Simone Tornabene SUMMARY. SKILLS Web 2.0 Digitai Marketing. o c/o Viralbeat sri Via Paolo Lomazzo, Milano P P P

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1 Simone Tornabene o c/o Viralbeat sri Via aolo Lomazzo, Milano \ Ì1t.tr2: ~~~.r,"~t5tr..al.egj,)i,j[ SUMMARY My professional life is deeply weaved with the Internet, l'm a passionate user of ali teclmologies hidden behind this word. My life has changed dramatically since I had me chance to 'go online'. My appetite for new things Ieads me from my first CMS to my first blog and today I reached a significant milestone: to match my passion and my profession. I work on strategy and help companies to better understand the potential of web and mobile (witb training) and how to use ie successfully (through tbe work of my wonderful team). I follow my curiosity and passion, that's why my background i5 so various. I founded mree start-ups: Vìralbeat, Yoc.to and Endivia. Two of mem are stillliving, became sustainable and I have the pleasure of seeing them walk alone. The one mat died has released two wonderful brains that today give Iuster to ltaly in the world with a new start-up called Beintoo. I worked in the Mondadori Holding leading a wonderful team (Cemit DS: 5 great people) we built great cross marketing experiences (sodal, mobile and traditional web marketing) integrated with offiine direct marketing. l'm also lecturer for some Italian Universities (led, University of Catania, University of arma, IULM, Ca'Foscari University). Some ofme brands I worked on: Artsana (Chicco), TIM, Betdic, Teddy (Terranova), Juventus, Radio Maria, Save The Children, Associazione Madonna di Fatima, Fater (Lines}, Unicredit, Fleishman-Hillard, Ninja Marketing, RCS (Gazzetta dello Sport), ress-di (Men's Health, Ciak, Grazia, Cucina Moderna), Condè Nast (Wired, GQ, Vanity Fair, Glamour), Innovauglia (Regione uglia), Nestlè, Unilever, McCain, Getty Images, Libero.it, San aolo Editore, Fox, Clinique, Leaf (SperIari), Gruner+Jabr/Mondadori, Banco Alimentare, Fondazione Umberto Veronesi, FNAC, inmondadori Specialties: DigitaI Strategy, Content Marketing. Digitai Marketing. DigitaI Advertising, Soda1 Media Marketing. SKILLS Web 2.0 Digitai Marketing Soda} Media Marketing Web Attalytics Digit.al Strat.egy Sodal Networkìng Gaogle Analytics SEO Web Content Management Web Strategy Wordpress Strategy Management VIrai Marketing Google Adwords Content Strategy Training Social Media OnIine Advertising Blogging Facebook Mobile Marketing Marketing SociaI Media Analytics Marketing WebDesign Community Management Advertising Content marketing E cammerce

2 Analytics Teachlng Mobile Web Marketing EXERIENCE DigitaI Dictionary Board Member / CdA 01/ resent Università degli Studi di Torino rofessor at Master in Retail Marketing & Store Management TeacllÌng Soc:ial Media Marketing for Retail Il / resent IED J Istit:nto Europeo di Design rofessor at Master in Digitai Media Management Web Analytics teacher at Master in DigitaI Media Management 11 / resent University of arma rofessor at Master Web Communication & Social Media Teaching Content Sttategy lo /2012 resent Dfg1taI Accademia 09/2012 resent rofessor MA.D.E.E. - MasterLab in Digitai Economics & Entrepreneurship Teacher for MAD.E.E. program (by Digita! Accademia) Leader Group Digita! Marketing Trainer 09/ resent Digitai Marketing Trainer for Leader Group University 01 catania rofessor for Executive Master in Marketing Management lo / resent Teacher for tbe Executive Master in Marketing Management (University of Catania), I teach DigitaI Marketing and Analytics. IEDMilano rofessar Executive Master in Graphic Design lo I resent Teacher for the Executive Master in Graphic Design (lro University}. I team Digitai Marketing. LifeGate SociaI Media & Strategy Advisor 03 / resent Sodal Media Strategy Advisor for digitai properties (Magazine, Facebook, iad e ihone App). LifeGate is a publisher, Italian leader about sustainability and environrnentai topics. Young Digitals Srl ViraI Marketing & Strategy Trainer 06/ resent

3 I.ULM University rofessor far Executive Master in Social Media 03/ resent rofessar at Executive Master in Social Media (IULM University). I teach Sodal Media Marketing. Ninja Marketing Ninja Academy Lecturer 02/ 2010 resent Teacher of Ninja Academy (Ninja Marketing) about SoclaI Media Marketing Cemit Interactive Media Head of Digitai 09/ / 2014 I lead CEMIT DS the digitai dìvìsion of Cemit Interactìve Media Spa (Mondadori Holding). DigitaI so[utions far direct marketing, but also intelligent soiutions to achieve real results. Cemit operating for 40 years in!be world of Direct Marketing (mailing and telemarketing), myaim is to boost innovadon in the digitai group (Cemit DS) integrated with the experlence of Cemit to create experiences of Cross Marketing (online and offline). Utalkmarketing 08 / / 2012 Trainer I enjoy speaking as trainer for Strategy, Mobile and Soclal Media. I worked to train great people from Omnicom, HD, KetdIUm leon, Fleishman Hillard, OMD, DDB, BBDO, DVLBBDO, Inventa CM. Endivia SrI Co-Founder 01 / /2011 Endivia is a Web Agency spedalized in SEO, SEM, Display, Mfiliation. It's Google Certified artner. V:iralbeat: 06/ /2011 Chief Marketing Officer I was CMO for Viralbeat a sodal media agency specialized in Owned Media and Vira! Campaign. I co-founded Viralbeat in Yoc.to Co-Founder lo / OS/2011 YOC.to is a start-up focused on Sodal Media Analytics and Sodal Advertising. NinjaLAB 12/ /2011 Strategy &: Sodal Media Advisor University SRL 07/ /2009 Web Strategist

4 NinjaLAB 04 / / 2009 Web Strategist (Consultant) UMG Media Group sri 04 / / 2009 Community Manager I managed the votailprof.it community. Votalilprof.it was a start-up focused on oniine publishing. lt offered a service of sociai radng about unive:rsitìes. In 2009 it was funding by Mediaset. UMG Media Group SRL 06/ / 2009 Blogger for webgarden.bloglist.it UMG Media Group SRL 03 / / 2009 Blog Network Manager MasterNewMedia lo / /2009 Blog Network Consultane I joined Robin Good's MNM intemational team as WordpressMU Specialist. TrinaeriaCamp 2007 OS/ lo / 2007 Organizer Organize.r of TrinacriaCamp, the first sicilian barcamp (27 October 2007). EDUCATION Università di Catania Master, European Studies web content manager e webdesigner per il XXI Congresso SIS Scuola Superiore di Catania Diploma di Eccellenza, olitical Studies B Universi ossibili, Attività Culturali, Collegio dei Bibliotecari, Webmaster, Web Content Manager, Template Designer per Daedalus (community degli allievi). Università di Catania Bachelor, Intemational Relations Tutar e web content manager delle attività di rassegna stampa su web, curatore della rassegna suu'e-govemment Liceo Scientifico E. Raggio Lera Maturità Scientifica VoIleyTeam HONORS remio Web Italia Web Skilis Award: Best Web roject Manager 2011 Membro Giuria _~--~..~ -l

5 Scientifico del Festival del Fundraising 2014 INTERESTS ASSOCIATIONS Taoism, Zen, Taijiquan Chen, Yoga, Social Organization, fnternet, Web 2.0, rosuming, Cognitivism, Constructivism, Judo, Ontine Media, Advertising, Web Marketing, Wordre8s. AlumniSSC, Young DigitaI Lab, DigitaI Dictionary f1\jt0~ \1,W 1\ l '\ RrTTA tu;mo ~èr l M,l fa-(2jonau in Jzlvj( V)~L b. L(t). 1~61h90 5 B' 1;L1 J ihomr ToR.AJ A- ~d ~ Tecnica e di Qualità del remio WWW Sole 24 Ore 2012 Membro Comitato Tecnico 1/:J1;M."", :t>\cj-\1 AR...o Q;~\g-- o-'j Et fvto b\ t}tf rt ((1-'0 {\ML pj<zjervvic t2v..r. \ WWI1 V ITA E WO.I j fovv!:la- A Vi!"R.1 \ A' r; 8l. ~JJ' ;(~ CJ) Iv~ Af-;::VO 1;6 OUg- vt \ J('";VJ \ ~U' ART. 1-6.D\:;/., ))f'r 44 es 1?AJ&lO \6 Dl Ci-l t AR1\- 2 ION\ It.éM',,4et I L, f /H. SlfA \ /'vt' /J-(.,/ IrIT\ f" L I vjo ~I f+tt{ ftt Lil J'0j1,() ~ ()(V\ T ;z- Ifr ( J"/\I.j\ ix)l CoDI C6 ~~Nfr (jj t bt3 uta' \E G(}\ j F~ CU1l/l Vd3--e; 1\1\ ( IN HJrr~RA A ~)rww \" Of.NfrBd~ f~

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