Co-Innovation Network: Emerging Technology Trends 2010

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1 Co-Innovation Network: Emerging Technology Trends 2010 Ever since its inception in 2007, the TCS Co-Innovation Network (COIN) ecosystem has made rapid strides in unveiling product and process innovations across various industry spaces. COIN is a rich and diverse network that connects entities such as emergent technology companies, research labs of academia, leading technology vendors, venture funds, and several other research bodies to facilitate collaborative innovation for customers. COIN is powered by a radical departure from rigid, traditional modes of business engagements and delivers a combination of a research-led learning climate and future-ready partnering strategies and engagement modes. COIN, which is anchored in the TCS Innovations labs, is part of TCS commitment to usher in an innovation eco-system that is based on the power of ideas and the promise of certainty. Today, our network includes some of the most ambitious VC firms from across the world, thereby enabling us to track the pulse of every technology startup. The mature and transparent collaboration paradigm that the COIN network enables is open, inclusive, flexible, and above all, extremely responsive and has lent TCS with the enviable ability to fashion the future of IT s evolution. Information Security Business and Data Analytics Green IT Cloud Computing Speech, Script and Natural Language Technologies Software as a Service (SaaS) Social Software for Enterprises Gaming and Virtual Worlds Bioinformatics VAS Platforms and Services Based on our 2009 analysis of COIN partners and their achievements, we have identified a list of the top emerging technology trends that promise to change the way that technology drives business. 1

2 An analysis of COIN partners and the global funding data for more than 1100 technology startups in 2009 revealed some interesting trends. Most of our COIN partners are concentrated in the area of Information Security, followed by Business and Data Analytics, Mobile VAS Platforms and Services, Green IT, and so on. Globally, however, companies working in the area of Mobile VAS Platforms and Services received the highest funding, followed by those in the Social Media and Networking space. The top 10 technology areas received a total funding of US$ 1.8 billion in Silicon Valley continues to top the list of preferred start-up destinations, while India continues to offer attractive options for fledgling technology companies. Another interesting trend, illustrated in the graphic below, concerns the nature of funding and acquisitions. Companies operating in the nascent spheres of Speech/Script Technology, Social Media, Cloud Computing, Virtual Worlds and Gaming, attracted a large percentage of Angel Investors and are categorized as hot upcoming. The Green IT, Information Security, Mobile VAS, Bioinformatics and SaaS areas have displayed a lot of potential for maturity and this is vindicated by the Series B to F funding that they received. Also an interesting trend is the fact that a large no. of acquisitions were initiated in the areas of Business and Data Analytics, Cloud Initiatives, and Information Security. TM Technology wise number of COIN Start ups Vs Global Funding Information Security, $158M TM No. of COIN Companies Business and Data Analytics, $174M Green IT, $137M Mobile VAS Platform and Services, $454M SaaS, $122M Speech, Script & Natural Language Technologies $31M Cloud Computing, $65M Technologies Bubble Size = Funding Value Social Media and Networking, $330M Virtual Worlds & Gaming, $223M Bioinformatics, $131M Total global funding in these 10 technologies for 2009 was 1.8 Billion$ (Based on the funding data of 1100 Companies in 2009) Geography wise breakup of Startups 5% 13% 5% 57% 20% Mobile VAS Platforms and Services Social Media and Networking Information Security SaaS Speech, Script & Natural Language... Virtual World & Gaming Green IT Bioinformatics Business and Data Analytics Cloud Computing 0% 20% 40% 60% 80% 100% Seed/Series A (Hot Upcoming) Series B to F (Matured) Acquisition (Story's) North America EMEA APAC India UK Type of Funding and Acquisitions 2

3 Technology Investment Landscape The Venture Capital industry is currently weathering a period of consolidation. Many venture capital funds have returned money to investors, with most of them deciding not to initiate their next fund, even as some others have simply sold a majority of their investment portfolios in the secondary markets. Secondary market sales have witnessed incredible activity through 2009, and some of this selling frenzy is expected to continue through One major cause of this activity is the investor s need for liquidity and, like in the case of the major university endowments in the US, their need to rebalance their asset allocation to this particular asset class. However, even as public markets crumbled, the proportion of stipulated share into the private markets has risen unexpectedly. The average VC fund s time-to-exit is currently more than 7 years, which is a sharp rise from 2002 average of 2 years. This increase has adversely affected the investor s liquidity ratios. Further, the extended lull at the IPO markets whereas M&A activity has mostly been restricted to sales at less than a dollar to every dollar invested. This has caused considerable strain in the stage of deal flow. Most early-stage VCs have tried to buck the trend by carrying out a few late-stage deals to balance their portfolio and shorten the time-to-exit for their investors. This has further constricted the available capital for early-stage VC deals in addition to affecting a significant risk premium to these deals. In the Indian context, the technology investment landscape has undergone a significant change. This change is a part of the overall maturation of the industry. Most technology-focused VCs have now added nontechnology, consumer-oriented deals to the portfolio, including corporate housing, and luxury items and services. This shift has been caused by two factors: Limited availability of good quality technology deals and entrepreneurs in India The ever-increasing consumption appetite of the burgeoning upper middle class. In short, last year s economic climate has caused both stage-level and sector level re-allocation and policy shifts across many VCs, particularly in India. VCs and Private Equity funds specializing in secondaries have done very well and have picked up good companies at extremely reasonable valuations. Early 2010 has witnessed an upswing in valuations in the aftermath of the more than 50% rise in the S&P and NASDAQ indices from their 2009 levels. It is still too early to predict how IPO markets will evolve this year. There are numerous mature companies both in India and the US that are IPO ready, but have been holding back. However, M&A activity is still red hot across all stages and sectors, although effective pricing strategy efforts continue to pose serious questions. In such backdrop, it is not readily apparent whether investors and founders are set to profit or are opting for liquidity over holding non-liquid assets. The US bay area, Israel, and India continue to be the prime sources of disruptive innovation, world-leading R&D, on account of their support structure that encourages start-up players. Israeli companies, however, continue to be hampered by the lack of a domestic market and depend heavily on the US and European markets for their growth. Business influx, primarily from the technology sector, from Israel to India has seen a perceptible growth in the last 18 months. India is currently faced with similar challenges. Ajoy Mallik Global Head, COIN, VC and Emerging Technologies 3

4 Information Security As evidenced from the previous illustration, a large chunk of startup companies mushroomed in the Information Security business area. Information security involves protecting information and information systems from unauthorized access, use, disclosure, disruption, modification or destruction. However only securing the data is not enough; the single most overlooked gap in enterprise security is the true prevention and detection of cross-enterprise threats by linking physical access and IT security to ensure compliance with regulations and standards. There is a need for unique solutions that allows organizations to detect blended threats and delivers incident response and auto remediation. As creative assets move further into solely digital dissemination, they pose a fresh set of challenges, including piracy prevention and detection. An effective Piracy Detection mechanism based on an appropriate technological solution can be used to prove that a specific person, and no one else, indulged in the act of pirating copyrighted or otherwise protected material. We at TCS Innovation Labs, achieve this through a novel approach to Digital Watermarking (DWM). It has become increasingly necessary to restrict what an employee can do with company confidential or client confidential information. Managing these restrictions at an enterprise level (Enterprise-Level Rights Management) requires a versatile and highly customizable tool, which is under development at TCS Innovation Labs. Most of the recent, highly publicized attacks on computing infrastructure have been via the desktop, specifically, through vulnerable applications on the desktop. The concept of security and permissions being based on a single user ID has served well for decades, but it is now too broad and inclusive to be effective. We believe there is great value in researching the problem of isolation, so that vulnerabilities in applications do not affect the data belonging to another (Desktop Security and Isolation). In spirit, it is similar to using virtualization to isolate server-class applications, but implementation of such a desktop security and isolation tool cannot be so complicated as full-fledged virtualization, and there-in lies the challenge that TCS is currently pursuing. As part of our research in Data Privacy, we are envisioning solutions that seek to harbor a middle path between the extremes of fully disclosed and completely withheld data. Our research is also directed at developing Privacy Enhancing Technologies (PET) that ensures greater privacy and compliance for the TCS delivery platform. For example, our research has resulted in a data masking tool called Masketeer that helps generate production-like high utility privacy compliant test data. We are also developing an on-the-fly masking solution framework named SafeMask that enforces privacy policies on the data that is being fetched from a database before it is displayed on the operators screen. With the world being comletely connected through the Internet, and with many office desktops running relatively insecure operating systems and insecure applications, security has been and will remain a paramount concern for every enterprise. In addition, recent events in the financial world have highlighted the need to have reliable measures of the risk faced, be it economic risk or security risk. One way to mitigate risk is to ensure that data is as private as possible. Eventually all of these activities will serve to ensure that an enterprise will comply with all prevailing regulations, and can move up to the next level of compliance requirements with minimal rework. These are the objectives of the TCS Innovation theme: Manage Enterprise Risk and Compliance. 4

5 AlertEnterprises, TCS has collaborated with AlertEnterprise, which is credited with creating a unique solution for role-based, rules-driven access enforcement. AlertEnterprise addresses blended risk assessment and security across all logical systems, IT applications, databases, and physical systems from a single analytic dashboard, complete with auto-remediation capabilities. Additionally, AlertEnterprise delivers visual risk and event monitoring, alerting, mitigation, and analytics displayed on a geospatial map. iviz, iviz is an Information Security company that offers the industry's first on-demand (SaaS-based), end-to-end, automated penetration testing (Ethical Hacking) solution. In addition, TCS has been working with Sagem in the area of Enterprise Security, Daon in the area of Biometric Security, and Qylur Security Systems in the area of Security Checkpoint Technology. We are also exploring collaboration options with various companies working in the area of information and network security, law enforcement, and video surveillance. Business and Data Analytics Faster and Smarter Ways to Tame Data In what is turning out to be an extremely data-centric way of life, businesses are inundated with information. This data, if used strategically, can help navigate you through complex decision making and boost performance. Businesses are faced with a clear and present need for intelligent data reporting, and the demand for smarter data analysis techniques that can help them derive new insights and a deeper understanding of businesses. Not surprisingly, implementing a future-ready Business Intelligence platform is on every CIO s wish list. Experts have estimated that by the year 2012, more than 35 percent of the top 5,000 global companies would be faced with the danger of insufficient insight into their business and markets that will greatly affect their decision-making ability. They attribute this to lack of information, processes, and tools. Experts also point out that by the year 2012, business units are slated to allocate at least 40 percent of their total budgets for Business Intelligence. Further, by the end of 2010, 20 per cent of organizations will have an industry-specific analytic application delivered to them via SaaS as a standard component of their business intelligence portfolio. In 2010, collaborative decision making will emerge as a new product category that would combine social software with business intelligence platform capabilities. Also by 2012, one-third of analytical applications applied to business processes will be delivered through coarse-grained application mashups. In contrast, Business Analytics focuses on developing new insights and understanding of business performance whereas Business Intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning. Business Analytics can make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making. Analytics may be used as input for human decisions or may drive fully automated decisions. 5

6 Business Intelligence is querying, reporting, OLAP, and "alerts". In other words, querying, reporting, OLAP, and "alert" tools can answer the questions: what happened; how many, how often, where; where exactly is the problem; what actions are needed. Business analytics can answer the questions: why is this happening; what if these trends continue; what will happen next-i.e. predict; what is the best that can happen- i.e. optimize. iken Solutions, TCS has collaborated with iken Solutions, a software product company specializing in intelligent business systems based on Hybrid Artificial Intelligence (AI) techniques such as case-based reasoning, neural networks, and genetic algorithms. Kalido, Kalido delivers industry leading solutions for turning bad data into meaningful business information. Developed through years of successful best practice implementations, Kalido s robust, business-model driven information management engine governs data across the enterprise and automatically feeds information to industry standard BI platforms In addition, TCS is also exploring the possibility of forging a collaborative symbiosis in the areas of Product Data Quality and Data Governance, Predictive Analytics, Flexible and Easy-to-Use Reporting Solutions, Audio and Video Broadcast Analysis, and Link Analysis, among others. Knowledge Discovery The Machine Learning (ML) research group in TCS aims to improve the operational efficiency of organizations by extracting useful and actionable knowledge from historical databases and document collections. The group focuses on text mining (to extract useful knowledge from text documents) and data mining (extracting subtle and useful patterns from structured data). We have identified several focus areas where data and text mining techniques can help in improving efficiency of specific functions within an organization. 6

7 Green IT Color the Future Green The 2009 United Nations Climate Change Conference held at Copenhagen, Denmark exemplified, in alarming detail, the global concern for climate change and the role that businesses will need to volunteer for if we are to see the planet through the current millennium. In the encouraging backdrop of a growing awareness for the environment across the world, businesses and consumers have already begun to embrace energy-efficiency in the workplace and at home. On the road to a greener, cleaner future, green supply chains will be enabled by supply chain automation that can eliminate the need to produce and transfer paper-based billing materials, and businesses will turn increasingly choosy about who they partner given the stringent carbon reduction goals. As businesses and consumers turn conservation conscious, home energy management will become an important area of opportunity for utility companies to employ smart grid technology. Advanced communications and information technology will provide the underlying foundation for a more eco-friendly society by contributing to smarter grids, enabling telecommuting to reduce traffic and decreasing the need for energy-hungry facilities and helping government agencies to better manage scarce resources. Attracting more buzz than ever these days is the practice and potential of Green IT. A wide gamut of vendors hardware suppliers, software developers, vertical integrators and service providers and customers are exploring the possibility of embracing eco-friendly activities and products in their organization. They are beginning to take notice of the immense benefits that Green IT has to offer: efficiency and cost savings across industry disciplines such as IT, manufacturing, engineering services, transportation and more. It is also critical for regulatory compliance with the growing number of environmental policies across diverse geographies Information Technology has, without doubt, substantially improved business productivity and enhanced the overall quality of our lives. Consequently, there has been a proliferation in the number and size of IT facilities, the equipment and people working in these facilities. This growth is placing a tremendous burden on our environment, both in the consumption of natural resources such as fuel, water and other raw materials as well as in greenhouse gas emissions and the waste that is generated. This phenomenon is raising several red flags in the minds of corporate executives, governmental organizations, environmentalists and the broader public, thus leading to Green IT initiatives. Green IT is an appreciation and exploration of the ways to use IT to enhance the environment and to mitigate the environmental impact of other industrial, logistical and business processes through avenues such as technological solutions for telepresence/telecommuting, Geographic Information Systems (GIS) for environmental studies, engineering design of industrial processes with computational models for energy efficiency and waste reduction, and so on. TCS has unleashed numerous internal initiatives as well as customer engagements that seek to further the philosophy of Green IT and also initiate, implement, and sustain innovation trained at improving nature and restoring the ecological balance. The TCS COIN expects to be intricately involved in the Green IT movement and has embarked on collaboration with specialist and start-up firms such as PE INTERNATIONAL to further its pioneering stance on sustainability and social responsibility. 7

8 PE INTERNATIONAL provides strategic consulting and software solutions that help customers improve their corporate and product sustainability. Their services cover the following themes. - Environmental management - Corporate Social Responsibility (CSR) Reporting - Life Cycle Assessments (LCA) - Carbon Footprints - Water Footprints - Environmental Product Declarations (EPD) - Design for Environment (DfE) / Ecodesign Cloud Computing: IT Capability Out There According to a McKinsey report, the total estimated datacenter energy expenditure would touch $11.5 billion by 2010: a significant rise from the 2007 figure of $8.6 billion. The rise is attributed to a staggering increase in the number of installed server bases by 16 percent to as many as 43 million machines worldwide, rise in the energy consumption per server by 9 percent, and an escalation on energy prices by an average of 4 percent. Another interesting statistic is that the annual operating expense Cloud Computing is generating a lot of interest in the IT world. incurred on powering and cooling a The concept of a shared pool of resources with characteristics single mid-tier server (worth $2500) such as on-demand self-service, pay-per-use, resource pooling, in a tier III datacenter is expected to and rapid elasticity is throwing open a world of possibilities for be $1,870. newer classes of applications and business models. CIOs in enterprises are attracted by its potential for realizing cost savings and agility. While the technology foundations of Cloud Computing can be termed as an evolution beyond virtualization, coupled with a layer for management and self-service, the business models can prove to be truly disruptive. The common service models for Cloud Computing are Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). There are also multiple deployment models possible, such as public clouds, private clouds, virtual private clouds, and hybrid clouds. Each of the service models can be classified into sub-areas. For example, IaaS will include Servers, Storage, and Network. PaaS will include sub-areas such as Cloud Management, Integration. There are many startup companies in this space that specialize in specific sub-areas. Further, numerous large enterprise-class companies have also begun to announce the launch of their Cloud-ready products and solutions. While the benefits of Cloud Computing appear obvious, enterprises are evaluating how well it addresses their key concerns, especially those pertaining to security, compliance and governance. They are also trying to establish identify the requisite use cases, deployment and service models, and the technology stack to adopt for their IT portfolio. 8

9 Given the multitude of players and lack of standardization, TCS believes that delivering a credible set of Cloud Computing offerings to enterprises will require collaborative innovation across multiple players such as public Cloud providers, software and service providers, product TM vendors, and application vendors. The TCS COIN is a critical component of the TCS Cloud strategy in delivering unique solutions to its customers through its Cloud offerings. TCS is actively tracking the Cloud vendor TM landscape, to identify exciting TCS COIN partners to work with. TCS offers a broad range of services based on the solutions and products born out of these partnerships. The current list of partners includes Amazon Web Services (AWS) Microsoft Azure Google Terremark ServiceMesh TCS firmly believes that Cloud Computing will be very attractive to the Enterprise IT world and specifically to IT service providers, primarily due the infinite opportunities around such business models. Service Mesh, ServiceMesh was created to help clients adopt agile IT technologies and put them to best use. ServiceMesh is currently involved with some of the largest enterprises in the world in a bid to help them realize the benefits of XaaS (everything-as-a-service), Cloud Computing, and on-demand IT technologies. During these engagements, ServiceMesh supplies these enterprises with the platforms, preconfigured processes, best-practices and conventions, and packaged solutions. RightScale, RightScale is the leading provider of cloud management solutions that enables its customers to design, deploy, manage, and automate business-critical applications on the Cloud. To date, hundreds of thousands of deployments have been launched on the RightScale Cloud Management Platform running everything from scalable websites to complex grid applications. Some of the major vendors in the cloud computing space are Akamai,, Areti Internet, Enki, FortressITX, Joyent, LayeredTechnologies, Rackspace, Google, Microsoft,, Terremark, and Xcalibre. Speech, Script, and Natural Language Technologies Speech recognition (also known as automatic speech recognition or computer speech recognition) converts spoken words to text. Applications that employ Speech Recognition techniques include voice dialing, call routing, appliance control, and content-based spoken audio search (for example, searching for a podcast where particular words were spoken), simple data entry (for example, entering a credit card number), preparation of structured documents (for example, a radiology report), speech-to-text processing (for example, voicebased word processors or software), and inaircraft cockpits (usually termed Direct Voice Input). 9 The global outlook on Voice/Speech Recognition Systems points to trends such as a growing demand for speech-based search and analytics, increased focus on voice Internet and speechenabled systems by technology vendors, and growing popularity of network-based speech recognition and distributed speech recognition technologies. There are several growth drivers such as fast paced adoption of speech recognition systems at contact centers, growing use of biometrics, and technology advancements in mobile and in-vehicle applications.

10 The TCS Innovation Labs Mumbai has been involved with several initiatives in the area of User Experience specifically using speech, script, and natural language technologies. This research group aims to address problem areas using a cognitive approach, as against the traditional recognition or classification approach. Activities of the lab are centered on spoken language and written script (in English and other Indian Languages) in a way that enables us to understand and interpret the information embedded therein as a normal human would. Specifically, the lab seeks to develop systems that understand and interpret language like a human being does, and translate this understanding into implementable algorithms for various practical applications. The lab is focused on realizing better and more natural human computer interfaces (HCI). Each of the lab s activities also incorporates elements of artificial intelligence and seeks to visualize and develop a knowledge base that could drive HCI powered solutions. Of late, the lab has begun to invest in building solutions to our clients that purposefully integrate speech recognition and speech grammar modeling to enable practical applications. Listed below are some of the solutions that have been developed and implemented under the aegis of the lab. (a) Prototype for the Indian Railway inquiry system using a speech engine developed by a COIN partner (b) A speak-to-dial solution on the VoIP for internal use (c) A self-help system to assist insurance agents in obtaining information seamlessly. We have also built an application that automatically generates a pronunciation dictionary for proper names using an optimization approach. Further, we also developed a system that enables users to lodge complaints in the natural language using their mobile phones. In the area of language script processing, we built a system that enables users to send personalized messages in their own handwriting; the system currently supports cursive English and some Indian languages. 10

11 Other Emerging Technology Trends Software as a Service (SaaS) Growing interest in and acceptance of SOA, SaaS and open source software is also beginning to change the way enterprise software applications and systems are licensed and priced. Enterprises will grow more interested and more vocal in pushing for simplified and holistic approaches to usage-based pricing agreements. SaaS will force customers to think about cost per user per month. As a pay-as-you-go subscription option to application licensing, SaaS will give business owners a taste of streamlined, more easily consumed licensing. Social Software for Enterprises Awareness of social technology has been on the upswing on account of the popularity of social software and Web 2.0 services. Within businesses, there is a strong and rapidly growing evidence of experimentation and early production deployments. On the supply side, options available for the business application of social technology are expanding rapidly with exciting start-up firms across this market and established workplace vendors delivering their social software suites. The industry is starting to move from general-purpose suites to targeted products, concentrating on "horizontal" social business challenges, such as idea engines, prediction markets and answer marketplaces. According to Gartner research, in the longer term, many companies will have social software technology supplied by their strategic workplace vendor, perhaps augmented with additional third-party products. Gaming and Virtual Worlds Gaming is expected to be a $ 68 billion business by Besides console and PC-based games, there has been a phenomenal surge in the online gaming industry. The success of Farmville, a strategy game played out of the social networking site Facebook, marks a new trend; it quickly became the most talked-about application in users status updates and now boasts of over 72 million monthly active users. Also, with the penetration of 3G-capable smart phones, the mobile gaming industry is set for a shot in the arm. A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars. Even though Virtual Worlds are often seen as 3D Games, virtual world plays a part in social networking as it allows people to speak or share knowledge with each other. In the medical field, hospitalized, disabled or chronically invalided people of any age can also benefit enormously from experiencing the mental and emotional freedom gained by temporarily leaving their disabilities behind and doing, through the medium of their avatars, things such as running, dancing, sailing, fishing, surfing, flying and other physical activities which their illnesses or disabilities prevent them from doing in real life. Many companies and organizations now incorporate virtual worlds as a new form of advertising. There are many advantages to using these methods of commercialization. An example of this would be Apple creating an online store within Second Life. Virtual worlds can also be used for virtual learning environments. Reports suggest that there would be an estimated 600 million people worldwide registered in virtual worlds by the end of Bioinformatics Bioinformatics is the use of IT in biotechnology for purposes such as data storage, data warehousing, and DNA sequence analysis. Bioinformatics is being used across the spheres of molecular medicine, personalized medicine, preventive medicine, gene therapy, drug development, microbial genome applications, waste cleanup, climate change Studies, alternative energy sources, biotechnology, antibiotic resistance, forensic analysis of microbes, bio-weapon creation, evolutionary studies, crop improvement, insect resistance, nutritional quality improvement, drought-resist crop development, veterinary science, and security. 11

12 Mobile VAS Platforms and Services The next big thing in information delivery channels will be the use of mobile phones replacing that of other conventional means (PC). This is clearly evident from the high penetration of mobile subscriber base throughout the world compared to the number of computer users. The aim is to provide "Relevant Information" with nothing more than voice as the primary interaction medium and leveraging mobiles as the access channels. TCS COIN is collaborating with various startups in this area. 12

13 Appendix The TCS COIN Network TCS Co-Innovation Network COIN is a rich and diverse network that enables our customers stay ahead of the curve in an emerging scenario of collaborative innovation. With a 360-degree outlook, COIN is the worldwide co-innovation effort of TCS under the Corporate Technology Office s overall charter which is a global, interconnected innovation ecosystem - that links businesses large and small, well-established and new, with a broad network of partners, suppliers, leadingedge vendors, outside consultants, academic institutions, and venture capitalists. It is a network that links TCS up to other hotbeds of Innovation: Start-up Companies, Venture Funds, Global Academic Institutions, Multi-lateral organizations and Strategic Alliances. TCS Innovation resources extend to an entire ecosystem through COIN that leverages shared synergies across the innovation ecosystem and create crucial Innovation differentiators for our customers. Start Up: A market leader strategizes differently from a start-up. However, in today s competitive environment, it is important for an established company to know the ideas at work in start-ups the niche products they make, the new markets they create and their potential for breakthrough or disruptive innovation and support the promising ones. A large number of start-ups have been put through COIN s stringent de-risking process to work on innovative solutions with TCS and its customers. Our startup engagements have been geographically well distributed, with partners in the United States, Europe and Asia and focus on new and exciting technology areas. Venture Capitalist Fund: TCS works with VCs across the globe and with their respective portfolio companies to deliver next generation solutions to its customers. As financiers of the next generation of technologies, Venture Capitalists provide a key connect to innovation.tcs COIN has established alliances with several startups working with VCs. Academia: TCS has established academic alliances and R & D collaboration with institutes globally. These alliances become important in research contexts that require a longer time frame and a space protected from business pressures. TCS collaborations with these institutes meet the need for TCS to have timely access to upcoming and future technologies and expertise. Strategic Alliance: TCS has forged strong partnerships with many of the world's foremost technology and services providers like Intel, SAP, HP, Cisco, Sun and EMC to deliver wide ranging customer solutions. These are not marketing alliances, but true co-innovation partnerships through which we pool expertise and create solutions for the future 13

14 TM TCS COIN Global Academic Alliances As a market leader in a knowledge economy, we believe in investing in early stage research. COIN therefore views academic alliances as vital links to drive innovation in the future. These links work at several levels. They may include university-based research parks and incubators; short and long-term research agreements; and exchanges of faculty and industry personnel. Our academic alliance program is an effective conduit between pure technology research and real-world scenarios, bringing academic research closer to our clients and engagements. It is a highly-interactive collaboration encouraging a continuous flow of ideas between academia and the COIN ecosystem. The Objectives While looking at long-term investments in academic alliances, TCS seeks to: Support high-quality research Derive sustaining innovation Drive disruptive innovation Facilitate knowledge exchange and people development Strengthen the innovation partner ecosystem Encourage collaboration amongst academic partners through support for centers of innovation Global Academic Alliances Here's an overview of our academic alliances: 14

15 Asia Indian Institutes of Technology at Delhi, Kanpur and Mumbai: We have established a Multimedia Lab in IIT Delhi that focuses on Visual Surveillance, Document Image Management, Graphics, and Visualization. At IIT Kanpur, we have launched the Foundation for Research in Algorithms, that focuses on Computational Biology, Analysis of Data Streaming and Network Monitoring, and Graphics Rendering for the Gaming Industry, among others. At IIT Bombay, we have established a Laboratory for Intelligent Systems (LIS) at the institute s Department of Computer Science. Research at LIS covers a wide spectrum of activities ranging from adaptive platforms for fast computation to intelligent information processing tasks, of which, the web is an indispensable component. Indian Institute of Information Technology, Hyderabad: We have initiated a multi-year alliance with the IIIT, Hyderabad, for Collaborative Technology Innovation. IIIT Hyderabad has been engaged in pioneering research in natural languages and video processing. The alliance will focus on task-oriented dialog management and access to unstructured, semi-structured enterprise information. Europe European Research Consortium: We have participated and contributing in two European FP6 research consortium programs based on next generation wireless communications - 'Mobile and Wireless Systems and Platforms Beyond 3G. Aalborg University, Denmark: The collaborative research program with Aalborg University, Denmark focused on developing advanced Orthogonal Frequency Division Multiplexing (OFDM) for nextgeneration wireless communication systems. EPFL, Ecole Polytechnique Federale de Lausanne, Switzerland: TCS has signed a Memorandum of Understanding with the institute towards future research collaboration. Americas Stanford University, Stanford: A multi-year collaborative research initiative with the computer science department marks our presence at Stanford University. We are currently collaborating in the area of data security and privacy. One of our research projects involves collaboration with Vanderbilt University on privacy issues in the health care domain. Massachusetts Institute of Technology, Cambridge: TCS is a Research Patron of the Center for Information Systems Research (CISR) at the MIT Sloan School of Management. IT CISR researchers are engaged initiatives such as Effective IT Governance, Enterprise Architecture as Strategy, IT Portfolio Investment Benchmarks and Links to Firm Performance, Building Effective Relationships Between IT and Business Leaders, Achieving Reusability for Business Agility, and Building an Environment for Innovation. Georgia Institute of Technology, Atlanta: TCS has forged a collaboration initiative with the institute in the area of Software Testing. The overall goal of this research project is to develop and experiment with static and dynamic program analysis techniques, to improve software quality, and reduce the costs of quality-assurance activities. The research project is developing techniques to support three important regression-testing tasks, namely, Regression Test Selection, Test Suite Prioritization, and Test Suite Augmentation. 15

16 University of Massachusetts, Amherst: Our researchers will partner with the University s Laboratory for Advanced Software Engineering Research (LASER) to identify software process design and product quality improvement opportunities for us and our customers. The research will aim to develop methodologies for systematically engineering processes to achieve desired outcomes. Columbia University, New York: The collaboration will focus on Nanotechnology research, specifically on developing synthetic polymeric nanogels that have applications in coatings and in drug delivery. University of Wisconsin, Milwaukee: We are supporting a professorship at the School of Business Administration, University of Wisconsin, Milwaukee, to carry out research in the areas of SOA and 'Business Components'. University of California, Riverside: We have funded research at the University of California, Riverside, in the areas of mobility management, security for mobile ad-hoc networks, and VoIP and streaming data.\ University of Waterloo, Waterloo: Financial risk management has become an extremely important discipline for corporations, financial institutions, and many government enterprises. The University of Waterloo offers an ideal platform for investigative research into this area on account of its expertise in risk management and by virtue of its actuarial science faculty, often regarded as the best in North America. The research will particularly focus on Pricing and Hedging of Complex Financial Derivatives and Estimation of Value at Risk (VAR). 16

17 TCS Innovation Themes: Our research and our solution frameworks are aligned to outcomes which we spell out as themes. Five of these themes address key expectations from IT to: Increase Operational Efficiency and Productivity Promote Business Agility Simplify and Transform Manage Enterprise Risk and Compliance Enable Understanding of Markets and Customer The other five themes of research outcomes address business, organizational and social goals, in order to: Enrich User Experience Optimize Enterprise Knowledge Foster Information Ubiquity Enhance Healthcare Conserve the Environment Links White Paper

18 VC Name Geography Website Accel Partners North America Advent Venture Partner UK Amadeus Capital Partners UK Battery Ventures North America Benchmark Capital North America Cambridge Tech Partners UK Charles River Ventures North America Clearstone North America DFJ(Draper Fisher Jurvetson) North America Erasmics India Gemini Israel Funds Israel Giza Venture Capital EMEA Helion Venture Partners India IDG Ventures India India Index Ventures UK IndusView India Inventus Capital India Jerusalem VP Israel KPCB(Kleiner Perkins Caufield & Byers) North America New Enterprise Associates North America Nexus India Capital India No 8Ventures New Zealand Norwest Venture Partners North America Onsett North America Oxford Partners UK Pioneer Venture APAC Pitango Venture Capital Isreal Sashta Ventures North America Seedfund India Sequoia Capital North America Sierra Ventures North America Trinity North America Voyager North America Wellington EMEA 18

19 About Tata Consultancy Services (TCS) Tata Consultancy Services is an IT services, business solutions and outsourcing organisation that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery TM Model, recognised as the benchmark of excellence in software development. A part of the Tata Group, India s largest industrial conglomerate, TCS has over 143,000 of the world's best trained IT consultants in 42 countries. The company generated consolidated revenues of US $6 billion for fiscal year ended 31 March 2009 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at To learn more about how we can help you innovate and stay ahead, contact us at All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties. Copyright 2010 Tata Consultancy Services Limited

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