2 Utopia's services Public Affairs & Lobbying We represent and promote your interests with transparency and professionalism to the institutions, contributing to the public decision-making. We create and consolidate relationships with decision makers and influencers, building consensus strategically in institutional contexts. Communications & Media relations We value your image on the press and the media, improving external perception and your reputation. We promote your strategies and policies, fostering credibility. We manage crises and we prevent them from happening. Legal & Corporate Affairs Our team of lawyers identifies the most suitable legislative and legal solutions, as well as critical issues and opportunities presented by the legal system. We protect your interests on the market and we defend them in the appropriate juridical forums.
3 About Le aree us i Utopia Utopia is an independent firm specialized in Public Affairs, Communications, Legal Affairs and Lobbying, registered in the European Union Transparency Register, that can boast a professional team with important expertise in the field of institutions, politics, law and economics, communications and journalism. Through a qualified professional consulting, Utopia assists important national and international companies in its relations with the institutions, decision and opinion makers, the press, the media and the economic-business world. Utopia contributes to public decision-making process through a transparent activity of representation and protection of interests, carrying out an activity of stakeholders engagement in support of the image, reputation and economic development of companies and trade associations. The legal background of the Partners of the company allows Utopia to assist its clients in legal affairs, sometimes in collaboration with leading national and international law firms. Lobbyists are in many cases expert technicians and capable of explaining complex and difficult subjects in a clear, understandable fashion. They can explain in detail the reasons for positions they advocate, ( ) they serve avery useful purpose and have assumed an important role in the legislative process Sen. John F. Kennedy To Keep the Lobbyist Within Bounds The New York Times Magazine February 19, 1956
4 A lobbyist needs ten minutes and three pages to explain me a problem. My aides need three days and a ton of paperwork John F. Kennedy Public Affairs & Lobbying Legislative processes create every day new rules that influence business and associative activity, sometimes in a positive but, more often, in a negative way. Someone lets this happen by chance, others more far-sighted turn to experienced professionals. Utopia helps its customers to understand the critical issues and to exploit the opportunities of the public decisionmaking process in order to promote, strengthen and defend their interests while bringing their reasons and ideas to the right people, in the right moment and in the right way.
5 How we reach the goal Utopia has a deep understanding of the institutions and their dynamics with which she confronts and interacts daily, so as to develop a political and institutional relational network, making use of coordinated and strategically functional tools: legislative, institutional and decision making monitoring parliamentary and government relations institutional communication monitoring and media analysis technical and legal analysis of legislation analysis of the political and institutional scenario stakeholders and decision makers mapping and engagement strategic building of consensus and strategies of accreditation (institutional and media) lobbying strategies political and institutional intelligence legislative assistance and advice
6 Legislative monitoring Analysis and Political Intelligence An essential activity of the lobbying strategic planning, it Utopia provides updates and analysis on national and allows a vision that takes into account the various factors international institutional policy framework, through the that influence the decision-making. acquisition and analysis of important information for the Utopia monitors the following activities: achievement of the objectives and the subsequent European Institutions establishment of: House of the Deputies and Senate of the Republic Government and ministerial acts stakeholders mapping and engagement lobbying strategies and follow-up position paper and back office documents Sector Authorities The customer receives promptly: the weekly calendar of parliamentary, government and regulatory activities the daily and weekly legislative report updates with the main news Lobbying The organized set of actions aimed to represent in a lawful and professional way the interests of a given subject towards policy makers, in order to influence their opinions and choices. Legislative assistance Analysis and legislative drafting; preparation and presentation of legislative initiatives and amendments. Development of guidance documents (motions, resolutions, daily agendas), control and inspection acts. Utopia also offers assistance in parliamentary procedures (cognitive investigations and hearings).
7 Si la presse n existait point, faudrait-il ne pas l inventer; mais la voilà, nous en vivons Honoré de Balzac Communications & Media relations Utopia values on the press, and generally on the media, the image of companies and trade associations to promote strategies, policies and top management, to retain stakeholders, to generate credibility outwards and to build consent strategically. We optimally locate the company logo, improve the image and perception of the target audience, create or maintain a favorable climate to support the company's reputation. Because newspapers are not made only of bad news! Consulting and specialized services in all major areas of communication: corporate and financial, product, politicalinstitutional, sports and crisis management.
8 Communication tools With the aim of achieving the desired media target and on the basis of the objectives, Utopia provides the customer with a division entirely dedicated to the press office: realization and sending of press releases and statements press review daily monitoring of media and news agencies processing ad hoc press mailing list recall to the press media planning, content writing, and publishing materials qualitative and quantitative analysis of the press outputs relationship building meeting with journalists organization of press briefings, press conferences, and press tours crisis management, analysis and evaluation of the potential risks NIMBY (not in my back yard) and demonstrations of dissent management spin doctoring, media training and ghostwriting social network and web reputation management
9 Journalists network and One to One meetings Utopia has a network of contacts with journalists from the major national and regional headlines. It organizes, on behalf of the customer, relationshipbuilding meetings to create or maintain a favorable Press conferences Events specifically created to present to the press important transactions promoted by a company or by a professional organization. Utopia supports the client from the birth to the completion of the project. climate that supports the company s reputations as well as promotes business and strategies regardless of Drafting of contents and editorial materials the news. Utopia plans and draws up all types of contents and Social network and web reputation editorial materials for its customers. Nowadays an effective communication cannot be separated from the social networks domain. Press kit and press releases These documents present the customer to the press along with his ordinary and extra ordinary activities. Media planning Media mailing list Sometimes it may be important to combine the classic communication activities with a balanced This is our address book that is made available to our advertising planning, resulting in a positive return customer. It includes news agencies, generalists, local in terms of the client s image. and economic-financial newspapers, magazines, industry press, radio, national and local televisions, websites.
10 No law adapts equally well to all Tito Livio Legal & Corporate Affairs Utopia completes its range of services thanks to the legal expertise of its lawyers and jurists. They compose a dedicated division that represents the quid pluris in the activities of legislative advice and that permits to assist the clients with a 360 degrees support in legal matters judicial or extrajudicial identifying the most appropriate legal solutions. Utopia assists its customers identifying the most appropriate legal solutions, as well as critical issues and opportunities presented by the legal system, in order to protect their interests on the market and to defend them in the appropriate juridical forums. You can't change the rules of the game if you don't know previously the existing ones. Utopia sometimes collaborates with some of the main Italian and international law firms.
11 Our services Utopia Legal, thanks to the background of the professionals who work there, is able to provide primary legal services in all major areas of law, both in the assistance and advice, both in the litigation. The activity of Utopia Legal focuses primarily in the following areas: civil and commercial law, trusts and reliance trusts administrative and procurement law labour and trade union law transport and navigation law tourism law energy law European Union law international law conciliation procedures, national and international arbitrations corporate law bankruptcy law
12 Development of Business Strategies To successfully develop the business activity, nowadays the markets require specific skills and effective synergistic capabilities, as well as constant contact with the economic institutions. We support our clients in the development of business strategies, in order to help them achieving high management performance. Using innovative approaches and anticipating changes, and relying on a consolidated network business, we are able to provide practical solutions focused on the achievement of the objectives. The difficulty lies, not in the new ideas, but in escaping from the old ones John Mainard Keynes
13 The key aspects that produce results With an orientation to problem solving, Utopia offers to its clients multidisciplinary skills in order to contribute to the development of client assets in a synergistic and lasting logic through: business development corporate finance networking extraordinary transactions corporate social responsibility Utopia also disposes of an important network of companies to promote products and services of its clients and with whom you could develop partnerships. For this purpose, B2B or B2C meetings are organized.
14 Business development Extraordinary transactions We support the customer in managerial activities We carry out economic and financial analysis aimed necessary for the development of new ideas and new at the implementation of extraordinary corporate markets. We use valuable tools for evaluating operations. Through budget analysis we provide the business opportunities and for the creation of necessary tools to consistent evaluations. business ventures. Corporate finance We support our customers in finding financial resources as well as in their constant planning not Corporate Social Responsibility only in relation to the daily needs but also with Through the drafting of innovative reporting respect to individual transactions or needs. documents we are committed, together with our customers, in a path based on Corporate Social Responsibility, monitoring and reporting effectively the problems of social and ethical impact arising from Networking We believe that in many cases the effective development of business activities cannot be separated from synergistic relationships with industrial, financial and commercial partners, in a "win-win logic and with the reference of economic institutions. the performance of the different activities.
15 Ethics In Utopia we have chosen to adopt some rules of ethics and professional conduct to ensure the highest quality and the transparency of our business, as well as to shape the training and professional culture of the people who work with us. For this reason, we adhere to the Association for the transparency of the Lobbies "Il Chiostro" and we respect its Code of Ethics and Professional Conduct, in order to promote the culture, practice and the regulation of transparency while representing different interests and democratic pluralism. We believe that the most appropriate decisions for the interest of the country can be taken only in the light of the individual interests that compose the general one; in this way, it is possible to decide with full knowledge and greater freedom. The activity of interest representation in the institutions is legitimate and necessary in order to defend democracy and to allow the institutions themselves to implement the best policies for the needs and the realities of the moment. Yet, is absolutely necessary that this activity is carried out with the utmost professionalism and transparency, in compliance with the law and other ethical principles, so to avoid undue pressure or an illegal or privileged access to information and public decision-makers. Utopia is registered in the European Union Transparency Register and she applies and complies with the code of conduct imposed by the EU institutions. Utopia s lawyers are also required to comply with the forensic code of ethics.
16 The reasons for a name Utopia, as imagined by Thomas More in his most famous paper, is an island shaped like a crescent moon that represents the ideal State in which the perfecta societas lives. Moro, one of the most famous lawyers, judges and legislators of his time, therefore describes a perfect State with an ideal political organization and a rationally organized society in which there are only a few laws for this reason, good and known by everyone - which are correctly applied and easily complied by all its inhabitants. However, Moro himself realizes that this perfect State could never exist in the real world: that is precisely why he calls it Utopia. In Ancient Greek, Ou-topos means a place that does not exist, while Eu-topos is the great, ideal place. An island that is not there because it s too perfect. Nevertheless, she represents a goal for the governors, legislators and jurists, of yesterday, today and tomorrow, while exercising their functions. An ideal reference point to orient their actions pragmatically. We, at Utopia, in our work, do it daily. The island of Utopia is in the middle 200 miles broad, and holds almost at the same breadth over a great part of it; but it grows narrower toward both ends. Its figure is not unlike a crescent Thomas More - UTOPIA De optimo rei publicae statu
17 Some of our clients nostri clienti
18 Contacts Public Affairs & Lobbying Avv. Giampiero Zurlo Utopia lab S.r.l. Ernesto Di Giovanni Via S. Maria in Via, ROMA tel: fax: Corso G. Matteotti 1/a MILANO Communications & Media relations tel: Gaia De Scalzi fax: Valentina Burlando Legal & Corporate Affairs Avv. Alberto Gava Ph. D.
2008 Contents Page No 1. PREAMBLE... 1 2. APPLICATION... 1 3. DEFINITIONS... 1 4. NO CONTACT BETWEEN GOVERNMENT REPRESENTATIVES AND UNREGISTERED LOBBYISTS... 3 5. REGISTER OF LOBBYISTS... 3 6. ACCESS TO
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