The Top 5 Hottest Medical Trends For 2014

Size: px
Start display at page:

Download "The Top 5 Hottest Medical Trends For 2014"

Transcription

1 TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians from our PhysicianPRO database to understand four key areas of marketing: messaging effectiveness, effectiveness of different marketing techniques, what gets a message through and how to capture a Physician s digital attention. Nearly 600 Physicians responded, across all healthcare specialties, including cardiologists, pediatricians and oncologists. While the survey focused on Physicians, further research revealed that our survey results align with general marketing trends that are applicable across all types of healthcare providers. Generally, the lines between social media, content and marketing continue to cross and blur, making it absolutely critical for marketers to hone their multi-channel marketing skills. In this whitepaper, we ll outline the 5 hottest trending marketing techniques that will enable marketers to execute their strategies with more precision than ever.

2 FACEBOOK MARKETING IS A MUST. IN THE WORLD OF SOCIAL MEDIA, there is no doubt that Facebook is where the most exciting To make Facebook marketing work, there are four things every healthcare marketer must do now: opportunities exist for B2B healthcare marketers. Facebook has the largest user base of any social network, with nearly 1 billion users worldwide, and the highest activity, with half of users logging into their profiles every day. Unlike Twitter, whose largest demographic is between the ages of 18-27, Facebook appeals to a decidedly mature crowd between the ages of HDS Marketing that Makes Physicians Respond survey reflected similar Facebook habits among Physicians: Nearly half (47.5%) of survey respondents reported that they use Facebook every day. When it comes to Facebook advertising, here s where it gets interesting. While 37.1% of survey respondents reported that they never notice Facebook ads, 29.7% also reported that they never saw medical-specific ads. This indicates that there is a huge opportunity for B2B healthcare marketers to fine tune their Facebook marketing efforts in order to generate qualified leads and convert those leads SEGMENT ADS TO BOOST RESPONSE. Use Power Editor to target custom audiences, based on age, race, gender, occupation and location. Segmentation in Facebook marketing helps you pair the right ad with the right audience, ensuring higher response rates. Try sponsored stories to improve click-through rates, and be sure to refresh your ads on a regular basis to avoid ad fatigue. Lastly, Power Editor also includes tracking tools to monitor how your ads are performing use them! THINK LEADS, NOT JUST LIKES. Likes are not enough to achieve your business goals. To convert Facebook likes into actual leads, your ads should send clickers to landing pages that appeal to their interests. Landing pages, like ads, must be developed according to each target audience. GET CREATIVE WITH CONTENT. Creating innovative and relevant content that reflects your audience s interests will help your brand stand out from the crowd. Our survey revealed that 55.9% of respondents are most interested in educational materials and case studies, so make this your starting point. Be sure to take advantage of Facebook s visual nature by incorporating infographics, video and memes to get attention. Try incorporating questions with visuals in order to boost interaction. PROMOTE ACROSS MULTIPLE PLATFORMS. While Facebook is the premiere social channel, every business needs a presence on Twitter, LinkedIn, YouTube and Google+. Promoting content across all platforms will help boost your SEO rankings and enhance brand recognition, both of which can improve the quality of your leads. into clients. For more information, HDSinfo@HDSdata.com.

3 MARKETING IS ON THE RISE. SEND S IN THE MORNING. Over 40 percent of survey respondents check their constantly, but 34% of them prefer to receive a marketing in the early morning. As with everything, however, you need to test to do what s most likely to get your audience to respond, but early morning will most likely win out. REMAINS THE PREFERRED MARKETING CHANNEL for potential leads. As more devices make it easier to check anywhere at any time, marketing will continue to be one of the most important tools for healthcare marketers. Cutting through the mass amount of s that Physicians receive still presents unique challenges, however. Based on our survey and experience sending millions of marketing s, we suggest incorporating the following tactics: GET PERSONAL. More than 40% of our survey respondents ranked personalization as an important factor in a marketing offer. This means so much more than using names in s. It means creating personas and client profiles that reflect the goals, beliefs, values and pain points of different target groups and developing campaigns around these key characteristics. A solution like HDS PRO service makes it easy to create highly personalized s that appeal to specific target audiences. HAVE A VARIETY OF OFFERS. Remember, decision makers have a variety of interests and will appreciate offers reflecting that. Our survey showed that Physicians are highly receptive to events, webinars, case studies and other educational materials. Polls and feedback surveys are also proven ways to trigger response. MAKE S MOBILE. Healthcare professionals are tech-savvy. Our survey showed that 25% of Physicians use a computer/laptop just as much as a tablet or smartphone to check their s. With user habits trending towards smartphones and tablets, developing mobile friendly s is no longer a maybe it s a must. TEST, TEST, TEST. Developing at least two sets of creative for every segment of your target audience is vital to understanding what works and what doesn t. With HDS PRO solution, you can perform split A/B tests to uncover information that is invaluable to future campaigns. DON T GIVE UP TOO SOON. Remember, marketing isn t just about direct response; it s also about branding. Even if your click-through rates are less than optimal at first, your brand is still making an impression. 48% of survey respondents reported that it takes 3-5 views before they respond to a marketing good news for healthcare marketers, considering that most marketing s require 5-7 views before a potential lead takes action. For more information, HDSinfo@HDSdata.com

4 THE ONLINE PRESENCE IS HYPER-OPTIMIZED. HAVING A ROBUST ONLINE PRESENCE means so much more than having a website. The most successful marketers today are increasing leads and driving conversions not because they are using social media, blogs, YouTube and other channels, but because they are using them right. BECOME A PRO AT SEO. Using targeted keywords in your content is the key to getting found. But don t just focus on the highest searched or most generic keyword phrases; long-tail keywords are more targeted and less competitive. Mixing up your keyword strategy, multiple variants of the same phrase can help you achieve maximum search results on topics that others have ignored. BE MOBILE-MINDED. Being mobile-minded in your marketing isn t a nice to have it s a must-have. A marketing strategy that focuses solely on smartphones isn t going to cut it, however. Nearly 90% of Physicians and Nurse Practitioners either use a tablet or smartphone at work, and the ipad is one of the highest selling devices ever. Your online presence must be adapted to size constraints, user habits, operating system and browser capabilities of all mobile devices. RETARGET. Potential leads who don t convert on an ad or landing page are not completely lost. Retargeting is a way of getting in front of your audience after they have left. This year, implementing a retargeting plan into your online and marketing strategy will be key it has proven to be one of the most effective online marketing techniques across all industries. GIVE DESIGN ITS DUE. Visually appealing design elevates your content, whether it s your blog, your website, an ad, a landing page, an article, a video or a case study. Design that mimics where users look is also key to optimizing your online presence. For more information, HDSinfo@HDSdata.com.

5 CONTENT IS STILL KING. CONTENT AND SOCIAL MEDIA have been trading places as the most important focus of digital marketing strategies. We say both are important. To succeed in today s multi-channel environment, marketers must be part psychologist, part professor, part artist and part analyst in order to create highquality content that is both compelling and modular. Here s what s trending in content in 2014: QUALITY INFORMATION. Healthcare marketers have the dual challenge of being innovative while trying to appeal to a highly educated and technologically sophisticated crowd. Fortunately, our survey revealed what healthcare professionals are interested in most: case studies and other educational materials. CONTENT STRATEGIES. With so many channels to utilize and different audiences to target, marketers can no longer expect to be successful without developing a clear content strategy first. MULTI-SENSORY CONTENT. As a B2B marketer, don t dismiss the power of videos, infographics, memes, slideshares and other visual content. These types of content are highly memorable and create deeper connections to your brand. THE COPE APPROACH. Content can be high quality without being original. By using the COPE create once publish everywhere approach, you can repurpose the same content for multiple formats without expending a lot of time. HIGH PERFORMING INTEREST FORMS. Recent studies show that reducing form fields to five increases conversion rates by 34%, and reducing to three fields can improve conversion by as much as 300%. Testing different forms will be critical to your marketing efforts in And don t forget to optimize your Thank You pages. Instead of a simple Thank You, use this real estate to make an additional offer. For more information, HDSinfo@HDSdata.com

6 DIRECT MAIL IS NOT DEAD. With social marketing and online marketing, potential clients have become conditioned to receive offers that are clear and concise. Keep your messages short and your design clean. Traditionally, direct mail has been one of the most personalized marketing methods around. That trend continues in 2014, with segmentation and personas taking center stage. AS TECH-SAVVY AS PHYSICIANS ARE, they still respond to direct mail. After , direct mail was the most preferred channel for marketing offers in our survey. This corresponds with general trends, which show that direct mail has a 39.8% rate of effectiveness in generating new clients and a 53.1% in retaining existing ones. Direct mail will not stand on its own, however. For maximum ROI, marketers will need to integrate direct mail efforts with their online strategies. Campaigns need not only direct potential clients to landing pages; marketers can make offers right on a direct mail piece. Businesses should also avoid the tendency to overload a direct mail piece with too many words. Of course, your direct mail efforts will be all for naught if your contact databases aren t up to snuff. HDS services can help you ensure that you have the most up-to-date, accurate data on Physicians, Prescribers, Hospitals, Nurse Practitioners, Physicians Assistants, Dentists and much more. ABOUT HEALTHCARE DATA SOLUTIONS Healthcare Data Solutions is a leading healthcare information services company focused on building and maintaining the most accurate, compliance-grade data on Physicians, Dentists, Nurse Practitioners and other Healthcare Providers, as well as Pharmacies and Hospitals. HDS provides healthcare data, Physician validation programs, data processing, Web services, compliance solutions and new customer acquisition programs for leading healthcare firms. HDS is the fastest-growing healthcare data services company in the United States on both the Inc 5000 and Deloitte Fast 500 Lists in 2012 and For more information, visit HealthcareDataSolutions.com or call For more information, HDSinfo@HDSdata.com.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

How to Win More Customers with LinkedIn Marketing. 2015 Edition

How to Win More Customers with LinkedIn Marketing. 2015 Edition How to Win More Customers with LinkedIn Marketing 2015 Edition Introduction Beginning in the fall of 2012, LinkedIn began experimenting with influencer content and micro-blogging. This move led to the

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

get started with Content Marketing contrastcreative

get started with Content Marketing contrastcreative get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined

More information

Top Online Medical Marketing Trends This Year by docero 1 212.580.0988

Top Online Medical Marketing Trends This Year by docero 1 212.580.0988 Top Online Medical Marketing Trends This Year by docero 1 212.580.0988 If there s one thing that remains true in marketing, it s that you have to think ahead if you want to succeed. In this ebook, we outline

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

White Paper. What is SMO? Optimize For Success: Social Media Optimization PAGE 1

White Paper. What is SMO? Optimize For Success: Social Media Optimization PAGE 1 White Paper Optimize For Success: Social Media Optimization Many marketers today know the importance and potential of social media yet don t feel or know if they are getting the full value from their efforts.

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

Whitepaper. 10 ways to integrate email marketing and social media

Whitepaper. 10 ways to integrate email marketing and social media Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year! 8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

UTILIZING ACCURATE DATA FOR PHYSICIAN REFERRAL, ACQUISITION & TARGETING

UTILIZING ACCURATE DATA FOR PHYSICIAN REFERRAL, ACQUISITION & TARGETING UTILIZING ACCURATE DATA FOR PHYSICIAN REFERRAL, ACQUISITION & TARGETING INTRODUCTION One of the most notable trends in the healthcare industry is the implementation of Physician Relationship Management

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

FUTURE OF DIGITAL MEDIA CONTENT

FUTURE OF DIGITAL MEDIA CONTENT WHITE PAPER FUTURE OF DIGITAL MEDIA CONTENT Authors: Sudhakar Kamalakar Practice Head, Enterprise Collaboration Aspire Systems Rupak Jana Enterprise Collaboration Consultant Aspire Systems 1 The digital

More information

7direct marketing. TECHNIQUES for FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager

7direct marketing. TECHNIQUES for FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager 7direct marketing TECHNIQUES for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Personalize your message Decide on your objective Test your campaign and modify

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

DRIVE KILLER ROI WITH YOUR SPONSORED UPDATES

DRIVE KILLER ROI WITH YOUR SPONSORED UPDATES Marketing Solutions 10 WAYS TO DRIVE KILLER ROI WITH YOUR SPONSORED UPDATES Practical Examples from Top-Performing Brands on LinkedIn You know the story. The B2B buyer s journey is 90 percent complete

More information

2015 State OF. DIgital Marketing

2015 State OF. DIgital Marketing 2015 State OF DIgital Marketing Executive Summary We asked, you answered: The 2015 State of Digital Marketing Survey results are in. Over 600 U.S. marketing professionals weighed in on what they see as

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

Social Media and Content Marketing. A Guide for B2B Marketing Managers

Social Media and Content Marketing. A Guide for B2B Marketing Managers Social Media and Content Marketing. A Guide for B2B Marketing Managers Social media and content marketing. A guide for B2B marketing managers On the Internet, marketing trends come and go faster than ever.

More information

Why Display Advertising and why now?

Why Display Advertising and why now? If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.

Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Attention is a Currency We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Table of Contents 1 5 6 7 8 15 16 20 21 23 24 28 29 30-31 32

More information

Building an Effective Approach

Building an Effective Approach White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

State of Search Marketing 2014

State of Search Marketing 2014 Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

DIGITAL MARKETING AN INTEGRATED APPROACH

DIGITAL MARKETING AN INTEGRATED APPROACH DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

Marketing automation is a buzzword in the marketing world. This chapter

Marketing automation is a buzzword in the marketing world. This chapter In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

LIGHTNING DIGITAL MARKETING

LIGHTNING DIGITAL MARKETING WWW.LIGHTNINGDM.COM LIGHTNING DIGITAL MARKETING 1 EL EMDAD W EL TAMOIN BUILDINGS - NASR ROAD FIRST FLOOR - NASR CITY, CAIRO, EGYPT (+202) 23052779 / (+2)01010925563 WWW.LIGHTNINGDM.COM INFO@LIGHTNINGDM.COM

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content? THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

The 75 Essential Content Marketing Stats You Need To Know

The 75 Essential Content Marketing Stats You Need To Know The 75 Essential Content Marketing Stats You Need To Know Everything from budgets to metrics to effectiveness. Here s what s happening with content marketing right now. What is Content Marketing? Content

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

THE MINIMALIST CONTENT MARKETING STRATEGY

THE MINIMALIST CONTENT MARKETING STRATEGY THE MINIMALIST CONTENT MARKETING STRATEGY A simple guide to developing a content marketing strategy BY CALIN YABLONSKI @calindaniel Getting Started Step 1: Clarify your objectives In a world of pushy advertising

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information