Problem 1: Costs of the Campaign Aren t Justified by the Results
|
|
- Aldous Hart
- 8 years ago
- Views:
Transcription
1
2 Table of Contents Introduction... 3 Problem 1: Costs of the Campaign Aren t Justified by the Results... 4 Problem 2: Lack of Permission... 5 Problem 3: Unresponsive Recipients... 5 Problem 4: Blending Marketing with Transaction ing... 6 Problem 5: You are Not Getting Enough Sales... 6 Problem 6: Insufficient Planning... 7 Problem 7: Difficulty Building an List... 9 Problem 8: Purchasing Contact Lists... 9 Problem 9: Blasting s... 10
3 Introduction marketing can be one of the most effective ways to reach out to your customers and build interest in the goods and services that your company offers, thereby generating higher sales and building a loyal customer base. Unfortunately, if done poorly marketing can have the opposite effect. It is likely that you are exceptionally eager to start generating interest and growing your business through your marketing campaign. If you are too zealous in developing your campaign you may end up sending out s that are poorly written and inappropriately worded. You may even start sending out s to customers that have not signed up to receive your s or are no longer interested in your company. This can actually alienate your potential customers and push away your current customers. Even more serious than this your company could end up being blacklisted. Being characterized as spam will keep your messages out of your customers inboxes and could even result in your company being fined or otherwise penalized. By understanding some of the most common problems in marketing you can improve your marketing efforts and develop campaigns that are effective and generate a high conversion rate.
4 Problem 1: Costs of the Campaign Aren t Justified by the Results As with any other element of marketing for your company it is important that you closely evaluate the costs of your marketing campaign. It may seem as though marketing does not incur costs, but you must consider the costs associated with the development of the copy, generating lists of leads, sending the s and evaluating the results. One of the biggest problems that rookie marketers experience is results that are not commensurate with the financial and labor costs of the campaign. Some tips for improving results while also lowering costs include: 1. Trim your lists of leads down so that each campaign is sent out only to those that have shown the greatest interest in those particular goods or services. This will target the leads that are most likely to convert, thereby generating income as you reduce costs associated with wider mailing lists. 2. Chance the approach of your copy. If you are currently relying on copy that is hard-sell, change your approach to soft-sell copy, and the reverse. Evaluate how the results adapt according to the changes in your copy. 3. Increase the customer engagement of the copy. Make the copy more social and approachable and evaluate how the results change accordingly.
5 Problem 2: Lack of Permission Spam is not minor. Not having permission to send marketing campaigns to certain recipients not only reduces your integrity and can harm your online reputation, it can get your company into trouble. It is absolutely critical that you have express permission from your leads to send marketing materials. Generally this means that the lead has requested to be a part of your marketing campaigns. Before you have done anything else in the development of your campaign, you should focus on the collecting of permission from your targeted leads. Getting permission means that your recipients won t submit spam complaints, your legal liability will be decreased and your campaign will have improved conversion rates, which are the most important part of any campaign. Problem 3: Unresponsive Recipients When a large percentage of your leads are unresponsive even after providing you permission to include them in your marketing campaign, it is essential that you reevaluate your campaign materials and redesign them in order to generate greater interest. It can be highly effective to seek feedback and suggestions from these leads by sending a very simple that asks for feedback. Take any responses that you get seriously and implement modifications to your copy that will make it more appealing to a wider customer scope. You can also change your website to attract more interest for your list from leads that are more targeted for your marketing goals.
6 Problem 4: Blending Marketing with Transaction ing There is a major difference between s that are sent from your company for the purpose of completing a transaction and those that are devised specifically for marketing purposes. Customers that have made purchases from your website will expect certain transactional s during the course of the transaction. These can include purchase confirmations, receipts, confirmation of shipping and potentially one follow-up for feedback. These s, however, do not give you permission to include this customer in your marketing campaigns. Just because a customer made a purchase does not mean that you can now start sending promotional s, coupons or regular newsletters to that customer. These are marketing s and require permission. By automatically including a customer in your marketing campaigns you are not only risking getting reported to the FTC for spam violations, you could aggravate your customers and lose potential repeat business. Problem 5: You are Not Getting Enough Sales The end goal of marketing is not building lists of interested leads. Your goal is to achieve sales that will generate income. If you notice that your sales are not increasing despite a more aggressive marketing campaign you may be missing key opportunities to direct your customers toward more purchases. These calls-to-action can be integrated in a variety of other communications such as adding promotional links to normal service s or offering a one-time additional coupon code on confirmations or thank you pages. It is important to take every opportunity that presents itself to you to generate greater interest in your company without smothering your customers. Subtle calls-to-action are often much more impactful and effective than those that are perceived as annoying or aggressive to your customers. Unsatisfying sales rates are also a
7 great opportunity for you to reevaluate your permission-gathering activities. A customer that has made one purchase is a prime lead for a repeat customer. Give this consumer the opportunity to opt in to your newsletter or to receive special promotional materials. Simply being reminded of your existence through the occasional can encourage customers to return to your company for future purchases. Problem 6: Insufficient Planning Many rookie marketers fall into the trap of feeling as though they are losing time and need to get their marketing campaigns out as soon as possible. This results in them rushing through the development of their campaign and their copy. Rather than taking the time to design effective visuals and develop impactful, persuasive content, they throw together their s and ignore the most important element of convincing recipients to open the the subject line. These marketers will then gather up all of the contact that they can find, whether they have opted in or not or are even relevant to the campaign or not. This results in unprofessional, ineffective s showing up in the inboxes of people who have no idea who the company is or why they are receiving the s. In up to 30 percent of these recipients the first reaction will be to report the as being spam. Rather than finding yourself blacklisted, take the time to plan out your campaign. Slowing down and generating copy that is polished, properly coded and sent to the right recipients will get you the results that you desire without the negative backlash.
8 When reviewing your s to ensure that they are the best shape to be sent out consider: 1. Is the color scheme appealing or is the copy unpleasant to look at due to clashing colors or contrast that makes it difficult to read the text? 2. Is the subject line compelling to someone who is just reading through their inbox? Would this subject line inspire leads to open the or just send it to the trash folder? 3. Is the content well-written and effective? Your copy should be brief and organized in such a way that a reader who is in a hurry can scan through it quickly while still getting the important message behind the . This content should be developed around specific keywords and concepts, but not in a cluttered or keyword stuffed manner. Ideally, your customers will not be able to pull out the keywords but the link to your particular goods and services will be obvious. 4. Are the links visible and do they work? It is important that your leads notice the links that have been placed in the and that when they click on these links that they are actually directed where they expect to be directed. 5. Is the valuable to your customers? Does it contain information that is not just a push for sales?
9 Problem 7: Difficulty Building an List While a strong base of loyal customers is important to success in your business, if you aspire toward growth you will need to continuously build your list. If your list is not building as quickly as you would like, try implementing the following strategies: 1. Include mentions of your newsletter or promotions in other marketing campaigns such as print, television, radio or web ad spots. 2. Network with other companies that are relevant to your products or services and create a cooperative marketing campaign in which each company provides referrals and recommendations for the other companies. Consider running special cooperative promotions or giveaways. 3. Ask for referrals from your active recipients. Offer a special discount or other incentive for recommendations that turn into genuine leads. Problem 8: Purchasing Contact Lists This is a concept that is confusing to many rookie marketers who believe that anything they can do to save time and effort will allow them to focus more on other elements of their campaign such as developing content. It is absolutely vital for any company wanting to develop an effective campaign that they never purchase a contact list of any kind. Even if the list is claimed to be populated with only opt in recipients, there is no way for any person on that list to have opted in to every company to which the list is sold. This means that even if those people opted in to receiving s from related companies or partners of another company, they did not actually opt in to your newsletters. This means that you are spending money on a list of recipients who may actually have no interest
10 in your products or services. Though it takes longer, it is a much wiser decision to build your own contact lists of recipients that are genuinely interested in receiving your marketing communication. Problem 9: Blasting s Nothing makes customers feel more like a number than receiving an that is designed to look like it is personalized only to see that it has been sent to hundreds of people. While the core of marketing is copy that is designed to be sent to your entire contact list, you should put effort into sending some genuinely personalized messages occasionally. Letting your customers know that you acknowledge them as individual customers will help to build loyalty and generate greater interest. This is also the only exception to the rule of sending only to those that give you explicit permission. Should you gather referrals from your current subscribers, send individual s to each recommended contact. These personalized s should not only reference the referral by name, but it should mention the person that recommended him and what about your company may interest that person. This should be your only unsolicited to these contacts. Provide clear links to your company site, blog and product pages as well as an opt-in link that will allow the recommended contact to subscribe to the newsletter. Only after you have gained this permission should you include the referral in your marketing campaigns. Solving the common problems of marketing can help you to bring your marketing efforts to a greater level of success. Take the time to carefully evaluate each of your campaigns to ensure you are making the wisest, and most ethical, decisions regarding your content, your presentation and your contact lists. Thanks for reading this guide. If you have any questions feel free to contact us at
So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.
Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten
More informationMISTAKE: NOT HAVING PERMISSION
common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people
More informationThe Email Marketing Performance Booster
The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More informationThe beginner s guide to email marketing
E-book The beginner s guide to email marketing Reaching customers online doesn t always have to involve a website. Netregistry guides you through the dos and don ts of email marketing. Call 1300 638 734
More informationHow to Manage Your Email List Effectively
How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationWhat Spammers Don t Want You To Know About Permanently Blocking Their Vicious E-mails
2000 Linwood Ave Suite 19J Fort Lee, NJ 07024-3012 What Spammers Don t Want You To Know About Permanently Blocking Their Vicious E-mails Following Last Year s Hack Attack At Epsilon, You May Be Overwhelmed
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationWhat is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationEmail Marketing Success
Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationE-MAIL MARKETING SET-UP SYSTEM. This is the process you should use to set up your main newsletter/subscriber list
E-MAIL MARKETING SET-UP SYSTEM This is the process you should use to set up your main newsletter/subscriber list 1) Purchase a monthly subscription to an E-Mail Marketing Program. Here are some options
More informationBUILDING A PERMISSION- BASED EMAIL MARKETING LIST
BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to
More informationBulk email and newsletters
+ Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.
More informationHOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS
HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS Deliverability Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need
More informationEnsure holiday emails reach the inbox
Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information
More informationProductivity@Work Series 6 SECRETS TO EMAIL MARKETING
Productivity@Work Series 6 SECRETS TO EMAIL MARKETING IT WORKS! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationThe Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses
The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses Defining a Home Care Lead, Assisted Living Lead or Senior Service Business Lead A name and an email
More informationTop tips for online campaign optimisation
Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If
More informationEmail Marketing in a Down Economy
Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information
More informationEMAIL MARKETING. How to make the most of Email Marketing for your business
EMAIL MARKETING How to make the most of Email Marketing for your business A How-To Guide to Email Marketing About Email Marketing Email is an important marketing platform for any ecommerce business. It
More information50 Simple Ways to Grow Your Email List
50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary
More informationThe Content of Your Message: Creating a Successful Email. A Whitepaper from Topica Q2 2010
The Content of Your Message: Creating a Successful Email A Whitepaper from Topica Q2 2010 2 The Content of Your Message. Creating a Successful Email. Table of Contents A. Introduction.3 B. Subject Line
More informationWords By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder
Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationThe Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
More informationSend Your Message to the Masses
+ Send Your Message to the Masses WELCOME! Enter your name in the chat window for attendance Getting Started with Email Newsletters Emily Pitts Ennis, CAES OIT + Email newsletter overview This session
More informationWhat Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown
What Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown LEGAL NOTICE The author has strived to be as accurate and complete as possible in the creation of this publication,
More information10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST
10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of
More informationSIX SECRETS TO EMAIL MARKETING. Productivity@Work series
SIX SECRETS TO EMAIL MARKETING Productivity@Work series It works! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them
More informationYour Guide to List Building
Your Guide to List Building 1 Table of Contents Executive Summary 3 Part One: Who Can I Email? 4 Part Two: Growing Your List 6 Part Three: List Building Techniques 8 About Swiftpage 12 2 Executive Summary
More informationGREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2
THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT
More informationSIX SECRETS TO EMAIL MARKETING. Productivity@Work series
SIX SECRETS TO EMAIL MARKETING Productivity@Work series IT WORKS! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them
More informationThink about how often you check your own email and find tons of messages with subject lines like this:
Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re
More informationTen Strategies for Business To Business Email Marketing
Ten Strategies for Business To Business Email Marketing Done right, email can be the most highly effective medium for communicating with your customers, clients, or prospects. Measurable and inexpensive,
More informationMaking Co-Registration Convert A Guide to Getting Started
Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationsuccessful email marketing design
successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This
More informationBeing labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
More informationThe Geisheker Group Marketing Firm Overview
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
More informationEmail Newsletter Design Dos and Don ts for Publishers
Email Newsletter Design Dos and Don ts for Publishers Optimize the design of your health and wellness newsletters with tips from this visual guide. Introduction Now more than ever, the design of your email
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More informationEmail Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Discussions of best practices for email marketing can be a confusing array of one- size- fits- all suggestions
More informationSENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS BEST LEAD GENERATION PRACTICES
Email Deliverability Handbook 2 SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS The most fundamental rule of email marketing is that you need a great sender reputation to communicate to your contacts
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationEmail Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.
Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,
More informationIntroduction to Email Marketing
Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?
More informationIn an ethical and moral way, it should be taken as a community building process, not a sales channel.
Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationSPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE
SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More information5 Keys to Email Marketing
5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they
More informationEmail marketing, success by design. The advantages
Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you
More informationHow To Prevent Spam From Being Filtered Out Of Your Email Program
Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons
More informationThe Sales Lead System
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationProfitable vs. Profit-Draining Local Business Websites
By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationEmail Win-Back Programs: Everyone Recommends Them, But Do They Work?
Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based
More informationBEST PRACTICES FOR EMAIL CAMPAIGNS
BEST PRACTICES FOR EMAIL CAMPAIGNS How to Acquire and Retain New Customers Through Email Acquiring customers via email campaigns is a marketing science that has evolved significantly in recent years. It
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationMASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More informationEmail Marketing Methods
Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free
More informationThe Power of Relationships
The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When
More informationContact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net
Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Email Marketing Increase Revenue with an extended reach Email marketing is a form of direct
More information5 Simple Ways To Avoid Getting An Avalanche of Spam
5 Simple Ways To Avoid Getting An Avalanche of Spam As you probably already know from firsthand experience, once you re on a spammer s list, it s next to impossible to get off. And changing your e-mail
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationTips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer.
Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer. Attracting Subscribers The value of a single email address How one winery increased its subscribers
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationTOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY
TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY 1 Having your opt-in form in only one place The more places people see your sign-up form, the more subscribers
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More information101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)
101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use
More informationIt is clear the postal mail is still very relevant in today's marketing environment.
Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds
More informationE-mail Marketing Best Practices
E-mail Marketing Best Practices Email Marketing Best Practices Introduction Email marketing is still relatively new to most businesses as a marketing and lead generation activity, however; it offers a
More informationSix steps to email marketing success
Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign
More informationBasics of Online Marketing ~ Resources and Instructions~
Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read
More information5 SIMPLE WAYS TO AVOID GETTING AN AVALANCHE OF SPAM
5 SIMPLE WAYS TO AVOID GETTING AN AVALANCHE OF SPAM By, Ryan Williams Chief Technology Officer Nexxtep Technology Services, Inc. 2010 Nexxtep Technology Services, Inc. INTRODUCTION As you probably already
More information23 Ways to Sell More Using Social Media Marketing
23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationArticle Marketing A Quick & Easy Overview!
Article Marketing A Quick & Easy Overview!. 2009 Doug Champigny. All Rights Reserved Worldwide. Presented by Doug Champigny http://dougchampigny.com 2009 Doug Champigny, All Rights Reserved. Page 1 Congratulations!
More information7 Biggest Mistakes in Web Design 1
7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited
More informationEMAIL MARKETING $25. Your guide to navigating the evolving email landscape. THE LIST COMPANY THAT MAKES A DIFFERENCE
$25 Estimated Value 21st Century Marketing Presents AN INSIDER S GUIDE TO EMAIL MARKETING Your guide to navigating the evolving email landscape. THE LIST COMPANY THAT MAKES A DIFFERENCE CALL US TODAY AT
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More informationEmail Marketing for Recruiters. Mark Whitby. Mark Whitby. All Rights Reserved.
. All Rights Reserved. As a low-cost marketing method, nothing beats email: You get your message out at the push of a button It's a cheap, fast and efficient way to communicate with both clients and candidates
More informationGuide to B2B Email Marketing Strategy
Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationA Business Owner s Guide to: Landing Pages
A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything
More informationBuilding Relationships and Repeat Business with Email
Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive
More informationBoost Profits and. Customer Relationships with. Effective E-Mail Marketing
Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that
More information5 Keys to Exceptional Email Marketing. Delivra 2012
5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationLIST BUILDING PROFITS
LIST BUILDING PROFITS BUILD YOUR LIST THE RIGHT WAY Jonathan Leger COURTESY OF LEARNFROMJON.COM - PRIVATE BUSINESS COACHING FROM A MULTI-MILLION DOLLAR INTERNET MARKETER + ACCESS TO PREMIUM AND EXCLUSIVE
More information