SAP Mobile Apps Challenge for Microsoft Windows 8 and Windows Phone 8 Timeline, benefits and criteria for Partners. July 2013

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1 SAP Mobile Apps Challenge for Microsoft Windows 8 and Windows Phone 8 Timeline, benefits and criteria for Partners July 2013

2 Timeline for SAP Mobile Apps Challenge for Windows 8 and Windows Phone 8 JULY 16 - JULY 17 SEPT 9 JULY - DEC Get Enabled: Send your developers for free training Learn how to develop packaged apps based on the SAP Mobile Platform and/or NetWeaver Gateway. Register: Submit your app and join the SAP PartnerEdge program for Application Development* details can be found at Build: Develop your app(s) Benefit from coaching by SAP-experts throughout the process. DEC. 15 Certify: Publish your apps on the SAP Store Start reaching SAP s 230,000 customers. JAN 2014 Q Demo: Finalists demo to the SAP and Microsoft jury Win: Top 5 apps to be recognized at an industry event in Q1 Winners will win an award and co-marketing promotional support from SAP *If you have already received a contract to join the SAP Mobile Apps Partner Program, SAP grants the possibility to join the program by signing before August 30, SAP AG or an SAP affiliate company. All rights reserved. 2

3 Benefits for you as a Partner Benefits for Finalists and Winners Five Finalists will be selected. In addition to an award for each Finalist, each Finalist will receive co-marketing campaign support from SAP via the SAP Store. Finalists will be awarded in Q1 2014, at a major SAP or similar event (to be announced) Finalists will need to pay for own travel and tickets to these events. Finalists will be publicized through SAP s social media channels, SAP Store, newsletters etc. Finalists may be considered for SAP Pinnacle Award nomination Finalists will be included in industry go-to-market activities Benefits for all participants Publication of the SAP-certified app on the SAP Store, reach >230,000 SAP customers and license your apps through this channel. Be part of the marketing activities for apps on the SAP Store. Insights into industry white spaces Free Training and Virtual Bootcamp sessions delivered by senior SAP mobile architects in the framework of the SAP PartnerEdge program for Application Development Fast-track app certification 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4 SAP Mobile Apps Challenge for Windows 8 and Windows Phone 8 Prerequisites and Winner Criteria Prerequisites & Sequence for Partners Open to new and existing partners with qualified development staff ISV, SI, VAR, etc The Mobile Apps Challenge Registration starts in July 2013 Mobile app must be SAP certified and live on the SAP store by December 15 The partner must therefore join the SAP PartnerEdge program for Application Development, see: SAP certification of mobile apps can be initiated during the entire program for all SAP Store ready apps. Apps must be fully documented including all SAP Store deliverables and a demo video. This content is essential for winner identification. Partners can enter existing apps already live on the SAP Store; and can submit single or multiple apps Apps submitted to previous SAP Mobile or HANA Cloud Apps Challenges are excluded from participation. An app can only be submitted to one SAP 2013 Apps Challenge. Criteria for Winner Selection Business value for the target customer segment. Innovation in developing Windows 8 and Windows Phone 8 apps using the SAP Mobile Platform and/or SAP NetWeaver Gateway, industry-standard languages and protocols such as Visual Studio and OData. Quality of User Experience. WOW factor SAP AG or an SAP affiliate company. All rights reserved. 4

5 Act Now! Grow your app software business with SAP...and take advantage of a $7.8B market opportunity while reaching more than 230K SAP customers Visit SAP PartnerEdge program for Application Development and Get Started Today! SAP AG or an SAP affiliate company. All rights reserved. 5

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