Non-Traditional Student Recruitment:

Size: px
Start display at page:

Download "Non-Traditional Student Recruitment:"

Transcription

1 Non-Traditional Student Recruitment: Key Trends and Case Studies of Effective Practices

2 Non-Traditional Student Recruitment: Key Trends and Case Studies of Effective Practices Recent monumental shifts in digital marketing have forever changed the landscape of student recruitment. How are enrollment managers revising their operations to incorporate and respond to new recruitment trends? What should your focus be operationally to enhance success? This research examines four key themes across four nonprofit universities to help illuminate recruitment successes and effective practices in today s digital landscape. The focus of this report is on non-traditional student populations, including those seeking: online or distance learning transfer options a return to school after time off continuing and professional education programs designed for adult learners programs with flexible schedules Included on pages is a short assessment tool designed to help you evaluate your operation and further engage in effective practices. We encourage you to read the four case studies in this report to learn how these institutions have improved their operations, then fill out the assessment tool to pinpoint your institution s strengths and weaknesses. The Hobsons team is available and eager to address your questions; we can also provide a free assessment and feedback session to evaluate your digital recruitment practices.

3 A few short years ago, enrollment marketing plans had large volumes of low-quality leads with little chance of conversion directly impacting operational efficiency and ROI. Today s digital marketing plans have an enhanced ability to track and substantiate ROI online. This enormous shift has altered how higher ed is spending their marketing budgets. Quality, not quantity, is the key. Jennifer Sigler Senior Media Strategist, Hobsons Table of Contents Introduction Lead Prioritization Timeframe for Contacting New Leads Personalization and Lead Nurturing Developing Internal Resources 12 Hobsons Assessment Tool 14 Hobsons partnered with independent research firm Eduventures Inc. to research and develop this white paper. Research Project Team Members: Lia Schultz Julia Chen Andy Gruber Jennifer Sigler Copyright

4 Introduction How is the digital landscape reshaping recruitment operations? Today s enrollment managers reflect shifting practices and needs: This year we will not buy one list from anyone. We rely on massive Internet campaigns; 400 radio spots per week across 15 stations; face-to-face business development efforts; military, tribal, and community college relationships; TV; and some local billboards. We knew we had to do a better job of advertising online. I m not a media buyer. We weren t looking for a marketing firm that says, Here s your campaign and your invoice. We want to learn. On a scale of one to 10, we re at a 10 for comfort level using diverse media. We ve been using digital marketing since I m not interested in volume. I can get volume. What I need is quality better quality leads. At the tactical level, marketing leaders use daily campaign metrics to refine the strategy for online media buying, execution, and quality: Impressions Clicks Leads Conversions Key Trends Today s media buyers craft unique media mixes designed for and aligned with program-specific enrollment goals and finely-targeted student populations: Search Engine Marketing Search Engine Optimization Facebook & Social Media Display Networks Retargeting Campaigns Targeted Marketing The digital marketing landscape can be a complicated and complex area to traverse. Building expertise into your team (internally or externally) is key to successful execution, interpretation of metrics, and production of quality leads. 4

5 Questions to Ask Keep these questions in mind regarding your recruitment of non-traditional students 1. Within what time frame are new inquiries contacted? 2. Do you employ a lead prioritization or scoring process for all new leads? 3. What is your division s comfort level regarding use and adoption of new digital marketing tools and tactics (such as search display ads, social media, and mobile marketing)? 4. To what extent does a strategic enrollment and marketing plan guide your operation? 5. How much attention is given to the evolution of your institution s brand? 6. What is the quality of your communication flow to prospective students (print + e-communication + face-to-face interactions + phone interactions)? 7. What level of connection and personalization are you able to achieve with prospective students? 8. How often do you review your marketing metrics? 9. Do you have the right skill sets and human resources to achieve your marketing goals? 10. What is your division s tendency for outsourcing services or obtaining partners to achieve marketing goals? 11. How are investments in marketing viewed at your institution? 5

6 Lead Prioritization case study #1 No lead prioritization process Immediate scoring of new lead Do you employ a lead prioritization or scoring process for all new leads? Division: College of Adult and Graduate Studies Organizational strengths: Data-driven operation utilizes in-house agency and strategic partnerships to achieve a steady stream of quality leads that are meticulously evaluated across a fine-tuned enrollment process. Historical facts: Founded in 1953, this college has transitioned into a university serving a national population of undergraduate and graduate students. Today, non-traditional students attend classes one night a week in the classroom, 100% online, or a combination of the two. Most innovative programs: Master of Arts in Leadership, Master of Science in Counseling, MBA in International Business, ethics focus in nearly all bachelor s degree programs. Adult learner start dates: August, January, May. 6

7 takeaways Achieving Operational Excellence is Possible and Paramount Ours is a very proactive, detailed enrollment process that is highly customized and data-driven a 100% person-to-person process. Most institutions seek regular improvements to metrics and lead quality, but many enrollment leaders struggle with actual implementation. Consider the process this enrollment leader has evolved to increase efficiency, lead quality, and results for his enrollment counselors: >> Leads are meticulously statused, monitored, and reviewed on a daily basis. This process begins as soon as a new lead is generated. Each status dictates the conversion factors we use to evaluate quality of the lead source. When we examine conversion factors it not only helps us to understand the quality of leads, we also come to understand any bottlenecks in the process. We can then react to enrollment counselor training issues, for instance. Every lead goes through the same analysis. Lead Contact Activity Application Enrollment Start With this type of process in place, increased lead volume becomes attainable and manageable: >> We generate several hundred leads per day through an aggressive advertising approach focused around digital marketing and microsites or Web portals. Then we reach out via phone and based on student preference. Our goal is to talk to students. We have a policy in place that lays out for the enrollment folks exactly when to call, how often to call, how to work them through that process. Every lead is treated the same. Response time to new leads is of highest importance, reflecting a commitment to both student service and operational excellence: >> During business hours, calls are returned immediately. Real-time lead response is within five minutes. After business hours, the longest delay is 12 hours. Staffing occurs until 7 p.m. (across two time zones). After-hour leads are contacted first thing in the morning at 8 a.m. Over 95 percent of calls come in during business hours. As a veteran who is often called upon to offer consultation and evaluation, this expert offers the following advice: >> The first step determine whether you are resourced to manage new leads. It is a common mistake and one of the biggest frustrations schools face they ll get a little bit of advertising money, and think, Let s go generate leads and inquiries, and realize, Wow, the best we can do is an automated and nothing comes out of it. Make sure you have a plan in place to work those leads, or there is no sense in generating them. 7

8 Timeframe for Contacting New Leads case study #2 Rarely/ Never 9+ weeks 5-8 weeks 3-4 weeks 2 weeks 1 week hours 24 hours 1-8 hours 30 minutes 5 minutes Non-responsive to new inquiries Extremely responsive to new inquiries Within what time frame are new inquiries contacted? Division: College of Adult and Graduate Studies Organizational strengths: Operating autonomously from the traditional undergraduate operation with a true dedication to adult learners, this college matriculates and graduates thousands of non-traditionals in innovative and engaging ways. An exclusive advertising contract with the largest Christian radio station enhances a national brand presence. Historical facts: With roots dating back to 1914, this nonprofit gained university status in 1989 and now offers 50 programs through its main campus, six regional campuses, a global online center, and military bases. More than half of programs are offered online. Most innovative programs: Through a carefully designed cohort program, adult undergraduates take one five-week course at a time, journeying together in groups of 15. Adult learner start dates: August, January, May. 8

9 Prioritize Responsiveness to Adult Learners takeaways We deliver a high-touch experience, and our students comment on that all the time. It s quite common to hear them talk about how personable the experience was from when they first apply all the way through. Prioritizing excellence in interacting with, serving, and teaching adult learners, this enrollment operation starts with response time to new leads: >> Our internal call center, called the Global Enrollment Center (GEC), is staffed with 10 people, supplemented with an outside call center that provides qualification and transfer service. Prior to using an outside call center, our best stat was hours before the counselor was even aware of the inquiry. Now, we are at three minutes a large percentage of the time. When a student goes to an education portal and selects us as an institution of interest and fills out the contact form, that lead gets pulsed over to our call center and they begin outbound calling within minutes. When they reach the lead, a simple conversation takes place, and if qualified, a real-time transfer to our GEC occurs. Our officers take over from there. We also employ and text messaging saying, We tried to reach you and weren t successful; here s the phone number. Real-Time Receipt of Leads and Response Time: 73% of first attempt contacts occur within 3 minutes By design, the operation is set up to optimize responsiveness and pathways to high-touch experiences: >> Our intent is to get leads talking to internal counselors as quick as possible because that s where we have the best chance of closing. We want to eliminate barriers. That even influences how we structure the form on our educational portals. Some forms are questions. We try keep it streamlined seven pieces of information. Both recruiters and academics understand the importance of schedules, curricula, and pedagogy geared to adult learners: >> Program design for adult learners is an important part of the model. For our adult side, you won t find many lectures or tests it s more collaborative, more experiential learning, more peer-setting where instructors bring in expertise but recognize their students are people with 5 15 years of work experience so students often learn as much from each other as they do from the instructor. It s a lot of discussion, joint projects, and assessment by writing papers and presenting in class tests of knowledge gained and applied in an immersed, accelerated, one-course schedule. Daily use of metrics helps enhance team strategy: >> For most of our metrics, we review daily leads, conversions, seats sold. This is an area we had to evolve over time as our reporting got better. If you have the right tools, it s worth your time looking at the output. If your tools are primitive then you don t focus on the metrics. A high standard for vendors and a long-term perspective have also benefited this operation: >> When considering partners, we get a lot of solicitations. I am skeptical of claims, so I m guarded about willingness to turn over the keys. My preference and we ve done this successfully is to begin at a low level with a partner and let that trust grow and their expertise show. Some will say, That s your culture and we ll do it. Then we re willing to make that investment. 9

10 Personalization and Lead Nurturing case study #3 Little to no personalization/connection High personalization/connection What level of connection and personalization are you able to achieve with prospective students? Division: Center for Adult, Graduate, and Professional Programs Organizational strengths: Executive-level leaders value non-traditional and online strategy while supporting innovation and new pathways in digital advertising and lead generation. A campus culture of integrated success has been cultivated over time: Our president s philosophy is that programs for traditional and non-traditional students exist synergistically. If traditional is successful, we fund online programs; the growth of online programs then circles around to fund traditional programming. Organizational challenges: A 100-mile radius around the college has been impacted by the recession, moving online growth strategy to a top priority. Relatively few program offerings, tight budgets, and limits in human resources sometimes hinder growth opportunities. Lack of expertise in online advertising exists, but so does an open-minded, entrepreneurial spirit. Historical facts: Once known for and sustained by weekend college bachelor s degree programs, this college first began accepting men in Today, this private liberal arts institution has entirely transformed its brand, launched a new website, and engaged in digital marketing for the first time in its 90-year history. Most innovative programs: Certificate in Competitive Business Intelligence, Certificate in Intelligence Analysis, Teacher Education Evening Licensure (TEEL ), Master of Arts in Security Policy Studies. Adult learner start dates: August, January, May. 10

11 takeaways The Lead Nurturing Process Remains Key to Success with Non-Traditional Students Adult students want to feel that connection. In the adult world, we recycle or nurture a lot of leads. We have more flexibility than our colleagues in traditional admissions and we take advantage of that. We re not losing them; they re just not ready yet. When they register, that is success to me. In highly competitive, saturated primary markets, universities often feel they have less time to nurture a lead resulting in shortened decision-making cycles for students and heightened pressures for conversion by admissions professionals. Metrics can prove otherwise, however, and conversion timelines can be very program specific. Those working geographic territories with fewer competitors can experience both longer decision-making cycles and more costly lead acquisition making a lead-nurturing process a cost-effective strategy. Admissions counselors are ultimately the most important contributors to the lead nurturing process: >> If I had to pick one recruitment activity that is most successful, it is still the one-on-one conversation. In the end our counselors are the closers and they have the highest rate of all activities. When counselors reach capacity, new structures need to be put in place to maintain a focus on lead nurturing activities: >> Our counselors do such a good job at building relationships, but we reached a critical mass point that was unsustainable. Even with rapid growth, we don t want to lose our identity, mission, and the personal attention we give. Operational decisions should support an environment in which true counseling and lead nurturing are prioritized: >> To maximize the time that counselors spend with students who are ready to apply, we engaged a call center to handle basic inquiries and qualifications as well as a CRM tool to automate certain responses. Results show that a successful, consistent lead-nurturing process for digital leads produces strong conversion over time, with dramatic increases over a nine-month period: 3.5% Months % Months % Months 7 9 Ultimately, a lead-nurturing strategy is enabled by operational structure and expectations and made successful by counselors who focus on taking a personalized approach in understanding the needs and timeline of each student. 11

12 Developing Internal Resources case study #4 Strongly Disagree Strongly agree I have the right skill sets and human resources to achieve my marketing goals. Division: Graduate, Extended, and Online Programs Organizational strengths: Administrators are taught to emphasize values such as community, teamwork, patience, problem-solving, listening, balance, and integrity due the institution s Benedictine roots. Organizational challenges: Market saturation impacts some program growth goals, but non-traditional populations have continued to scale at a strong pace. Historical facts: Founded in 1912, this private, faith-based institution now serves more than 3,000 students across five campuses and online. Most innovative programs: Certificates in nursing informatics and electronic health record strategies; BS degrees in natural resources and organizational behavior; an MA in Management; and a Doctor of Physical Therapy. Adult learner start dates: Accelerated, evening, eight-week terms begin six times per year (two each in fall, spring, and summer); full-time students register for two classes per term; classes meet one night per week for four hours. 12

13 takeaways Teamwork, Community Building, and Cross-Departmental Communication Enable Recruitment Success The answer? It s not an advertising tactic. It s not a pay-per-click trick. It s that human beings have to work together. People come first. Ideas come second. Technology and tactics come third. How we treat each other is more important than anything else, because ultimately we are trying to create a community even online. Attributing success to cross-department collaboration, this marketing leader first describes a pattern of communication through text messaging, phone calls, and regular meetings: >> At the director level [across marketing and enrollment], we are in contact every day. It s very easy to point fingers at each other but once you stop doing that, good things happen. If we get a ton of great applications for a program, we ll add sections for that program. We have sunset programs as a result of our regular meetings. We adjust. Success is also built through individual and team strengths: >> When you seek employees, you have to seek employees who are going to work at a high tempo, are accomplishment-orientated, and who can deal with stress because it s going to be that way from now on. To adapt to new needs, the marketing team has evolved into an internal agency: >> The vast amount of our time is spent on inquiry generation by program, by market for 23 adult programs in five large markets. We think of ourselves as a small ad agency with the goal of creating leads for our clients. Pay per click is a significant part of our budget. We each have multiple clients with variable budgets, often experimenting with $10,000 to $20,000 a small amount of spend per cycle. The trick is how efficiently and effectively can we invest that money? What do we want to do differently? We review metrics daily and overall plans every two weeks and adjust. Both collaboration and separation of responsibilities strengthen the operation internally: >> There s a collaboration between all the five of our marketing planners. We ask, What is salient? and then build unique advertising plans for each program. Marketing planners develop initial key word lists and ad drafts. Then, a separate team manages our Pay Per Click budget on a daily basis. It s totally agnostic way if certain words pull better than others, we make a change. There s no emotional investment due to a separation of work among planners and media buyers. Marketing Planners Media Buyers Program Enrollment Goal Finally, the counselor team is dedicated to the lead qualification process and conversion: >> A team calls and qualifies each lead. If they meet qualifications, they are passed on to a recruiter. With the number of competitors and level of saturation in our metro area, our admissions counselors seek to create a very intimate process they do a great job. 13

14 Hobsons Assessment Tool Enhancing Recruitment of Non-Traditional Students Please answer the questions below, on a scale of 1 10, then schedule a free assessment of your digital recruitment practices with a Hobsons professional. Rarely/ Never 9+ weeks 5-8 weeks 3-4 weeks 2 weeks 1 week hours 24 hours 1-8 hours 30 minutes 5 minutes Non-responsive to new inquiries Extremely responsive to new inquiries 1. Within what time frame are new inquiries contacted? No lead prioritization process Immediate scoring of new lead 2. Do you employ a lead prioritization or scoring process for all new leads? Little to no adoption of digital marketing solution Constantly seek innovation and success through digital marketing solutions 3. What is your division s comfort level regarding use and adoption of new digital marketing tools and tactics (such as search display ads, social media, and mobile marketing)? No strategic plan in use All decisions relate to a strategic plan solutions 4. To what extent does a strategic enrollment and marketing plan guide your operation? No attention/few resources High attention/substantial resources 5. How much attention is given to the evolution of your institution s brand? 14

15 Our values come first making the advances we accomplish possible. I don t know if there s a numerical chart for that in here. VP of Marketing Low quality/needs improvement Extremely high quality 6. What is the quality of your communication flow to prospective students (print + e-communication + face-to-face interactions + phone interactions)? Little to no personalization/connection High personalization/connection 7. What level of connection and personalization are you able to achieve with prospective students? Never Daily/high frequency 8. How often do you review your marketing metrics? Strongly disagree Strongly agree 9. I have the right skill sets and human resources to achieve my marketing goals. No partners/outsourcing arrangements High tendency for partners/outsourcing 10. What is your division s tendency for outsourcing services or obtaining partners to achieve marketing goals? Low willingness to spend/viewed as expenditure only High willingness to spend/marketing costs are an investment worth a measurable ROI 11. How are investments in marketing viewed at your institution? 15

Building a Successful Adult Education Program

Building a Successful Adult Education Program Building a Successful Adult Education Program Beginning with the End in Mind Three Critical Factors to Examine First By Brad Gibbs, Chief Growth Officer, PlattForm Part 1 of 3 Key Takeaways Who We Are

More information

Building Learning Bridges

Building Learning Bridges Building Learning Bridges Asbury University Seeking a date to the prom is completely different than finding someone to marry. In the same way, said Asbury University Registrar Bill Hall, choosing a vendor

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

Dear Friends and Colleagues,

Dear Friends and Colleagues, L e t t e r f r o m t h e F o u n d e r Dear Friends and Colleagues, Thank you for considering the Rolon Group and its specialty brands, World Web Partners, Tribeca Marketing Group, Ynot? and RolCall,

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

How to put the SiriusDecisions Demand Waterfall. into action using marketing automation

How to put the SiriusDecisions Demand Waterfall. into action using marketing automation How to put the SiriusDecisions Demand Waterfall into action using marketing automation 2 Formalize marketing with a proven framework Whether your company refers to it as the sales waterfall or something

More information

Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost

Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost Case Study GOIZUETA BUSINESS S C H O O L Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost 2014 Simplixity INTRODUCTION TO HIGHER EDUCATION ADVERTISING Institutions of higher

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead.

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead. Master s Series Nurturing Basics Engaged Marketing Qualified Sales Accepted Anonymous Sales Qualified s Closed Nurturing Campaigns L E A D N U R T U R I N G The Net-Results Master s Series started as an

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Optimizing Enrollment Management with Predictive Modeling

Optimizing Enrollment Management with Predictive Modeling Optimizing Enrollment Management with Predictive Modeling Tips and Strategies for Getting Started with Predictive Analytics in Higher Education an ebook presented by Optimizing Enrollment with Predictive

More information

Marketing Your Adult Education Program

Marketing Your Adult Education Program Marketing Your Adult Education Program Smart tips for planning, deploying and measuring By: Brad Gibbs, Chief Growth Officer, PlattForm Part 3 of 3 Key Takeaways Who We Are A pioneer of interactive marketing

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

The evolution. of the IT manager

The evolution. of the IT manager The evolution of the IT manager The move to service management Executives are turning more and more to IT to help their business swiftly adapt its processes to accommodate changing market conditions. Within

More information

Modern Marketing Transformation

Modern Marketing Transformation Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

Focused Outreach Lead Generation

Focused Outreach Lead Generation Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

University Relations Case Studies

University Relations Case Studies College of Education Problem Enrollment in the College of Education graduate programs had collectively declined for the past three years prior to the 2010-11 school year. Budget Initially, the College

More information

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

A Quicker, Simpler Path to Lead Management ROI

A Quicker, Simpler Path to Lead Management ROI A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,

More information

INTEGRATED MARKETING AUTOMATION

INTEGRATED MARKETING AUTOMATION INTEGRATED MARKETING AUTOMATION To generate, manage and convert leads Whitepaper W W W.AC T I V ECO N V E R S I O N. C O M M A R K E T I N G I N T E L L I G E N C E F O R S A L E S info@activeconversion.com

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition?

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Powering Performance with Customer Intelligence Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Frequently Asked Questions (FAQs) PNT Marketing Services

More information

1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations.

1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations. Introducing Marketing Automation Best Practices for Financial Services and Insurance Organizations 5 Marketing Technology 1Targeting 2 Engagement 4Analysis 3 Conversion 1 Marketing Automation = Marketing

More information

Multi-channel Marketing

Multi-channel Marketing RIGHT TIME REVENUE OPTIMIZATION How To Get Started RIGHT TIME REVENUE OPTIMIZATION How To Get Started Summary: The Short List Here s our suggested short list from this paper: Multi-channel marketing is

More information

White paper. Integrated Marketing Management

White paper. Integrated Marketing Management White paper Integrated Marketing Management The Top 3 Advantages Driving Digital Marketing Automation Has the increase in digital channels caused your marketing operations processes to multiply and deliver

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education BEST PRACTICES GUIDE PROVING THE VALUE OF DIGITAL MARKETING in Higher Education HOW DATA-DRIVEN DIGITAL MARKETING DELIVERS oho.com 617 499 4900 @ohointeractive The Case for Data The future of education

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Listening Sessions Report

Listening Sessions Report Listening Sessions Report Strategic Plan 2014-2018 Development By Office of Institutional Effectiveness January, 2014 BACKGROUND INFORMATION In spring 2013 OIE worked on preparation and design of the Strategic

More information

University of North Georgia

University of North Georgia University of North Georgia INSTITUTIONAL MISSION AND STUDENT BODY PROFILE The University of North Georgia (UNG), a 4-campus institution of over 15,000 students, was created in January 2013 from the consolidation

More information

MARKETING AUTOMATION:

MARKETING AUTOMATION: MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...

More information

The ROI of Customer Acquisition: Aligning Marketing & Sales

The ROI of Customer Acquisition: Aligning Marketing & Sales The ROI of Customer Acquisition: Aligning Marketing & Sales Table of Contents Best Practice #1: Build and implement ongoing email lead nurturing programs. Best Practice #2: Leverage inbound tactics to

More information

Landing Pages 101. Specifically, a landing page allows for greater testing, enabling you to:

Landing Pages 101. Specifically, a landing page allows for greater testing, enabling you to: Landing Pages 101 By Erik Bower During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars

More information

Profit Strategies for Small Businesses

Profit Strategies for Small Businesses Profit Strategies for Small Businesses Tackling the Challenges of Internet Marketing If you re a small business owner, your goal is profitability. And marketing is the key to big profits. But small business

More information

SUSTAINING COMPETITIVE DIFFERENTIATION

SUSTAINING COMPETITIVE DIFFERENTIATION SUSTAINING COMPETITIVE DIFFERENTIATION Maintaining a competitive edge in customer experience requires proactive vigilance and the ability to take quick, effective, and unified action E M C P e r s pec

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

The Targeting Advantage: Improve Your Marketing Success

The Targeting Advantage: Improve Your Marketing Success White Paper The Targeting Advantage: Improve Your Marketing Success The Premier Site for Marketing & Sales for Professional Services Sponsored by: White Paper The Targeting Advantage: Improve Your Marketing

More information

Companies that use a demand generation technology reported 181% higher average close rates.

Companies that use a demand generation technology reported 181% higher average close rates. Companies that use a demand generation technology reported 181% higher average close rates. 5 Five Core Principles for Empowering Sales Reps with Demand Generation Tools The crisis in the financial market

More information

4/1/2014. 2014 UPCEA CONFERENCE Applications for MSU Outreach. Ross, Jaime M

4/1/2014. 2014 UPCEA CONFERENCE Applications for MSU Outreach. Ross, Jaime M 4/1/2014 2014 UPCEA CONFERENCE Applications for MSU Outreach Ross, Jaime M 2014 UPCEA CONFERENCE Applications for MSU Outreach Measuring Career Success of Adult Learners Ensuring and measuring the career

More information

Offering Our MBA Program Both Online and In The Classroom

Offering Our MBA Program Both Online and In The Classroom M a s t e r i n b u s i n e s s a d m i n i s t r at i o n ( c l a s s r o o m a n d o n l i n e d e l i v e r y f o r m at s ) M.B.A. A n E d u c a t i o n i n t h e F r a n c i s c a n T r a d i t i

More information

Business Intelligence Draft Work Plan Template Increasing Client Partnering Success With Survey And Interview Data

Business Intelligence Draft Work Plan Template Increasing Client Partnering Success With Survey And Interview Data Gathering Pace Consulting Strategic Planning Leadership Training Partnering / Teambuilding Phone / Fax (781) 275-2424 Web www.gatheringpace.com 28 Gould Road, Bedford, MA 01730 Business Intelligence Draft

More information

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Copyright 2007 Google, Inc. All Rights Reserved We want to hear your feedback

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

Master in business administration (classroom and online delivery formats) M.B.A. An Education in the Franciscan Tradition

Master in business administration (classroom and online delivery formats) M.B.A. An Education in the Franciscan Tradition Master in business administration (classroom and online delivery formats) M.B.A. An Education in the Franciscan Tradition Our Graduate Programs Offer Convenience and Excellence in Education Alvernia University

More information

Dean of the School of Adult Learning North Park University Chicago, IL

Dean of the School of Adult Learning North Park University Chicago, IL Dean of the School of Adult Learning North Park University Chicago, IL Click Here To Apply Dean of the School of Adult Learning North Park University POSITION PROFILE and ANNOUNCEMENT North Park University

More information

INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES

INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES INTELEMARK BENEFITS OF OUTSOURCING TO B2B LEAD GENERATION COMPANIES Benefits of Outsourcing to B2B Lead Generation Companies Growing business-to-business (B2B) organizations depends on the continuous identification

More information

Sales & Marketing Services & Strategy

Sales & Marketing Services & Strategy Sales & Marketing Services & Strategy Planning Development Implementation Our Approach We have a passion for helping companies make sales and marketing easier. We want you to receive first class solutions

More information

Addendum # 1 Clarification to Questions

Addendum # 1 Clarification to Questions UNC School of the Arts Marketing Services #62-00235 Addendum # 1 Clarification to Questions Questions were received regarding the initial. Please find answers to those questions below: SECTION Vendor Question

More information

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

DEFIANCE COLLEGE Business Department Strategic Plan 2013-2016. Mission Statement

DEFIANCE COLLEGE Business Department Strategic Plan 2013-2016. Mission Statement DEFIANCE COLLEGE Strategic Plan 2013-2016 The at Defiance is part of the Division of Business, Education, and Social Work. The department includes majors in Business Administration and Accounting; minors

More information

Southeast Tech Fall 2015 Enrollment Update Report EXECUTIVE SUMMARY

Southeast Tech Fall 2015 Enrollment Update Report EXECUTIVE SUMMARY Southeast Tech Fall 2015 Enrollment Update Report EXECUTIVE SUMMARY Purpose: To provide the School Board additional information regarding the final enrollment for Fall 2015. Fall 2015 enrollment decreased

More information

2013 Marketing and Student Recruitment Practices Benchmark Report for Four-

2013 Marketing and Student Recruitment Practices Benchmark Report for Four- Noel-Levitz Report on Undergraduate Trends in Enrollment Management 2013 Marketing and Student Recruitment Practices Benchmark Report for Four- Year and Two-Year What s working in student recruitment and

More information

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? WordStream Customer Success

More information

An Executive Primer To Customer Success Management

An Executive Primer To Customer Success Management A Forrester Consulting Thought Leadership Paper Commissioned By Gainsight April 2014 An Executive Primer To Customer Success Management Table Of Contents We Live In A Subscription Economy Learn To Manage

More information

Which Lead Source Created the Most Value in Actual Deals? How Long Does it Take Our Leads to Convert into Opportunities?

Which Lead Source Created the Most Value in Actual Deals? How Long Does it Take Our Leads to Convert into Opportunities? Contents Meet the Authors Foreword 12 Questions Marketing VPs Must Ask Every Week How is Our MQL Flow Growing Over Time to Hit Our Goals? Where Do We Stand Against Our Monthly MQL Goal? Which Lead Source

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

Decision-Making Process San Antonio Fast Track Proposal Timeline: One week from posting for comment

Decision-Making Process San Antonio Fast Track Proposal Timeline: One week from posting for comment Date: March 10, 2010 Decision-Making Process San Antonio Fast Track Proposal Timeline: One week from posting for comment Originator(s): J. Kim McNutt- AVPCL 1. Define the problem, issue, concern, that

More information

Right Time Revenue Optimization

Right Time Revenue Optimization More Revenue, Faster Right Time Revenue Optimization More Revenue, Faster Summary: The Short List Here s our suggested short list from this paper: What is right time revenue optimization? It s marketing

More information

GRADUATE PROGRAM CURRICULUM

GRADUATE PROGRAM CURRICULUM GRADUATE PROGRAM CURRICULUM COLLEGE OF EDUCATION & HUMAN SERVICES Dr. Hank Weddington, Dean Dr. Kim Matthews, Chair SCHOOL OF EDUCATION MASTER OF ARTS IN COMMUNITY COLLEGE ADMINISTRATION OFFERED IN ASHEVILLE

More information

LEAD GENERATION. www.iconicdigitalagency.com success@iconicdigitalagency.com 317.813.9996

LEAD GENERATION. www.iconicdigitalagency.com success@iconicdigitalagency.com 317.813.9996 1 LEAD GENERATION www.iconicdigitalagency.com success@iconicdigitalagency.com 317.813.9996 LEAD GENERATION 1 2 WHY YOU NEED TO FOCUS ON LEAD GENERATION There is no such thing as too many sales leads. Sales

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Admissions Marketing Plan Assessments

Admissions Marketing Plan Assessments Admissions Marketing Plan Assessments Mission: Supporting undergraduate and graduate enrollment. Goals: 1. Create a unified Institutional social media presence 2. Reach and engage prospective students

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

Lead Generation Best Practices:

Lead Generation Best Practices: How to Improve the Quality and Cost of B2B Leads A White Paper Introduction: In today s age of competitive markets and shrinking budgets, marketing and sales teams are stretched extremely thin, forcing

More information

Applying a Proven Learning Strategy in Bank Acquisition Environments

Applying a Proven Learning Strategy in Bank Acquisition Environments in Bank Acquisition Environments Nan Orth Lisa Schramm FIS Education and Training 800.822.6758 Executive Takeaways Effective training has a direct impact on individual performance. In turn, an organization

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Improving Ed-Tech Purchasing

Improving Ed-Tech Purchasing Improving Ed-Tech Purchasing Identifying the key obstacles and potential solutions for the discovery and acquisition of K-12 personalized learning tools Table of Contents 1. An Overview 2. What Have We

More information

Comments presented by Sonja Brown Givens, Associate Dean, Niagara Frontier Center, Empire State College, State University of New York.

Comments presented by Sonja Brown Givens, Associate Dean, Niagara Frontier Center, Empire State College, State University of New York. Public Hearing on the Statewide Plan for Higher Education Comments presented by Sonja Brown Givens, Associate Dean, Niagara Frontier Center, Empire State College, State University of New York December

More information

NORTHERN ILLINOIS UNIVERSITY. College: College of Business. Department: Inter-Departmental. Program: Master of Business Administration

NORTHERN ILLINOIS UNIVERSITY. College: College of Business. Department: Inter-Departmental. Program: Master of Business Administration NORTHERN ILLINOIS UNIVERSITY College: College of Business Department: Inter-Departmental Program: Master of Business Administration CIP Code: 52.0201 Northern Illinois University s M.B.A. program follows

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Developing Communication-Related Master s Degree Programs

Developing Communication-Related Master s Degree Programs ACADEMIC AFFAIRS FORUM Developing Communication-Related Master s Degree Programs Custom Research Brief Research Associate Amanda Michael Research Manager Nalika Vasudevan December 2012 2 of 13 3 of 13

More information

Five predictive imperatives for maximizing customer value

Five predictive imperatives for maximizing customer value Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products

More information

TURNINGPOINT TALENT QUARTERLY REPORT. Q1 2015 Marketing Compensation & Hiring Trends. Page 1

TURNINGPOINT TALENT QUARTERLY REPORT. Q1 2015 Marketing Compensation & Hiring Trends. Page 1 TURNINGPOINT TALENT QUARTERLY REPORT Q1 2015 Marketing Compensation & Hiring Trends Page 1 Executive Hiring Summary San Diego, Orange County and Los Angeles Today s most valuable currency is lead generation

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

College of Business Strategic Plan 2014-2018

College of Business Strategic Plan 2014-2018 Vision Statement College of Business Strategic Plan 2014-2018 The COB s vision is to accelerate student success through applied business knowledge and to contribute to a better and brighter future for

More information

CHAPTER 1: The Preceptor Role in Health Systems Management

CHAPTER 1: The Preceptor Role in Health Systems Management CHAPTER 1: The Preceptor Role in Health Systems Management Throughout the nursing literature, the preceptor is described as a nurse who teaches, supports, counsels, coaches, evaluates, serves as role model

More information

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery & The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

5 PRACTICES. That Improve the Business Impact of Research EFFECTIVE DSTAKEHOLDERS

5 PRACTICES. That Improve the Business Impact of Research EFFECTIVE DSTAKEHOLDERS 5 PRACTICES That Improve the Business Impact of Research 1. ALIGN DIRECTLY WITH KEY STAKEHOLDERS 2. LINK THE WHYS TO THE WHATS OF BIG DATA 3. FOCUS ON METRICS THAT MATTER 4. PROVE RESEARCH ROI 5. GET TO

More information

Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits

Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits Developing a Marketing Plan Develop a strategic marketing plan to successfully grow your business and increase profits Learning Objectives At the end of this module, you will be able to: Understand the

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information