The Key Ingredient To Effective Social Media Marketing: VIDEO
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1 The Key Ingredient To Effective Social Media Marketing: VIDEO Presentation by Micki Pagano & Tony Parente, Co-Founders, Branding Shorts BOOTH
2 About Us Branding Shorts: Bringing big brand experience to small businesses with cost-effective branded videos that drive results. Foodservice Clients: Independent restaurants Lodging/restaurants Cooking schools Trade associations Chefs/caterers, National chains Suppliers Event management 2
3 TRENDS 57% of people talk to others more online than they do in real life By % of internet traffic will be video based 3
4 Today s Menu Growth of Online Video & Social Media 8 Key Ingredients For A Successful Video How the Foodservice Industry Is Using Online Video Adding Video To Your Marketing Plan 4
5 Growth of Online Video & Social Media Viewer Demand People spend 2X MORE TIME Online vs. watching TV On average a person spends 15 MINS A DAY On YOU TUBE 52% Who watch an online video TAKE ACTION 139 MILLION US viewers watch on average 83 VIDEOS /month Video in can increase CLICK THRU Rates 2-3x 67% view brands more favorably when watching ONLINE VIDEO vs. a TV commercial 5
6 Growth of Online Video & Social Media OPPORTUNITY 6
7 Growth of Online Video & Social Media Social Media Stats Facebook Over 800 million users 150+ Million FB users are located in the U.S. Average FB user has 229 friends Over 200 million access FB via mobile phones Over 20 million videos are uploaded to FB per month More than 2 billion video views per month Twitter 110+ million users Over 44 million in the U.S. Average user has 126 followers. 55 million tweets/day Over 500 tweets/minute contain a YT link 600 million queries per day 30% access Twitter via mobile You Tube 3+ billion videos viewed a day 800 million unique users/mo Over 48 hours of video uploaded every minute YT Mobile gets 400M+ views day Average person spends 15 minutes a day on YT 7
8 8 Keys To A Successful Video 1 Keep it SHORT 2 Keep it MOVING 3 Keep it INFORMATIVE 4 Keep it ENTERTAINING 5 Keep it PROFESSIONAL 6 Keep it FOCUSED 7 Keep it BRANDED 8 Keep it REAL 8
9 Online Video Myths It s too expensive It takes too much time I need acting Lessons! No place to use it 9
10 How The Foodservice Industry Is Leveraging Video 10
11 RESTAURANT: Calle ocho GOAL: Position Calle Ocho as Where Miami Meets Manhattan. Highlight Calle Ocho s food, service and Ambiance. APPROACH: Used video on website landing page. Shared on social media. Launched during holiday season to drive holiday party bookings. 11
12 RESTAURANT: Adega Grill GOAL: Increase private party business and showcase new lounge without potential clients having to travel to see it. APPROACH: Embed video in PDF party menus, ed to customers. Included video as video signature for reservations. 12
13 CHEFS: Recipes & Tips GOAL: Increase awareness and business by showcasing unique recipes. APPROACH: Created recipe video series for Chef Karen Lee to promote classes/catering and recipe video for Bill s Burger (BR Guest) used to help promote new restaurant opening with Build your own burger contest. 13
14 TRADE ASSOCIATION: NYSRA GOAL: Highlight value of NYSRA and use video as a tool to acquire new members and retain current members. APPROACH: Video enforced NYSRA slogan We Serve You and demonstrated value to its members through history with facts and testimonials. 14
15 EDUCATION: Web Series - NYSRA GOAL: Create a series of videos that provide valuable tips and insight to restaurant owners from industry experts. APPROACH: Share tips from restaurant owners and experts on valuable topics in a concise, interesting format. Topics include: Customer Service (Per Se), Architecture (Casa La Femme), and Hiring (USHG). 15
16 COOKING SCHOOL: Natural Gourmet Institute GOAL: Create awareness, provide sales tool that sells NGI s unique health supportive chef s training program APPROACH: The video showcases instructors, students, alumni, classes and success stories. OPEN HOUSE 16
17 LODGING/RESTAURANT: Washington Square Hotel GOAL: Create a marketing tool to promote WSH s 110th anniversary to be used across multiple platforms, including social media, press releases and more. APPROACH: Created a video that showcased the history and modern conveniences of this Greenwich Village landmark. 17
18 Adding Video to your menu: Key Steps 1 Make sure video is right for you Look for a company seeking to understand your business Ask for a reel Know your audience and your objectives Do it right the first time Work through a liaison Don t forget the entertainment 18
19 Thank You! BOOTH
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