ADCE 24th Best of European Design and Advertising Awards 2015 Grand Prix Winner

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1 ADCE 24th Best of European and Advertising Awards 2015 Grand Prix Winner Category Title Company Name Client Country Grand Prix #likeagirl Leo Burnett London Procter and Gamble United Kingdom Category Title Company Name Client Country Gold Winners TV Commercials Goth Girl Heimat, Berlin Hornbach Germany Sounddesign Soundlogos, Audio-CI Goth Girl Heimat, Berlin Hornbach Germany Any Other 37 Days La Cavalerie ATLANTIC GROUPE France Any Other #likeagirl Leo Burnett London Procter and Gamble United Kingdom Poster Advertising Instaposters Instinct (BBDO Group) NIKE Russia Magazine & Trade Advertising Suffocation Leo Burnett London Karma Nirvana United Kingdom Mailings Suffocation Leo Burnett London Karma Nirvana United Kingdom Interactiv Websites #Project 360 Heye GmbH Mammut Sports Group AG Germany Online advertising #happytohelp DDB & Tribal Worldwide, Amsterdam KLM Royal Dutch Airlines Netherlands Mobile applications Adventures of Poco Eco POSSIBLE CEE iamyank Hungary Digital content #likeagirl Leo Burnett London Procter and Gamble United Kingdom Editorial Strange plants Folch Zioxla Spain Packaging Magic Tape Kolle-Rebbe GmbH 3M Deutschland GmbH Germany Motion Graphics X-Road Explainer Tolm Cybernetica Estonia Environmental Grafting Architecture Bildi Grafiks Institut Ramon Llull Spain Any Other The Lampedusa door stopper. Scholz & Friends CUCULA Germany

2 Promotions Rechts gegen Rechts Der unfreiwilligste Spendenlauf Deutschlands Grabarz & Partner/GGH Lowe ZDK Gesellschaft Demokratische Kultur ggmbh Germany Ambient Media Departure Board Leo Burnett London Amnesty International United Kingdom New Use of Media IKEA PS 2014 Instinct (BBDO Group) IKEA Russia Integrated Campaigns There is no bigger prize than sharing Leo Burnett Madrid Loterias y Apuestas del Estado Spain Content Ideas #likeagirl Leo Burnett London Procter and Gamble United Kingdom Best Use of Technology The Banner That Makes You Like Banners BBDO Russia Group / Proximity Russia 3M Russia Creative Strategy #likeagirl Leo Burnett London Procter and Gamble United Kingdom European Student of the Year European Young Creative of the Year When I'm a Dad Sunday Grannies Student: Tom Watkins School: University of Lincoln United Kingdom Creatives: Daniel Strugariu & Ruxandra Papuc McCann Erickson Bucharest Romania Category Title Company Name Client Country Silver Winners TV Commercials Horse Leo Burnett Lisboa IndieJunior Portugal TV Commercials There is no bigger prize than sharing Leo Burnett Madrid Loterias y Apuestas del Estado Spain TV Commercials The big leap BETC Lacoste France Cinema Commercials There is no bigger prize than sharing Leo Burnett Madrid Loterias y Apuestas del Estado Spain Cinema Commercials The Way Home Kitchen Reklamebyrå/Leo Burnett Oslo SpareBank 1 Norway Public Service & Charity THE EYES OF A CHILD Leo Burnett France ASSOCIATION NOEMI France Corporate Video/TV Goth Girl Heimat, Berlin Hornbach Germany Radio Commercials Korrektur Grabarz & Partner Volkswagen AG Germany Poster Advertising Window of Opportunity. Publicis Communications Schweiz AG Anliker Alarm AG Switzerland Websites AbortionTravel DDB Spain CELEM (EUROPEAN WOMEN'S LOBBY) Spain

3 Online Advertising Words Can Save Hungry Boys Kaspersky Lab Russia Online Advertising #likeagirl Leo Burnett London Proctor and Gamble United Kingdom Mobile Applications Ogilvy&Mather Prague/ Geometry Global Prague Prague Pride Czech Republic LGBT Avatars Mobile Applications Peek Calendar Velvet DP OÜ Squar Mountains Estonia Any Other Listen to me Voskhod Ural Music Night Russia & Mobile Digital Content The MONSTER-smart Launch BBDO Berlin GmbH Daimler AG, smart/mm Germany Graphic Tom of Finland -stamp sheet BOTH Posti Group Corporation Finland Editorial Études 1 noir sur blanc Studio Mennicke I Follow the River Germany Corporate Brand Identity Bruch-Idee&Form Bruch Idee & Form Bruch Idee & Form Austria Corporate Brand Identity Musée National Picasso Paris c-album Musee National Picasso Paris France Corporate Brand Identity Canal+ Rebrand Erretres. The Strategic Company Canal+ Spain Corporate Brand Identity Cheburashkini Brothers Identity Ermolaev Bureau Cheburashki Brothers. Family Farm. Russia Illustration and Photography Gonzo Club Wirz / BBDO Milieu Mauri, Maurizio Pecoraro Switzerland Illustration and Photography Be the painter of your dreams Reichl und Partner Werbeagentur GmbH List General Contructor Austria Illustration and Photography Montblanc presents: A Parisian Winter Tale Scholz & Friends Montblanc International Germany Packaging Llavors Senyor Estudi La Vinyeta Spain Packaging Rawal Dorian Pesca Salada Spain Packaging Rauwolf Riebenbauer GmbH Parzefall GmbH & Co KG Austria Motion Graphics Christmas Zoetropes for TVE Cómodo Screen RTVE Spain Any Other Austria/Oil - France/Parfume - Switzerland/watch Strichpunkt Eberl print GmbH Germany Any Other Listen to me Voskhod Ural Music Night Russia

4 Any Other 37 Days La Cavalerie ATLANTIC GROUPE France Promotions #happytohelp DDB & Tribal Worldwide, Amsterdam KLM Royal Dutch Airlines Netherlands Ambient Media AbortionTravel DDB Spain CELEM (EUROPEAN WOMEN'S LOBBY) Spain Integrated Campaigns KSP Krieg Schlupp Partner Werbeagentur AG Myclimate The Protection Partnership Switzerland myclimate the one and only Content Ideas A Childs Soul Is Fragile GREAT Werbung & HOKI Hospiz für Kinder Austria Content Ideas Maria & Luiz Leo Burnett Lisboa Maria Matos and São Luiz Theatres Portugal Product Ideas Dog Pookies Mayer McCann Hov-Hov Dog Bakery Slovenia Product Ideas Poli protektor Futura DDB d.o.o. Perutnina Ptuj Slovenia Best Use of Technology The RGB News Geometry Global Romania Antena 1 Romania Best Use of Technology PlayDowJones Wiktor Leo Burnett J&T Banka Slovakia Best Use of Technology Mortal Timeline BBDO Russia Group INTOUCH Insurance Russia Creative Strategy Rechts gegen Rechts Der unfreiwilligste Spendenlauf Deutschlands Grabarz & Partner/GGH Lowe ZDK Gesellschaft Demokratische Kultur ggmbh Germany Total Brand Communication #Project 360 Heye GmbH Mammut Sports Group AG Germany Category Title Company Name Client Country Nomination Winners TV Commercials Let the music do the talking 358 Nelonen Media / Radio Aalto Finland TV Commercials B:DARK Kaspen/Jung von Matt Budějovický Budvar (Budweiser Budvar) Czech Republic TV Commercials Daily Drama Ogilvy Germany German Rail Germany TV Commercials COMING OUT FUEL PUBLICIDADE QUEER FESTIVAL Portugal TV Commercials CIRCUS ROSAPARK BROTHER France TV Commercials A star CONTRAPUNTO BBDO MERCEDES-BENZ Spain

5 TV Commercials Long Distance Love GMP Advertising VOLKSWAGEN ROMANIA Romania TV Commercials Mechanics thjnk berlin AUDI AG Germany TV Commercials Swiss Capital - Speed Matters TBCTV Advertising Swiss Capital, MFO Georgia Cinema Commercials Nothing but the fruit BBDO Berlin GmbH true fruits GmbH Germany Public Service & Charity Warchild Doom & Dickson Warchild Netherlands Public Service & Charity DON'T IGNORE Havas WW Portugal APAV Portugal Radio Commercials Back the way it came Leo Burnett Schweiz AG Post Logistics Switzerland Radio Commercials Neuroth Quizshow FCB Zürich Neuroth AG Switzerland Radio Commercials Theater Rigiblick plays the news FCB Zürich Theater Rigiblick Switzerland Radio Commercials Radio Commercials Innovative Insurance Solutions. General Eisenhower Voskhod Innovative Insurance Solutions Russia Innovative Insurance Solutions. Elizabeth II Voskhod Innovative Insurance Solutions Russia Sounddesign Soundlogos, Audio-CI Untouched Ogilvy Germany Coke Water Europe Germany Sounddesign Soundlogos, Audio-CI Happy Times Ogilvy Germany Coca-Cola Germany Sounddesign Soundlogos, Audio-CI 37 Days La Cavalerie ATLANTIC GROUPE France Any Other Goth Girl Heimat, Berlin Hornbach Germany Any Other Keynote Presentation Kolle-Rebbe GmbH Protonet GmbH Germany Any Other Montblanc presents: A Parisian Winter Tale Scholz & Friends Montblanc International Germany Poster Advertising smart POP UP Billboards BBDO Duesseldorf GmbH Mercedes-Benz Cars Vertrieb Deutschland Germany Poster Advertising LICHTGESTALTEN poster KMS TEAM GmbH KMS TEAM GmbH Germany Poster Advertising Women should not be worth less Publicis Communications Schweiz AG Frauenzentrale Zurich Switzerland Poster Advertising Listen to me Voskhod Ural Music Night Russia

6 Poster Advertising Closed for Inventory Scholz & Friends Berliner Philharmonie Germany Poster Advertising Assembly Fail thjnk ag IKEA Germany Germany Newspaper Advertising Women should not be worth less Publicis Communications Schweiz AG Frauenzentrale Zurich Switzerland Newspaper Advertising Weapon Recall Scholz & Friends Deutsche Friedensgesellschaft Vereinigte KriegsdienstgegnerInnen Germany Newspaper Advertising Umparken im Kopf Scholz & Friends ADAM Opel AG Germany Magazine & Trade Advertising Get Adopted BBDO Berlin GmbH Mars Inc. Germany Magazine & Trade Advertising TESCO Iceberg MADE BY VACULIK TESCO Slovakia Magazine & Trade Advertising There is always a clever mind behind it. (Daniel Libeskind) Scholz & Friends Frankfurter Allgemeine Zeitung Germany Mailings The Lampedusa door stopper. Scholz & Friends CUCULA Germany Websites Art Project OE20 VGNC Okean Elzy Ukraine Websites Witty Toy Real Time Headache Prevention Service ISD Group Reckitt Benckiser Ukraine Websites The interactive form BETC & BETC Digital CANAL+ France Websites Twin Souls Young&Rubicam FMS Change One Life Russia Online Advertising WWF Tiger Challenge Hungry Boys WWF Russia Russia Online Advertising Instaposters Instinct (BBDO Group) NIKE Russia Online Advertising IKEA PS 2014 Instinct (BBDO Group) IKEA Russia Mobile Applications Fanstars Ogilvy & Mather Prague Czech Radio Czech Republic Mobile Applications The First Marathon of Responsible Driving BBDO Russia Group / Proximity Russia INTOUCH Insurance Russia Any Other #ThroughMyEyes Ogilvy & Mather Prague The Leontinka Foundation Czech Republic Any Other Try not to Try Red Pepper City without drugs foundation Russia Any Other Instaposters Instinct (BBDO Group) NIKE Russia

7 & Mobile Digital Content Two lives e:mg Biruliovo Municipal Animals' Shelter Russia Graphic Malmö Festival 2014 SNASK CITY COUNCIL OF MALMO Sweden Graphic The taste of adventure Interbrand Madrid Bodegas Ramón Bilbao Spain Graphic Cartell de Disseny David Torrents David Torrents Spain Graphic Lingva Franka VBG Lingva Franka Slovenia Graphic Dimension Two Longboards VBG VBG Slovenia Editorial ON THE ROAD TO F-ABRIC Studio Marcus Kraft FREITAG lab. ag Switzerland Editorial 2-in-1 Annual Report Tough Slate New Products Group of Companies Ukraine Editorial ZUKUNFT - HEIMAT report 2013 Baden- Wuerttemberg Stiftung Strichpunkt Baden-Wuerttemberg Stiftung Germany Editorial Werkbericht jäger & jäger Nils Holger Moormann GmbH Germany Editorial Darum Theater. Hansgünther Heyme SEIDLDESIGN Theater im Pfalzbau, Ludwigshafen Germany Corporate Brand Identity Museum identity Bond Creative Agency Museum Finland Corporate Brand Identity Raven and Finch Riebenbauer GmbH Kickinger Soundbranding GmbH Austria Corporate Brand Identity halbacht jäger & jäger Knoblauch halbacht GmbH Germany Corporate Brand Identity Kyrö Distillery Company Werklig Kyrö Distillery Company Finland Corporate Brand Identity Gira Icon System schmitz Visuelle Kommunikation Gira Giersiepen GmbH & Co. KG Germany Corporate Brand Identity EPDA: Packaging Turnover Depot WPF epda (European Packaging Association) Russia Illustration and Photography Rauwolf Riebenbauer GmbH Parzefall GmbH & Co KG Austria Illustration and Photography There is always a clever mind behind it. (Daniel Libeskind) Scholz & Friends Frankfurter Allgemeine Zeitung Germany Packaging Cheburashkini Brothers Dairy Packaging Ermolaev Bureau Cheburashkini Brothers. Family Farm. Russia Motion Graphics Happy Pear Yodeling Leo Burnett Schweiz AG Mario Haller Distillates Switzerland

8 Motion Graphics Montblanc presents: A Parisian Winter Tale Scholz & Friends Montblanc International Germany Any Other VHILS Exhibiton: Stone Invitation MSTF Partners Fundação EDP Portugal Any Other LICHTGESTALTEN installation KMS TEAM GmbH KMS TEAM GmbH Germany Any Other The Weddinglope Kolle-Rebbe GmbH Rosenthal GmbH Germany Any Other MINISCHIRN A Play And Learning Trail For Children Atelier Markgraph, Frankfurt / Germany Schirn Kunsthalle Frankfurt, Frankfurt Germany Any Other Daily Experiment Saatchi & Saatchi Ukraine BASF Ukraine Any Other Radwende Scholz & Volkmer Scholz & Volkmer Germany Promotions Guess the car BBDO Berlin GmbH Daimler AG smart Germany Promotions Women should not be worth less Publicis Communications Schweiz AG Frauenzentrale Zurich Switzerland Promotions SYSO Classical Band Merchandise FCB Zürich Swiss Youth Symphony Orchestra Switzerland Promotions The Weddinglope Kolle-Rebbe GmbH Rosenthal GmbH Germany Promotions Magic Tape Kolle-Rebbe GmbH 3M Deutschland GmbH Germany Promotions The Cube La Cavalerie ATLANTIC GROUPE France Promotions Statue Just For Loving Beer Leavingstone Natakhtari Brewery Georgia Ambient Media The dancing Traffic Light BBDO Berlin GmbH Daimler AG, smart/mm Germany Ambient Media Rechts gegen Rechts- Der unfreiwilligste Spendenlauf Deutschlands Grabarz & Partner/GGH Lowe ZDK Gesellschaft Demokratische Kultur ggmbh Germany Ambient Media St. Pauli Peeback Publicis Pixelpark IG St. Pauli/BID Reeperbahn+ Germany Ambient Media More Than A Sign Young&Rubicam FMS Dislife Russia Live Stunts Rechts gegen Rechts- Der unfreiwilligste Spendenlauf Deutschlands Grabarz & Partner/GGH Lowe ZDK Gesellschaft Demokratische Kultur ggmbh Germany New Use of Media The RGB News Geometry Global Romania Antena 1 Romania New Use of Media Theater Rigiblick plays the news FCB Zürich Theater Rigiblick Switzerland

9 New Use of Media Listen to me Voskhod Ural Music Night Russia New Use of Media The Banner That Makes You Like Banners BBDO Russia Group/Proximity Russia 3M Russia New Use of Media Mortal Timeline BBDO Russia Group INTOUCH Insurance Russia Events Neuroth Hearing Test Concert FCB Zürich Neuroth AG Switzerland Integrated Campaigns Ikea's Relationship Status Miami Ad School Europe, Hamburg Ikea Germany Integrated Campaigns B:DARK Kaspen/Jung von Matt Budějovický Budvar (Budweiser Budvar) Czech Republic Integrated Campaigns Rechts gegen Rechts- Der unfreiwilligste Spendenlauf Deutschlands Grabarz & Partner/GGH Lowe ZDK Gesellschaft Demokratische Kultur ggmbh Germany Integrated Campaigns The Freshest Tesco MADE BY VACULIK TESCO Slovakia Content Ideas #First Concert ACHTUNG!, WeFilm Blyde Vodafone Netherlands Content Ideas Rechts gegen Rechts- Der unfreiwilligste Spendenlauf Deutschlands Grabarz & Partner/GGH Lowe ZDK GesellschaftDemokratische Kultur ggmbh Germany Content Ideas The Banner That Makes You Like Banners BBDO Russia Group / Proximity Russia 3M Russia Content Ideas Kvartirovedenie Instinct (BBDO Group) IKEA Russia Product Ideas The Calling Greeting Card Interone BBDO O2, Telefónica Germany GmbH & Co. OHG Germany Best Use of Technology Ogilvy & Mather Prague / Geometry Global Prague Prague Pride Czech Republic LGBT Avatars Best Use of Technology Twin Souls Young&Rubicam FMS Change One Life Russia Best Use of Technology IKEA PS 2014 Instinct (BBDO Group) IKEA Russia Best Use of Technology Avnet Ringleader Havas Worldwide AG Avnet AG Switzerland Creative Strategy B:DARK Kaspen/Jung von Matt Budějovický Budvar, n.p. (Budweiser Budvar) Czech Republic Creative Strategy Twin Souls Young&Rubicam FMS Change One Life Russia Total Brand Communication Listen to me Voskhod Ural Music Night Russia Congratulations!

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