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1 Secure Homes Report 2014

2 We advance safety and security by finding smarter ways to save lives, improve businesses and protect where people live and work. At ADT Security we have made it our business to help safeguard people, property and possessions. As a leading supplier of monitored home security solutions, we provide homeowners a security system to suit their specific needs, application and budget. Our 24/7 monitoring means customers are connected to our Security Response Centre for 24 hour intruder alarm, smoke, panic/ duress and personal emergency monitoring.

3 Peter Fermor Managing Director Tyco Fire and Security New Zealand It is important to be armed with the facts about residential security, so you can feel safe in your own home. ADT Security s 2014 Secure Homes Report brings you the latest trends and behaviours towards home security, and reveals public perceptions of safety, privacy, the emotional impact of crime, new technology and more. By understanding the nature of crime and effective protection options, you will be better equipped to enhance the safety of your home and enjoy peace of mind for you and your family. This report was compiled using data from an online survey conducted by Perceptive Research of 1,000 homeowners and renters around New Zealand during If you have any questions, please don t hesitate to contact us on or visit Regards, Peter Fermor Managing Director Tyco Integrated Fire and Security New Zealand KEY FINDINGS AT A GLANCE A third (32%) of surveyed residents have been a victim of a break-in Simple lock and key remains the most popular security method among residents (91%), followed by motion sensors (33%) and warning signs/ stickers (33%) Forced entry through windows is the predominant method of break-ins (46%) 20% leave home without locking up, and 18% go to bed without checking doors and windows are locked 26% hide spare keys outside their home for tradesmen or family members 85% believe burglary is a problem in their local area Violence (79%) and invasion of privacy (78%) were key concerns for residents in relation to break-ins 81% ask their neighbours to keep an eye on their home while they are away 85% believe that posting your whereabouts on social media websites presents a threat to home security 60% don t investigate or call the police when they hear an alarm go off in their local area 70% feel safer with CCTV or security cameras in the community

4 20% of people leave home without locking up Would a crime rate affect where you decided to live? 85% of New Zealand residents believe burglary is a problem across New Zealand. 24% said it was a problem in their local area One in three (32%) of surveyed residents have been a victim of a break-in, with 7% having experienced a break-in in the last 12 months Disturbingly, 17% were broken into while a family member was at home 7% of those surveyed experienced a break-in at their current residence 11% have experienced a break-in more than once 86% of those surveyed consider a suburb s crime rate when looking to buy or rent Common methods of break-ins Residents reported forced entry through a window as the predominant method of break-ins (46%) Other break-in methods included forced entry through back door (13%), forced entry through front door (12%), entry through an unlocked window (9%), through garage (6%), or via balcony (2%) Common methods of break-ins 46% Measures taken to protect the home Simple lock and key remains the most popular security method among residents (91%), followed by motion detecting lighting (33%), warning signs/stickers (33%), alarm system (28%) and guard dog (18%) Specific security measures taken include stand-alone alarm (18%), monitored home alarm system (10%), intercom (3%), keypad entry (7%), CCTV (3%) 63% upgraded their home security after becoming a break-in victim Neighbourly behaviour: Keeping home safe while on holidays 75% of those broken into warned their neighbours following the crime 81% ask their neighbours to keep an eye out on their home while they are away on holidays, through tasks such as collecting the mail: this is the most popular method used to ensure security while on holidays Older generations more likely to rely on neighbours (Builders 90%, Boomers 81%, X 75%, Y 76%), whereas the middle generations prefer to organise a house-sitter (X 34%, Boomers 24%, Y 24%, Builders 23%) Popular strategies to keep the home holiday safe include setting timers to lights and radios (7%), lowering landline ringing volume (7%), activating an alarm system (31%) 13% 12% 9% 6% 2% Forced entry through a window Forced entry through back door Forced entry through front door Entry through an unlocked window Through garage Via Balcony

5 26% hide a spare key outside for family members and visiting tradesmen/cleaner Emotional Impact of Crime Motivations for investment in electronic security 74% of those broken into experienced anxiety and stress. Almost three quarters (74%) of people who had been broken into said the experience had affected them emotionally Victims of residential crime reported the following emotional impacts: 37% experienced reduced trust levels, 28% anxiety/ stress, 18% had sleeping problems, 8% unable to be at home alone Slightly more females (13%) reported having difficulty sleeping/ nightmares after their home was a target of crime, compared with 10% of males 54% 43% 40% % Generations X and Y reported higher overall incidence of emotional impact than other generations: anxiety/stress (X 33%, Boomers 29%, Builders 26%, Y 25%), reduced levels of trust (Y 43%, Boomers 41%, X 35%, Builders 24%), sleeping problems (X 19%, Y 16%, Boomers 7%, Builders 2%) Motivations for investment in home security Half of residents feel motivated to invest in home security and protect themselves from crime The most common motivation for investment in electronic security is to feel confident that the home is secure while residents are not there (54%), 43% to obtain a discount on their insurance premiums, 40% to protect valuable items, and 38% to improve family safety To secure home when residents are absent Discount on insurance premium To improve family safety To protect valuable items Factors for consideration when selecting security options Ease of use was identified as the most important factor when selecting security options (81%) Other important factors were fast alarms response (72%), maintenance of system (54%), suitability for house/installation requirements (52%) and use of latest security technology (39%) Men desire the latest technology in home security more than women (24% v 20%) 47% consider a 24/7 monitored alarm system an important factor when selecting a security option

6 60% believe that security cameras are an effective anti-crime deterrent in their community New technologies Almost half believe an alarm system would improve the value of their home 21% believe a home automation system (control climate, lighting, security and appliances) would also improve the value of their home 62% would like to have the ability to remotely control their home security system Gen Y is far more interested in remote control than older generations (Y 75%, X 67%, Boomers 43%, Builders 43%), with the appeal higher amongst males (67%) than females (58%) Concerns about break-ins: Violence against family (79%) and theft and vandalism to property (77%) remain the key concerns for residents in relation to break-ins Other major concerns are invasion of privacy (63%) and identity theft (46%) Baby boomers and Gen Y are most concerned about identity fraud (Boomers 48%, Y 48%, Builders 46%, X 48%) Boomers are least concerned about invasion of privacy (Builders 68%, Y 64%, X 64%, Boomers 62%) Community anti-crime efforts 45% believe there should be regulation around where residents can place their own security cameras 60% believe that security cameras are an effective anti-crime effort in their community 70% of people would feel safer with CCTV/security cameras in their local community Social media 85% believe that posting your whereabouts on social media websites presents a threat to home security 85% believe social media sites pose a threat to home security

7 Inform your neighbours of your holiday plans so that they can keep an eye on your property Every home in every neighbourhood is a target for burglary. Here are some simple tips to help you protect your family and home. Inform your neighbours of your holiday plans so that they can keep an eye on your property and be sure to provide them with emergency contact details Consider hanging old clothes on the line to give the impression that someone is home, or not away for an extended period of time Lower the telephone ringing volume so that it cannot be heard from outside your home and avoid leaving a recorded message indicating that you are away Make sure you or your children don t reveal holiday plans to strangers or online via Facebook, Myspace, Twitter or Instagram Ensure your house has good exterior lighting; think about installing sensor lights at entry and exit points of the house, as light acts as a deterrent to thieves. If possible, time these outside lights to switch on automatically at night If you are going away, leave a car in the driveway, if possible, or arrange for a neighbour to keep a car there and move it around from time to time Consider installing a monitored alarm system. While some people place their faith in an unmonitored alarm in the hope that it will deter intruders, these are unfortunately often ignored by neighbours, especially if they frequently go off If an alarm system is in place the following additional steps are recommended: Ensure your alarm is in working order and has been serviced within the last 12 months Advise your security company that you are going away If you are hiring a house sitter, make sure they know how to use your alarm ABOUT OUR RESEARCH ADT Security commissioned online market research company Perceptive Research to conduct this survey of 1000 homeowners and renters around New Zealand during For the purposes of the research, the generations are grouped as follows: Generation Y (born ), Generation X (born ), Baby Boomers (born ) and Builders (born before 1946). ABOUT ADT SECURITY With more than a century of experience and providing electronic security solutions to more than eight million residential, commercial and retail customers worldwide, ADT Security is the world s largest electronic security company. ADT Security s products include alarm systems and integrated security applications that link access control, CCTV, electronic article surveillance and source tagging systems. Whether your home is large or small, we offer a wide range of comprehensive security solutions to suit your needs, application and budget. Ensure you have clear signage indicating that you have an alarm system to deter burglars

8 For more information Contact ADT Security on or visit RESI / ADT Security Limited

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