Integrated Mobile Resource Management Platforms

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1 Integrated Mobile Resource Management Platforms Tracking More than One Asset Category at a Time February 2015

2 Contents Section Slide Number Executive Summary 3 A Lack of Visibility 6 Drawbacks of Non-Integrated MRM Solutions 14 North American Businesses Perceived Value of Integrated MRM Platform 18 Current Competitive Landscape 23 Case Study 27 Initial Market Sizing 30 Selection Criteria for Integrated MRM Platform Purchase 33 Conclusions 37 The Frost & Sullivan Story 40 2

3 Executive Summary Integrated monitoring and management of multiple types of remote assets (workers, fleet vehicles, and/or portable equipment in the field) available for viewing on a single web-based portal--is perceived by a majority of North American businesses as a high-value capability. In a recent Frost & Sullivan survey, percent of mobile and wireless decision-makers in North American companies stated that this integrated mobile resource management (MRM) capability would be very valuable to their organizations. o Only percent of the total survey sample saw no merit to being able to track more than one asset type at a time utilizing an integrated platform. Despite this high level of interest, it is the rare application vendor that has created a comprehensive platform capable of monitoring all three types of remote assets. Integrated MRM is a nascent market in North America. Frost & Sullivan estimates that only a minority, approximately percent, of all current mobile tracking customers are monitoring multiple asset types. o Today s two-asset use case typically begins with a fleet telematics solution and then adds either a mobile workforce management or portable equipment tracking capability. o The three-asset use case commonly resides in the oil and gas industry, where it is typical for a single company to have a sizeable number of service workers, fleet vehicles, and portable equipment out in the field, all at the same time. 4

4 Executive Summary (continued) The vast majority of mobile workforce management, fleet telematics, and portable equipment tracking solutions are designed as standalone solutions. Unfortunately, deploying multiple siloed MRM/tracking solutions can result in unnecessary customer expense and frustration due to duplicative deployment processes and training requirements, lack of user-friendliness, multiple vendor interfaces, and a lack of integrated reports and analytics. While this market is still young, Frost & Sullivan expects two- and three-asset tracking needs to steadily grow as businesses realize the value of real-time visibility across multiple resource types. A sub-set of the customers that currently utilize a single-asset tracking solution are high-potential targets for adding real-time remote visibility around a second or even a third asset category. Businesses that are attempting to actively manage remote resources are encouraged to think long-term and evaluate mobile tracking and management solutions that address multiple asset types in an integrated fashion, based on a common software platform. Potential benefits to this more integrated and comprehensive approach can include economies of scale, easier deployments, richer reports and analytics, and happier employees and end-customers. 5

5 Managing Remote Resources An Exercise in Frustration In North America, tens of millions of fleet vehicles, field workers, and pieces of remotely placed portable and semi-stationary equipment operate outside of a company s four walls. For businesses with remote resources workers, vehicles, and/or portable equipment in the field the lack of real-time visibility into the company asset s location, activities, and condition can result in administrative disconnect. Businesses are essentially expected to manage these resources while having only the most tenuous grasp of where the resources are located, what the resources are doing, or in what condition the resources are functioning. The results of this lack of visibility can include: o o o o Increased costs Drivers can run up fuel costs by abusing their trucks with excessive idling, acceleration, or hard braking. Reduced quality of service Response times and service level agreements (SLAs) are compromised when routing and dispatch are not optimized. Decreased productivity Service workers attempt to repair equipment without proper instruction or necessary parts. Higher risk Thieves can steal an expensive, unsupervised piece of equipment sitting in a remote location. Self-reporting on the worker s part typically checking in via phone is a helpful option, however, it is also reactive and not verifiable. Poor worker decisions and deceptive actions can take place and are often revealed too late to rectify. 7

6 Technological Sophistication Mobile Technologies Aid Visibility Wireless and location technologies have made it possible to address the issue of worker/vehicle/equipment visibility. Simple tracking software applications coupled with powerful wireless data networks, long-lasting mobile devices, sensors, and GPS locationing--can quickly identify and verify the whereabouts and activity of a remote resource. However, this industry has rapidly evolved beyond simple location monitoring to provide significant valueadd, including: Real-time work process management Optimized routing and scheduling Engine/vehicle diagnostics Monitoring of environmental conditions Mobile Resource Management Market: Evolution of Capabilities, North America, 2014 Simple Location Tracking Data Capture, Diagnostics, and Reporting Automation and Optimization Value 8

7 Mobile Resource Management Encompasses Three Product Lines, Including Fleet Telematics The Mobile Resource Management software solution category currently comprises three general product lines, addressing three types of assets: Mobile Resource Management (MRM) Fleet Telematics Mobile Workforce Management Portable Equipment Tracking Fleet Vehicles Mobile Workers and their Tasks Portable and Semi- Stationary Equipment Fleet Telematics Solution capabilities include vehicle location tracking and geo-fencing, vehicle diagnostics, driver behavior alerts (speeding, idling, etc.), sensors, and regulatory compliance tools. Original high-end solutions were designed for large, long-haul trucking companies. These required satellite tracking, dedicated servers, and customized software. Current versions are more affordable and can be used by local fleets, leveraging cellular networks, GPS location technology, and prebuilt software applications. 9

8 Mobile Resource Management Encompasses Three Product Lines, Including Mobile Workforce Management The Mobile Resource Management software solution category currently comprises three general product lines, addressing three types of assets: Mobile Resource Management (MRM) Fleet Telematics Mobile Workforce Management Portable Equipment Tracking Fleet Vehicles Mobile Workers and their Tasks Portable and Semi- Stationary Equipment Mobile Workforce Management These solutions use GPS or cellular triangulation to locate, track and manage mobile field workers and their work processes. Software operates on the worker s mobile handheld device--including smartphones, tablets, ruggedized mobile computing devices, and wearables. Capabilities range from dots on a map worker tracking to sophisticated dispatching, route optimization, data capture, artificial intelligence, and predictive analytics. Increasingly, these apps are cloud-based and priced on a monthly per-user basis. 10

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