn Better Business Bureau Blanchett Neon Ltd. Blazer Insurance Ltd BMO - Bank of Montreal, West Point Centre North Bolt Security Systems Bridge Brand Food Services Ltd Britec Computer Systems Ltd Bruster P.H.C. Ltd. Budget Car & Truck Rentals p.3

4 Communications for Mergers By Johanna MacDonald Communications for mergers and acquisitions require a detailed, ongoing communication strategy and tactical plan; one which ensures that all impacted by the transaction will have accurate information to make informed decisions. There are four essential elements to be considered: The senior leadership team provides consistent and ongoing communications throughout the transaction and adjustment period; Face-to face communication is paramount; Open dialogue is supported and encouraged; The pulse of the organization is constantly monitored Leadership Championing the Change Process The tension factors will be running high among senior leaders as will their time commitments and often they may feel more tempted to say as little as possible regarding the pending transaction when in fact the opposite is what is required for a smooth transition. Commitment from all leaders in the organization to provide consistent and ongoing communications is critical. They need to explain what is known and what is not known on a regular basis. They also need to be visible and accessible to help build trust, understanding and support for the transaction. Messages need to be carefully coordinated and timed accordingly even if the message is an unknown. Senior leaders championing the communications efforts enable the organization to openly provide as much accurate information as possible and discourage misinformation. Face-to-Face Communication During times of change, face-toface communication is of the utmost importance and value. Managers at all levels must be ready and available to respond to employees questions. This can be done in group settings, during walk-abouts through the organization or in oneonone meetings. Open communication ensures quick action can be taken on rumors or gossip before they can take on a life of their own. A well prepared communications strategy will build in specific tools and tactics such as regular briefings, tool kits, web sites internal and external, information packages, etc. that facilitate and encourage open two-way dialogues and outline followup steps that may be needed. Ability to Ask Questions Face-to-face communications also means that leaders must listen to what the employees are saying and allow them to ask questions and get answers in a timely manner. Quick responses to questions asked will help in building trust, credibility and goodwill. An Internet site with specific section for the merger information enables the questions to be directed to the appropriate senior leader for response. Questions and answers can be posted regularly along with trends in the types of questions. This will enable the communications group to track trends and determine hot spots that the senior leadership team may need to be aware of and address. Monitor the Pulse Being able to monitor and track employees understanding, level of comfort, and support for the transaction is critical to ensuring the communication activities being initiated by senior leaders and the communications team are meeting everyone s needs. A short random sample survey can provide this type of detail. The surveys can be conducted on a regular basis to track the pulse of the organization, flag hot spots, and determine the effectiveness of each of the communications tools being implemented. Monitoring the pulse of the organization during this time of change will also provide valuable information that may be utilized for other communications activities in the future. Effective communications during mergers, acquisitions or times of change can move an organization from a singular, topdown direction of information to a more integrated, cyclical approach that engages everyone in the organization and one that builds goodwill, credibility and trust. A place where employees enjoy working, want to be and actively participate in the growth and evolution of the organization. p.4

5 Managing Change By Johanna MacDonald M anaging the people side of change can be challenging when the decision has been made for two companies to merge, for one owner to buy out the other, or for the exodus of a principal stakeholder, the complexities, emotions and pending change of the normal business practices can hinder effective communication and impact the value of the business transaction. A well planned and implemented communications strategy will contribute to the transaction by ensuring that pertinent information is shared with all of those involved in a timely manner so appropriate decisions can be made by staff and stakeholders. Effective communications will impact the transaction in a positive manner ensuring the negotiated value of the business deal. During this time of change there are several important negotiations going on behind the scenes between lawyers, accountants and the company principals. But, on the scene there are often fearful conversations about what that change will mean to staff, shareholders and key stakeholders. Will the value of the business remain the same? Will staff have difficulty accepting a new work process? Will staff need more education to meet new technology requirements? Or will individual s employment status change? The conversations on the pending changes will be discussed formally as well as informally inside the business environment Information sharing with your people will lessen the impact that change has on your company and human resources but also outside of the business. People are too often ill-informed and their productivity and motivation can be impacted or they may make decisions as drastic as selling shares or leaving their employed positions. By keeping People informed in a timely manner, they are able to make their decisions based on factual information and not gossip or speculation. Don t let the communications process be left out or the after-thought when things start to go awry. Let the lawyers provide the legal advice and let the accountants do the accounting but engage the communications specialist to do the communicating that will lead staff, stakeholders and shareholders to understanding and acceptance. Effective communications during times of change will eliminate misunderstanding, alleviate tensions and assure that the negotiated value of the transaction is not hindered by ill-informed people making rash decisions. Members Continued... C Canadian Tire Canadian Western Bank, West Branch Can-Cell Industries Inc. Canopy West Capital Care Group, Lynnwood Capital Printing & Forms Carlile Transportation System Caron Services Ltd. Cedar Publishing Corporation Central Carriers (Ed) Ltd. Century Services Ltd Century 21 Vantage Realty Ltd. Ceridian Charlie-k Consulting Chrysalis Accounting Solutions Chrysalis: An Alberta Society for Citizens with Disabilities CIBC, Small Business City Lumber & Millwork Cleartech Cliff's Towing Service Ltd Cobalt Business Systems Comfort Dental Centre Comfort Inn ComFree Commission Free Realty Common Wealth Credit Union Common Wealth Group CompuVision Systems Continental Inn Copy City Inc. Coronation Physiotherapy Councillor Ward 1 - Karen Leibovici Councillor Ward 1 - Linda Sloan Creative Coffee Service Creative Door Services Ltd. Crossroads C & I CTV Television Cushman and Wakefield D D.E. Rodwell Investigative Services Ltd. Dandy Oil Products Ltd. Days Inn & Suites - West Edm. Delton Cabinet Mfg. Ltd. Destination West End Hotel Gr. DHL Express (Canada) Ltd. p.5

6 Protecting Your Network By Catherine Vu Protecting your company s data and that of your customers has become increasingly important in today s digital world. Following are nine tips to successfully keep your business safe and maintain information security. 1. Use Anti-Virus software and make sure it's up-to-date. There are many commercial anti-virus programs and even a couple of free ones. Regardless of which program you choose make sure it's updated regularly. 2. Use Anti-Spyware software and scan your computer often Most computer threats today come in the form of spyware and other types of malware that steal personal information, display popup ads, or use your computer to send SPAM out to the Internet. Good anti-spyware software will prevent these types of threats from getting on your computer before they can do harm. Windows Defender is a free program from Microsoft that runs in the background and protects your computer. There are other great programs such as Spybot Search & Destroy and Super Anti-Spyware. These programs need to be updated and run manually. 3.Keep your operating system up-to-date with the latest security and critical updates All operating systems (Windows, OS X, Linux, etc) have security vulnerabilities that are discovered either by accident or on purpose. Updates are released all the time to patch the vulnerabilities and will help to keep your computer safe from attacks or intrusion. 4.Use passwords that are hard to guess and change them regularly Maintaining complex passwords for important information (i.e. Internet banking, web , etc.) will make it next to impossible for a potential hacker to crack. A password should have no less than 6 characters and becomes increasingly difficult to crack with more characters and by using different character classes (i.e. upper and lower case, numbers, and symbols). Never use Viruses, spyware, network vulnerabilities, passwords, spam... Where does it end? a simple password such as a dictionary word, your name, or something easily associated with you. 5.Do not download files or agree to install anything from an unknown source. Be careful what you download onto your computer and be wary of anything that asks you to install something you did not specifically intend to install. Many programs such as free browser toolbars and anti-virus/anti-spyware programs are actually spyware and/or malware and can do things to your computer other than what they claim. 6.Do not open s or attachments from unknown source is a common way to spread viruses and other malware. These attacks are becoming increasingly complex and convincing. If you don't recognize the sender don't open the . Some malware is designed to itself to everyone on the contact list of an infected computer which means you could even get a suspicious from someone you know. 7.Use a firewall to protect your computer from Internet attacks Firewalls are important to prevent unwanted Internet traffic from reaching your computer. A broadband router acts as a firewall and is a great way of protecting all devices on your network. Operating Systems all come with firewalls built in. Make sure they are turned on and are blocking all ports that don't need to be open. 8.Block non-business site usage These include Facebook, Myspace, YouTube, E- bay, Yahoo messenger, MSN messenger. These all open your network to unnecessary data transfer which can increase liability. 9 Backup your computer regularly Every once in a while computers crash and the data on them is not recoverable. Backing up your important files to an external media such as a CD, DVD, Flash drive, tape, or external hard drive will prevent you hours of frustration, having to re-do work or losing something important that can't be re-done. p.6

7 Choose a high quality product which is in demand and desired by the potential buyers. It must solve a problem or meet a need within its niche market. This may seem a bit obvious but without this demand the product won't sell in any great numbers. A perfectly written sales letter that converts. Your sales page must convert into actual product sales. Again, quite obvious but if your sales page does not convert, it's game over. A whole motivated group of JV partners with enormous lists and bonuses to offer to potential buyers. Many product launches now offer special prizes for those partners who can bring in the most sales. A whole array of orchestrated, pre-launch tactics building up interest in your product with free high quality giveaways to get your buyer's attention and contact information. Even a newly created blog to keep everyone informed about your product launch is often used Launching On-Line By Susan Munro In order to create a successful on-line product launch, many factors must come together. Below are some key on-line marketing elements that will increase your launch success and put you and your project on the profitability highway. Tradeshow Displays Marketing Environments CustomExhibits Large Format Digital Graphics Intallation & Dismantling Services Rentals Most of these tactics have to do with creating the potential buyer with the right mind-set for buying your product. Creating a limited number of products or setting a certain time frame for selling, and offering special deals or bonuses will create further demand for your product. Product launch day is when all the above factors come into play creating the "Perfect Sale." Done properly your product launch can whip up such a buying frenzy that it would put any great white shark to shame; earning all involved a healthy profit. It is one on-line marketing, introduction and sales tactic that's not likely to disappear any time soon. As an online marketing tool, the product launch is still one of the most effective ways to quickly introduce your product, build your list and cement your reputation. You can also earn a hefty sum of money in a very short period of time; the "Perfect Sale" indeed SHOWROOM th Street Edmonton AB Members Continued... Direct Energy Marketing Ltd. Displayco Canada Inc. DLC - Stellar Mortage Don s Photo Ltd. Donnelly & Co. Donovan Creative Comm. E Eaton Yale Company EBA Engineering Consultants Edge Photography Edmonton Examiner Edmonton Institution for Women Edmonton Marriott at River Cree Resort Edmonton Public Library Elite Sportswear & Awards Ltd. EmployAbilities Ethical and Supply Chain Solutions Executec/Excel Business Centre Executive Royal Inn W. Edm. Express Employment Professionals F Facelogic Fairway Transportation Services Fantasyland Hotel Fastsigns Edmonton Fife n' Dekel - West Fifth Wheel Truck Delivery Fine Line Industries Finning Canada Fireball Equipment Ltd. First Truck Centre Inc. Flexxaire Manufacturing Inc. Forte Record Storage Inc. Foster Park Baskett Insurance Ltd. Freeze Maxwell Roofing & Custom Sheet Metal Frost & Associates Realty Services Inc. G G. R. Byer & Assoc. Ltd. GCL Diesel Injection Serv. Ltd. Global Hire Globe West Realty Corp. GMH Architects Goodwill Industries of Alberta Gregg Distributors Co. Ltd. Grimshaw Trucking Ltd. p.7

8 HSBC Spotlight By Ingrid Schifer When invited to go check out HSBC Bank Canada s newly opened branch in the Hamptons, I expected the usual stuffy bank atmosphere filled with cubicles, hushed murmurs and zig zagging line ups. I was pleasantly surprised to discover upon my first steps through the door, that HSBC Bank Canada was unique. It was clear that HSBC wanted to stay away from the traditional office setting. The 5,300 square foot branch in the Hamptons has a very open floor concept and discreet workstations blend in with the color scheme for a visually pleasing appearance. There are no small rooms and offices squeezed into corners and yet privacy is still maintained through modern, tasteful music playing at an audible level. Conveniently located within steps of the entrance are banking stations including an ATM, a computer for web banking and a phone for telephone banking. It was quite clear that after opening up over 9,500 offices in 85 countries and territories, HSBC is an organization that knows what they are doing. I was immediately greeted by a pleasant young lady with a sincere bright smile who invited me to have a seat while I waited for Monchito Victoria, the Branch Manager for this particular location. Upon meeting this eagerly expectant father of two, soon to be three, from Vancouver, I could easily see how passionate Monchito feels about his work, his staff, his branch and his company. Monchito has been with HSBC Bank Canada for over 10 years. He started out as a Regional Sales Manager for the BC mortgage brokerage department and after meeting his, later to be wife, moved to Edmonton. We first discussed the branch itself and how the HSBC Group takes great pride in being one the first major bank to become carbon neutral in Examples of this earth conscience direction were evident throughout the branch I was standing in. The glossy hardwood floors are actually ceramic tile, all the lighting is high efficiency low energy bulbs, with the refractory set to shine light lower creating more brightness. Monchito went on to proudly point out that recycled material is used throughout the HSBC branch as much as possible, and that every detail is monitored to ensure a green alternative is taken if available. Even the carpet glue is non toxic, and all furniture used is recyclable after its useful life. HSBC Bank Canada enlists the services of local companies to reduce the need for shipping materials and products when possible, in turn minimizing their carbon footprint. Further evidence shows in 2007, HSBC Bank Canada donated nearly $3.5 million to not-forprofit organizations in Canada with a focus on supporting initiatives and programs in the areas of education and the environment. So how is the current economic situation affecting HSBC? The HSBC Group, being one of the largest banking and financial services organizations in the world, with well-established businesses in Europe, the Asia-Pacific region, the Americas, HSBC Bank Canada at your service. The Hampton B the Middle East and Africa, holds more deposits than debt, leaving them in a very secure financial position. In the most difficult financial market conditions seen for many decades, the HSBC Group delivered profit attributable to shareholders of US$7.7 billion in the first half of p.8

9 ranch HSBC doing it right! HSBC is all about relationship banking. They have continued to increase their client base by not only providing a full portfolio of services but maintaining a strong focus on customer care. HSBC Bank Canada is a full service banking institution, which handles commercial and personal banking including internet banking; also available are online brokerage services and personal Investment Advisors through HSBC Securities, estate and trust services through HSBC Trust Company and wealth management services through HSBC Global Asset Management. Through HSBC Premier, clients (with $150,000 or more in deposits and investments) have access to a dedicated relationship manager and a wide range of benefits including all-inclusive banking, wealth management services, worldwide recognition at HSBC and of course, the ease of global banking services which allows cross border account opening, transfers between accounts free of charge and assistance with foreign property purchase to name a few of the many benefits. The focus for HSBC Bank Canada in Edmonton is on expansion. In June of this year, the St. Albert branch opened up, followed closely by the Hamptons branch in July. The eagerly anticipated Windermere branch is slated for a late November opening, and Sherwood Park is scheduled for the first quarter of HSBC is a proud sponsor of the Whitemud West Hockey Association as well as the Wildcat Warriors Girls Softball team. They recently sponsored the annual WeBA Ladies Golf Tournament and HSBC employees took part in a community Hot Dog event that saw them hand out over 200 free earth bags to promote the HSBC s environmental commitment. Well done HSBC! Members Continued... H H D Supply Hawkings Epp Dumont, Chartered Accountants Hexion Specialty Chemical Canada Ltd. Hilton Garden Inn, W. Edm. Holiday Inn Express Hotel & Suites Home Instead Senior Care Howard & McBride Westlawn Chapel HSBC Bank Canada I Iconic Interactive Group Corp IGL Canada (Western) Ltd. Imperial Investment Realty Ltd. Incredible Video Inspection Services Inland Audio Visual Ltd Innovative Housing Society of Canada Intercoast Sales Agency Investors Group Financial Services - Ian Currie Investors Group Financial Services - Ian Currie IS2 Staffing Services Inc. J J. K. McKenzie Holdings Jamie Platz Family YMCA Jasper Place High School Johanna MacDonald and Associates K K. Hansen Masonry Ltd. KB Industrial Mechanics Ltd. Keeprite Refrigeration Keller Construction Ltd. L LaserText Digital Print & Copy Centre Laura Schuler Lease Link Canada Corp. Lehigh Inland Cement Limited Lewis Estates Golf Course Lexus of Edmonton Liftboss Material Handling Gr. Lloyd Sadd Insurance Brokers Lund s Auto & Truck Parts Ltd. Lynass Ferguson & Shoctor M MacEwan Corporate Learning Make-A-Wish Foundation p.9

10 Wireless Solutions = Better Business By Ingrid Schifer Thanks to modern wireless technology the options available to you for tracking your companies vehicles are limitless. For example, some of the types of data that your company can directly benefit from monitoring include such things as an engine s idle time, vehicle speed and location, a complete engine diagnostics and accurate odometer reading. There are a plethora of wireless network providers able to deliver a variety of mobile intelligence however every good solution comes together with a number of players: 1.The wireless network provider supplying the pipe on which the information is transmitted back from the vehicle 2.The asset tracking or fleet management software provider supplying the software application which organizes the information and displays it for the client often using proprietary mapping and reporting 3.The hardware or modem which is hooked up directly to a vehicle s onboard computer enabling the relay of very specific information Once fully installed you are able to locate and view vehicles in real time from any device with web access, view historical reports of where your assets have been and when, as well as check speeds and diagnostics. Benefits of Fleet Tracking From a safety perspective, fleet tracking solutions have the potential to alleviate the legislative requirements for lone workers in Alberta. Many organizations have installed panic buttons in their vehicles which sets off an alarm back at the office if pressed that immediately notifies emergency response teams with the location of the emergency. Wireless asset tracking and fleet management make good business sense from the perspective of safety, fuel consumption and maintenance Sensors can be connected to the temperature of a truck for cargo that needs to remain either hot or cold and can be set up with an alarm should temperature fluctuate. Other types of notifications can be sent directly to the administrators alerting them if a seatbelt is on, someone is smoking in a vehicle, if the brakes are hit repeatedly, if vehicle speed goes over the limit, if a door is left ajar, if a boom is up or down or if a vehicle is moving without the ignition being on, and so on. Transportation companies can save a lot of money and simplify fuel tax reporting with an asset tracking system, ensuring their fuel tax rebates are maximized. Overall fuel consumption can be reduced by having idle times monitored. On a simpler note, by creating geo fences or zones around common destinations such as work sites, companies now have the ability to see just how much time was spent at specific locations, or exactly what time did a truck arrive on site, which can be extremely useful for customers, clients and management. Many insurance companies offer corporate discounts and incentives for the preventative benefits that a tracking system provides. A fleet management system will enable you to record and track precise odometer readings and vehicle maintenance can be standardized so fleet log books are much easier to manage. Fleet management and asset tracking clearly deliver an impeccable return on investment through improved communication, enhanced safety and security, maximized productivity, reduced operating costs and enhanced customer servicing. Monitoring the behaviour of your mobile assets with a fleet management system in place will ultimately deliver conformity to operational, security and safety parameters for your organization. Ultimately, an organization s bottom line is significantly improved and the management of vehicles and assets made manageable and noticeably more efficient. p.10

11 GOLF! Today s Prozac You say Golf?... we say Hell Ya! Bring it on! This year`s annual WeBA Golf Tournament and Woman s Classic, sponsored by BELL Mobility and HSBC Bank Canada respecively, were truly fan-frigin-tastic! The WeBA Golf Tournament was held June 5 at the Links in Spruce Grove; the Women s Classic was held at Lewis Estates Golf Course, September 3rd. Good people, good food and good (or not so good) golf is the recipe for great memories and these events served it all up - with a smile. Good game people! Let s all look forward to next year s Golf event extravaganzas. Members Continued... Malcolm W. Fast Professional Corporation Manstar Distributors Ltd. Mayfield Flowers Mayfield Inn & Suites Hotel McBride Career Group Inc. McDonald's Restaurants of Canada Limited MEHCO Inc. CD & DVD Manufacturing Metal Fabricators & Welding Metal Supermarkets (Edm.) Mission Building Supplies MLA - Edmonton McClung Mobile Insurance Service Ltd Modern Granite & Marble Inc. Morgex Insurance My Data Vault Inc. N NAI Commercial Real Estate I Nearctic Group Nevada Bob's Golf Next Digital Inc. Norden Autohaus Nordic Mechanical Services Nortrux Inc. Nova Audio Visual Ltd. O Optimax Benefits Oteenow Employment & Training Society OutBack Steakhouse Oxford Machine & Welding Ltd. P P.M. Electric / P.M. Signs Ltd Pals Surveys and Associates Ltd Panda Flowers Par 11 Marketing Inc. Parker Dubrule Pattison Outdoor Advertising PDQ Mechanical Ltd. Penny Lane Communications Personal Best Seminars Edm. Personal Support & Development network Peter Kiewit Sons Co. Ltd. Phoenix Insurance Edmonton Group Inc. Placement Group Plaizier Trucking Ltd. Plastics Plus Ltd. Priority Printing Ltd. p.11

12 Business Networking By David Donnelly B usiness people initially join business groups with the intention of raising their visibility and profitability through networking with other people. For a new business, the opportunities of business networking are both effective and very economical. But how does business networking differ from sales? Most people hate being sold to, or pitched at. Even in a regular sales call we do not like being lectured to or pitched something that we have no interest in. So what are we to talk about when networking? Simply put, stop looking for prospects and start looking for referral partners. If you attend a function intending to meet potential new customers, then you are going with the intent to sell. If you intend to sell, your actions and language will be that of a typical salesperson : circling your prey waiting for an opportune time to pounce with your pitch. You will be prospecting instead of trying to initiate new relationships. When people hear you start to sell, they will want to exit the conversation. Instead, encourage them to talk first. You almost never get turned away for that! Ask them what they do for a living. Find out if they are in a complimentary profession that would make them a good referral partner of yours, or not. Be on the hunt for those occupations that can best refer to you. For example, if you are a mortgage broker, always be on the hunt for additional top-performing realtors, not necessarily new mortgage clients. You will still gain new opportunities when you actually find new prospects, but a new referral partner is much more valuable because they can send you multiple clients, while one new client is just that. You will not need to waste time pitching your business at people who are not a good prospect or potential referral partner. If they disqualify themselves as a good contact or referral partner, you do not need to talk about yourself at all. Save yourself some time and politely detach from the conversation and move on. When networking, always be looking for people who can send you new business. Leave the selling for later. p.12

13 Advertising Rate Card. The WeBA Magazine is a 16 page newsletter that goes out to over 5000 businesses in West Edmonton and, to all WeBA members. The WeBA Magazine serves to inform and educate its audience through feature articles on issues that affect your business, what s happening in the west end, upcoming WeBA event listings, and information on the WeBA membership. Advertising provides you with a unique and cost effective way to grow your business. Your advertisement will reach over 5000 west-end businesses. Have your company s message prominently displayed. Advertise to the specific business group that will become your clients and customers. Educate the West Edmonton business community about who your company is. ADVERTISING in MM- Black/White Full page 178x248 $1200 1/2 Horiz 178x110 $533 1/4 Horiz 86x110 $252 1/3 Vert 55x227 $340 1/3 Horiz 17 x71 $344 Economy Horiz 178x248 $224 ADVERTISING in MM - Full Colour Back Cover 178 x248 $1800 Call WeBA at: Fax WeBA at: Encourage readers to use your business products and/or services. Increase the effectiveness of your ad by offering fellow WeBA members a special offer or discount. Encourage future memberships by showing everyone that WeBA members support each other. Create confidence and loyalty among your customers. ADVERTISEMENT ARTWORK Artwork: $90/hr. min. 1/2 hr. Artwork must be supplied in the format required for this publication or there will be additional charges. Black and white artwork must be provided in grayscale or 100% black. Formats: Illustrator CS2 preferred. Others include PDF, JPG, AI,Tiff, EPS in exact size at 300 dpi. For detailed specifications visit Ads must be received by the deadline indicated on the advertising contract. it DELIVERINGiton a disc DELIVERS withimpact Maybe it is your corporate message, annual report, training material, sales information or promotional materials. Why not provide it on a disc? A custom designed CD or DVD package, will reinforce your brand and positon you as a big player in your marketplace! Contact Susan Munro to find out how to benefit your business using Discs. visit today! Members Continued... Pro-Active IT Management Profit Cranker Corp. Pro s Framing Protemps Ltd. Q Quercus Solutions Quikcard Solutions Inc. R Rainbow Transport (1974) Ltd. Recall Canada Reynolds Mirth Richards & Farmer LLP Rhino Linings Edmonton RioCan Properties - Mayfield Common River Valley Equipment Sales Royal Bank Commerical Financial Group Royal Lepage Noralta RR Donnelley, Edmonton S Saint City News Sandman Hotel West Edm. Savich Law Office Scotiabank - Terra Losa Scotiabank - Westmount Servus Credit Union Shepp Johnman Security & Investigations Mgmt. Solutions Shippers Supply Inc. (SS INC.) Sign-A-Rama Simmons Roofing & Consulting Smitty's Family Restaurant Sobeys Capital Inc. SSI Solutions Stillman LLP Stress & Trauma Recovery Centre Sumex Business Financing Summit Dental Clinic Sunrise Bakery Superior Cabinets SVS Group LLP Chartered Accountants T Tanner Young Publishing Group Target Advantage Inc TD Canada Trust Mayfield Banking Centre TD Commercial Banking Terrain Group The Carpet Studio Inc. p.13

14 WeBA s Events What do You Think? PATRICK LAFORGE LUNCHEON Join us for the Patrick Laforge luncheon at the Edmonton at Marriot River Cree Resort on Tuesday, February 17, 2009 at 11:30-1:00pm Patrick Laforge is the Edmonton Oilers, CEO and an engaging speaker. Don t miss this event. CONNECTIONS WEST Come out and meet local WeBA members at our Connections West Business Mixer and connect with some local business opportunities. Our vision is To build a strong networking group that supports and helps each other to grow our businesses. The mixers run the first and third Friday of the month from 7:30 am 8:45 at one of our west Edmonton hotels. If you would like to be a speaker, or do a training presentation at one of our breakfast events, we invite you to contact us. Contact Catherine Vu or Theresa Kloster for the full list of guest speakers or to RSVP. Proposing the development of a WeBA Endowment Fund Pending the support of membership and approval of the WeBA executive, we would like to create an endowment fund to support tomorrow s leaders. It is with that vision that WeBA as an organization wishes to seek your support for the initiative. WeBA believes in the children of our community as they are destined to be the leaders of tomorrow. Your input is important to the creation and sustainability of an endowment fund that invests in our kids. Initiatives such as supporting lunch programs in our community schools is important so that these kids can focus on their education and not their hunger. Supporting initiatives such as junior achievement benefit creativity and confidence in today`s youth - our very important sustainable resource. Please forward your support, and comments to This initiative will not only benefits NFP`s in need, it benefits the profile and visibility of WeBA and our members. Individual Pension Plans By Ian Currie An Individual Pension Plan (IPP) is a registered plan designed to meet the needs of highly paid owner-managers, professionals and senior executives, to provide maximum retirement benefits, and creditor protection. You should consider an IPP if you are: (1) at least 40 years of age (2) consistently earning at least $100,000 a year (3) the owner of an incorporated company or high earning executive looking for maximum tax relief and retirement pension (4) an employer who wants to enhance retirement benefits for a key employee (5) an owner/manager wishing to create additional retirement income outside the company (6) looking for creditor protection (7) not a member of another registered pension plan. Why an IPP is unique An IPP is pension plan where the amount of the pension is defined or guaranteed at retirement according to a formula based on the partici- pant s age, salary and years of service. Because it is a registered pension plan, employer contributions are tax-deductible and investment earnings grow on a tax deferred basis until they are used to pay pension income from the IPP. You can purchase past IPP service back to 1991, as if you had been an IPP member those years. Your maximum benefit will be: The objective of an IPP is to maximize tax savings now and provide a maximum pension at retirement so the available benefit is the maximum pension allowable under tax rules - 2%. As an example, assuming the dollar limit has increased to $2,800 by 2015, and an IPP plan member retires in that year with 25 years of credited service, the annual lifetime pension would be $70,000 (25 X $2,800) plus annual indexing. Is an IPP for you? For more information on the IPP plan, contact Ian Currie at p.14

15 Membership Form Application form Business/Company Name Address City and Province Contact Person Address Business owners Name address Business Description Number of Employees Years in Business WeBA Annual Membership Membership fee $200 n VISA n MasterCard Card Number Name on the Card Expiry Date / Members Continued... The Commissionaires the First Class Card The Flag Shop The German Advertising Advantage Inc. The Law Clinic The Links at Spruce Grove The Palace Casino Thrifty Auto Service Timewise Event Management Titan Network Solutions Ltd. TNT Motorcycling Ltd. TOPPS Office Furniture Outlet div. of Alberta Ltd. Touchmark at Wedgewood Travelodge Edmonton West Treasures Insurance Ltd. Trevor Brown Upholstery Trinity Electronics Systems Ltd. Truck-All Depot Ltd. TU Gallery Twin Willows Golf Club U Univar Canada Ltd. Urban Links V Vibert, Wayne Vimark Solutions Visionary Entertainment Inc. Vitran Express Canada Inc. W Wade Engineering Ltd. Waste Management Inc. Welcome Wagon West Edmonton Mall West Edmonton Mall Inn West Edmonton Truckland Ltd. West Harvest Inn Western Moving & Storage Western Sterling Trucks Ltd. Wingate Inn Edmonton West Wireless Technology Inc. World Stone Inc Please charge my credit card in the amount of $225 for my WeBA membership. Authorizing Signature Fax this form to WeBA office: (780) ; or mail your cheque to: Ave., Edmonton AB T5S 1S7 p.15

16 Life is a game. This is your playing field. From high-intensity gaming to fine dining and entertainment, River Cree Resort and Casino has it all. Enjoy the fast-paced excitement of the casino, featuring a full complement of games. Whatever you re craving, River Cree Resort and Casino will satisfy you with a fantastic selection of dining options. Visit Sage for a true fine-dining experience with the very best in steaks and seafood. Catch your favorite team in action on the big screen and enjoy the great menu at Tap 25, the MVP of sports lounges. For a spectacular buffet meal, stop by The Kitchen. WHITEMUD DRIVE & 215TH STREET RIVERCREERESORT.COM p.16

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