K-12 Recruiting & Hiring Trends

Transcription

1 K-12 Recruiting & Hiring Trends

2 Keith Westman Background and Experience Post-K12 Experience GM/Market Owner, Frontline Technologies Chicago Adjunct Professor, DePaul University Human Resources Management Data Driven Decision Making Home, School, Community Relationships Principles and Practices of Supervision BA, Elementary Education National-Louis University M.Ed., Educational Leadership DePaul University K12 Experience Middle School Principal, 3 years Technology Coordinator, 1 year 3 rd Grade Teacher, 6 years Ed.D., Curriculum and Instruction Loyola University Chicago

3 Before we begin. Data is based on Frontline Technologies clients Recommendations and strategies may simply not apply to every single attendee K12 Recruiting and Hiring Trends Report is available for free at

4 Why are we an authority on K12 recruiting? Serve over 3,200 school systems throughout the United States Applicant Tracking and Recruiting Employee Prescreening Assessments Own and operate the #1 K12 Job Board in the United States, K12JobSpot.com. Specializing in online K12 hiring since 1998.

5 What is social recruiting? The process of recruiting candidates through the use of social platforms as promotion/advertising channels for an employer. - Just a simple definition from Wikipedia!

6 Two Types of Social Recruiting ACTIVE You find the applicants PASSIVE The applicants find you A recruiter logs into LinkedIn and looks for people who may fit his/her organization s needs. The applicant sees your organizations needs online, and tells you how they fit that need.

7 What are most school districts doing to recruit now? Posting jobs on District website Jobs open in AppliTrack as of today = 74,619 Attend Job Fairs Post Jobs on Regional Education Job Boards Network with colleagues

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9 Online Application System as a Social Recruiting Platform Individual School District Website

10 What is our message to you? Do what you are doing but, consider casting a wider net!

11 Wait we don t need MORE applicants!

12 Why should we cast a wider net? Low or No Cost Advertising 24/7 Availability Massive Audience 1,124,894 unique job seekers on K12JobSpot

13 By the numbers 73% of recruiters are already leveraging social media to recruit (Wall Street Journal, 1/18/2011) 80% of job seekers plan on increasing their use of social recruiting (employee referrals, Facebook, LinkedIn, etc.) to help find jobs (CEB Report, 2011)

14 Let s Look at the Data Based on the behaviors and patterns of 3,200 K12 school systems in the United States Based on the behavior of over 1.7 million K12 job seekers during the last school year

15 Volume of Applicants

16 Volume of Applicants by Month

17 EEO Data Female Age Search for jobs from home Speak primarily English Spend an average of 3 minutes and 8 seconds, four times each day, reviewing job postings

18 Job Seeker Behavior

19 When do the applicants with the highest TeacherFit scores apply for jobs? January February March April May June July August September October November December

20 When do the applicants with the highest TeacherFit scores apply for jobs?

21 Job Postings

22 Job Seekers Tech Comfort Level

23 What can we learn from this data. Applicants apply when you post your jobs Most K12 jobs are posted in May Applicants take a break in November in December but come back with a vengeance in January

24 Volume of Applicants by Month

25 In order to increase your talent pool: Consider posting your jobs before May Since applicants come back in January, leverage that enthusiasm by opening your job pools before Winter Break The early bird gets the worm.

26 Even with all of this data, most applicants will visit your own District website before they apply.

27 2,793,665 Number of Times Applicants Started Application from District Website

28 So what?

29 Things You Can Do Now!

30 Mind your Brand

31 Use free job boards like K12JobSpot.com and Teach.org.

32 Leverage Social Media

33 One more thing.

34 Let your current employees be your recruiters!

35 Conclusions and Recommendations Post your vacancies earlier in the year since the best applicants apply in April and may be hired before May, when most school systems post jobs. Consideration should be given to how job seekers are recruited as most job seekers are not recent college grads, but females in their 30 s and 40 s who are, most likely, going back to work or looking for new work. Today s K12 job seekers, regardless of their career path, are tech-savvy and able to actively participate in a paperless hiring process.

36 Contact Information Dr. Keith Westman x108