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1 ADMINISTRATIVE STAFF COLLEGE OF INDIA DEVELOPING THE LEADING EDGE WITH STRATEGIC MARKETING : Public, Private and Social Sector 2-6 November, 2015

2 PROGRAM OVERVIEW Developing the Leading Edge with Strategic Marketing is a comprehensive program that pulls together the various aspects of marketing as experienced through formal education and by practice. The focus is on building a strong decision-making foundation for development and implementation of successful marketing strategies. It aims to help the participants achieve sustainable competitive advantage in the dynamic, data-infused, customer-centered, digitally-charged, global environment. By drawing on experiences of companies from around the world and from diverse sectors, this program would build the participants' strategic intelligence. CONTENTS A combination of lectures, demonstrations, case study discussions, experience sharing sessions and software based simulation exercises would be used by faculty at ASCI and practitioners from industry to deliver the following topics: I. CONCEPTS AND TRENDS IN BUSINESS STRATEGY Ÿ Employ research and best practices to forecast industry evolution; recognise competition; and understand consumer needs and behavior Ÿ Enhance problem solving abilities in operational areas of marketing by learning to use analytical tools - frameworks, concepts, models, and techniques Ÿ Strategic analysis customer, competitor, market and environment Ÿ Changing digital space and its impact on business and marketing strategy Ÿ New challenges of e-commerce II. STRATEGY SETTING AND INTEGRATING THE MARKETING MIX Ÿ Integrating marketing and business strategies Ÿ Branding and strategic positioning Ÿ Planning a marketing program Ÿ Tailoring strategies to better address the changing market and customer needs Ÿ Pricing for profit, profitability projections and profitability analysis decisions III. MANAGING IMPLEMENTATION AND OBTAINING STRATEGIC CONGRUENCE Ÿ Thinking creatively, thinking out-of-the box and strategising differently Ÿ Creating a culture of innovation Ÿ Align organisational culture with strategy to improve execution Ÿ Articulate vision to garner buy-in and support for implementation IV. GROWTH STRATEGIES Ÿ Building new market capabilities Ÿ Global strategies Ÿ Critical assessment of strategic options Ÿ Application of strategic marketing concepts to the global digital economy PARTICIPANT PROFILE This program is designed for those involved and / or going to be involved in developing and implementing sustainable strategies for doing business in India and around the globe. It is equally well suited for (a) Government, Public, Private and Non-Government Organisations (b) For-Profit and Not-for-Profit (c) SMEs and Large corporations (d) Business-to-Business, Business-to-Consumer, and Government-to-Consumer contexts.

3 The target audience includes Marketing practitioners; Entrepreneurs; Chief Executive Officers; Executives in general managerial responsibilities; Technical managers taking on marketing responsibilities; Executives in strategic planning roles Organisational sponsorship is essential VENUE The program is fully residential and the participants will be accommodated in air conditioned single rooms. The college does not provide accommodation for the family. College will arrange transport between airport / railway station and venue. The College is WiFi enabled in comprehensive way. DURATION The program duration is from Monday November 02, 2015 to Friday November 06, The participants are expected to arrive a day before commencement and may leave after the conclusion of the program. PROGRAM FEE Rs.54,000/- (US $1840 if foreign) plus Service 14% per participant will be charged to cover tuition, boarding and lodging, courseware(in electronic form) and other facilities of the College including Internet usage. Rs.46,500/- plus Service will be charged per Indian participant who does not avail hostel accommodation to cover tuition, course ware (in electronic form) working lunch and other facilities of the College including internet usage. A 5% concession on the Program fee is available to the sponsoring organizations ensuring payment into the College Bank account before the commencement of the Program. In addition, a discount of 10% is applicable to the second nominee onwards, from the same organization for this Program. Bank details are given below: MEDICAL INSURANCE The nominees are requested to carry with them the proof of Medical Insurance. The sponsoring agency is required to endorse the nominee's medical coverage in the event of hospitalization. LAST DATE FOR NOMINATION Please use the prescribed/attached form. Last date is October 19, Kindly contact Mrs P Mahalaxmi, Programs Officer for further information (contact details are given at the end of the nomination form). LAST DATE FOR WITHDRAWAL October 26, Any withdrawals after this date will entail forfeiture of fee paid, if any. ASCI ALUMNI ASSOCIATION Participants of the college programs will automatically become members of the ASCI alumni association. CERTIFICATE OF PARTICIPATION The college issues a Certificate of Participation on conclusion of the program. PROGRAM DIRECTOR Dr Y Malini Reddy

4 ASCI MANAGEMENT DEVELOPMENT PROGRAMS FOR MANAGEMENT DEVELOPMENT PROGRAMS Effective Land Acquisition, Resettlement & Rehabilitation (LARR) 5-Oct Oct-2015 Program for Young Managers 5-Oct Oct-2015 GMP on Enabling Strategies for Make in India and Skill Development 5-Oct Oct-2015 (Study Tour to Berlin, Cologne Bonn, Maastricht and Amsterdam) 19-Oct Oct-2015 Ethical Leadership in Public Governance 16-Nov Nov-2015 Social Impact Assessment 7-Dec Dec-2015 GMP for Senior Executives: SEC Jan Jan-2016 MDP for Women Executives 18-Jan Jan-2016 Leadership & Performance Management 18-Jan Jan-2016 Ethics & Values in Administration 1-Feb Feb-2016 Using Data for Program Monitoring & Evaluation 8-Feb Feb-2016 Base Line Survey for R&R - CSR Projects 7-Mar Mar-2016 ECONOMICS Accountability in Government Participatory Planning: Challenges, Issues and Implementation 2-Nov Nov-2015 ENVIRONMENT Biological Impact Assessment for Projects 28-Sep Sep-2015 Environmental Regulations, Aspects and Mitigation 8-Feb Feb-2016 Planning for Building and Construction Projects FINANCE Companies Act, Impact on Corporates Will Intimate Later Finance for Non-Finance Executives 26-Nov Nov-2015 Business Collaborations - Strategic Alliances, 9-Dec Dec-2015 Joint Ventures and Acquisitions Corporate Valuation & Due Diligence 4-Jan Jan-2016 Advanced Financial Management 18-Jan Jan-2016 Business Risk Management 1-Feb Feb-2016 Financial Decision Making for Managers 4-Feb Feb-2016 Strategies for Cost Leadership 15-Feb Feb-2016 GENDER STUDIES Gender Mainstreaming, Budgeting and Auditing: 23-Nov Nov-2015 Practices for Equity and Accountability HUMAN RESOURCE MANAGEMENT H R Audit 5-Oct Oct-2015 Developing Emotionally Intelligent Leadership 26-Oct Oct-2015 Human Factors and Workplace Safety 2-Nov Nov-2015 Effective Human Resource Training & Development 16-Nov Nov-2015 Strategic Human Resource Management 16-Nov Nov-2015 (Study Tour with International Component) 21-Nov Nov-2015 Improving Work Culture 23-Nov Nov-2015 Individual Excellence for Organizational Effectiveness 30-Nov Dec-2015 Competencies for Strategic Leadership & Change Management 7-Dec Dec-2015 Leadership Skills Development 14-Dec Dec-2015 Values Driven Leadership 7-Jan Jan-2016 Communication Skills for Managers 18-Jan Jan-2016 HRM for Line Managers 1-Feb Feb-2016 Executive Coaching and Mentoring: 8-Feb Feb-2016 Competencies to Develop Future Leaders Team Building and Conflict Management 8-Feb Feb-2016 Managing Creativity and Innovation 15-Feb Feb-2016 Strategic Human Resource Management 22-Feb Feb-2016 Good Governance and Sustainability through HR Practicies 22-Feb Feb-2016 Decision Making for Effective Leadership 29-Feb Mar-2016 HEALTH STUDIES Empowering Hospital Administrators with Management 15-Feb Feb-2016 Skills in Turbulent Times INFORMATION TECHNOLOGY Leveraging Big Data and Analytics 05-Nov Nov-2015 IT Enabled Knowledge Management 14-Dec Dec-2015 e-learning and Digital Education 7-Mar Mar-2016 INFRASTRUCTURE Local Government Performance: Learning from Global Leaders 19-Nov Nov-2015 Urban Infrastructure Project Preparation and Management 12-Feb Feb-2016 Urban Apps: Top 25 Global Urban Applications 17-Mar Mar-2016 INNOVATION AND TECHNOLOGY Managing Strategic Innovation 7-Dec Dec-2015 Strategic R&D Management 14-Dec Dec-2015 MARKETING Enhancing Sales Performance through Effective Leadership 16-Nov Nov-2015 Developing The Leading Edge with Strategic Marketing 2-Nov Nov-2015 Creating and Managing Digital Presence 30-Nov Dec-2015 Creating Social Value Through Corporate Social Responsibility 14-Dec Dec-2015 OPERATIONS Procurement Procedures for World Bank Aided Projects 23-Nov Dec-2015 Materials and Supply Chain Management 30-Nov Dec-2015 Project and Contract Management 1-Feb Feb-2016 Procurement Procedures for World Bank Aided Projects 15-Feb Feb-2016 URBAN GOVERNANCE Change Management for Achieving continuous 5-Oct Oct-2015 Water Supply for all in Urban Areas International Certification Program - Change Management 26-Nov Dec-2015 for Achieving Continuous Water Supply for All in Urban Areas - (India & TelAviv & Jerusalem in Israel) Change Management for Achieving continuous 6-Jan Jan-2016 Water Supply (24/7) for all in Urban Areas Achieving Universal Urban Sanitation 14-Mar Mar-2016 International Training Program on Smart Cities - 11-Feb Feb-2016 (India & Barcelona, Amsterdam) - 9 days Administrative Staff College of India Bella Vista, Raj Bhavan Road, Khairatabad, Hyderabad , India. Telefax (Programs Office) : Phone : , Mobile: Fax : , Delhi Campus C-24, Institutional Area South of IIT, Behind Qutub Hotel New Delhi Phone Nos: , ,

5 Nomination Form Developing the leading Edge with Strategic Marketing: Public, Private and Social Sector 2-6 November, 2015 ADMINISTRATIVE STAFF COLLEGE OF INDIA Bella Vista, Raj Bhavan Road, Hyderabad , India Nominee s Personal Information : Name : Date of Birth : Designation : Organisation : Address : Phone(s) : (Off) : (Mobile) : Home : Fax : Education : Nominee s Career Profile Organisation Position Responsibility No. of Years Expectations from the program : Bank details are given below: For Foreign Participants : Receiver's Correspondent Bank For Credit of Ultimate Beneficiary Medical Insurance : Bank of America, New York (SWIFT: BOFAUS3N) Via Chips ABA 0959 for Account UID Via Fedwire State Bank of Hyderabad, Treasury Department, Mumbai, India, SWIFT BIC SBHYINBB002Nostro A/c No Administrative Staff College of India, Account No , State Bank of Hyderabad, Bellavista, Raj Bhavan Road Branch, Hyderabad. For Indian Participants : BANK PARTICULARS Bank Name State Bank of Hyderabad Address line , Ist floor, A Block Address line 2 Raj Bhavan Road Branch, (Bellavista) Address line 3 Hyderabad Beneficiary Account Name Administrative Staff College of India Bank Account Number Bank MICR No NEFT IFSC Code SBHY Name of the Insurance Agency Policy Number Validity upto Note: Coverage should be available in Hyderabad, India. Amount Payable : Instrument Number : Name of the Bank : Signature of the Sponsoring Authority : Name : Mode of Payment (DD/Chq) : Date of Instrument : Designation : Date : NOTE : Forward nomination form to : Mrs. P. Mahalaxmi, Programs Officer, Administrative Staff College of India, Bella Vista, Hyderabad Phone: , , Mobile: , Telefax: , Fax: ,

6 ADMINISTRATIVE STAFF COLLEGE OF INDIA Bella Vista, Raj Bhavan Road, Hyderabad , (India) , 13 Lines Telefax: (Programs Office) , Fax : , URL: Dr Y Malini Reddy September 15, 2015 Program Director Program on Developing the leading Edge with Strategic Marketing: Public, Private and Social Sector 2-6 November, 2015 I have pleasure in presenting to you ASCI's Program on Developing the Leading Edge with Strategic Marketing (2-6 November, 2015) Developing the Leading Edge with Strategic Marketing is a comprehensive program that pulls together the various aspects of marketing as experienced through formal education and by practice. The focus is on building a strong decision-making foundation for development and implementation of successful marketing strategies. It aims to help the participants achieve sustainable competitive advantage in the dynamic, data-infused, customer-centered, digitally-charged, global environment. By drawing on experiences of companies from around the world and from diverse sectors, this program would build the participants' strategic intelligence. The program would benefit participants by broadening their vision and enabling them to develop innovative and effective marketing strategies. Learning new concepts and frameworks; applying new tools and techniques; in depth case discussions; simulation and other classroom based exercises; experience sharing by practitioners and consultants would be the takeaways of this program. We look forward to receiving nominations from your organisations for this Program. You can reach me on: , , With best regards, Yours sincerely, Dr Y Malini Reddy Encl: Program Brochure & Nomination Form

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