SENIOR EXECUTIVE PROGRAM. New York-Miami

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1 Executive Education SENIOR EXECUTIVE PROGRAM New York-Miami

2 New York City, New York

3 Contents Message from the Dean IESE: a Hallmark of Excellence The Senior Executive Program New York-Miami Why Iese s Senior Executive Program? Program Benefits and Learning Methods Program Structure and Workload Program Venues Faculty At a Glance

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5 MESSAGE FROM THE DEAN What qualities distinguish a successful global senior executive? Leadership skills grounded in solid organizational knowledge and interpersonal insights. A knack for marshaling resources across functional areas and diverse cultures to achieve optimal results. An international perspective that recognizes interdependencies and uses them to advantage. The Senior Executive Program New York-Miami is aimed at senior-level executives seeking to advance their professional competencies and step into higher-level organizational roles. The program gives participants the opportunity to widen their perspectives and sharpen their general management skills by engaging with top IESE faculty and other senior executives of all backgrounds from the United States, Latin America and Europe. As a participant, your takeaways include fresh global insights. Broader and stronger functional acumen. New confidence to expand the geographical scope of your responsibilities. And a worldwide network of peers who have shared this transforming experience. Jordi Canals Dean of IESE Business School SENIOR EXECUTIVE PROGRAM 5

6 IESE: A HALLMARK OF EXCELLENCE ACADEMIC LEADERSHIP IESE with campuses in Europe and an executive education center in New York City is one of the world s most international business schools. Founded in 1958, IESE seeks to develop leaders with solid business skills, a global mindset and the motivation to make a positive impact on society. The school launched its MBA program in 1964 under the guidance of an advisory committee set up by Harvard Business School. HUMANISTIC CULTURE Consistently ranked among the world s top business schools, IESE takes a personalized approach to management education. The ethical dimensions of decision making, indispensable for personal growth and corporate sustainability, receive special emphasis. IESE is an initiative of Opus Dei, a personal prelature of the Roman Catholic Church. As such, the school draws its values from the Christian tradition, with an emphasis on the intrinsic rights and dignity of every person. Gustavo Álvarez Director of Administration, Techint International Construction (SEP 11) 6 SENIOR EXECUTIVE PROGRAM

7 IESE s global management development programs, known worldwide for combining rigorous academics with real-world practicality, are backed by more than 50 years of solid experience INQUIRING MINDS The case method indulges the curiosity of faculty members and participants alike through the study of real business challenges, a process that sharpens analytical and decision-making skills. IESE is one of the world s leading publishers of business cases. Pioneers in Business Education IESE began providing executive education for business leaders in Europe at a time when executive education was scarcely known outside the United States. The school also initiated joint-venture executive education, which is now a growing tradition among leading business schools. Today, the school enjoys alliances with top U.S. schools such as Harvard, Stanford, MIT Sloan, Wharton, NYU Stern and Columbia. IESE opened permanent offices in New York City in 2007, thus further strengthening its presence in the United States. New campuses are also in progress in São Paulo, Brazil and Munich, Germany. FORMER PARTICIPANTS HAVE REPRESENTED THESE AND OTHER COMPANIES Caja Madrid Deutsche Bank DHL Global Forwarding Gas Natural Fenosa Heineken Mexico Indra Lego Games Nokia Pelikan LVMH Group PwC Rijkzwaan SAP Siemens IT Telefónica RANKINGS IESE #1 in Europe and #2 in the World in Open Programs Financial Times Executive Education Survey 2010 #1 MBA in Europe The Economist 2010 #1 in the World for Career Progress Financial Times MBA Survey 2008 I chose IESE especially for its approach to ethics. There is an element of guidance here that makes us reflect on the ethical aspects of being a business leader. Gustavo Buontempo (SEP 11) CEO Siemens IT Solutions and Service Latin America SENIOR EXECUTIVE PROGRAM 7

8 THE SENIOR EXECUTIVE PROGRAM NEW YORK-MIAMI Our mission here is to achieve a world-class program that attracts the best participants and creates the perfect atmosphere for a profound learning experience. Begoña de Ros Raventós Director SEP New York-Miami There has never been a better time for senior executives to embark on a new adventure: a program that builds a broad vision of management possibilities and a keen understanding of how to tap into global interdependencies. The Senior Executive Program (SEP) New York-Miami is for high-level executives, including divisional CEOs, poised to take the next step in their careers. This rigorous executive education program is designed to attract seasoned managers from a variety of sectors, companies and cultural backgrounds. It offers a learning environment packed with the vitality of two major international business centers. The SEP takes a general management approach to expand your grasp of organizational functions such as finance, marketing, operations and human resources. As you engage with high-level peers, you broaden your understanding of what it means to establish a vision and synchronize resources to achieve results. With the SEP s unique international scope, you also widen your geographical horizons and gain important crosscultural insights while honing your leadership skills. TYPICAL PARTICIPANTS HOLD THESE TITLES: CEO Chairperson General Manager Executive Director Managing Director Vice President President 8 SENIOR EXECUTIVE PROGRAM

9 Higher education is key for a successful career. The Senior Executive Program has helped me ensure that I am up to date on the latest management models to be able to reach where I am today Alejandro Arboleda (SEP 11) Chief Financial Officer DHL Global Forwarding Africa & South Asia Pacific Juan Carlos Orozco Global Account Manager, Telefónica USA (SEP 11) SENIOR EXECUTIVE PROGRAM 9

10 WHY IESE S SENIOR EXECUTIVE PROGRAM? When you are immersed in your professional career, there are very few opportunities to have a transformational experience. That s what the program gave me a life-changing experience. Rose Mary Cosio (SEP 10) Vice-President - Investment Manager Deutsche Bank Trust Company Americas IESE has distinguished itself through its general management approach conducted in a vibrant multi-cultural setting. IESE has also gained worldwide distinction as: A top-ranked business school A global presence, with a faculty representing 28 different nationalities and a network of 17 associated business schools in Latin America, Asia and Africa The alma mater of 35,000 alumni working in more than 100 countries worldwide A center of humanistic teaching and learning, founded on the belief that the most effective managers are those who aim to serve people and society A strong research base forms the foundation for all IESE programs. The school houses research centers in areas such as finance, human resources, logistics, globalization, strategy and business in society Samuel Israel CEO Latin America, DHL Global Forwarding (SEP 11) 10 SENIOR EXECUTIVE PROGRAM

11 Program Benefits and Learning Methods The Senior Executive Program New York-Miami offers new insights into success on a global scale. Exploring new business models, analyzing relevant business problems and engaging in team projects: activities like these offer you the chance to share ideas and experiences with peers of diverse backgrounds and nationalities. Program Benefits A Forum for Discussion The program provides a venue to broaden your perspectives as you engage in the give-and-take of distinct viewpoints and strengthen your listening and persuasion skills, which are essential for leading others through strategic change. Authentic Business Scenarios During the program, you will analyze and discuss cases based on real-life business situations. These discussions will sharpen your decision-making abilities and enhance your understanding of many different business areas, including corporate strategy, operations and marketing. New Frameworks for Leadership The SEP New York-Miami will enable you to hone your leadership skills in a global context and build on the foundation of your experience. You will become more effective at meeting the shifting and expanding challenges of your position and clearly communicating your vision. The latest concepts, ideas and tools The program will provide a framework to align your business practices with current trends and economic conditions. You will tackle management challenges and identify opportunities for innovation with a sharper eye. Professional Networking During the program, you will draw on the expertise and opinions of faculty and high-caliber colleagues. This supportive environment will help you reflect on your future ambitions. A Take-Home Agenda A take-home agenda tailored to your own situation and developed during the program will form the basis of an action plan for immediate implementation after you complete the program IESE s very satisfying, flexible approach for a diverse group of people adds to the enjoyment of the program. Pedro Patricio (SEP 11) Regional Sales Operation Director SAP Latin America & Caribbean SENIOR EXECUTIVE PROGRAM 11

12 Benefits to the Company Benefits to the Participant ALUMNI BENEFITS The professors all have real-life experiences, often with the companies we work for. Every single lecture has been insightful: the professors have the ability to bring the lessons up close, personal and tied to the everyday reality, so you can immediately relate it back to your work. Pablo Duranti (SEP 11) Global Account Manager Telefónica USA The SEP New York-Miami enables a company to engage its top executives in personal and professional development that can: Spur the creation of collaborative networks Improve executive competencies critical to succession planning Raise the company s profile with a stronger global mindset Spark creativity and innovation SEP participants also bring back to their companies a new set of global connections for potential business opportunities. The SEP New York-Miami can also be used as a valuable and practical performance incentive or reward. Attending the SEP New York-Miami immerses you in an environment with a triple perspective: the United States, Europe and Latin America. As a participant, you benefit as you: Learn by doing how to achieve results in a global context, working with a multicultural team Boost leadership skills through greater self-awareness and stronger competencies Gain exposure to the viewpoints of those in other industries and sectors Build a sound base to tackle future business challenges As a graduate of the SEP New York-Miami, you join a 35,000-strong global alumni community with benefits that include alumni networking events and continuing education. As IESE alumni, graduates of SEP New York-Miami can join an alumni association that boasts 35,000 members in 32 regional chapters in more than 100 countries. Benefits include: Lifelong Learning: IESE offers hundreds of Continuous Education programs to alumni each year. International Community: Alumni events offer extensive worldwide networking opportunities, as do IESE s alumni website, online directory and virtual communities. Career Support: Alumni benefits include an online career-planning platform, career events and seminars, personal coaching, and advance notice of career opportunities. Publications: Alumni receive subscriptions to International Economic Overview, the quarterly IESE Alumni Magazine, and IESE Insight. Other Benefits: Access to IESE library and other facilities. 12 SENIOR EXECUTIVE PROGRAM

13 LEARNING METHODS Small-Group Interaction The Senior Executive Program New York-Miami is designed to promote intensive interaction among participants and with IESE faculty members. Class sessions include lectures and group discussions that draw on the expertise and opinions of faculty and peers. Complementing class sessions are small-group discussions and team activities. In addition, guest speakers CEOs representing diverse sectors from all over the world address topics relevant to the program. Real Problems, Real Solutions Central to the program s dynamic learning experience is the case-study method. Through this approach, you analyze business scenarios individually and in assigned study groups. These small groups mix high-caliber professionals from diverse backgrounds to generate an energetic and fruitful exchange of ideas. The give-and-take of often contrasting viewpoints strengthens listening and persuasion skills that are essential for corporate leadership. Defending your recommendations to the rest of the class and the professor is the final stage of this process. Equipped for Action The SEP New York-Miami offers immersion in real-life business situations with tasks that demand in-depth analyses and virtual high-stakes decisions. IESE s intensive approach challenges you to reconsider how your company operates internally and the complex and volatile external market in which you compete. This dual perspective adds strong practical value to your learning experience. IESE also asks you to keep a daily learning log, which aids in the preparation of meaningful and tangible take-home agendas. Networking After-class activities give you a chance to get to know other participants and members of the faculty and staff in an informal, relaxed setting. In addition to purely social events, program organizers often incorporate teamwork into the activities they plan. Some involve food, like cooking night or a wine tasting. Or music, like jazz night. Or sports, like bowling night. What I learned in the first week alone has changed my view on business and the way I look at the world. I m making some changes to my company as a result. This is one of the best experiences I ve ever had seriously. Sergio Aranda Moreno (SEP 11) Managing Director for Latin America Gas Natural Fenosa South America SENIOR EXECUTIVE PROGRAM 13

14 Program Structure and Workload The Senior Executive Program New York-Miami comprises four five-day modules conducted in English. The first and fourth modules are held at IESE s center in New York City. The second and third modules take place in Miami. There is a pre-program module in which you receive case-study reading assignments to be completed before the start of each module. Module 1 Foundations and Beyond New York City October 3 7, 2011 Module 2 Systems and Processes Miami November 7 11, 2011 Module 3 People and Organizations Miami January 23 27, 2012 Module 4 Leadership in a Global Context New York City March 26 30, 2012 The first module lays a solid foundation for the program and provides the necessary framework for understanding the global macroeconomic environment and its impact on business. The first week also focuses on building relationships and teams. Subjects covered: Breaking the Frame Accounting Framework Essential Corporate Finance Global Economics Firms, Markets and Governments Competitive Strategy Module two examines key functional building blocks of organizational operations. Subjects covered: Operations Management Information Systems and Business Models Wealth Management Operations Decision Analysis Today s leaders need to be able to mobilize their organizations through evolving visions and missions. This module explores strategies to build loyalty, negotiate outcomes and achieve results, including the complementary roles of social responsibility and entrepreneurship. Subjects covered: Negotiation Business Ethics Human Resource Management Compliance Entrepreneurship The final module examines specific topics in strategic implementation and innovation within a global marketplace. You will also finalize your personal and corporate take-home agendas. Subjects covered: Management Control Corporate Strategy Global Marketing Marketing The Innovation Architect Global Strategy 14 SENIOR EXECUTIVE PROGRAM

15 Program Venues The program s venues in New York and Miami feature state-of-the-art learning technologies that meet the highest standards for executive education. New York City New York City is the leading center of banking, finance and communication in the United States and home to the New York Stock Exchange, the largest in the world by dollar volume. Many of the world s largest corporations are based in this truly cosmopolitan city, which also boasts a vibrant cultural life. Following in the tradition of the city, the IESE New York City center offers an international perspective that prepares program participants to thrive in today s fast-paced, global markets. The center is located on West 57th Street, inside Manhattan s commercial business district and just steps away from Carnegie Hall, Lincoln Center and Central Park. Miami Often described as the international gateway to Latin America, Miami is one of the most dynamic and culturally diverse cities in the United States. With its exceptional climate, worldclass infrastructure and conference facilities, it is considered a prime venue for doing business. This up-andcoming cultural hub is also home to numerous museums and art centers. The program site is located in the heart of the financial district and provides an impressive home away from home with easy access to all that Miami offers. I could not have imagined the benefits that the program would provide when I enrolled. My knowhow was updated in a highly professional manner and my network has more than doubled, with business contacts all over the world which is not only an advantage, but a must. Claudio Seleguan (SEP 11) CEO Pelikan Americas SENIOR EXECUTIVE PROGRAM 15

16 Faculty The program is taught by outstanding professors who have been carefully selected to meet the specific demands of the program. Their rich and varied experience results in courses that provide conceptual frameworks for effective decision making, as well as practical tools for real-life implementation. ACADEMIC DIRECTORS CORE FACULTY Luís Cabral Professor of Economics Ph.D. in Economics, Stanford University Javier Estrada Professor of Financial Management Ph.D. in Economics, University of Illinois, Urbana-Champaign Marta Elvira Professor of Managing People in Organizations Ph.D. in Organizational Behavior and Industrial Relations, UC Berkeley s Haas School of Business Antonio Dávila Professor of Entrepreneurship and Accounting and Control Doctor of Business Administration, Harvard University Alejandro Lago Associate Professor or Production, Technology and Operations Management Doctor of Philosophy in Engineering and Master of Science (Engineering), University of California at Berkeley Paddy Miller Professor of Managing People in Organizations Ph.D. in Management, IESE Pankaj Ghemawat Professor of Strategic Management Anselmo Rubiralta Chair of Global Strategy Ph.D. In Business Economics, Harvard University 16 SENIOR EXECUTIVE PROGRAM

17 Detailed information about our faculty can be found at: Pinar Ozcan Assistant Professor of Strategic Management Ph.D. in Management Science and Engineering, Stanford University Maximilian B. Torres Professor of Managing People in Organizations and Business Ethics Juris Doctor, Harvard Law School, Harvard University Pedro Videla Professor of Economics Ph.D. in Economics, University of Chicago Juan Roure Professor of Entrepreneurship Ph.D. in Engineering Management, Stanford University Josep Valor Professor of Information Systems Ph.D. in Operations Research, Massachusetts Institute of Technology Eric Weber Professor of Accounting and Control Ph.D. in Management, Northwestern University Sandra Sieber Associate Professor of Information Systems Ph.D. in Management, IESE SENIOR EXECUTIVE PROGRAM 17

18 At a Glance Participant Profile Structure Admission Process Fee Top-tier senior executives, general managers, CFOs, COOs An average of years of managerial experience Fluent in English (The program is conducted solely in English) Applicants are chosen to ensure the widest variety of companies and sectors. CONTENT General Management Content: Change Management Corporate Governance Finance Economics Marketing Entrepreneurship Leadership Global Strategy Operations Management Module 1 Foundations and Beyond New York City, October 3 7, 2011 Module 2 Systems and Processes Miami, November 7 11, 2011 Module 3 People and Organizations Miami, January 23 27, 2012 Module 4 Leadership in a Global Context New York City, March 26 30, 2012 Applications will be thoroughly reviewed by the program s admissions committee. Due to class-size restraints and the need to maintain a balanced mixture of backgrounds, it is possible that even highly qualified applicants may not be admitted to the program. Applications for admission are accepted throughout the year and should be received at least two months prior to the program s start date. Early application is encouraged. Late applications will be considered if space is still available. Apply on line at The program fee of USD $39,000 includes tuition, all reading and classroom materials, most meals and accommodations. It does not include travel expenses to Miami or New York City. CONTACTS Begoña de Ros Raventós Director of SEP New York-Miami IESE Business School, USA Tel: bderos@iese.edu Katie Wollesen Program Coordinator of SEP New York-Miami IESE Business School, USA Tel: kwollesen@iese.edu 18 SENIOR EXECUTIVE PROGRAM

19 Miami, Florida SENIOR EXECUTIVE PROGRAM 19

20 The key to good management is the ability to influence people, rather than manage them. The focus on the people aspect that s what differentiates this program from others. At IESE, it s not just something they say, they really do live and breathe that. It s impressive. Michiel Herkemij Jeroen (SEP 11) CEO Cuauhtémoc Moctezuma Heineken Mexico 165 W. 57th Street New York, NY USA Tel.: Fax: Av. Pearson, Barcelona, Spain Camino del Cerro del Águila, 3 (Ctra. de Castilla, km 5,180) Madrid, Spain

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