1 WPP WPP Group est le groupe de communication qui propose l offre de services la plus complète au monde allant de la publicité, le «média planning» et l achat d espace, l information et le conseil, les relations publiques et les affaires publiques, la création de marque et d identité institutionnelle, la communication santé et spécialisée et la recherche.. WPP possède les agences et les sociétés suivantes : - En publicité : Grey Global Group, Ogilvy & Mather, Young & Rubicam et Wunderman, Les Ouvriers du Paradis. - En relations publiques: Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller et Cohn & Wolfe. - En achat media: Mediaedge:cia, MindShare, MediaInsight, Maximize, Mediacom et KR Media - En Communication hors-média et événementielle : Pro Deo (en France). - En recherche, Kantar Group, TNS Sofres, Research International, comprise BMRB, Diagnostic Research/Added Value, IMRB (Indian Market Research Bureau) et Millward Brown Advertising Global, national and specialist advertising services from a range of top international and specialist agencies, amongst them Grey, JWT, Ogilvy & Mather, United Network and Y&R. Media Investment Management Above- and below-the-line media planning and buying and specialist sponsorship and branded entertainment services from GroupM companies MediaCom, MEC, Mindshare, Maxus, tenthavenue and others. Consumer Insight WPP's Kantar companies, including TNS, Millward Brown, The Futures Company and many other specialists in brand, consumer, media and marketplace insight, work with clients to generate and apply great insights. Public Relations & Public Affairs Corporate, consumer, financial and brand-building services from PR and lobbying firms Burson- Marsteller, Cohn & Wolfe, Hill & Knowlton, Ogilvy Public Relations Worldwide, RLM Finsbury and others. Branding & Identity Consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture from Addison, The Brand Union, FITCH, Lambie-Nairn, Landor Associates, The Partners and others. Direct, Promotion & Relationship Marketing The full range of general and specialist customer, channel, direct, field, retail, promotional and point-ofsale services from G2, OgilvyOne, OgilvyAction, RTCRM, VML, Wunderman and others.
2 Healthcare Communications Ogilvy CommonHealth Worldwide, GCI Health, ghg, Sudler & Hennessey and others provide integrated healthcare marketing solutions from advertising to medical education and online marketing. Specialist Communications A comprehensive range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; media, technology and production services. WPP Digital Through WPP Digital, WPP companies and their clients have access to a portfolio of digital experts including 24/7 Real Media, Blue State Digital, and Possible Worldwide. Q: Who is Wunderman? Who is WPP? A: Wunderman was recently ranked the No. 1 CRM/Direct agency in the world and the No. 1 global digital agency network in the world in Advertising Age s Agency Report The company has 150+ offices in 60+ countries. WPP is the world leader in advertising and marketing services, with leading companies in advertising, consumer insight, public relations, branding & identity, digital marketing, promotions and relationship marketing. It has 2,500 offices in 107 countries. KBM Group s affiliation with these agency networks gives the company a strategic perspective on customer-intelligence-driven customer engagement that is unparalleled among marketing solutions providers. WPP a annoncé aujourd'hui un bénéfice imposable en hausse et supérieur au consensus en 2011, et également confirmé ses objectifs pour Le publicitaire britannique a fait état d'un bénéfice imposable de 1,229 milliard de sterling (1,47 milliard d'euros), en hausse de 19%, à comparer à un consensus le donnant à 1,193 milliard. Le bénéfice par action est également en hausse de 19% à 67,7 pence contre 65,5 pence attendu. Le chiffre d'affaires, en progression de 7,4% à 10,02 milliards de sterling, est conforme au consensus. Pour 2012, WPP prévoit une croissance du chiffre d'affaires à périmètre comparable de 4% environ et une amélioration de la marge de 0,5 point
3 WUNDERMAN Wunderman is the largest direct and digital marketing network in the world. It was founded in 1958 by Lester Wunderman. We are brand-minded storytellers and business-minded strategists who connect always-on customers with brands everywhere. The Wunderman difference lies in our approach: We combine fact with imagination and test our creativity against business reality. Throughout our network of 150+ offices and 20+ companies around the globe we are obsessively engaged in the art of creating conversations. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information, visit
4 KBM KBM Group, headquartered in Richardson, Texas, is the global leader in data-driven, insight-based customer engagement. KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach that optimizes business outcomes, KBM Group s world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). KBM Group has been ranked as a leader in The Forrester Wave : US Database Marketing Services Providers, Q1 2011, with the highest scores in strategy and global strategy. In Forrester s Feb. 13, 2012 report, The Evolution of the Customer Engagement Agency, KBM Group together with Wunderman, its parent company conforms most closely to its model for a customer engagement agency in the digital agency space. KBM KBM group, basé au Texas, est spécialisé dans l marketing et l enrichissement de base de données. KBM Group accompagne les clients de sa société mère, Wunderman, le plus grand réseau mondial de marketing direct, relationnel et digital. KBM Group est considéré comme le moteur de données de Wunderman, permettant de générer des interactions entre les consommateurs et les marques. D un point de vue plus global, l'importance de la gestion des données et de la connaissance client s'applique aussi bien à la publicité qu au marketing à travers le réseau de WPP, dont KBM Group fait partie.
5 History In 1997, KBM Group originally named KnowledgeBase Marketing was created by the merger of three diverse direct marketing companies: I Rent America, Dynamic Marketing and Customer Management Services. In the years since, we have steadily deepened our resources in direct and digital marketing, analytics and consulting through a series of strategic mergers and acquisitions with leading firms: Kestnbaum Consulting, a leading strategic consulting and analytics firm, in 2000; Fortelligent, an advanced analytics and diversified business intelligence firm, in 2005; DATACORE Marketing, experts in applying data driven intelligence to one-to-one marketing, in I-Behavior, a premier provider of database marketing and behavioral targeting services that help multichannel merchants market more effectively through a cooperative database including over 8 billion SKUlevel transactions, in 2010; Marketing Direct, Inc., a leading integrated marketing services company providing direct, interactive and creative marketing services to the healthcare and other industries, in In 2008, the global data practice of our parent company, Wunderman, became part of our business. Each of these business groups brought a rich legacy of expertise in a direct marketing discipline: global marketing, analytics, database marketing, program management, list processing, behavioral targeting, agency services plus data compilation and optimization. All brought deep expertise in strategic consulting. In October, 2010, KnowledgeBase Marketing reorganized and aligned its business units under its current brand, KBM Group. to provide more tightly integrated, innovative and strategic solutions to clients. The new brand allows room for growth through acquisition as the company continues to develop and expand its portfolio of products and solutions, as well as ongoing expansion of its global presence
6 Founded in 2007 in Grenoble, the hub of France s high-technology region, Predictys database powers its digital automated marketing services for customer acquisition via proprietary automated systems for managing and optimizing marketing campaigns. The company s scalable campaign technology, offered directly to clients or to e-marketing agencies, provides additional opportunities for KBM Group to build its marketing offerings. About KBM Group KBM Group transforms marketing efforts into mutually beneficial customer conversations through datadriven insights. Based on a strategic approach to optimize business outcomes, KBM Group s world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). About Predictys Predictys develops high-performance software solutions for managing and optimizing marketing campaigns, and sources and manages the digital data that powers its full-service marketing offerings. The company has created a cooperative database of more than 140 million consumers, which enables maximum monetization of these permission-based digital assets by the more than 25 partners who entrust their customer information to Predictys. Over the last several years, Predictys client base has grown to more than 1,000 companies in Europe, North America, and Latin America.
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