30 MAGGIO 1979, Sanremo, Imperia, Italy. Viale Boezio 2, Milano, Italy.

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1 Dr. Guendalina GRAFFIGNA ANAGRAPHIC DATA DATE OF BIRTH 30 MAGGIO 1979, Sanremo, Imperia, Italy NATIONALITY Italiana ADDRESS Viale Boezio 2, Milano, Italy CONTACT CEL: Iscritta all Ordine degli Psicologi della Lombardia, Marzo 2005, numero: 9647 BRIEF BIO Guendalina Graffigna, received a degree in Psychology in 2003 and her PhD in Social Psychology (with grant) at the Università Cattolica del Sacro Cuore di Milano in Her Doctoral Dissertation was aimed at developing the technique of online focus groups, comparing them with traditional ones, and by studying the impact of the data collection medium on the data collection process, in two countries. After her defense she won a one year post doc at the University of Alberta, International Institute for Qualitative Methods, (EQUIPP -Enhancing Qualitative Understanding of Illness Processes and Prevention - CIHR special training), University where she spent about an half of her doctoral period in order to collect data for her cross-cultural research. Finished her post doc she was appointed as sectional lecturer at the same University (Faculty of Nursing) for a class dedicate to qualitative methods (Inside Analysis, 8 credits, 40 hours) where she received an evaluation of excellence from her students.

2 Page 2 of 14 Came back in Italy in September 2008, she was appointed as lecturer at the faculty of Psychology (disciplinary sector M-PSI/06: Qualitative methods ; Psycho-social research applied to marketing and organizations ) She has been then post doc fellow at the faculty of psychology, Università Cattolica di Milano, under the supervision of prof. A.C.Bosio from 2008 to 2010: in this period she furthered the study of online patients networks in chronic settings and of this phenomenon implication for healthcare organizations. In December 2010 she was appointed as Assistant Professor at the Faculty Of Psychology of Università Cattolica di Milano where she teaches (disciplinary sector M-PSI/06, for an hours amount equivalent to the title of Professore Aggregato ) both at the bachelor ( Methods and techniques of questionnaire and interview psycho-social research applied to marketing and organizations ) and at the master degree ( Qualitative methods and techniques Psycho-social applied research ) Since 2008 she is Coordinator and Associate Scientific Director (from September 2012) for the II level Executive Master Program in Qualitative research applied to market and society, organized by the Faculty of Psychology in collaboration with ASSIRM (Italian Association of Social and Marketing Research institutes) and from 2013 for the II level Executive Master Program in MORE Mobile Research applied to Marketing and Social Media. Since 2010 she has been part of the Scientific Committee of the PhD School in Psychology at the same University, where beside the numerous institutional and organizational commitments she is responsible for the training modules in qualitative methods. She has been also supervisor for 2 PhD thesis focused on the topic of Patient Engagement Since 2010 she has been coordinator for the Focused Program Abroad in Organizational analysis and consumer behaviours, organized by the Università Cattolica del Sacro Cuore di Milano in collaboration to the University of Alberta (Edmonton, Canada) and since 2012 of the Interdisciplinary Post Doctorate Summer School in Transferable Skills for Research Careers organized by Università Cattolica. In the same years she supervised numerous bachelor and master thesis and she thought at different post graduate master programs in several University. Beside her didactic and institutional commitments, in these years Guendalina managed and conducted several national and international researches in the scope of the Consumption and Organizational Cultures Research lab of the UC, for several national and international clients, primarily in the Healthcare Sector and she acted as scientific advisor for the HealthCare department of GfK Eurisko. Guendalina since January 2011 is Editor for the journal Micro&MacroMarketing (il Mulino); Member of the Editorial Board for Qualitative Health Research Journal and 2

3 Page 3 of 14 Reviewer for international journals (International Journal of Qualitative Methods; Qualitative Health Research; Supportive Care in Cancer; Journal of Health Psychology) as well as for national (Psicologia Sociale, Psicologia della salute, Micro&MacroMarketing). Finally, in 2012 Guendalina has acted as Chair for the International Congress Online Qual360, January, Università Cattolica of Milan and Congress Manager for the 2nd Global Congress for Qualitative Health Research, June 2012, Università Cattolica of Milan, which focused on People Engagement in Health and Wellbeing. Beside her academic achievements, Guendalina has acted as Deputy Director for the center for research training of the Italian Association of Marketing Research Institutes (ASSIRM, and as Co-Chair of Education for MMRA (Mobile Marketing Research Association) since In June 2012 she was awarded for International leadership in Qualitative Health Research The activity of study and research of Guendalina have been developed from the perspective of consumer and marketing psychology applied to public health, to social communication and to the impact of internet on brand and research strategies. Her research and scientific activities are mainly devoted to patient engagement in health and wellbeing, healthcare organization innovation and digital health. She has spent the last 10 years of activity in constructing a bridges between scientific/academic knowledge and professional practice, in the particularly sectors of consumer and health research. At present she is coordinating and intra and inter university reflection for contributing to priorities and policies discussions at the European Level on patient health engagement. In 2013 she developed a model of Patient Engagement evolution (PHE model) which is listed among the European Innovation Partnership on Active and Healthy Ageing (EIP-AHA) Good Practices. Guendalina is participating in the Action Group B3 (Integrated Care) of EIP-AHA representing her University, and she is now a collaborative partner for the specialized group of experts on Patient Empowerment. Furthermore, Guendalina has spent the last 2 years to participate in the coordinating activities of LIFEKIC, one of the competing bid proposed for the Knowledge and Innovation Communities call launched by EIT in the area of Active and Healthy Ageing, by representing her University. In December 2013 Guendalina won the national habilitation for Associate Professor 3

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5 Page 5 of 14 INVITED SPEACHES Current challenges for compelling corporate and brand communication. Getting insight by thinking outside : the ecological quest for plunging into the research context, Special Topic Session Chair & Panelist, CMC Conference (Conference on Corporate and Marketing Communications), Milan, 3-4 April - Doing qualitative health research beyond boundaries. Allowing new interlacements. Keynote Speaker at The Third Global Congress for Qualitative Health Research Khon Kaen University, Khon Kaen, Thailand, December 4th-6th - Online qualitative research: Internet as a new medium and object of research. Workshop Instructor at Thinking Qualitative Research Seminars, University of Alberta, Canada, 5-6 June The past, present and future of Qualitative health research. Panelist at The Second Global Congress for Qualitative Health Research, Università Cattolica del Sacro Cuore, Milan Italy, June - Online Qualitative Health Research: Internet as a new medium and territory for health research. Workshop Instructor at The Second Global Congress for Qualitative Health Research, Università Cattolica del Sacro Cuore, Milan Italy, 28 June 5

6 Page 6 of 14 RESEARCH ACTIVITIES PARTICIPATION TO FOUNDED RESEARCH PROJECT (with only reference to the last three years) GROWING ELDERLY (PI prof. A. Antonietti, project founded by Università Cattolica member of the research team and director of the WP on Elderly health engagement) HUMAN COMPUTER CONFLUENCE RESEARCH IN ACTION (PI prof. G. Riva, FP7-ICT , member of the research team) PRINCIPAL INVESTIGATOR FOR THE FOLLOWING FOUNDED PROJECTS (with only reference to the last three years) CROSS-CULTURAL BUZZ AND SENTIMENT ANALYSIS IN THE AUTOMOTIVE MARKET (US, FR, DE, IT, PORTUGAL) (PI G.Graffigna, COMMISIONED BY Duepuntozero.Research/Pirelli) - EDUCATIONAL NEEDS OF DIABETOLOGISTS IN THE MANAGEMENT OF ELDERLY PATIENTS (PI G.Graffigna, COMMISSIONED BY GfK Eurisko/ Eli Lilly) - PATIENT ENGAGEMENT: MODELS OF RESEARCH AND INTERVENTION (PI. G.Graffigna, COMMISSIONED BY GfK Eurisko) ONLINE PLATFORM FOR FAMILY CONSULTATION (PI. G. Graffigna, COMMISSIONED BY Asl Milano) - CROSS-CULTURAL BUZZ AND SENTIMENT ANALYSIS IN THE AUTOMOTIVE MARKET (PI. G.Graffigna, COMMISSIONED BY Duepuntozero.Research/Pirelli) - BUZZ AND SENTIMENT ANALYSIS IN DIFFERENT MARKET AREAS (PI. G.Graffigna, COMMISSIONED BY Duepuntozero.Research) - PATIENT ENGAGEMENT AND IMPLICATION FOR SOCIAL MARKETING (PI. G.Graffigna, COMMISSIONED BY GfK Eurisko) - CITIZENS HEALTH ENGAGEMENT (PI. G. Graffigna, FOUNDED BY UCSC) CROSS-CULTURAL ONLINE MONITORING OF PIRELLI KEY COMPETITORS DI PIRELLI (PI. G.Graffigna, COMMISSIONED BY Duepuntozero.Research/Pirelli) 6

7 Page 7 of 14 TEACHING ACTIVITIES BACHELOR DEGREE (Psychological Sciences and Techniques Bachelor Degree Faculty of Psychology, Università Cattolica del Sacro Cuore, Milan, Italy) - Methods and techniques of Survey and Interview (A.A ) - Psycho-social applied research, (A.A present) MASTER DEGREE (Organizational and Marketing Psychology Master Degree - Faculty of Psychology) - Qualitative Methods (A.A present) PHD SCHOOL IN PSYCHOLOGY (Faculty of Psychology, Università Cattolica del Sacro Cuore, Milan, Italy) - Member of the Coordinating Committee (A.A present) - Coordinator for the Didactic Module dedicated to Qualitative Research (A.A present) - Teacher for (24 h) Qualitative research: setting the field (A.A present) - Teacher for (8h) Online Qualitative research (AA: ; ; ) - Supervisor of 2 PHD Dissertations (dott.sa Libreri, dott.sa Barello) EXECUTIVE MASTERS - Didactic coordination and deputy director for the II level Master in QUALITATIVE METHODS APPLIED TO MARKET RESEARCH (A.A ; ; ; ) - Didactic coordination and deputy director for the II level Master MORE Mobile Research for Marketing and Social Media (A.A ) - Teacher of modules focused on Qualitative Research, Market Research, Consumer Psychology for the following Executive Master Programs promoted by the faculty of Economics (Università Cattolica del Sacro Cuore di Milano) (A.A ; ; ; ) EMLUX (scientific director prof. Crespi) Corporate Communication (scientific director prof. Brioschi) Marketing Management (scientific director prof. Fiocca) SUMMER SCHOOLS - Planning and didactic coordination of the Focused Program Abroad Consumer Behaviors and Organizational Analysis at the University of Alberta, Alberta Business School (A.A ; ; ) - Planning and didactic coordination of the Post Doctorate Summer School n Transferable Skills for Research Careers (A.A ; ; ) 7

8 Page 8 of 14 PUBBLICATIONS BOOKS 1. Graffigna, G., Barello, S., Triberti, S. (2014). Patient Engagement: a consumer centered approach. Degruyter Open (in press) 2. Graffigna, G., Morse J.M., Bosio A.C. (2012) Engaging People in Health Promotion & well-being. New opportunities and challenges for qualitative research. Milano: Vita&Pensiero. ISBN Graffigna, G. (2009). Interpersonal exchanges about HIV/AIDS trough different media: a crosscultural comparison. VDM Verlag, Publishing House Ltd. ISBN: PEER REVIEWED ARTICLES IN INTERNATIONAL JOURNALS 1. Barello, S., Graffigna, G., Meyer, C. E. (2014). Ethics and Etiquette in Neonatal Intensive Care. A Comment on the value of parents engagement in care, and recommendations for further advancing the field. JAMA Pediatrics (accepted, in press). 2. Barello S., Graffigna G., Vegni E., Savarese M., Lombardi F., Bosio A.C. (2014) Patient-doctor relational patterns in heart failure patient engagement: a grounded theory study. BMJ open (accepted, in press) 3. Bertoni A., Donato S., Graffigna G., Barello S., Parise, M. (2014) Engaged patients, engaged partnerships: Singles and partners in front of an acute cardiac event. Psychology, Health& Medicine (accepted, in press) 4. Gambetti R.C., Graffigna G. (2014) Value co-creation between the inside and the outside of a company: Insights from a brand community failure. Marketing Theory (accepted, in press) 5. Barello S., Graffigna G., Savarese M., Bosio A.C. (2014) Engaging patients in health management: towards a preliminary theoretical conceptualization. Psicologia della Salute (accepted, in press) 6. Graffigna G., Gambetti R.C. (2014) Grounding consumer-brand engagement: a field-driven conceptualization. International Journal of Market Research (accepted, in press) 7. Graffigna G., Gambetti R.C. (2014) Getting insights or getting lost? An integrated mixedmethod approach to social media discourses and its impact on marketing decision-making. International Journal of Internet Advertising (accepted, in press) 8. Biraghi S., Gambetti R.C., Graffigna G. (2014) Towards an ecology of ambient communication: a discursive conceptualization. Journal of Marketing Communications. (accepted, in press) 9. Riva G., Graffigna G., Baitieri M., Amato A., Bonanomi M. G., Valentini P., Castelli G. (2014) Active and Healthy Ageing as a Wicked Problem: The Contribution of a Multidisciplinary Research University. Studies in Health Technology and Informatics, 203. Pp

9 Page 9 of Riva G, Gaggioli A., Villani D., Cipresso P., Repetto C., Serino S., Triberti S., Brivio E., Galimberti C., Graffigna G. (2014). Positive Technology for Healthy Living and Active Ageing. Studies in Health Technology and Informatics, 203 Pp Graffigna, G., Barello S., Riva G., Bosio A.C. (2014) Patient Engagement: The Key to Redesign the Exchange Between the Demand and Supply for Healthcare in the Era of Active Ageing. Studies in Health Technology and Informatics, 203, Graffigna, G., Barello, S., Triberti, S., Wiederhold, B.K., Bosio, A.C., Riva, G. (2014) Enabling ehealth as a pathway for patient engagement: a toolkit for medical practice. Studies in health technology and informatics, 199, Graffigna, G., Barello, S., Libreri, C., Bosio, A.C. (2014) How engaging type-2 diabetic patients in their health management? Implications for clinical practices. BMC Public Health, 14(1), Barello S., Vegni E., Graffigna G., Bosio AC. (2014) The challenges of conceptualizing "patient engagement" in healthcare: a lexicographic literature review. Journal of Participatory Medicine, 6, e Graffigna G., Riva G. (2014) Social Media Monitoring and Understanding: An integrated mixed methods Approach for the Analysis of Social Media (IMiMe). International Journal of Web based Communities 16. Graffigna G., Leone A.D., Vegni E. (2014) Am I carrier? The patient's lived experience of thrombophilia genetic screening and its outcome, Health Psychology and Behavioral Medicine: An Open Access Journal, 2:1, , DOI: / Wiederhold B.K., Graffigna G., Riva, G. (2013) Ensuring the Best Care for Our Increasing Aging Population: Health Engagement and Positive Technology Can Help Patients Achieve a More Active Role in Future Healthcare. CyberPsychology and behaviour, 16(6): Graffigna G, Barello S, Riva G. (2013) Technologies for patient engagement. Health Affairs. 2013;32:5 19. Graffigna G, Barello S, Riva G. (2013) How to make Health Information Technology effective? The challenge of patient engagement. Archives of Physical Medicine and Rehabilitation. 94(10): Barello S., Graffigna G., Lamiani G., Luciani A., Vegni E., Saita E., Olson K., Bosio A.C. (2013) How patients experience and give sense to their cancer-related fatigue?. International Journal of Social Science Studies. 10/2013; 1(2). 21. Graffigna G., Barello S., Wiederhold B. K, Bosio A C, Riva G (2013) Positive technology as a driver for health engagement. Studies in health technology and informatics 01/2013; 191: Graffigna G., Bosio C., Cecchini I. (2013) Assisting a child with tuberous sclerosis complex (TSC): a qualitative deep analysis of parents' experience and caring needs. BMJ Open 01/2013; 3(12):e Vegni E, Leone D, Graffigna G, Faioni E, Moja EA. (2013) To be or not to be: The patient's view of the thrombophilia screening test. Patient Education and Counselling. 90 (3), Graffigna G., Libreri C., Bosio A.C. (2012) Online exchanges among cancer patients and caregivers: constructing and sharing health knowledge about time. Qualitative Research in Organizations and Management, vol. 7 (3), pp [Emerald best paper 2012] 25. Bosio A.C., Graffigna G., Scaratti G. (2012) Knowing, learning and acting in health care organizations and services: challenges and opportunities for qualitative research. Qualitative Research in Organizations and Management, vol. 7 (3), pp

10 Page 10 of Barello S, Graffigna G. Vegni E. (2012) Patient engagement as an emerging challenge for healthcare services : mapping the literature. Nursing Research and Practice, vol. 12, ISSN: X 27. Bosio, A.C., Graffigna G, Balconi M. (2012). The multiple interviewing paths of qualitative health research: what opportunities for neurosciences?. NEUROPSYCHOLOGICAL TRENDS, vol. 12, ISSN: X 28. Bellardita L., Graffigna G, Donegani S, Villani D, Villa S., Tresoldi V., Marenghi C., Magnani T., Valdagni R. (2012). Patient's choice of observational strategy for early-stage prostate cancer. NEUROPSYCHOLOGICAL TRENDS, vol. 12, ISSN: X 29. Libreri C., Graffigna G (2012). Mapping online peer exchanges on diabetes. NEUROPSYCHOLOGICAL TRENDS, vol. 12, ISSN: X 30. Gambetti R., Graffigna G., Biraghi S. (2012) Grounded Theory Approach To Consumer-Brand Engagement: Practitioners Perspective. International Journal of Marketing Research 31. Kirshbaum M. N. Y., Olson K., Pongthavornkamol K., Graffigna G. (2012) Understanding the Meaning of Fatigue at the End of Life: An Ethnoscience Approach. European Journal of Oncology Nursing. 32. Bosio A.C., Graffigna G. (2012). Issue-based research and process methodology : reflections on a postgraduate master s program in qualitative methods. Psychology Learning and Teaching, 11(1) 2012, pp Pongthavornkamol K., Olson K., Soparatanapaisarn N., Chatchaisucha S., Kamkhon A., Potaros D., Kirshbaum M., Graffigna, G. (2011) Comparing the meaning of fatigue in individuals with cancer in Thailand and Canada. Cancer Nursing: An International Journal, Sep-Oct;35(5):E1-9. doi: /NCC.0b013e a7c. 34. Graffigna G., Gambetti R., Bosio A.C. (2011) Using ambient communication to reduce drinkdriving: Public health and shocking images in public spaces. Health Risk and Society, 13 (7-8), pp ISSN: Graffigna, G., Vegni, E., Barello, S., Olson, K., Bosio A.C. (2011) Studying the social construction of cancer-related fatigue experience: the heuristic value of Ethnoscience. Patients Education and Counselling, 82 (2011) Porr C, Mayan M., Graffigna G., Vieira E.R., Wall S. (2010) The Evocative Power of Projective Techniques for the Elicitation of Meaning. International Journal of Qualitative Research Methods. 37. Gambetti R., Graffigna G. (2009) Exploring the Concept of Engagement in Market Research: a Systematic Analysis of the Ongoing Debate. International Journal of Marketing Research. ISSN: ; 38. Graffigna G., Bosio A.C., Olson, K., (2009) How ethical assessment frame results in qualitative research? The relevance of a theory of technique approach, International Journal of Social Methodology. ISSN: Graffigna G., Olson K. (2009) The ineffable disease : exploring young people s discourse about HIV/AIDS in Alberta, Canada. Qualitative Health Research, vol.19(6), pp ISSN: , IF: Graffigna G., Bosio A.C., (2006) The influence of setting on findings produced in qualitative health research: a comparison between face-to-face and online discussion groups about HIV/AIDS. International Journal of Qualitative Methods, 5, (2), article 5, pp

11 Page 11 of 14 CHAPTERS IN INTERNATIONAL BOOKS 1. Graffigna G. (forthcoming). Qualitative Evidence to in the Study of HIV/ AIDS and Sensitive Topics: The contribution of online qualitative research, in Olson K., Young R.A., Shultz I.Z., Handbook of Qualitative Research for Evidence-Based Practice. 2. Libreri, C., Graffigna, G. (2013). How Web 2.0 shapes patients knowledge sharing: the case of Diabetes in Italy. In El Morr, C. (Ed.), Research Perspectives on the Role of Informatics in Health Policy and Management. pp Graffigna, G. (2012). Current research frontiers on corporate communication: the heuristic value of online qualitative research. In Rossella Gambetti and Stephen Quigley (Eds.) Managing corporate communication: a cross-cultural approach 4. Bosio A.C., Graffigna G., Lozza E. (2008). Online focus groups: Toward a theory of technique. In T. Hansson (Ed.) Handbook of Digital Information Technologies: Innovations and Ethical Issues, Idea Group Publishing, pp ISBN-13: Graffigna G, Bosio A.C., Olson K. (2008) Face-to-face vs. online focus groups in two different countries: do qualitative data collection strategies work the same way in different cultural contexts? P. Liamputtong (Ed.) Doing cross-cultural research: Ethical and methodological perspectives, pp Springer, UK; ISBN: ENCYCLOPEDIC REFERENCES 1. Gambetti R, Graffigna G., Braghi S. (2013) CONSUMER-BRAND ENGAGEMENT. Ref: WEOM- V9-N Wiley Encyclopedia of Management 3rd Edition, Volume 9 Marketing PUBLISHED CONGRESS PROCEEDINGS 1. Gambetti R.C., Biraghi S., Graffigna G. (2013). Verso un'ecologia della comunicazione non convenzionale: una prospettiva context-driven, Atti del X Convegno annuale Società Italiana di Marketing (SIM), Milano, 3-4 ottobre. 2. Gambetti R.C., Biraghi S., Graffigna G. (2012) Conceptualizing ambient marketing: a systematic out of the box approach, Proceedings of the 12th Icoria Conference of the European Advertising Academy, Zagreb (Croatia), June 27th-29th. 3. Gambetti R., Graffigna G., Biraghi S. (2011) The marketers perspective on consumer-brand engagement: a grounded theory approach. Proceedings of the 10th ICORIA Conference of the EAA (European Academy of Advertising), June 2011, Berlin 11

12 Page 12 of Graffigna G., Gambetti R. (2011). The process of consumer brand engagement: a grounded theory approach. Proceedings of the Academy of Marketing Science Annual Meeting. The Biltmore Hotel in Coral Gables, Florida May 24-27, Gambetti R., Graffigna G., Biraghi S. (2011). The marketers' perspective on consumer-brand engagement: a grounded theory approach. Proceedings of the 10th Icoria Conference of the European Advertising Academy, Berlin (Germany), June 23rd-25 th 6. Gambetti R., Graffigna G. (2010), Facing the Current Brand Challenges: an Insight into the Concept of Engagement. Proceedings of the 6th Thought Leaders International Conference on Brand Management, Lugano, April 7. Kirshbaum M., Olson K., Graffigna G., Pongthavornkamol K., Hagelin C.L. (2011). An ethnoscience approach to develop a cross-cultural understanding of cancer-related fatigue. Supportive care in cancer (2011) 19 (Suppl 2), pp S67-S370, p S191. ISSN: Graffigna G., Gambetti R., Bosio A.C. (2010), How Can Social Communication Improve Safe Practices? The Potential of Ambient Communication. Proceedings of the 9th ICORIA Conference of the EAA (European Academy of Advertising), Madrid June. 9. Graffigna G., Bosio AC, Varese P., Annunziata A, Musso M., Lorenzo F. De. How value of time changes after cancer diagnosis? (sett 2009) Psychology & Health, vol 4(1), p Graffigna G., Bosio A.C., Varese P., Annunziata A., Musso M., De Lorenzo F. (Oct 2009) The value of giving back good time to metastatic cancer patients. Annals Of Oncology Volume: 20 Supplement: Bosio A.C., Graffigna G., Olson, K. (sett. 2008). How interpersonal exchange contexts mediate the passage from health knowledge into safe practices: a cross-cultural comparison. Psychology & Health, vol. 23 (11), p Bosio A.C., Graffigna G., Lozza E. (2005). The impact of terrorist attacks on consumer confidence in Italy. In Jean-Claude Andreani e Umberto Collesei (a cura di), Atti del Quinto Congresso Internazionale sulle Tendenze di Marketing ESCP EAP, Venezia Gennaio ISBN: / Graffigna G., Bosio A.C., Olson K. (2007). Cross-cultural qualitative research as a testing ground of on-line focus group theory technique. IHSRC 2007 Conference Proceedings, Rovereto, Italy. ISBN

13 Page 13 of 14 PEER REVIEW ARTICLES IN NATIONAL JOURNALS 1. Graffigna G., Ravaglia V., Brivio E. (2012). Quando i brand diventano infl uential su Twitter:creare brand engagement con strategie di comunicazione virale. Micro&MacroMarketing, 2/2012, pp Gambetti R., Graffigna G. (2011).Consumer brand engagement: lo stato dell arte. Teoria, applicazioni, prospettive di ricerca. Micro&MacroMarketing, 2/2011, pp ISSN: Gambetti R., Graffigna G. (2011). Si fa presto a dire brand community : un analisi nel comparto delle bibite gasate. Finanza, Marketing e Produzione, 1/2011, pp Bosio A. C., Graffigna G. (2010) Nodi e Snodi della ricerca di mercato online in Italia: introduzione al panel, 1/2010 Micro&MacroMarketing, pp ISSN: Lozza E., Graffigna G., Bosio A.C (2009). Job insecurity: extra-organizational antecedents and consequents. Risorsa Uomo, Vol. 15, n. 4, pp ISSN Graffigna G., Bosio A.C. (2009) Comunicazione mass-mediale sulla salute e contesti sociali di scambio sulla comunicazione: focalizzare l intreccio. Psicologia della Salute, 21, pp ISSN: Graffigna G. (2008). La rappresentazione sociale di servizio e di servizio innovativo e tecnologico, Micro&MacroMarketing, 2/2008, pp ISSN: Bosio A.C., Graffigna, G. (2007, Sept-Dec.). Quando la ricerca qualitativa diventa una professione: alcune riflessioni sull esperienza di un master di secondo livello nell area della ricerca qualitativa sociale e di mercato. Psicologia Sociale, 3/2007, pp ISSN: Graffigna, G. (a cura di) (2007) La ricerca qualitativa per il marketing in Italia: stato e prospettive, Micro&MacroMarketing, 1/2007, pp ISSN: CHAPTERS IN NATIONAL BOOKS 1. Bosio A.C., Graffigna G. (2009). Partecipazione e metodo: il forum consultivo nella prospettiva della teoria della tecnica. In A. Colombo, & R. Cucca (Eds:), Innovare la democrazia. Un confronto fra esperienze a partire dal caso lombardo. Milano: Guerini Editore. 2. Lozza E., Graffigna G., Libreri C., Bosio A.C (2010). Lavoro atipico e insicurezza per il lavoro. In Rete degli psicologi del lavoro accademici per lo studio del lavoro atipico; Rete delle consigliere di parità (a cura di) Vita, identità e genere in equilibrio precario. Ricerche psicologiche sul mercato del lavoro in Italia. Unicopli, Milano., pp ISBN: Gatti F., Graffigna G. (2009) Altri metodi usati nella ricerca qualitativa, In Richards L. & Morse J.M., FARE RICERCA QUALITATIVA. Prima guida, F. Angeli, Milano pp , ISBN

14 Page 14 of Gatti F., Graffigna G. (2009) Due software per l'analisi testuale: Atlas.TI e T-LAB, In Richards L. & Morse J.M., FARE RICERCA QUALITATIVA. Prima guida, F.Angeli, Milano pp , ISBN Gatti F., Graffigna G. (2009) L'etica nella ricerca psicologica, In Richards L. & Morse J.M. FARE RICERCA QUALITATIVA. Prima guida, F.Angeli, Milano pp , ISBN Graffigna G. (2009) Tutorial: un caso di ricerca, In Richards L. & Morse J.M. FARE RICERCA QUALITATIVA. Prima guida, F.Angeli, Milano CD rom allegato al testo 7. Bosio A.C., Graffigna G. (2008). Discorsi sociali e discorsi dei media: come i contesti dello scambio sociale orientamento la fruizione della comunicazione mediale sulla salute? In B. Mazzara (ed). Discorsi dei media. Carocci: Roma, ISBN Bosio A.C., Graffigna G., Lozza, E. (2008). L opinione pubblica italiana sull energia nucleare in Fondazione EnergyLab (a cura di) Energia Nucleare in Italia, pp Gruppo Italia Energia Roma. ISBN Bosio A.C., Lozza E., Graffigna G., (2005). Lavoro precario e precarizzazione del lavoro. In L. Ferrari e O. Veglio (eds.) Donne e uomini nel mercato del lavoro atipico. La dimensione psicologica e di genere del lavoro precario e flessibile. FrancoAngeli. Milano, ISBN X TRANSLATIONS 1. Gatti F., Graffigna G. (2009) (Edizione Italiana a cura di) FARE RICERCA QUALITATIVA. Prima guida, F.Angeli, Milano (traduzione e integrazione all'ed. originale Richards L. & Morse J.M. (2007), README FIRST. For a user's guide to qualitative methods. Sage), ISBN Autorizzo, ai sensi del d.lgs. 196/2003, al trattamento dei miei dati personali 14

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