TAX CREDITS OUTREACH MADE EASY: TIPS AND TOOLS FOR ADVOCATES
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1 Roxy Caines, Center on Budget and Policy Priorities TAX CREDITS OUTREACH MADE EASY: TIPS AND TOOLS FOR ADVOCATES Susanna Birdsong, National Women s Law Center Amanda Hooper, National Women s Law Center November 6, 2014
2 POLLING QUESTION
3 FEDERAL TAX CREDITS CAN HELP PUT MONEY BACK IN FAMILIES POCKETS. The federal Earned Income Tax Credit can be worth up to $6,143 in The federal Child Tax Credit can be worth up to $1,000 per child and for 2014, is refundable for very lowincome families. The federal Child and Dependent Care Tax Credit can be worth up to $2,100. The federal Premium Tax Credit can help individuals pay for health insurance in the new health insurance marketplace.
4 AND MANY STATES ALSO OFFER TAX BENEFITS TO FAMILIES: In 2014: 24 states offer EITCs; 26 states offer child care tax credits; 3 states offer Child Tax Credits.
5 BUT FAMILIES NEED TO FILE THEIR TAXES AND CLAIM THESE CREDITS TO GET THE BENEFITS! An estimated 20-25% of eligible individuals and families fail to claim the EITC each year, meaning that billions of dollars in tax credits go unclaimed. Make sure the families in your area aren t among them! Source: U.S. Census Bureau
6 YOU CAN HELP FAMILIES LEARN ABOUT VALUABLE FEDERAL AND STATE TAX CREDITS Earned Income Tax Credit Child Tax Credit Child Care Tax Credit Premium Tax Credit
7 YOU CAN TAKE FIVE EASY STEPS TO HELP INFORM FAMILIES ABOUT TAX CREDITS. Get the facts about tax credits. Get the facts about free tax preparation services. Partner up to expand your reach. Spread the word to families with children. Gather success stories.
8 GET THE FACTS ABOUT TAX CREDITS. Free materials on tax credits are available. Visit to download free state-specific fliers and other materials, including updated FAQs on the Premium Tax Credit. Visit for information and materials on the federal EITC, the Child Tax Credit, and the Premium Tax Credit. The IRS has a special webpage focusing on the EITC. Visit
9 HOW MUCH CAN TAX CREDITS BE WORTH? A LOT!
10 GET THE FACTS ABOUT FREE TAX PREPARATION ASSISTANCE. The IRS-sponsored VITA Program offers free tax help to low- to moderate-income (generally, $50,000 and below) people who cannot prepare their own tax returns. The IRS also coordinates with AARP to offer tax help to people of low-to-middle income, with special attention to those age 60 and older, through a program called Tax-Aide.
11 VOLUNTEER VS. PAID TAX PREP Volunteer tax preparers are trained by the IRS and have IRS support. If you have questions or follow-up, organizations that do free tax prep don t pack up after April. Volunteer tax preparers can help prepare or amend tax returns from prior years. Free tax preparers don t charge exorbitant Refund Anticipation Loans (RALs). Sometimes free tax preparers can connect families with other services or resources.
12 TO GET INFORMATION ABOUT FREE TAX PREPARATION SERVICES... Starting in January, call the IRS free hotline at to locate a VITA site near you. You can also visit Starting in January, call or visit to locate an AARP-sponsored Tax-Aide site near you.
13 PARTNER UP TO EXPAND YOUR REACH. Work with other advocacy or service organizations in your community, including local healthcare navigators and organizations involved in healthcare outreach. Work with local businesses. Work with state and local government agencies and officials. Work with EITC coalitions.
14 TAX CREDIT COALITIONS Over 300 local coalitions nationwide: Conduct tax credit outreach campaigns Organize free tax assistance services Link to financial services and asset-building programs Help assess eligibility for other public benefits
15 COALITIONS ARE GRASSROOTS Organized by local community groups serving lower-income families. They are not government programs. Often include the mayor, or other public official, and local business leaders.
16 WHAT COALITIONS DO Choose strategy, themes and materials for tax season outreach campaigns Find partners to host Volunteer Income Tax Assistance (VITA) sites Recruit VITA volunteers as preparers Organize training for volunteers Get campaign information out to workers!
17 THE VALUE OF MORE PARTNERS Outreach coalitions divide campaign tasks; takes advantage of partners special capabilities and avoids duplication Some partners are experienced reaching some parts of the community: Ex. ethnic communities and businesses, family day care providers, people with disabilities
18 COALITIONS PARTNER WITH THE IRS IRS staff don t run VITA sites IRS staff help sites get started, ensure quality of preparation VITA sites use IRS training materials and free tax software IRS provides trouble-shooting help during the filing season
19 CONNECTING WITH A COALITION There may be one in your hometown! Directory of local partnerships, by state: The National EITC Partnership website: 1. Spreadsheet with coalition members, chairperson to contact 2. Goals and activities of coalition
20 YOUR TOWN ISN T LISTED? More at National EITC Partner s website: List of IRS Territory Managers who work with organizations in the state Contact people for national organizations Your United Way or Goodwill may be active Descriptions of national organization involvement in tax credit outreach
21 MORE CONNECTIONS FOR YOU The Center on Budget and Policy Priorities has a contact list of about 4,000 organizations who request the Center s annual Tax Credit Community Outreach Kit Contact the Campaign to learn more: eickit@cbpp.org
22 TAX CREDITS OUTREACH MADE EASY! Visit to download the updated version of the National Women s Law Center s Toolkit.
23 SPREAD THE WORD TO FAMILIES WITH CHILDREN. We have resources that you can use: Fliers Newsletter Articles Websites and Social Media Phone Media
24 SPREAD THE WORD WITH FREE FLIERS. You can download fliers at or outreach-tools/materials. Post them in your offices. electronic copies to your networks. Bring some to meetings and conferences. If you can, make copies for your partners!
25 USE NEWSLETTER ARTICLES. Towards the end of the year, put a short article about tax credits in your newsletter many families file their taxes in January! Found in the Toolkit! Put a reminder in your spring newsletter for families who are late filers. Share with your colleagues at other organizations for their newsletters, too! NWLC would be happy to tailor a newsletter ar ticle for your organization. ahooper@nwlc.org.
26 USE YOUR WEBSITE AND SOCIAL MEDIA! Put tax credit information on your website. Link to Link to the IRS VITA site locator at or a local VITA site. Use Social Media. Use Facebook to educate your fans about tax credits and point your community members to VITA sites. Tweet about taxes! #taxcredits can be worth up to thousands of dollars to families with children! [link] Families don t miss out on federal and state #taxcredits. [link] For other sample tweets, check out the Toolkit! Easy to upload image
27 BE PREPARED TO GIVE INFORMATION OUT OVER THE PHONE. Have your receptionist tell families who call that there is information about tax credits on your website or in your office. If you have a pre-recorded message, mention tax credits resources. If your community has a 211 or 311 service, ask if those operators can give out tax info. Do you need health insurance? Go to or call (800) for more information!
28 WORK WITH THE MEDIA. Send out a press release at the end of January. Write letters to the editor. Start a Public Service Announcement campaign. Sample materials are available in the Toolkit and at and NWLC would be happy to tailor any materials for your organization. ahooper@nwlc.org.
29 COLLECT SUCCESS STORIES! Keep track of clients or constituents who tell you that they claimed and benefited from tax credits. Their stories can show people and policymakers the difference tax credits can make in people s lives! Getting free tax preparation at a United Way VITA site made a big difference for one family in Dallas, TX. The family received a refund of several thousand dollars, which was direct-deposited in their bank account and helped pay for children s clothes, a crib, and a car. You can share your stories at
30 BECOME AN NWLC COMMUNITY PARTNER! As a community partner, you will receive: Customized resources that make it easy to spread the word about tax credits to families in your community; Technical assistance on issues relating to tax credits and outreach activities; and Acknowledgement on our website. Sign up today at
31 FOR MORE TIPS AND TOOLS ABOUT TAX CREDITS OUTREACH TECHNIQUES: Download NWLC s Toolkit, state fliers and other materials at Download CBPP s Earned Income Tax Credit outreach kit at Visit the IRS EITC Central for more materials and resources including YouTube videos!
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