Matricaria - from Summer Flower to Designer s Choice!

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1 Matricaria - from Summer Flower to Designer s Choice!

2 Once an almost insignificant summer flower Now an indispensible, trendy, voluminous bouquet filler Nurtured by Grootscholten Matricaria

3 Matricaria: From Summer Flower to Designer s Choice! As a dynamic business owner, you are continuously looking to improve your product. Not a day passes that you do not ask yourself how you can improve product quality still further and how you can provide your customers even better service. Then after years of intensive labour, you create a wonderful, new product to be proud of! This is certainly true of our double-flowered, white Matricaria, a.k.a. Baya. This was originally a simple summer flower, but after years of intensive effort, this flower has blossomed into a quality product, as well as an indispensible, trendy, voluminous bouquet filler. Matricaria s excellent filling properties truly make it a designer choice for many florists. This brochure lets you see with your own eyes how a simple bunch of flowers can be transformed into an astounding bouquet using Matricaria. Such a metamorphosis does not require a degree in rocket science; just a few adjustments and reshaping are often more than enough to create a very different result. Of course, it is wonderful when such a transformation is successful, but why change something if it already generates success for your organization? This is why our products and service are still of the same high quality that you have come to expect of us over the years. Reading this brochure, we hope that you will experience the benefits of our and your double-flowered Matricaria, or Baya. Wilbert and Ingrid Grootscholten

4 Our mission is to supply this beautiful, voluminous bouquet filler in large quantities and at consistent quality levels in order to provide added value to our customers.

5 Grootscholten Matricaria Quality Guaranteed Grootscholten Matricaria is the largest specialist nursery in the Netherlands growing white Matricaria the ideal, trendy bouquet filler. Matricaria is a hardy, bright flower that is dazzling when combined with other flowers. Over twenty years, Grootscholten Matricaria has created a hardy perennial that was once just a mere summer flower. This flower is ideally suited as a supplement in bouquets. Grootscholten Matricaria is the most highly specialized and modern producer of the white Matricaria in the Netherlands. White Matricaria (Baya) A conscious decision was made to opt for just one colour, so that Grootscholten could supply these flowers in bulk. This also allows for a focus on just one product, which provides many benefits horticulturally. For example, it guarantees the flower s lifetime and enables the company to fulfil large or urgent orders. Matricarias, a.k.a. Baya, are available cut to a length of 60 cm (24 in). If required, non-standard lengths and/or colours are also available.

6 Over the past twenty years, we ve been perfecting the quality of the white Matricaria. If it s up to us, we ll keep on doing just the same!

7 Matricaria by Grootscholten Or How a Horticulturist Became an Entrepreneur Wilbert and Ingrid Grootscholten have been specializing in the cultivation of Matricaria for more than twenty years. Grootscholten Matricaria developed a mature perennial from a simple summer flower thus creating an indispensible, trendy bouquet filler. In 1992, Grootscholten Matricaria relocated to Made in North Brabant from Westland. There, Ingrid and Wilbert Grootscholten began cultivating 1 hectare (2.5 acres) of land. In 1999, this doubled to 2 hectares (5 acres). Since 2006, Grootscholten Matricaria has use of an additional 4 hectares (10 acres) at a second location in Made. Using the latest techniques in the field of lighting, automation and power, the company is truly ready for the future.

8 We deliver an average of 70,000 stems per day of a consistently high quality all year round.

9 Consistent quality levels are in part due to a pleasant working environment Grootscholten Matricaria grows about 70% of all Matricarias (Baya) in the Netherlands. The company can justifiably call itself one of the largest specialist nurseries in the country. Many years of cultivation experience guarantee the company a quality product all year round at constant production levels. The scale of operations in which the Matricarias are carefully cultivated means that Grootscholten Matricaria is able to supply large-volume orders at very short notice. Working methods allow the company to deliver more than 70,000 stems a day to its customers. The company also provides work-training programmes and regularly welcomes students. The working environment is one of openness and involvement, with the utmost of care and attention for the product. Grootscholten Matricaria is MPS-SQ certified in recognition of its safe working conditions and socially responsible employee policies. If an order is placed before 10 a.m. on a workday, then the order can be delivered to the required location that very same afternoon. Optimal Working Environment Grootscholten Matricaria s constant production levels mean that a fixed team works together the whole year round. Not only does this ensure that the Matricarias are available all year round, but that flowers are of a consistently high quality thanks to the presence of these professionals.

10 We ve invested in sustainable lighting, automation and power. Our processes are fully automated to allow for optimal growth and flower processing. Modern techniques allow us to supply products of an exceptionally high quality.

11 From greenhouse to cooling unit within ten minutes A lot has been invested in state-of-the-art technology to improve the cultivation process. For example, use is made of assimilation lighting. This lighting technology simulates a so-called summer climate throughout the winter months. This allows Grootscholten Matricaria to produce large quantities of flowers of a consistently high quality all year round. Reduced Perishability The phase between harvesting and placing in water has been reduced to an absolute minimum. Flowers can be cut and put into cool storage within a very short space of time. Ingenious internal transportation systems ensure that Matricarias are in water within ten minutes of being cut. The water contains RVB, an anti-bacterial agent that significantly lengthens vase life.

12 By relying on our own plants, we can safeguard continuity and consistent delivery reliability.

13 From seed to flower The entire process under one roof Cultivating Matricarias (Baya) requires a lot of professional care and attention. Seeds are sown and carefully cultivated to become high-quality end products. At Grootscholten Matricaria, the entire process takes place in house. In so doing, the company has total control over the cultivation process. Whenever an urgent order is placed, this can be filled accurately and on time from the company s own supplies. This allows for reduced dependency on third parties, which is good for quality, constant volumes and prompt customer deliveries. Colourful Grootscholten Matricaria is able to supply Matricarias in various colours. Sometimes this is a result of breeding, but special dying techniques allow the company to supply flowers all year round in virtually any colour conceivable. This offers countless seasonal options.

14 Price Agreements Together we can reach an agreement Customers can opt for specific pricing strategies. It is possible to agree a daily price, but also weekly or monthly pricing. Year-round pricing agreements are also an option. As part of our motto, Together we can reach an agreement, everything is open for discussion. Various forms of packaging are also one of the many options. Orders placed before 10 a.m. on workdays can be delivered the same day at around 2 p.m.

15

16 That s all folks! Grootscholten Matricaria B.V. Stelvenseweg PL MADE The Netherlands T: +31 (0) F: +31 (0) E: info@matricaria.eu I: Company Reg. No.:

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