Wireless Networking: Growing Your Business By Thinking Outside the Box

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1 WHITE PAPER Thinking Outside f the Netwrking Bx Wireless Netwrking: Grwing Yur Business By Thinking Outside the Bx The ability t access data and cntent frm the Internet frm anywhere at any time frm a grwing array f wireless devices including laptps, tablets and smartphnes is quickly becming a critical requirement in the gvernment and business sectrs. Prviding wireless Internet cnnectivity using traditinal deplyments f utdr access pints t bridge the netwrk between buildings r prvide wireless access t a large pen area is cmmnplace, but the inherent limitatins f these infrastructures makes the traditinal deplyments less-than-ideal fr sme f the mre unique issues that many resellers encunter. With devices like tablets increasingly replacing laptp cmputers as the mbile prductivity device f chice in a number f industries, the creative deplyment f wireless access pints and bridges can prvide Internet access t lcatins nt nrmally supprted resulting in enhanced prductivity and even helping t save lives. Using EnGenius wireless netwrking slutins, resellers and slutin prviders are creating niches by creating innvative slutins t prvide Internet cnnectivity in less-than-ideal envirnments. Key t the implementatin f these, and many ther, interesting deplyments are the versatility f the prducts cmbined with an attractive price-t-perfrmance rati that enables resellers and system integratrs t think utside f the bx and create niches fr themselves that help them t differentiate themselves frm the cmpetitin and enabling them t grw their businesses despite a tugh ecnmy. Mbile Wi-Fi HtSpts Prvide Access fr Emergency Respnse Persnnel Having fast, reliable Internet access fr first respnders during a crisis situatin can save lives, but high traffic r weak cverage frm cellular netwrks can render the best mbile device useless. The ability t access the Internet thrugh a dedicated Wi-Fi htspt prvides emergency wrkers with access t data and cmmunicatins capabilities that can make a difference between life and death. The City f Airdrie, just nrth f Calgary, Alberta, Canada, has fund a way t prvide a highperfrmance, dedicated wireless netwrk t persnnel at any lcatin thrughut the city. EnGenius access pints were installed int the city s new mbile Emergency Operatins Center, leveraging a mbile meshing netwrk t create a Wi-Fi htspt t prvide emergency wrkers with access t Internet-based resurces frm their tablets and ther wireless devices. EnGenius Technlgies, Inc. 1

2 WHITE PAPER Thinking Outside f the Netwrking Bx N Pwer. N Netwrk. N Prblem! When severe crises strike heavily-ppulated areas, they are ften characterized by large-scale pwer lsses creating a tremendus level f stress and insecurity n the surrunding cmmunities. When pwer t an entire area is lst during a time f crisis, new challenges quickly arise fr gvernment fficials in areas such has medical respnse, law enfrcement and infrastructure repair. Hwever, withut the ability t cmmunicate within the lcal gvernment and t utside agencies, living cnditins and the security fr residents quickly degrades. After Hurricane Katrina, the Gvernr s Office f Hmeland Security and Emergency Preparedness in Luisiana set ut t find a slutin t ensure that their emergency respnders wuld have rapid cmmunicatins capabilities in the event f anther catastrphe. The agency acquired several self-pwered trailer-munted satellite units that are capable f prviding Internet and vice cmmunicatins via satellite. Each trailer includes an EnGenius wireless access pint and EnGenius DuraFn crdless phne system. Once nsite, the system is deplyable in nly 20 minutes and prvides wireless Internet cnnectivity and fur telephne lines. By utilizing the bridging capability f the access pint, the system can prvide Internet access and vice cmmunicatins within hardened emergency peratin centers, even thugh there may be n pwer t the facility. Cmmunicatin Trailer Emergency Operatins Center Reliable Wi-Fi Cverage Over Large, RF-Saturated Area Filled with Metal Obstructins. Even when n vacatin, the ability fr peple t access the Internet in their RVs frm their laptps, tablets r smartphne devices is imprtant, whether it s t keep up with their s, check in n Facebk r stream their favrite mvies. Even thugh a grwing trend amng RV parks is t prvide free wireless Internet access, cnnecting t that Wi-Fi signal is ften easier said than dne, much t the frustratin f the vacatiners. EnGenius Technlgies, Inc. 2

3 WHITE PAPER Thinking Outside f the Netwrking Bx One f the majr challenges faced in prviding a usable Wi-Fi netwrk t all RV park guests include the inability f the RF signal t penetrate thrugh multiple recreatin vehicles, s the vehicles that are clsest t the ffice are likely t receive a reliable signal while guests in vehicles n the utskirts ften have t take their devices t the ffice t cnnect t the Internet. This was the case fr the 12-acre Anaheim RV Village, in Anaheim, Califrnia. Cmplicating their issue was the fact that the prperty, which is less than a blck away frm Disneyland, is saturated with RF signals in the 2.4GHz spectrum frm the surrunding htels and ther RV parks which severely limited the effective range f their Wi-Fi signal. T vercme the cverage issues, Anaheim RV Village is able t prvide reliable Wi-Fi cverage thrughut the prperty t all f the guests vehicles by utilizing EnGenius dual-band wireless access pints. The dualband prducts are psitined alng the perimeter f the prperty t prvide 2.4GHz access fr the guests devices, while the 5GHz band is used as a backhaul channel t the administrative ffice, as well as prvide 5GHz wireless cnnectivity fr client devices. This deplyment prvides users access t a strng, reliable Wi-Fi signal that they can enjy frm the cmfrt f their RVs and that is a significant cmpetitive advantage fr Anaheim RV Village. Summary While EnGenius prducts are cmmnly deplyed in hme and business envirnments t prvide a reliable, high-perfrmance, lng-range wireless netwrk infrastructure fr supprting a seemingly endless variety f bandwidth-intensive netwrk applicatins, as yu can see, we ve gt sme pretty creative users. By leveraging the versatility, perfrmance and cst-effectiveness f ur slutins, these examples demnstrate hw these wireless netwrking prducts can be deplyed t establish r extend and existing netwrk t slve cverage and perfrmance issues in challenging envirnments. Resurceful IT managers are als integrating EnGenius slutins int larger systems t deliver time- and life-saving cmmunicatins capabilities where there wuld therwise be nne. By thinking utside f the bx, system integratrs can create niches fr themselves and grw their businesses by figuring ut innvative ways t deliver reliable wireless netwrk cnnectivity t areas that are nt currently served. Build the better musetrap and watch the wrld beat a path t yur dr! EnGenius Technlgies, Inc. 3

4 WHITE PAPER Thinking Outside f the Netwrking Bx EnGenius A Legacy in Lng-Range Cmmunicatins, A Future in X-treme Netwrking Since 1999, EnGenius Technlgies has prvided reliable lng-range wireless slutins t small and medium businesses. The cmpany established its reputatin fr lng-range cmmunicatins slutins with its initial line f lng-range crdless telephne systems and subsequently expanded its prduct line t include based wireless netwrking prducts including ruters, access pints, client bridges, repeaters, and adapters. Tday, EnGenius Technlgies ffers a grwing prtfli f versatile wireless vice and data cmmunicatins slutins designed t deliver perfrmance, reliability and value t cnsumers and businesses. Alng with the cntinued expansin f wireless vice and data slutins, EnGenius Technlgies is dedicated t the expansin f its channel business t VARs, system integratrs, nline resellers, and ther custmers. T help resellers and system integratrs grw their businesses and increase their revenue, EnGenius Technlgies is launching its new X-treme family f business data netwrking prducts which will enable system integratrs sell cmplete netwrk infrastructure slutins fr data cmmunicatins and vide surveillance t small and medium businesses. The new X-treme prduct prtfli will include: SMB dual-band indr and utdr APs/bridges, managed and unmanaged PE switches, IP cameras fr small business and hme surveillance, and remte and clud-based netwrk management and mnitring slutins. The EnGenius Difference fr VARs, System Integratrs and Resellers Selling t SMBs Thrugh the EnGenius EnPwer Partner Prgram, ur VARs enjy a prtfli f slutins that are amng the mst technically-rbust and cmpetitive prducts in the SMB market. By using EnGenius slutins, VARs and system integratrs get state-f-the-art wired and wireless slutins that ffer similar, if nt better, perfrmance as cmpeting prducts but at a mre cmpetitive price enabling them t deliver rbust slutins while increasing their prfits. EnGenius Technlgies, Inc. 4

5 WHITE PAPER Thinking Outside f the Netwrking Bx EnGenius slutins enable ur VARs and resellers t expand their verall market f ptential small business custmers by enabling them t ffer wired, wireless and/r surveillance slutins withut the budget f the larger Frtune 1000 cmpanies. By expanding the verall custmer base, VARs and resellers reduce their risk by becming less dependent upn the fate f larger crprate, gvernment r educatin custmers and their uncertain capital expenditure utlays. Given the demand fr small businesses t expand their existing netwrks t ffer Wi-Fi cnnectivity t their guests and patrns, VARs and resellers can leverage sme great pprtunities, particularly in the hspitality and restaurant markets, t expanding int the rapidly-grwing small business sectr. Even thugh EnGenius prducts are available at a mre cmpetitive price pint than the cmpetitin, the VAR service mdel des nt change. VARs can still derive a gd prtin f revenue thrugh n-site installatin, management and mnitring f their custmers netwrks and, in sme cases, may derive additinal incremental margin when selling lwer-priced EnGenius X-treme SMB prducts t their custmers. A Quick Lk at the New EnGenius X-treme Prduct Line X-treme Dual-Band Indr and Outdr Access Pints, Client Bridges and Repeaters (Available in Q4 2012) EnGenius new line f X-treme dual-band indr and utdr wireless netwrking slutins prvides VARs, resellers and integratrs with high-perfrmance, simultaneus dual-band wireless prducts that will give them added flexibility in the deplyment f netwrk infrastructures t supprt the everchanging requirements f their clients. Taking advantage f the less-used 5GHz frequency band, the new X-treme dual-band slutins enable the netwrk t supprt bth legacy b/g/n client devices as well as newer devices with 5GHz n capabilities. These new slutins enable the VAR, reseller r system integratr t cst-effectively upgrade the perfrmance f the wireless netwrk infrastructures ptentially prviding additinal pprtunities fr revenue amng new and existing clients. EnGenius Technlgies, Inc. 5

6 WHITE PAPER Thinking Outside f the Netwrking Bx X-treme PE Switches (Available in Q1 2013) EnGenius new line f managed and unmanaged PE switches enable VARs, resellers and system integratrs the ability t deliver a cmplete netwrk infrastructure slutin while minimizing the cst and cmplexity f the installatin. EnGenius PE switches can be deplyed t supprt a grwing variety f PE-capable, netwrk enabled devices such as IP cameras, phnes and wireless access pints, prviding freedm-f-deplyment and eliminating the need t psitin the devices near pwer utlets. Remte and Clud-based Netwrk Management and Mnitring (Available in 2013) EnGenius sn-t-be-released Clud-based management system will enable users t remtely mnitr and manage EnGenius slutins including wireless netwrk devices, managed switches and IP vide cameras. The ability t mnitr and manage EnGenius netwrk infrastructures enables VARs, resellers and system integratrs t increase revenue thrugh the additin f service cntracts. Of curse, the system als saves IT managers time and mney by prviding them with remte access t the client s netwrk and enabling them t reduce r eliminate unnecessary visits t the custmer premises. IP Cameras (Available in Q1 2013) EnGenius indr and utdr IP cameras will prvide VARs, resellers and system integratrs with an affrdable, high-quality vide surveillance prduct fr SMB deplyments. Cmbined with EnGenius X-treme PE switches and wireless access pints, system integratrs can expand int the vide surveillance business with the ability t prvide custmers with a cmplete, affrdable, single-vendr vide surveillance slutin. EnGenius Technlgies, Inc. 6

7 WHITE PAPER Thinking Outside f the Netwrking Bx Abut EnGenius EnGenius Technlgies, Inc. is the industry expert in wireless cmmunicatins and Radi Frequency (RF) technlgy fr vice and data. The cmpany ffers an expanding line f feature-rich, affrdable and reliable high-pwered wireless slutins that extend the range f netwrks fr hmes and small- t medium-sized businesses. Fr mre infrmatin abut EnGenius, ur slutins, and the EnPwer Reseller Prgram, please visit Yu can als fllw EnGenius Tech n Facebk. EnGenius Technlgies, Inc. 7

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