KEEPING KIDS SAFE A COALTION BASED APPROACH TO TRAFFIC SAFETY NJAHPERD CONFERENCE February 23-24, 2015

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1 KEEPING KIDS SAFE A COALTION BASED APPROACH TO TRAFFIC SAFETY 2015 NJAHPERD CONFERENCE February 23-24,

2 Partnering with Community Coalitions Moderator Carol Ann Giardelli, Presenters Diana Starace, Safe Kids Middlesex County, Maureen Donnelly, Safe Kids Southern NJ, Meliam Gonzales, Safe Kids Bergen County, Karen Jean Feury, Safe Kids Northern NJ, 2

3 3

4 Our Mission We work to keep all kids safe from preventable injuries 4

5 5

6 Our Work Safe Kids Worldwide provides coalitions with resources to deliver community programs. Road Safety Child Passenger Safety Teen Driving Pedestrian Bike/Motorcycle Distraction Home Safety Fire, Burns, CO Poisoning Suffocation Falls Drowning School & Play Sports Safety Drowning Pre-K Start Safe Emerging Issues i.e., Button Battery, Medication, TV Tip-overs 6

7 How We Work RESEARCH PROGRAMS AWARENESS ADVOCACY Collect and analyze data; 6-8 reports annually Deliver consistent messaging through our global network Reach parents, caregivers, educators and kids Advocate for new and improved laws 7

8 Where We Work: Global Network 500+ Coalitions in the United States 25+ Network Member Countries 8

9 Impact in New Jersey 79.5 percent decrease fatalities vs. 60 percent nationally 1501 lives saved (75 annually) Thousands injuries prevented 79.5 % 1,

10 Road Safety Risk Areas PROGRAMS: Child Passenger Safety Pre Teens/ Teens In Cars Pedestrian Safety School Bus Safety Distracted Driving Distracted Walking RESOURCES: Research Reports Lesson Plans Fact Sheets Social Media Guides Templates Talking Points 10

11 Middlesex County Teen Initiatives Diana Starace., Coordinator Safe Kids Middlesex County Injury Prevention Program Robert Wood Johnson University Hospital

12 Middlesex County Leads the Way! 542 people died in crashes on N.J roads last year, distracted driving cited as a major reason. Route 1 in Middlesex County Among Deadliest Roads For Pedestrians in Tri-State Area Highway Claimed Lives of 27+ Pedestrians in 26-Mile Stretch Since 2001 ARTICLE APRIL 6, 2014 The 56 deaths on Middlesex County roads were the highest in the state.. In 2011 Middlesex County had more fatal accidents on its roadways than any other county in New Jersey. Middlesex County records the most fatal accidents in New Jersey in 2013 Middlesex County had the most deaths. 12

13 Reaching Tweens and Teens Web-based program designed for parents and young teens (13 and 14) Teens spend increasing time away from parents and more time with peers Focus on key safety issues teens will face when riding as passengers or as they prepare to drive. Highlights 5 safety non-negotiables: Always wear a seat belt Never distract the driver Never ride with a driver who has been drinking or taking drugs Never ride with drivers who have too little experience Avoid drivers they know are unsafe 13

14 Driver s Ed - Practice Makes Perfect! Obstacle Course provides opportunities for teens to practice Driving while Distracted Pedestrian crossings, traffic signals, hazardous roadways 14

15 R U a Safe Driver? Supplement to Driver s Ed Classes Focus on: Crash dynamics How seat belts protect occupants GDL - Why is it so important? Stats! Inattentive behavior behind the wheel - consequences and laws Videos and engaging activities Volunteers??? 15

16 Maureen Donnelly RN, APNc Injury Prevention/Safe Kids Southern New Jersey Coordinator 16

17 Safe Kids Southern NJ Established in 2002 led by Children s Regional Hospital at Cooper Injury prevention initiatives originally focused on children 14 and under Wheeled Sport Safety Walk this Way Car Seat Safety Booster Seat/Seatbelt Safety Cub Scout Automotive Safety 17

18 Teens and Distractions August 2013 An In-Depth Look at Teens Walking Behaviors 18

19 HOW A CHICKEN CROSSES THE ROAD 19

20 Teens in Cars June

21 Teens on the Move October

22 Pedestrian Safety & HS Traffic Safety Challenge Meliam Gonzales, RN, BSN Trauma Prevention Coordinator & Clinical Educator Safe Kids Bergen County Coordinator 22

23 2014 Pedestrian Fatalities Marked the Deadliest in 18 Years 172 pedestrian killed in NJ 23

24 PROGRAMS SAFE KIDS INTERNATIONAL WALK TO SCHOOL DAY PEDESTRIAN SAFETY PROGRAMS FOR ELEMENTARY SCHOOL AGED CHILDREN DISCUSSIONS OF THE IMPORTANCE OF NOT BEING A DISTRACTED WALKER SAFE ROUTES TO SCHOOL MOMENT OF SILENCE 24

25 MOMENT OF SILENCE OF VIDEO 25

26 HS TRAFFIC SAFETY CHALLENGE 26

27 PSA CONTEST outu.be 27

28 POSTER CONTEST 28

29 AWARDS CEREMONY 29

30 Car Care Maintenance KJ Feury RN, APNc, CCRN Injury Prevention Coordinator Morristown Medical Center Coordinator Northern NJ Safe Kids 30

31 Motor Vehicle Crashes Young Adults are at a high risk of motor vehicle crashes Young Adults do not have disposable income Young Adults have limited adult supervision

32 Car Care Maintenance Program Create an interactive program that engage young adults Give sound information on motor vehicle maintenance that is cost saving Create a conduit to discuss the behavioral aspects of driving

33 Car Care Maintenance

34 Car Care Maintenance Kits

35 Discuss Driving Behaviors

36

37 Car Care Maintenance KJ Feury RN, APNc, CCRN Injury Prevention Coordinator Morristown Medical Center

38 Thank You! Maureen Donnelly Karen Jean Feury Carol Ann Giardelli Meliam Gonzales Diana Starace

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