A CUSTOMIZED WEB PROPERTY

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1 2016

2 MEDIA GROUP Paste Magazine features some of the best writing on the Internet about Music, Movies, TV, Games, Comedy, Books, Comics, Design, Style, Food, Drink, Travel and Tech. We recently delved into sports with a new soccer section. Balancing a whimsical sense of fun with an appetite for smart substance, Paste s lists, essays and interviews dig below the surface and make you happy you clicked and shared. And our brand-new collection of video and audio just launched with more than 100,000 live-performance videos and songs, as well as TV reviews, cocktail how-to s, videogame companions and more. Winner of more than a dozen GAMMA and Folio Awards and four-time nominee for the National Magazine Awards, Paste now reaches more than 5 million people each month who are hungry for authenticity and originality. Concert Vault, the world s greatest collection of vintage concert recordings. The only place you can hear Bill Graham introduce the Allman Brothers at the Fillmore East, Muddy Waters with just an acoustic slide guitar on a hot Newport night in 1969, or the amazing richness of Count Basie and His Orchestra in In 2003, Wolfgang s Vault acquired master recordings from the archives of Bill Graham Presents. These live concerts were recorded at legendary venues like the Fillmore East and Winterland between 1965 and Led by Mr. Daytrotter, Sean Moeller, our studios in Davenport, Iowa; Austin, Texas; Asheville, N.C. and London have produced more than 5,000 intimate sessions with artists ranging from Mumford & Sons to The National, Built to Spill to Best Coast. Using primarily analog equipment and no overdubs, Daytrotter has seen their sessions downloaded more than 20 million times. Wolfgang s Vault offers an array of T-shirts, posters, vintage tickets, photos, handbills and more more than 26,000 products in stock. Founded in 2003 when Bill Sagan purchased the extensive archives of legendary music promoter Bill Graham, Wolfgang s Vault serves more than 50,000 customers every day.

3 A CUSTOMIZED WEB PROPERTY Paste.com is the premier entertainment and lifestyle destination for readers looking to discover the best of what's next in music, movies, TV, books, games, comedy, design, style, tech, food, drink and travel. DESKTOP MOBILE

4 AUDIENCE 39% FEMALE 61% MALE MEDIAN AGE AVERAGE HHI MEDIAN HHI COLLEGE DEGREE OR HIGHER $88,499 $70,009 80% UNIQUE MONTHLY US VISITORS 3.7 million UNIQUE MONTHLY GLOBAL VISITORS 5.5 million TOTAL MONTHLY PAGEVIEWS 16 million 6.3x 5.7x 5.0x more interested in Arts & Entertainment more interested in Leisure & Hobbies more interested in Computers & Tech 4.9x 3.3x more interested in Food & Drink more interested in Shopping 3.2x 2.5x more interested in Travel more interested in Automotive 90% say, People often come to me for advice on culture, music, film, books, fashion.

5 AUDIENCE 19% FEMALE 81% MALE MEDIAN AGE AVERAGE HHI COLLEGE DEGREE OR HIGHER $50 100k 75% UNIQUE MONTHLY VISITORS 43,667 MONTHLY PAGEVIEWS 46,272 AVERAGE TIME ON SITE 00:4:51 67,000 68,000 24, ,000 AUDIENCE 28% FEMALE 72% MALE MEDIAN AGE AVERAGE HHI COLLEGE DEGREE OR HIGHER $50 100k 70% UNIQUE MONTHLY VISITORS 58,001 MONTHLY PAGEVIEWS 478,693 AVERAGE TIME ON SITE 00:3:25 10,000 23, ,000

6 COVERS THE FOLLOWING TOPICS

7 PASTE ON TV REVIEWS MATTER!

8 AD UNITS WEB UNITS CUSTOM SKIN NEWSLETTER * Paste also supports all IAB Rising star units, including Billboard, Film Strip and Pushdown.

9 MOBILE ADVERTISING Mid-Page * Units delivered via 1x1 are also accepted STANDARD UNITS Top of Page INTERSTITIAL OVERLAY Bottom of Page

10 CUSTOM SITE SKIN

11 LEADERBOARD COMPANION

12 PUSHDOWN COMPANION

13 CUSTOM CAPABILITIES Paste has created custom content, events and ad programs for a variety of brands, including:

14 CUSTOM BRANDED VIDEO HGTV ALOFT HOTELS SENNHEISER LIVE AT PASTE STUDIOS

15 CLOUD/RADIO/MONTHLY In the summer of 2015 we launched the new version of Paste.com, which includes: The Paste Cloud: Our new multi-media section includes the largest curated selection of free livemusic video and audio on the web, from the 1960s and 70s (Van Morrison, Grateful Dead, The Rolling Stones) through today (The Avett Brothers, Bon Iver, Fleet Foxes). Musicians and video bloggers can now upload and share their own content to our platform on the Paste Cloud. Paste Radio: You can now stream music from Paste s library of live music recordings right from your phone or computer. Eight different channels let you specify whether you re in the mood for twang, soul, folk, 80s underground and more. Paste Monthly: Every day, Paste.com publishes hundreds of articles on more than a dozen subjects from music to movies to food and travel. But once a month we like to slow down and dive deep into a single topic with long form features and essays from a variety of angles.

16 PROGRAMMATIC PLATFORM Paste offers PMPs for programmatic partnerships to provide your brand more targeted opportunities to better reach your intended audience and broaden awareness. Offerings: First look at inventory Standard and high-impact ad units/positions Vertical and geo-targeting audience 2016 DMP integration Viewability guaranteed Partnerships with OpenX, DoubleClick and other DSPs

17 RECENT CLIENTS

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