SOLUTION PAPER GET THERE FIRST

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1 GET THERE FIRST

2 Keep Your Organization Out in Front Opportunities for groth are out there. Businesses need connectivity to thrive and the economic recovery is providing significant indos of groth based on customer demand. Wireless netork solutions deliver the flexibility and agility to seize these opportunities. Keep your organization out in front and profitable by getting there first ith the best connectivity. Progressive enterprises operate ith loer communications cost structures, hile still providing advanced access and all the benefits that come ith it. Workers are empoered ith the information they need here customers are. The days of being tethered to a desktop to access business critical resources are long gone. Everyone has the ability to respond quickly to customer needs, problem-solve on the go and anticipate future requirements. Budget restrictions and funding challenges have forced government agencies to adopt communications solutions already proven in the business orld. And they are reaping the same reards. Manual applications are no automated, increasing processing times. Permits are received more quickly. Your government agency thinks and moves like a business lean and fast. Citizens are delighted. Wireless broadband delivers the ability to offer connectivity in ne service areas and enhance existing services to enterprise, government and residential customers. Connectivity is made possible in days. Credit card transactions on handheld devices can be processed effortlessly and securely at events, in parking lots and open fields here people are. Existing businesses can expand to meet ne opportunities and ne businesses can cost-effectively add ne capabilities. Reliable ireless solutions can help you sho up first ith the most, hen a business opportunity presents itself. PAGE 2

3 NO WAITING REQUIRED Waiting costs time and money. When a customer arrives at a purchase decision, delays have the poer to change everything. To keep customers engaged, your orkforce needs easy access to key information and process efficiencies at the point of ork. Today, that s not alays an easy proposition. Asking a customer to come to a point of sale can lead to distractions and indecision. Industryleading businesses have evolved their thinking from bringing customers to a point of contact to creating an interactive contact environment. An effective contact environment provides customers easy access to the information they ant immediately, enabling a rapid response. Leveraging a VoLAN solution, an associate is empoered to verify a product or service, check cost and availability and satisfy customers requests from any location ithin the operating environment. That level of connectivity can save each retail associate 30 minutes a day, giving them more opportunity to sell. Customers don t have to ait and your store is a better place to shop. Voice over WLAN solutions have the poer to save 7 minutes per hour per associate, for an annual savings of $36,400. Strengthen your Advantage One ireless netork can be deployed to provide both indoor and outdoor connectivity. A ireless communications system that is designed for video security can also be leveraged to provide bandidth for other functions such as security monitoring or facilities management. Instead of having multiple single-function systems layered on top of each other, an integrated common platform can provide reliable, secure connectivity and improve staff collaboration. Ho do you create meaningful differentiation from your competitors in a tough economy? Start by running a more effective business. Look at your monitoring and control capabilities; facility security effectiveness. Chances are existing systems may not be optimal or scalable to meet future requirements, particularly if they rely on ired infrastructure. Today s ireless communications solutions drive cost and inefficiencies out of operating processes hile providing the speed to respond to market demand and deliver better, more actionable information to further refine operations and enhance security. Need to link remote locations reliably? Think ireless. Available solutions can no connect multiple remote areas across a state or region, alloing government and businesses to access, evaluate and share information. A community-ide or campus-ide netork not only provides instant access for citizens, students and visitors, but also connects customerfacing orkers, automated sales or self-service kiosks (things-to-things) and poers video surveillance cameras. LEASED LINE REPLACEMENT ROI = 6 MONTHS PAGE 3

4 Gartner estimates the average cost of a data breach to be $300 per compromised record NETWORK WORLD ESTIMATES THE AVERAGE BREACH COST IS $6.6M

5 Measurable Financial Performance deliver voice, video and data as needed have the poer to transform your operations hile streamlining costs. Your associates can do more ith less, collaborate more effectively and have access to critical business applications herever they are. ROI for a ireless link is 6 months; 5-year WLAN deployment can loer TCO by 70 percent. Any ireless solution you consider should support a proven, repeatable cost savings model. The finance team has to be pleased ith hat they see. Looking for simple changes? Consider the immediate financial impact associated ith replacing leased lines. Evaluate your monthly OPEX costs associated ith T1 lines and compare it against the onetime CAPEX cost associated ith deploying a ireless link. Measurable ROI is typically achieved ithin 6 to 8 months, depending on your location and rates. Improving employee productivity and connectivity ith a ell-configured Wireless LAN can have lasting impact on your bottom line. Unified communications devices that Security remains a critical business challenge. Providing access is only effective if the netork is secure from the inside out and outside in. The cost of a netork outage or data breach can ipe out the efficiency savings mentioned previously. Effective Wireless Intrusion Protection Systems (WIPS) rapidly identify and deny access to intruders keeping the netork available for its intended purpose. Video security is no a pervasive component of all business and government operations. The number of cameras deployed continues to gro annually. A ireless camera has the advantage of rapid and flexible installation at a fraction of the cost of a ired video security solution. Building a ireless netork solution ith backhaul, distribution and access enables your organization to leverage a single integrated netork for multiple uses including data transfer, voice connectivity, 2-ay radios and mobile computing devices. Wireless video solutions cost 90 percent less than ired video alternatives. PROVEN WIRELESS APPLICATIONS SOLUTIONS APPLICATIONS APPLICABLE TO YOUR BUSINESS Netork Extension Leased Line Alternative WiMAX, LTE or Radio Backhaul 3G Offload State and Local Government Connectivity Indoor/Outdoor Access Netorks Integrated Mobile Voice and Data Wireless Vulnerability Assessment Troubleshooting & Multi-vendor Management Wireless Video Security Provide connectivity in ne or adjacent locations. Reduce the cost of primary or backup connectivity by replacing leased lines ith ireless links. Reduce the cost of providing high capacity long-range solutions to connect voice and data access solutions. Reduce congestion on the 3G netork by processing a portion of the traffic over a WLAN. Connect beteen buildings or across counties ith a lo-cost solution that installs in a matter of days. Provide campus connectivity to a group of buildings or locations ithin a 12 square mile coverage area. Enterprise campus, education campus, retail mall campus applications. Transfer data, voice and video for multiple applications across a common netork. Increase ireless security by rapidly identifying and denying access to intruders. Manage the multi-functional netork through one system so that problems are rapidly detected, clearly identified and fixed right the first time. Place a video camera exactly here it is needed instead of orking ith the constraints of a ired netork. PAGE 5

6 Building Sustainable Advantage Reducing OPEX costs is just the beginning. With ireless backhaul providing a fat pipe to any location, you have an opportunity to distribute bandidth to a variety of access netorks to meet current and future business needs. The flexible architecture enables you to extend connectivity hen and here it s needed: indoor data and voice connectivity, outdoor fixed video cameras, outdoor credit card transactions ith handheld devices, data and voice connectivity to temporary locations, or an additional hop to a remote location. Reliable, ireless connectivity allos you to rapidly expand operations to other locations, to be in places here opportunities exist and to move in ays that ould simply not be an option ith ired netork alternatives. Rapidly deployable, ireless solutions also provide peace of mind and critical access in disaster or emergency situations. In a challenging economy, it might be difficult to justify any netork investment. But can you really afford not to? Businesses that ait to invest in building out netorks until certain criteria have been met ill not be first to market. With a robust, flexible netork solution, your organization ill have the necessary bandidth to take full advantage of business opportunities as they emerge. Cost-effective, easy-to-deploy options remove the barriers of market entry and provide an operational edge over those ho opt to ait. The first ave of recovery activity ill be spotty at best. This type of environment favors a fast moving, flexible organization ith a communications infrastructure that can be expanded as need requires, or dismantled and relocated to respond to ne connectivity priorities. A labor intensive, ired or fiber solution is simply too capital intensive for access netorks in these uncertain times. Wireless Solutions from Motorola Fundamentally changing the ay you do business involves risk. Empoering associates over a ireless netork may be a significant step for some. Oning and operating your on netork may be something that you have not attempted before. But the current economic climate ill reard organizations that do. As your partner, e stand ready to help you accomplish your business goals ith fieldtested and proven ireless data and voice solutions. We have ROI calculation and netork modeling tools to help you build the right solutions and validate performance as you evolve your ireless strategy. We are the only provider ith one common softare interface that manages all ireless technologies from backhaul to distribution, including access. Our solutions are real and available no. As a hole, they ill enable you to rapidly establish or strengthen your market presence and give you a competitive edge as the recovery gains momentum. FACT, NOT FICTION Wireless solutions redefine delivered value: ENTERPRISE improve service by empoering specialists ith the right information at the right time Retail Marks & Spenser Utilities Oklahoma Gas & Electric SERVICE PROVIDER provide connectivity for government agencies, enterprises and residential access to ne geography MHO Netorks JAB Wireless GOVERNMENT students learn at the appropriate pace ith connectivity. Connected campus enables all students and faculty to perform ell in a safe environment Education Keller Independent School District, TX Public Safety Jordan Dons, Los Angeles, CA Public Admin City of Stratford, Ontario PAGE 6

7 For more information: motorola.com/irelessnetorksolutions Join the Conversation: irelessnetorkpulse.com MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective oners Motorola Solutions, Inc. All rights reserved. GO A

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