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1 Brochure More information from Personal Hygiene Market in Brazil - Product Launch Almanac 2010 Description: Introduction Datamonitor s Personal Hygiene Market in Brazil Product Launch Almanac 2010 provides a complete guide to new product launches in Brazilian personal hygiene market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in Brazil, with data from 2004 to 2009 and forecasts to Scope - Personal Hygiene market in Brazil - New product SKUs by category - Personal Hygiene market in Brazil - New product SKUs by manufacturer - Personal Hygiene market in Brazil - New product by pack type and materials - Personal Hygiene market in Brazil New Product descriptions Highlights product SKUs launched in the Brazilian Personal Hygiene market - Soap is the leading category in Brazilian Personal Hygiene market - Unilever is the leading manufacturer in terms of new personal hygiene products SKUs in Brazil Reasons to Purchase Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in Brazilian Personal Hygiene market Analyze trends in product development over time Contents: Overview Catalyst Summary Executive Summary 411 product SKUs launched in the Brazilian Personal Hygiene market Soap is the leading category in Brazilian Personal Hygiene market Unilever is the leading manufacturer in terms of new personal hygiene products SKUs in Brazil Bottles was the dominant packing type in the new products launched in Brazilian Personal Hygiene market Majority of the products launched in the personal hygiene market used plastic as the package material Introduction How to use this report Disclaimer Market definition Personal Hygiene Market Overview Market value, Market value forecast to 2014 Personal Hygiene Product Analysis New product SKUs by category New product SKUs by manufacturer New products by package type New product by package material Detailed Product Descriptions Appendix Further reading Datamonitor consulting How to contact experts in your industry

2 LIST OF FIGURES Figure 1: Brazil, personal hygiene market value by category ($m), Figure 2: Brazil, personal hygiene market value by category ($m), Figure 3: Brazil, personal hygiene market, new product SKUs by category, Oct 2009 Sep 2010 Figure 4: Brazil, personal hygiene market, new product SKUs by manufacturer, Oct 2009 Sep 2010 Figure 5: Brazil, personal hygiene market, new product by package type, Oct 2009 Sep 2010 Figure 6: Brazil, personal hygiene market, new product by package material, Oct 2009 Sep 2010 LIST OF TABLES Table 1: Personal hygiene category definitions Table 2: Brazil, personal hygiene market value by category ($m), Table 3: Brazil, personal hygiene market value by category ($m), Table 4: Brazil, personal hygiene market, new product SKUs by category, Oct 2009 Sep 2010 Table 5: Brazil, personal hygiene market, new product SKUs by manufacturer, Oct 2009 Sep 2010 Table 6: Brazil, personal hygiene market, new product by package type, Oct 2009 Sep 2010 Table 7: Brazil, personal hygiene market, new product by package material, Oct 2009 Sep 2010 Table 8: Weleda - Body Scrub - Birch Table 9: Nivea Calm & Care - Desodorante Antitranspirante Aerosol Table 10: Nivea Calm & Care - Desodorante Antitranspirante Roll-on Table 11: Ype Action - Sabonete Antibacteriano - Care; Fresh; Original Table 12: Equate - Lencos de Limpeza Facial - Camomila Table 13: Parallele Spa - Sais de Banho - Flor de Lis Table 14: Parallele - Sabonete Liquido - Erva Doce Table 15: Niely Gold - Desodorante Antitranspirante Aerosol - Cool Breeze; Green Splash; Invisible Shine; Sensitive Care; Soft Violet Table 16: Mahogany Lavanda 1 - Sabonete Liquido Cremoso Table 17: Greenwood - Desodorante Aerosol Antitranspirante - Blue Ocean; Soft Dream; Sun Shine; Sweet Love Table 18: Fiorucci Premium - Sabonete Liquido - Energy; Relax; Romantic Table 19: Niely Gold - Desodorante Antitranspirante - Cool Breeze; Green Splash; Invisible Shine; Sensitive Care; Soft Violet Table 20: O Boticario Men - Gel de Limpeza Facial Table 21: Phebo - Sabonete Liquido - Raiz do Oriente Table 22: Jequiti - Sabonete em Barra - Eu Desejo; Eu Desperto; Eu Provoco; Eu Sinto Table 23: Jequiti - Esfoliante Corporal - Eu Posso Table 24: Jequiti Maria Manha - Spray Desodorante Feminino Table 25: Avon Naturals - Sabonete Liquido - Flor de Lima e Verbena; Rosas Vermelhas e Pessego Table 26: Avon Naturals - Sabonete Liquido Esfoliante para Corpo - Roma e Manga Table 27: Mahogany Savon Du Chef de Cuisine - Liquid Soap - Verbena Table 28: Muriel - Sabonete Liquido - Erva Doce; Morango com Champagne; Petalas de Carinho; Pitanga Table 29: Huggies Turma da Monica - Sabonete Suave Table 30: Nivea for Men - Desodorante Antitranspirante Aerosol - Sensitive Protect Table 31: Rexona Clinical Women - Desodorante Antitranspirante Table 32: Rexona Clinical Men - Desodorante Antitranspirante Table 33: Adidas - Desodorante Antitranspirante Aerosol - Free Emotion Table 34: Hello Kitty - Sabonete Liquido - Algodao e Aloe Vera; Camomila e Aloe Vera Table 35: Jafra Men Dynamics - Gel Limpador Table 36: Jequiti - Esfoliante Corporal - Eu Desejo; Eu Desperto Table 37: Vitturia - Sabonete Shower Gel - Aveia; Chocolate com Cafe; Erva Doce com Cha Verde; Manga com Cupuacu; Maracuja; Merengue de Morango; Pessego; Pitanga; Semente de Uva Table 38: Avon Solutions - Gel Facial de Limpeza a.m./p.m. Table 39: Antidoto Flores Vermelhas com Pitaia - Espuma de Banho; Sabonete Liquido Table 40: Shiseido Future Solution LX - Extra Rich Cleansing Foam Table 41: Dermage Calendula - Desodorante Roll-on - Sem Perfume Table 42: Dermage Compose - Sabonete em Barra Facial - Camomila Table 43: Natura Tododia Inverno - Sabonete Liquido para Corpo - Cereja e Avela Table 44: Rexona Women Compact - Roll-on Antitranspirante - Bamboo; Cotton; Powder Table 45: Lifebuoy - Sabonete em Barra Antibacteriano - Nature Table 46: L'Occitane Verdon - Shower Gel - Fresh Water Table 47: Lifebuoy - Sabonete Liquido Antibacteriano - Cream; Fresh; Nature; Total Table 48: Boni Star Wars - Sabonete Liquido Table 49: Kendra - Sabonete Liquido - Cupuacu

3 Table 50: Palmolive - Sabonete com Iogurte - Frutas; Oleo de Amendoas Table 51: Oceane Femme - Lencos Removedores de Maquiagem - Olhos e Face Table 52: Action Kids Carros - Sabonete Liquido Table 53: Lady Speed Stick Double Defense - Desodorante Roll-on - Active Fresh; Shower Fresh Table 54: Phebo - Sabonete em Barra - Raiz do Oriente Table 55: Livy Bactex - Sabonete em Barra Antibacteriano - Cream; Fresh Table 56: Shiseido Zen For Men - Deo Stick Table 57: Aroma em Cores - Gel de Banho - Afrodite; Amazonia; Frutas Amarelas; Frutas Citricas; Praia Table 58: Garnier Bi-O - Desodorante Antitranspirante - Clarify Table 59: Amazonutry Senses - Sabonete Liquido - Erva Doce do Egito; Lavanda Exotica; Mamao com Cassis; Rosa da China Table 60: Gillette - Body Spray Desodorante - Arctic Ice; Pure Freshness Table 61: Carrefour - Sabonete Liquido - Hidratacao Table 62: Dettol - Sabonete Liquido - Fresh; Original; Skincare Table 63: Dettol - Sabonete em Barra - Active Deo; Fresh; Original; Skincare Table 64: Mahogany Flower - Creamy Liquid Soap Table 65: Johnson's - Sabonete em Barra - Creme de Baunilha e Aveia Table 66: Ana Hickmann - Desodorante Antitranspirante Roll-on - Orquidea e Bergamota; Orquidea e Lavanda; Orquidea e Verbena Table 67: Ana Hickmann - Desodorante Antitranspirante Aerosol - Orquidea e Bergamota; Orquidea e Lavanda; Orquidea e Verbena Table 68: Avon Spotlight - Desodorante Aerosol Table 69: Avon On Duty 24h - Desodorante Roll-on - Unmarked Protection Table 70: Gillette Advanced Strength - Desodorante Creme Antitranspirante - Arctic Ice Table 71: Essenciall Brasil Naturall Spa - Deodorante Inteligente 100% Natural - Erva & Bambu; Sem Perfume Table 72: Francis Edicao Especial - Sabonete em Barra - Pink Love; Violet Love Table 73: O Boticario Active - Micro Esfoliante Intenso Table 74: O Boticario Active - Mousse de Limpeza Purificante Table 75: Akakia Flor de Gardenia com Toque de Alecrim - Sabonete Liquido Table 76: Natura Frescor Ekos - Colonia Desodorante - Castanha Table 77: Natura Tododia Inverno - Hidratante de Banho com Enxague - Cereja e Avela Table 78: Schraiber - Esfoliante Facial - Uva Table 79: O Boticario Active - Tonico Facial Table 80: Akakia Flor de Lotus e Maca Vermelha - Sabonete Liquido Table 81: Logona Naturkosmetik Daily Care - Liquid Soap - Aloe+Verbena; Sensitive Liquid Soap - Aloe+Vanilla Table 82: Logona Naturkosmetik - Waschgel - Bio Aloe Table 83: Logona Naturkosmetik Daily Care - Sensitive Shower Gel - Organic Aloe+Vanilla; Organic Aloe+Verbena Table 84: Logona Naturkosmetik Daily Care - Deo Spray - Aloe+Vanille; Aloe+Verveine Table 85: Acqua Flora - Geleia - Fondue com Vinho Tinto; Malte e Mel; Torta de Maca; Vitamina de Damasco e Ameixa Table 86: Phytoterapica - Sabonete Vegetal - Hortela Pimenta; Lavanda; Lemon Grass; Tea Tree; Ylang Ylang Table 87: Vitamaxi - Espuma de Banho Afrodisiaca - Frutas Vermelhas; Maracuja; Morango com Champanhe; Pera com Chantily Table 88: Vitamaxi - Sais de Banho Afrodisiacos - Frutas Vermelhas; Maracuja; Morango com Champanhe; Pera com Chantily Table 89: Protex - Sabonete - Erva Doce Table 90: Intimament - Desodorante Roll-on com Acao Clareadora de Axilas Table 91: Eh - Sabonete Liquido - Purificante; Refrescante; Revitalizante Table 92: Johnson's Baby Toque de Hidratacao - Sabonete Liquido Table 93: Francis Hydratta - Desodorante Aerosol - Protecao Aveludada; Protecao Delicada; Protecao Envolvente Table 94: Francis Hydratta - Desodorante Antitranspirante Roll-on - Protecao Aveludada; Protecao Delicada; Protecao Envolvente; Protecao Natural Table 95: Lili Home - Sabonete Liquido - Baunilha; Canela; Capim Limao; Lavanda; Lili Baby Table 96: Tres Marchand - Deodorante Spray - Energy Table 97: Neutrogena Rapid Clear - Gel de Limpeza Facial Table 98: Flor de Ype - Sabonete - Beleza; Beleza e Perfume; Charme; Energia; Energia e Cuidado; Frescor; Frescor e Vitalidade; Magia; Nutricao Delicada; Seducao e Cremosidade; Sensacao Table 99: Nivea for Men Menergy - Desodorante Antitranspirante - Rebellious; Wild Table 100: Nivea Angel Star - Desodorante Antitranspirante - Icy Kiss Table 101: D'agua Natural - Creme Esfoliante Apricot - Forte Abrasao; Media Abrasao; Suave Abrasao

4 Table 102: Palmolive Naturals Glicerinado - Gel de Banho - Cha de Camomila; Cha de Laranja; Roma e Manga Table 103: Lux - Sabonete Liquido - Desejo de Amora; Tentacao de Pera Table 104: Natura Tododia Todanoite - Sabonete Liquido - Erva Cidreira Table 105: Nivea Happy Time - Desodorante Roll-on Table 106: O Boticario Cherry - Sabonete Perfumado - Exotic Cherry; Lovely Cherry Table 107: O Boticario Magic Cherry - Sabonete em Gel Table 108: Garnier Bi-O - Desodorante Antitranspirante - Sensitive Table 109: Nivea Happy Time - Desodorante Aerosol Table 110: Dove Dermo Aclarant - Desodorante Roll-on Table 111: Dove Dermo Aclarant - Desodorante Aerosol Table 112: Equate - Sabonete Liquido para Maos - Erva Doce; Pessego e Aloe Vera Table 113: Adcos Home Spa - Sabonete Liquido - Esfoliante Algas Brancas; Espuma Cremosa Algas Verdes Table 114: OX - Sabonete em Creme - Figo; Frutas Vermelhas; Vanilla Table 115: Avon Renew Ultimate - Creme de Limpeza Facial 2 em 1 Table 116: OX Arome - Sabonete Liquido - Iogurte Natural Table 117: O Boticario Barra de Ouro - Sabonete em Barra Perfumado Table 118: Avon Solutions Completely Clean - Gel Facial de Limpeza - a.m.; p.m. Table 119: Kiehl's Acai - Damage-Minimizing Cleanser Table 120: Snoopy by Baruel - Sabonete Table 121: Rexona Teens Love - Desodorante Aerosol Table 122: Rexona Teens Love - Deodorante Roll-on Table 123: Dermage For Men - Sabonete Liquido - Facial Table 124: Boticario Nativa Spa - Trio de Sabonetes - Ameixa, Roma e Acai Table 125: Panvel Mel - Sabonete Liquido Purificante Table 126: Panvel Secret - Sabonete Liquido Hidratante Perfumado - Fresh Dream Table 127: Rexona Women Fragrance Collection - Desodorante Aerosol - Happy Table 128: Panvel Mel - Minissabonete Table 129: Doce Pecado Secrets - Sabonetes Perfumados - Magic of Amber; Morango com Champagne; Pleasure of Pear Table 130: Nivea for Men - Desodorante Aerosol - Sport Table 131: Garnier Bi-O - Antitranspirante - Extreme 80 Table 132: Korai Bubbles Dessert - Sabonete Liquido - Strawberry & Champagne Table 133: Alchemia - Sabonetes Especiais - Formato de Ovos de Chocolate Table 134: Axe Play Desodorante Antitranspirante Aerosol Table 135: Viscaya - Sabonete Liquido - Maca e Roma Table 136: Rexona Women Active Emotion - Antitranspirante Roll-on Table 137: Axe Seco - Desodorante Aerosol Antitranspirante - Twist Table 138: Natura Tododia Verao - Hidratante Desodorante Corporal - Uva Verde e Agua de Coco Table 139: Natura Tododia Verao - Desodorante Antitranspirante Roll-on - Uva Verde e Agua de Coco Table 140: Natura Tododia Verao - Sabonete de Barra Puro Vegetal - Uva Verde e Agua de Coco Table 141: Adidas Action 3 Dry Max - Anti-perspirant Roll-on - Control; Fresh; Intensive; Pro Level; Pure; Sensitive Table 142: Adidas For Women Action 3 Dry Max - Antiperspirant Roll-on - Control; Fresh; Intensive; Pro Clear; Pure; Sensitive Table 143: Natura Ekos - Desodorante Colonia Frescor - Pitanga Preta Table 144: Natura Ekos - Oleo Trifasico Desodorante Corporal - Pitanga Preta; Pitanga Preta Refill Table 145: Rexona Men - Roll-on Antitranspirante - Adventure Table 146: Rexona Men - Aerosol Antitranspirante - Adventure Table 147: Rexona Women - Antitranspirante Aerosol - Active Emotion Table 148: Lux - Sabonete Liquido - Degusta-me Table 149: Lux - Sabonete - Degusta-me Table 150: L'Occitane - Sabonete Liquido - Lavanda Table 151: Johnson's - Sabonete Liquido - Pele Fresquinha Table 152: Adidas Action 3 - Desodorante Aerosol - Control; Fresh; Intensive; Pro Level; Pure; Sensitive Table 153: Adidas For Women Action 3 - Desodorante Aerosol - Control; Fresh; Intensive; Pro Clear; Pure; Sensitive Table 154: Axe Twist - Desodorante Aerosol Table 155: Biocrema - Sabonete Hidratante - Erva Doce Table 156: Axe - Desodorante Roll-on - Twist Table 157: Axe - Desodorante Aerosol - Twist Table 158: Natura Ekos - Sabonete - Cacau; Cupuacu; em Penca; Maracuja; Murumuru Table 159: Nivea Angel Star - Desodorante Roll-On - Hot Crush Table 160: Nivea Angel Star - Anti Perspirante - Hot Crush

5 Table 161: Nivea Angel Star - Roll-On - Icy Kiss Table 162: la facon - Sais de Banho - Argent Or; Brazil; Flor de Laranjeira e Lichia; Provence; Rosas; St. Barth Table 163: Ducha - Sabonete - Caixa de Chocolate; Ovo de Chocolate Table 164: Sparkkli Eco Brasil - Sabonete Liquido Table 165: Rexona Women - Antitranspirante - Skin Care Hair Minimizer Table 166: Fa for Men - Deodorante - Spicy Black Table 167: Plusbelle - Sabonete - Algas Marinhas e Menta; Ceramidas; Colageno e Elastina; Lanolina e Proteinas do Leite; Maca e Aloe Table 168: Neutrogena Rapid Clear - Esfoliante Anti Cravos Table 169: Ox Arome - Sabonete Liquido - Amendoas e Mel; Frutas Tropicais e Champagne; Gengibre e Limao; Hortela e Pisco; Iogurte Natural Table 170: Kalore - Sabonete - Andiroba com Canela; Buriti; Maracuja Table 171: Fun Milk - Creme Hidratate de Banho Iogurte Natural Table 172: Fun Milk - Sabonete Perfumado - Leite com Frutas; Pudim de Leite Table 173: Fun Milk - Sabonete Liquido para Banho Table 174: Niely Gold - Desodorante Roll-On - Adventure; Classic; Cool; Sem Perfume Table 175: Apoema Fruits - Body Splash - Glace de Pera; Merengue de Morango Table 176: Lux Gotas de Beleza - Sabonete Liquido - Brilhe!; Energize-se; Fashion Pink; Prove-me; Recarregue -se; Refresque-me; Seduza-me; Sinta-me; Surpreenda-me Table 177: Francis Protection - Sabonete Antibacteriano - Extrato de Aveia; Extrato de Calendula; Nutrientes Marinhos; Oleo de Girassol Table 178: Albany Suave - Sabonete - Amendoas e Mel; Calda de Cereja; Lavanda e Algodao; Pessego com Champagne; Rosas Vermelhas Table 179: Nivea Silver Protect - Desodorante Aerosol Antitranspirante Table 180: Weleda - Creme Douche Nourrissante - Citrus; Lavender; Sea Buckthorn; Wild Rose Table 181: Dove Men+Care - Antitranspirante - Extra Confort; Extra Fresh Table 182: Dove Men + Care - Aerosol - Extra Confort; Extra Fresh Table 183: l'acqua di Fiori - Desodorante Antritanspirante - Calendula e Camomila; Cumplice; Erva Doce; Exception; H2O 4XY; Hit; Inizzio Amore; Inizzio Tradicional; L'Acqua Fresca; Ototemo Deep Blue; Ototemo Fantasy; Ototemo Tradicional; Piercing Ela; Soffio di Fiore; Splendore Argento; Splendore Bonzo; Volgere Moonstone; Volgere Tradicional Table 184: l'acqua di Fiore - Oleo Bifasico - Amendoas Doces; Erva Doce Table 185: Sexy Hot - Sais de Banho - Chocolate com Pimenta; Lavanda; Maca Verde; Morango com Champagne; Pitanga Table 186: Dove Baby - Sabonete Infantil Table 187: Sweet Princess - Girl Beauty Kit Table 188: Natura Ekos - Sabonete Esfoliante - Andiroba; Buriti; Castanha; Maracuja; Mate Verde; Pitanga Table 189: Natura Erva Doce - Desodorante; Desodorante - Refil Table 190: Equate - Esponja para Banho Table 191: Liiv Planet Spa - Gel Esfoliante para o Corpo com sementes de uva Table 192: Aroma Therapy - Gel para Maos Aloe Vera Table 193: Albany Essences - Sabonete - Algas e Alecrim; Folhas de Hortela; Guarana e Ginseng Table 194: Albany Suave - Sabonete - Hortela e Aloe Vera; Minerais e Vitaminas Table 195: Tracta - Sabonete Liquido - Flor de Hibisco e Macela do Campo; Flor de Lirio e Rosa Branca; Flor de Tilia e Calendula Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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7 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Personal Hygiene Market in Brazil - Product Launch Almanac 2010 Web Address: Office Code: Product Formats Please select the product formats and quantity you require: SC Electronic (PDF) - Single User: Electronic (PDF) - Enterprisewide: Hard Copy: Quantity USD 795 USD 1988 USD USD 56 Shipping/Handling * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

8 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World