COIN - Collaboration & Interoperability for Networked Enterprises Project N COIN Training Courses

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1 Attribute DC.Title DC.Subject DC.Description DC.Type DC.Source DC.Relation DC.Coverage DC.Creator DC.Publisher DC.Contributor DC.Rights DC.Date DC.Format DC.Identifier DC.Language DC.Audience DC.Provenance DC.RightsHolder DC. InstructionalMethod DC. AccrualMethod DC. AccrualPeriodicity DC. AccrualPolicy Date.Valid Category Background knowledge Learning style User UserLevel Description e-commerce and e-market Concepts of e-commerce and e-market This course will in particular investigate aspects related to the economics and the incentives behind Interoperability. Collection IsPartOf COIN_GENERAL KIT COIN IP FP7-ICT JSI Distributable PDF, SWF, DOC, HTML en General public COIN IP FP7-ICT Explaining, teaching Updating Irregular Active Basic Business processes, process modelling, organisation models, basic formalisms, Basic knowledge on economic models, organisation structures, knowledge processes, management, social aspects in organisation Conceptual Scientific, Technical, Informative Student, Postgraduate, Adult

2 Aim of the course: This course will produce an introduction to e-commerce and e-market and the possible business models and the incentives for the domain of Interoperability. We also explore the relevant concepts of Software as a Service (SaaS) and Interoperability Service [as] Utility (ISU). Course is composed of: - reading the document this document - watching the video lecture on-line in KSC - studying additional materials and presentations - asking questions and debating in KSC Disclaimer: The base for this course was taken from Tool-East course 6 Emerging Collaborative Forms from the project Tool-East, IST FP and has been updated to fit the purpose of the COIN D Training set-up and assessment deliverable. COIN Consortium Dissemination: Public 2/8

3 1. Defining e-commerce Electronic commerce, commonly known as e-commerce or e-commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as as well. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web. Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, prequalified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com. Online shopping is a form of electronic commerce where the buyer is directly online to the seller's computer usually via the internet. There is no intermediary service. The sale and purchase transaction is completed electronically and interactively in real-time such as Amazon.com for new books. If an intermediary is present, then the sale and purchase transaction is called electronic commerce such as ebay.com. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions. COIN Consortium Dissemination: Public 3/8

4 2. Defining e-marketing Internet marketing, also referred to as digital marketing, web marketing, online marketing, or e- marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. e-marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, marketing, and Web 2.0 strategies. When the Internet was first conceived, communication over the wire was provided by the telephone company of individual countries, overseen by or being part of the government. Up to the mass commercialization of the Internet, the landscape was relatively stable. It was a landscape comprising, on the supply side, commercial network providers, ISPs, content providers and equipment providers; and on the demand side, users, or individual consumers taking out contracts with the ISPs. Today, to this landscape has been added a new category: a wide variety of service providers exploiting the Internet as a communications platform. These include notably those dealing with computing or information technology, and those offering intermediary facilities for content creation and dissemination. In the meantime, the businesses, business models, identity and balance of power of the original groups of players have fundamentally changed, for example: Network providers are no longer just shifting traffic around The telecommunications industry now also includes cable, satellite and mobile communications The ISPs as an independent, distinct group of providers has largely been eroded Internet access has become a line of business rather than the business of ISPs Content providers can be said to be everyone, thanks to the Web which enables all with access to the Internet to publish Equipment providers have expanded in range and scope beyond recognition The traditional network equipment and customer premises equipment providers are joined by vendors of all kinds of devices hooked onto the Internet, including several billion mobile devices. In short, while the supply side of the Internet market can be broken down into five broad segments, that segmentation masks a vastly complex constellation of actors with different focus, specialty and target customers. COIN Consortium Dissemination: Public 4/8

5 3. Software as a Service (SaaS) and Interoperability Service [as] Utility (ISU) What is the value proposition for Enterprise Interoperability / Enterprise Collaboration in the forthcoming decade? Answering this question is a critical step for developing and ascertaining the (potential) business models for SaaS-U, as specified in the COIN programme of work. The scope COIN as a whole is that of networked enterprises with a focus on Enterprise Interoperability and Enterprise Collaboration as established in the Enterprise Interoperability Research Roadmap. The specific areas include: why enterprises need to interoperate, how enterprises interoperate, as well as what constitutes interoperability as a capability. Enterprises need to collaborate in order to compete, and there will be many different forms of collaboration. Collaboration will be key to enterprise innovation, enabled by interoperability as a capability. Increasingly, the only comparative advantage that an enterprise will enjoy will be its process of innovation. The standpoint is that enterprises must be the primary beneficiaries of Enterprise Interoperability solutions. This scope has been further affirmed in the report on Value Proposition for Enterprise Interoperability [European Commission, 2008]. In particular, that report demonstrates that interoperability as a utility-like capability is essential for enabling business innovation and value creation. Moreover, Future Internet technologies will re-shape interoperability as a capability, leading to the need to reappraise interoperability between enterprises. The report introduces Future Internet Enterprise Systems (FInES), which are very much part of the Future Internet paradigm. The ISU vision, as provided in the original Enterprise Interoperability Research Roadmap first published in 2006, is premised upon and closely linked to the development of the Internet as a universal infrastructure for value added business level innovation. Since then, the Future Internet has become a strategic, federating theme of European ICT research, to which the ISU vision has contributed. To ensure the relevance of this document with full consideration of as well as advancement beyond the state of the art, the scope of the document (and the WP6.2 research in COIN) has been aligned with that of FInES, which as a research domain, has brought together the research themes of Enterprise Interoperability (EI), Enterprise Collaboration (EC) and Digital Ecosystems (DE). COIN Consortium Dissemination: Public 5/8

6 4. Referenced materials Li, COIN Deliverable 6.2.1a Integrated EI Value Proposition M24 issue, 2010 Future Internet Enterprise Systems (FInES) Cluster Overview of the State-of-the-Art Research in Business Models Final Version (Version 3.0) 16 November 2009, Future Internet Enterprise Systems (FInES) Cluster, Cluster Book, ICT2010 Event Version, June 2010 Tool-East course 6 Emerging Collaborative Forms Unleashing the Potential of the European Knowledge Economy Value Proposition for Enterprise, Interoperability, Final Version (Version 4.0), 21 January 2008 Wikipedia, online resource, Accessed on Wikipedia, online resource, Accessed on COIN Consortium Dissemination: Public 6/8

7 5. Suggested readings D2.2.1d Exploitation Plans M48 issue (Final version) D6.2.1b - Integrated EI Value Proposition M46 issue Bogdan C., (2003), IT Design for Amateur Communities, PhD dissertation, Swedish Royal Institute of Technology Brown, G., (1998), The people are the company: How to build your company around your people, Fast Company online Csickszentmihalyi, (1990), Creativity: Flow and the Psychology of Discovery and Invention" Gongla P. and R. Rizzuto, (2001), Evolving communities of practice: IBM Global Services experience IBM Systems Journal, volume 40, n 4 COIN Consortium Dissemination: Public 7/8

8 6. Additional materials ECOLEAD D41.1 Classification, Trends and Challenges for Virtual Communities ECOLEAD D41.2 PVC Objectives and Life Cycle Elements APM Association for Project Management: Project Risk Analysis and Management." January 2000 COIN Consortium Dissemination: Public 8/8

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