How To Make A Good Year

Transcription

1 Return on Investment Retorno Sobre la Inversión Objectivos de 2015 Investment / Inversión Q3 $49, Investment / Inversion $65, Current Total Total de Impresiones Actual 8,082,428 Impresiones 9,016,592 Impression per $ Impresiones por Dólar $ 165 per Impresiones por Dolar $ 136 Foodservice PR The National Mango Board works with foodservice publications to get mango stories placed in foodservice magazines and newspapers. Servicios de Alimentos La National Mango Board trabaja con publicaciones de Servicio de Alimentos para colocar artículos sobre el mango en revistas y periódicos de Servicio de Alimentos. Outlet Medio Headline Encabezado Date Fecha Circulation / Unique Visitors / Viewership Circulación / Visitantes Únicos / Teleauditorio Impresiones Print / Impreso el Restaurante New Focus on Healthy Fare 1/1/ ,000 57,500 el Restaurante At the bar 1/1/ Produce Business Chefs Cater to Meatless Diners 1/1/ ,000 69,000 Produce Business Superfoods: Marketing Magic or Produce Pretenders 1/1/ Catersource As Seen in Dallas 2/1/ ,000 66,700 FoodserviceDirector Industry News 2/15/ , ,730 Chef Recipe Cards 3/1/ , ,300 FSR Spiked with Flavor not Alcohol 3/1/ ,000 75,900 Hotel F&B Focus on Wellness 3/1/ , ,025 el Restaurante Bring on the Mangos! 4/1/ ,000 57,500 Restaurant Hospitality Seasonal Salads 4/1/ , ,058 Catering Grilling Inspiration 5/1/ ,000 27,600 Flavor & The Menu Top 10 Trends 5/1/ ,000 57,500 Nation's Restaurant News Menu Tracker, Prinkberry 5/11/ , ,399 Restaurant Hospitality MarketPlace, It's Mango Month 6/1/ , ,058 School Nutrition Mango Magnifico 6/1/ , ,900 Flavor & The Menu On-Trend Sauces 7/1/ ,000 57,500 Flavor & The Menu Give Us Agave 7/1/ FoodserviceDirector Healthier Menus 7/1/ , ,730 National Culinary Review Let's talk about mangos 7/1/ ,000 46,000 National Culinary Review Hot Products 7/1/ Shelby Food Service Fresh on the Table 7/1/ ,117 69,269 el Restaurante A new take on tacos 8/1/ ,000 57,500 Nation's Restaurant News menus 8/10/ , ,399 Flavor & The Menu The Payoff of Partnership 9/1/ ,000 57,500 QSR Putting It All Together 9/1/ ,688 70,582 PRINT SUBTOTAL / SUBTOTAL PARA IMPRESO: 883,761 2,032,650 Online / Internet el Restaurante online New Focus on Healthy Fare 1/1/2015 4,200 4,200 el Restaurante online At the bar 1/1/ Produce Business online Chefs Cater to Meatless Diners 1/1/2015 6,000 6,000 Produce Business online Superfoods: Marketing Magic or Produce Pretenders 1/1/ NRN Food Writer's Diary The unspoken trend of /2/ , ,860 Eat Beat e-newsletter 11 new versions of classic sandwiches 1/8/ ,000 79,000 Recipedia Menu Development 1/9/ ,000 73,000 RB Business Intelligence e-news The next big drink 1/16/ ,000 40,000 Eat Beat e-newsletter Featured Recipes 1/20/ ,500 80,500 NRN Menu Tracker Beverage Trends 1/28/ ,000 71,000 Recipe Watch Mango Habanero Ranch Dressing 1/21/ , ,000 NRN a.m. e-newsletter Inside Coconut's first Dallas restaurant 1/26/ ,000 71,000 Eat Beat e-newsletter Go big with Super Bowl-worthy sancks 1/27/ ,000 79,000 Catersource online As Seen in Dallas 2/1/ ,000 30,000 CAFÉ News e-blast The Mango Board wants to hear from you 2/2/ ,000 20,000 RB Business Intelligence e-news Recipes 2/2/ ,000 40,000 NRN a.m. e-newsletter Menu Tracker, Bonefish Grill 2/6/ ,000 71,000 CAFÉ News e-blast The Mango Board wants to hear from you 2/9/ ,000 20,000 FoodserviceDirector online Industry News 2/15/ ,000 37,000 Recipe Watch Asian Shrimp with Mango Pepper Salad 2/25/ , ,000 Chef online Recipe Cards 3/1/ ,000 51,000 FSR onine Spiked with Flavor not Alcohol 3/1/2015 2,500 2,500 Hotel F&B online Focus on Wellness 3/1/ ,000 70,000 NRN Dessert Trends Chefs put passion for passion fruit on the menu 3/5/ ,000 71,000 ProChef SmartBrief Passionfruit fast becoming a fruit staple 3/6/ ,400 52,400 nrn.com Pleasing customers coffee, tea specialty 3/10/ , ,860 NRN a.m. e-newsletter Menu Tracker, El Pollo Loco 3/13/ ,000 71,000 NRN a.m. e-newsletter Spicy food sizzles on restaurant menus 3/16/ ,000 71,000

2 Outlet Medio Headline Encabezado Date Fecha Circulation / Unique Visitors / Viewership Circulación / Visitantes Únicos / Teleauditorio Impresiones CAFÉ News e-blast And the winners are 3/23/ ,000 20,000 NRN a.m. e-newsletter Rubio's CEO talks healthful menu strategy 3/23/ ,000 71,000 NRN a.m. e-newsletter Top 100 3/24/ ,000 71,000 FSInsider e-newsletter Spiked with Flavor not Alcohol 3/26/ ,000 25,000 NRA SmartBrief On the Front Burner 3/27/ ,100 93,100 RB Business Intelligence e-news Business Trends 3/31/ ,000 40,000 ACF Culinary Insider e-newsletter Ingredient of the Month 4/1/ ,000 20,000 CAFÉ Gold Medal Classroom June is Mango Month 4/1/ ,000 20,000 el Restaurante online Bring on the Mangos! 4/1/2015 4,200 4,200 NRN a.m. Menu Tracker, Starbucks 4/1/ ,000 71,000 Restaurant Hospitality online Seasonal Salads 4/1/ ,248 64,248 NRA SmartBrief Going green with unripe produce 4/2/ ,100 93,100 FSR Beverage Hard Rock partners with Carlos Santana 4/13/ ,000 25,000 FreshPlaza June is Mango Month 4/14/ , , 607 PMQ blast See what PMQ has discovered 4/24/ ,000 18,000 QSR online Industry News, Pinkberry 4/29/ , ,000 ACF Website Ingredient of the Month 5/1/ ,000 20,000 Catering online Grilling Inspiration 5/1/2015 6,000 6,000 Recipedia Snacking on the rise 5/1/ ,000 73,000 NRN a.m. e-newsletter Menu Tracker, Hard Rock Café 5/6/ ,000 71,000 NRN online Menu Tracker, Pinkberry 5/11/ , ,858 NRN a.m. Menu Tracker, Salata 5/13/ ,000 71,000 ACF Culinary Insider e-newsletter Ingredient of the Month 5/18/ ,000 20,000 Eat Beat e-newsletter Crispy Bar Foods 5/19/ ,000 79,000 NRN a.m. e-newsletter Menu Tracker, Hale & Hearty 5/22/ ,000 71,000 el Restaurante online Bring on the Mangos! 5/26/2015 4,200 4,200 NRN a.m. e-newsletter Menu Tracker, El Pollo Loco 5/27/ ,000 71,000 Eat Beat e-newsletter 8 new restaurants we're dying to try 5/28/ ,500 80,500 Restaurant Hospitality online MarketPlace, It's Mango Month 6/1/ ,248 64,248 School Nutrition online Mango Magnifico 6/1/ , ,000 Recipedia Next-gen kids' menus 6/3/ ,000 73,000 Eat Beat e-newsletter 6 creative twists on Latin comfort food 6/5/ ,000 79,000 el Restaurante online Recipe of the week 6/7/2015 4,200 4,200 Eat Beat e-newsletter Best Sandwiches 6/8/ ,000 79,000 NRN a.m. Menu Tracker, Wendys 6/10/ ,000 71,000 Fast Casual online Jason's Deli partners with MD to launch cancerpreventing salad 6/17/ ,000 53,000 Foodservice Rewards facebook June is Fresh Mango Month 6/17/2015 7,961 7,961 Eat Beat e-newsletter Best Sandwiches 6/18/ ,000 79,000 el Restaurante online Recipe of the week 6/20/2015 4,200 4,200 el Restaurante online Recipe of the week 6/20/2015 4,200 4,200 FoodserviceDirector online Fresh on the Table 7/1/ ,000 37,000 National Culinary Review online Let's talk about mangos 7/1/ ,000 20,000 National Culinary Review online Hot Products 7/1/ nrn.com menus 7/2/ , ,858 NRN a.m. e-newsletter menus 7/6/ ,000 71,000 Flavor Flash e-newsletter 12 On-Trend Sauces 7/8/2015 3,500 3,500 NRN a.m. e-newsletter Cici's Pizza features 'Food Network Star' creation 7/15/ ,000 71,000 NRN a.m. e-newsletter Menu Tracker: Tony Roma's 7/16/ ,000 71,000 Eat Beat e-newsletter menus 7/16/ ,000 79,000 el Restaurante online Recipe of the week 7/18/2015 4,200 4,200 Eat Beat e-newsletter Top Chefs - 10 thoughts: Allen Susser 7/24/ ,000 79,000 el Restaurante online A new take on tacos 8/1/2015 4,200 4,200 Recipedia Sandwiches build on innovation 8/1/ ,000 73,000 Plate e-newsletter Salsa it up 8/3/ ,000 35,000 FSR Insider Culinary Focus on the fruits of fall 8/5/ ,000 32,000 NRA SmartBrief Chefs expand their selection of fall fruits 8/6/ ,100 93,100 NRNa.m. Menu Tracker: El Pollo Loco 8/7/ ,000 71,000 Nation's Restaurant News online menus 8/10/ ,478 61,478 NRN a.m. e-newsletter Chefs bring glamour back to dessert 8/10/ ,000 71,000 QSR online Putting It All Together 9/1/ , ,000 Recipedia Appetizers become a main attraction 9/1/ ,000 73,000 CAFÉ News e-blast Free Resources For Your Classroom 9/14/ ,000 20,000 NRA SmartBrief Putting It All Together 9/22/ ,100 93,100 ProChef SmartBrief Focus on fall flavors 9/24/ ,400 52,400 ONLINE SUBTOTAL / SUBTOTAL PARA INTERNET: TOTAL: 6,049,778 6,049,778 6,933,539 8,082,428

3 Foodservice Chain Promotions Promociones con Cadenas de Servicio de Alimentos Investment on promotions through Q3 Inversión en promociones hasta fines del 4er Trimestre $2,775 Number of units impacted Número de unidades impactadas 5,651 Number of promotions Número de promociones 10 Objetivos de 2015 Investment / Inversión $22,000 Units Impacted Unidades Impactadas 880 Number of Promotions Número de promociones 10 Volume increase due to NMB promotions Incremento en volumen a raíz de las promociones de la NMB 784.5% Volume Increase Incremento en volumen 75% Foodservice Chain Promotions The National Mango Board works with foodservice operators to put more fresh mango on foodservice menus. The NMB funds promotions with chains, offers fresh mango menu ideas to chains interested in using fresh or expanding their fresh usage, and contacts chains using fresh, process or no mango at all to gauge their interest in using fresh mango. Promociones con Cadenas de Servicio de Alimentos La National Mango Board trabaja con operadores de servicio de alimentos para colocar mas mango fresco en los menus de servicio de alimentos. La NMB dinancia promociones con cadenas, ofrece ideas para el menu con mango fresco para cadenas interesada en usar or expandir su uso de producto fresco, y hace contacto con # of Units # de Unidades Point of Sale Materials Materiales para el Punto de Venta Dates Fechas Theme/Recipes Tema/Recetas Promotions Mango Strawberry Swirl On The Border 160 Beverage Menu February - April Margarita El Pollo Loco 395 FSI March 7 - April 15 Chicken Mango Avocado Tostada Compass 4000 Poster April Barley, Black Bean, Mango and Pepita Salad with Cilantro Yogurt Marie Callender's Feature Menu, Social 90 Media April 6 - June 25 Fresh Mango Braised Pulled Pork Street Tacos UMass 4 Poster, Sampling April 14 Mad About Mangos Guest Services 107 Poster, Signage May FreshFixe Ingredient of the Month Shari's 96 Menu Card May 15 intro Tropical Mango Burst Smoothie Qdoba 641 Poster, Social Media May 26 - July 31 Mango Smothered Burrito Tony Roma's 30 Menu Card July 8 - Sept 15 Honey Lime Shrimp Salad Souplantation/Sweet Tomatoes 128 Menu Card Sept 1-30 Mango Slaw Total Units Impacted / Total de Unidades Impactadas 5,651 Foodservice Chain Contacts Contactos de Servicios de Alimentación de cadena Number of Chains Contacted Número de Cadenas Contactado Contacted / Contactado 84 (30 new) Objetivos de 2015 Number of Chains Contacted Número de Cadenas Contactado 70 (35 new)

4 7-Eleven (new), Aramark, Back Yard Burgers (new), Bar Fly Ventures (new), BD's Mongolian Grill (new), BJ's Restaurant & Brewhouse, Black Angus Steakhouse, Black Bear Diner, Bloomin'Brands (new), Bonefish Grill, Brinker Intl, California Pizza Kitchen, Cameron Mitchell Restaurants, Cheddar's Casual Cafe, Chevys, Colonial Cafe, Compass Group, Cooper's Hawk Restaurants, Corner Bakery, Costa Vida (new), Craftworks Restaurants & Breweries, Daphne's California Greek Café, Del Frisco's Restaurant Group (new), Denny's, Duncan Brands (new), Elephant Bar, El Pollo Loco, First Watch, Fish City Grill, Fuzzy's Taco Shop, Garden Fresh (Souplantation), Grill Concepts, Guest Services, Hard Rock Intl, HMS Host, Houlihan's (new), Ignite Restaurant Group (new), Illegal Pete's, Islands Fine Burgers & Drinks, Jason's Deli (new), Johnny Rockets (new), Lettuce Entertain You Ent. (new), Logan's Roadhouse, LYFE Kitchens (new), MAD Greens, Maggiano's, Marie Callender's, Mi Cocina (new), Mimi's Cafe, Morrison Management Specialists, Noodles & Company, Nordstrom (new), Omni Hotels (new), On The Border, Outback Steakhouse, Panera Bread, Papa Murphy's (new), Pei Wei, Pieology (new), Qdoba, Quaker Steak & Lube (new), RAM International, Red Robin, Red Lobster, Red Mango, Robeks, Ruby Tuesday, Ruffino's Italian Restaurant (new), Shari's, Sharky's Mexican Grill, Sizzler, Snarf's Sandwiches (new), Sodexo, Stanford University, Starbucks (new), The Cheesecake Factory, The Melt (new), Tijuana Flats, Tiki's Grill & Bar, Togo's Sandwiches, Tony Roma's, UMass, Veggie Grill (new), Wegman's (new), Wendy's, Yard House, Zoes Kitchen (new) Number of Chains to Receive Fresh Mango Menu Support Número de Cadenas que Recibirán Apoyo para el Mango Fresco en Menús 19 Received Menu Support / Recibió Apoyo para el Menú Aramark, BJ's Restaurant & Brewhouse, Black Bear Diner, Bloomin' Brands, Compass, Corner Bakery, Daphne's, Guest Services, LYFE Kitchen, MAD Greens, Mimi's Café, Noodles & Company, Outback Steakhouse, Papa Murphy's (new), Red Lobster, Sharky's Mexican Grill, Sodexo, UMass Number of Chains to Receive Hands-on Fresh Mango Menu Support: On-site presentation Número de Cadenas que Recibirán Apoyo para el Mango Fresco en Menús # of Units # de Unidades Received Hands-on Menu Support / Recibió Apoyo para el Menú Noodles & Co. 410 Number of Chains to Receive Fresh Mango Menu Support

5 Glossary Glossary of Terms : Number of estimated people reading a single newspaper or magazine article. This is calculated by multiplying the publication s circulation by 2.3, a conservative but realistic multiplier. Magazines often use 5 7, believing that magazines have a longer life and are passed around to more people. Newspapers often use 3, meaning 3 people in a household or office read the paper. We use 2.3 as a conservative number to make sure results are not inflated or unrealistic. per $: A ratio comparing the total number of impressions to the investment on the project. It shows how many people were reached with every dollar invested. Operator: A foodservice business with one or more units. Unit: An individual foodservice location. Chain: A multi-unit foodservice operator. Glosario de Términos Impresiones: Cálculo del número de personas que leen un sólo artículo de periódico o revista. Esto se calcula multiplicando la circulación de la publicación por 2.3, un multiplicador conservador pero realista. Las revistas a menudo utilizan del 5-7, creyendo que las revistas tienen una vida útil más extensa y se comparten entre más personas. Los periódicos a menudo usan el tres (3), lo cual significa que tres personas en un hogar o en una oficina leen el periódico. Nosotros usamos el 2.3 como una cifra conservadora para asegurar que los resultados no se perciben como infladas o Impresiones por Dólar $: Relación que compara el número total de impresiones con la inversión en el proyecto. Muestra el número de personas alcanzadas con cada dólar invertido. Operador: Una empresa de servicio de alimentos con una o más unidades. Unidad: Un sitio individual de servicio de alimentos. Cadena: Un operador con múltiples unidades de servicio de alimentos.