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1 1

2 Greenplum UAP Enabling Big Data Analytics Brendon Moran Data Scientist 2

3 Agenda Background On Greenplum And Big Data Analytics Greenplum UAP Greenplum: Not Just Infrastructure Pivotal Labs Customers And Partners 3

4 Greenplum Becomes The Foundation Of EMC s Big Data Analytics (July 2010) EMC ACQUIRES GREENPLUM For three years, Gartner has identified Greenplum as the most advanced vendor in the Visionary quadrant of its data warehouse DBMS Magic Quadrant. Gartner 4

5 1,000,000,000 Queries A Day 5

6 250,000,000 New Photos / Day 6

7 290,000,000 Updates / Day 7

8 135,000,000 Resumes 8

9 WHAT DO THEY HAVE IN COMMON? 9

10 BIG DATA 10

11 NOW AVAILABLE FOR EVERY ENTERPRISE 11

12 Big Data Analytics Changes Things 12

13 Predict Buyer Behavior To Increase Revenue Big Data Analytics Enables Increased Per-Customer-Profit HIGH Customer Profit Legacy System Greenplum Database BI Reporting Greenplum In-Database Analytics Greenplum Big Data Analytics LOW Agent Best Guess Branch Level Reporting Enabling Profit-Based Recommendations Market Basket Analysis & Customer Lifetime Value Computations Enabling User-Based Recommendations Data Enriched With Unstructured Activity Logs To Perform Mobile Couponing TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED 13

14 Reduce Risk With External Data Big Data Analytics Enables Global Crisis Avoidance HIGH Underwriting Risk LOW Legacy System Greenplum Database BI Reporting Delivering In Minutes What Was Days Greenplum In-Database Analytics K-Means Clustering & Decision Tree Scoring Improves Accuracy Greenplum Big Data Analytics Unstructured Data Sources Enrich The Data Monthly Risk Model Updates Daily Risk Model Updates TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED 14

15 15

16 16

17 The Greenplum Unified Analytics Platform 17

18 Greenplum Database: Extreme Performance For Analytics Optimized For BI And Analytics Simple And Automatic Extremely Scalable 18

19 Greenplum HD: Enterprise-Ready Hadoop Based On Latest Apache Hadoop Release 24x7 Worldwide Support From EMC Certified At Scale By EMC Isilon Storage Option 19

20 Greenplum Unified Analytics Platform 20

21 UAP Unifies RDBMS And Hadoop Data Access & Query Layer ODBC JDBC Java/Perl/Python Command Line PigLatin HQL SQL PARALLEL QUERY INTEGRATION PARALLEL IMPORT/EXPORT HDFS GREENPLUM DATABASE GREENPLUM HD Greenplum gnet 21

22 Greenplum Chorus: Analytic Productivity Platform Social Collaboration Powerful Extensibility And Tool Integration The Freedom Of Open Source Delivering Rapid And Agile Development Of Next Generation Applications Across The Magnitude Of Big Data 22

23 Legacy Analytics Process 1. Find The Data 2. Get Access To Data 3. Learn About The Data 4. Move To Sandbox 6. Operationalize The Model 5. Analysis Finally! 23

24 Agile Analytics Faster, Easier With Chorus Explore The Data Project Workspaces Publish And Iterate Collaboration Data Analysis 24

25 Collaborative Analytics Accelerate Insights With Faster Iteration And Real- Time Collaboration Make Projects More Transparent Collaborate And Share Information Across Teams 25

26 Greenplum Data Computing Appliance High-Performance, Purpose- Built, Data Co-Processing Appliance Combining Greenplum Database And Greenplum Hadoop In One Appliance 26

27 Greenplum Delivers Choice & Flexibility Data Computing Appliance Choose Greenplum Database And/Or Hadoop Modules In ¼ Rack Increments Scale Up By Adding Your Choice Of Additional Modules Minimal Time To Value Software Solutions Greenplum Database, Hadoop, & Chorus On Your x86 Hardware Flexibility For Any Workload Or Environment Perpetual Or Subscription Licenses 27

28 Seamless Infrastructure Integration EMC Data Domain Efficient Backup & Restore Isilon Scale Out Storage For Big Data Staging EMC VMAX Or VNX SAN Mirror For Advanced Storage Management EMC VMAX SRDF, Data Domain Replication For Disaster Recovery 28

29 How Do You Get Started With Big Data? 29

30 Greenplum: Not Just About Infrastructure Data Science Team: The Driving Force For Success With Big Data Analytics Greenplum Is Committed To The Future Of Data Science University Data Science Program Collaboration With Stanford And UC Berkeley Community Investment Including The Greenplum Analytic Workbench, Community Edition Software, And Data Science Summits 30

31 Getting Started: Greenplum Analytics Labs Packaged Solutions That Produce Business Value And Actionable Results Drive Line Of Business And IT Collaboration Accelerate Analytics Capabilities On Your Data Leverage The Expertise Of Greenplum s Data Scientists Establish A Strategic Vision For Analytics Development 31

32 32

33 Agile Development Of Big Data Applications Industry Leading Analytics Platform Data Science Expertise Agile Web & Mobile Development Greenplum And Pivotal Labs Offers The Most Powerful End-To-End Capability In Big Data Analytics From Data, To Insight, To Value. 33

34 Pivotal Labs Success Is Driven By Pivotal s Talent & Agile Methodology Not your average consulting shop Pivotal Brings Client Teams Onsite To Embed Them In Their Organization And Culture 100% Test-Driven Development Process Pivotal Focuses On Mobile Development (ios & Android), Web Development (Ruby-On-Rails), And Backend/Infrastructure Clients Include: 34

35 Customers & Partners 35

36 Greenplum Customers FinServ/Insurance High Tech Telecom Government Healthcare GUANGXI PROVINCIAL PUBLIC SECURITY DEPARTMENT 36

37 Greenplum Partners Discovix 37

38 THANK YOU 38

39

Mike Maxey. Senior Director Product Marketing Greenplum A Division of EMC. Copyright 2011 EMC Corporation. All rights reserved.

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