Mobile games. State of Play: November, Jack Kent, Analyst November, 2011

Transcription

1 Mobile games State of Play: November, 2011 Jack Kent, Analyst November, 2011

2 Mobile Games 2010: Apple takes 91% of application store games revenues 2010: Application stores games revenues - total $1.2bn 3% 4% 2% Apple s App Store dominated the market for games delivered by mobile applications stores with 91% of the total $1.2bn revenues. Apple App Store Nokia Ovi Store 91% Google Android Market RIM BlackBerry App World Apple s App Store will continue to lead the market. But improvements to Google s Android Market and the rise of other stores will see its lead shrink 2

3 as Android Market will start to catch up 7 Application stores' mobile games revenues ($bn) Apple App Store Google Android Market (smartphone) 3

4 Android is about more than Android Market Amazon App Store for Android + potential new tablets, direct-toconsumer stores, OEM stores offer alternative distribution that will increase the market for Android applications. Operators have had mixed success with their own Android stores: - in Europe Vodafone has scaled back its 360 efforts - SK Telecom s T-Store in South Korea has had far greater 4 success.

5 Freemium games start to make impact 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% US App Store: free and paid top grossing games (%) 0% 10Q3 10Q4 11Q1 11Q2 Free Paid 5

6 Q2 Western publisher financials: EA still # Western publishers' mobile games revenues ($m) 09Q3 09Q4 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 EA Mobile Glu Mobile Gameloft EA Mobile, boosted by acquisitions, maintained its lead in the Western mobile market with $57m Q2 revenues (9.6% up on 2010). However, it saw a strong quarterly decline. 2 nd placed Gameloft grew with 29% with $55m. Games for smartphones and tablets accounted for 32% of revenues as both new and legacy platforms performed solidly. Glu Mobile s fortunes improved with Q revenues of $17.7m (11% up on Q and above its guidance). Glu s freemium and smartphone strategy paid off as games for smartphones and tablets accounted for the majority of revenues for the first time in Q

7 Consolidation continues in Mobile games market Since Q4 2010, Electronic Arts has made five mobiles games related acquisitions buying: Chillingo, Firemint, Mobile Post Production, PopCap and Bight Games In its Q2 earnings release, Glu Mobile announced the acquisition of two mobile developers: Griptonite Games and Blammo Games. Mobile games veteran Digital Chocolate acquired Sandlot Games (developer of Cake Mania) in Q Social games giant Zynga has made more than 10 mobile related acquisitions since

8 iphone still dominates top publishers releases 80 Top publishers' iphone and Android Market new releases Q3 09Q4 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 iphone Android 8

9 Mobile social games: social/freemium strategy pays off for Konami and Capcom 120 Capcom and Konami mobile/social mobile games revenues ($m) Q Q Capcom mobile games revenues Konami social mobile games revenues 9

10 Mobile social games Japan: GREE and DeNA fight for top platform spot 600 DeNA and GREE: Mobile games revenues ($m) and users (m) Mobile games revenues ($m) Mobile games users (m) 0 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 DeNA mobile games revenues GREE games revenues DeNA users GREE users 0 10

11 Western mobile social games struggle for revenues, get acquired Faced with a maturing domestic market and the need to gain smartphone expertise Japanese companies have looked to acquire and partner international companies sparking a wave of consolidation among Western mobile social games communities. DeNA acquired Ngmoco (and its Plus+ platform) for $403m in Q It used the acquisition to launch its global smartphone Mobage platform (on Android) in Q GREE acquired US community OpenFeint for $104m in Q It has also partnered Mig33 (a community popular in S.E. Asia) and Chinese online games operator The9 to further its international ambitions. EA acquired Chillingo (and its Crystal network) in a $29m deal. Research In Motion acquired cross-platform smartphone games community Scoreloop in Q to further its social games efforts. 11

12 Mobile social games West: Outlook Facebook launches new mobile apps service and HTML5 + games services could provide further disruption. Google+ + games could boost Android games discovery, monetisation and cross platform development. 12

13 Thanks 13