DOKUMENTATION SCOUT. project. Oskar Falck. Jörgen Lindstrom

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1 DOKUMENTATION Av Scot och Forskarkonferens 7-9 Oktober 2014 Malmö Oskar Falck Jörgen Lindstrom

2 PROGRAMME the Research Conference TILL FORSKARDAGEN OctoBER 8 th Malmö, Sweden Urban Challenges Work, Play and Every Day Life in the New Cityscape 10:00-10:05 Introdction rdolf Antoni 10:05-10:45 Swedish city centers in the light of increased mobility, growth and e-commerce Jerker Söderlind 10:45-11:30 Measring and shaping cstomer perceived vales berndt Lndgren 11:30-12:00 Leisre, physical activity and sports in city life Karin Book 12:00-13:00 Lnch 13:00-13:05 Introdction rdolf Antoni 13:05-13:35 TRAST An transport strategy IMPORTANT when developing local transport and town planning Elin Sandberg, Trafikverket 13:35-14:05 Srvey among the 90% of the arond 50 biggest cities In Poland on the promotion activity Sebastian Branka 14:05-14:45 Umeå 2014 Eropean Capital of cltre thomas Nilsson,, Visit Umeå 14:45-15:00 Conclsions/smming p rdolf Antoni

7 Swedish city centers in the light of increased mobility, growth and e-commerce Jerker Söderlind, Jornalist, Architect, PhD Urban Planning / Architectre Stadsliv AB (Urban Life) KTH, rban and regional stdies City in Partnership, Stockholm Jerker Söderlinds presentation var indelad i tre delar: praxis/praktik, teori och forskning. Han pratade om vikten av att samverka mellan olika aktörer, organisering av service och handel, god arkitektr och att involvera medborgare. Vidare fick vi även ett historiskt perspektiv handels historiska tveckling och om hr transporter, infrastrktr, kommnikationer och ny teknik har påverkat vår handel och våra mötesplatser. Under rbriken forskning presenterade han resltatet av den webbaserade kartläggning Levande stadskärnor, Hot och möjligheter, som gjordes Frågorna behandlade bl a konsekvenser av e-handel, köpkraftens fördelning. Measring and shaping cstomer perceived vales Berndt Lndgren Lektor och Tekn. Dr vid Skolan för Arkitektr och Samhällsbyggnad, avdelningen för fastighetsekonomi, Kngliga Tekniska Högskolan (KTH) i Stockholm. The prpose of his presentation was to show how we can bring the se of Virtal Reality (VR) animations a step frther into statistical analysis of proposed design soltions. It is possible to se strctral eqation modeling (SEM) and experimental designs to advice developers, architects and planners in how to reshape a city center considering its marketability to different stakeholders as citizens and decision makers. Leisre, physical activity and sports in city life examples and trends Karin Book PhD (rban geography) Senior lectrer (sport sciences/stdies) Department of Sport Sciences, Malmö University Karin s research focs is Urban planning for/and sports and physical activity Sports arenas and events as city marketing strategies Sports arenas and events from a sstainability perspective Physical activity and exercise trends and strategies among the adlt poplation The se of different environments, mobility and geographical range among adolescents in connection to sports and physical activity She spoke also abot Accessibility right to pblic space, gender aspects and safety/secrity aspects.

8 TRAST An transport strategy IMPORTANT when developing local transport and town planning Elin Sandberg, Trafikverket (TRAST (Transport for an Attractive City) is a handbook with accompanying materials. The transport strategy is at the heart of TRAST. A transport strategy is an important tool in developing local transport and town planning. It is important to involve politicians, other departments and external stakeholders early in the process in order to come to agreement on the vales and scenarios inclded in the docment. TRAST gives advice and a basis for making decisions considering and weighing different interests. It provides spport in how attractiveness and sstainable development (two commonly sed key terms in this field) can be reflected in transport and town planning. Swedish roads and railways: km of rail tracks, km of State roads, km of private roads with a State sbsidy, km of mnicipal streets and roads, bridges (3 781 railway bridges) and 40 ferry lines. A normal day we have passangers on the railways, abot passenger trains, people travel by car, travel by bs, people cycle. Srvey among the 90% of the arond 50 biggest cities in Poland on the promotion activity Sebastian Branka M.Sc. econ. Cracow University of Economics The research procedre The research was carried ot in the year 2013 Preceeded with interviews Direct contact Interviews / srveys 51 answers have been received (86%The research was carried ot in the year 2013 The marketing / promotion awareness of local athorities direct For all: The promotion allows attracting torists. The promotion allows attracting investors. The promotion allows attracting stdents. The promotion allows attracting new residents.

9 For some: The promotion allows attracting tax-payers. The marketing / promotion awareness of local athorities indirects Promotion is not only for the biggest and the wealthiest. Promtion is not only for the torism centres Promotion is not a priority in the bdget Promotion activity- differences Promotion and / or marketing strategies Local Economic Zones Technology parks Local credit nderwriting instittions Financial ratings The top obstacles for city promotion Too small a bdget is considered the most significant obstacle. Virtally alle the cities find the promotion bdget too small. Umeå 2014 Eropean Capital of cltre Thomas Nilsson, Visit Umeå The goals with the year as Eropean Capital of cltre Strengthen the people Strengthen the city Strengthen the cltre Strengthen the northern region Strengthen the Eropean cooperation Cltre is driving force for development and a springboard toward the mnicipality s long-term growth target inhabitants by the year 2050 The programme Inspired by the 8 Sami seasons Every season has: A niqe story An opening ceremony Activities and events Festivals Recrring thematic s The programme is bilt on co-creation The s are rn by cltral actors, associations, organizations and instittions Between December 2010 and April million SEK has been allocated to 103 s and 94 cltral boosts.

10 The effects so far: 9 % increase in air traffic (Jan-May) 30 % increase in visits to Bildmseet (Jan-April) visitors 20 % increase in hotel nights Twice the nmber of conferences at Umeå Folkets hs. Significant increases in the nmber of visitors/adience at Västerbotten Msem and NorrlandsOperan A Statistics Sweden citizen srvey in spring 2014 show that approximately 67 percent of Umeå residents over 18 years have been a part of the ECoC year. (The measrement extends to May.) They have been directly involved in one or several events (sch as manager, artist, artists, partners, etc). They have been volnteers, hosts and proposers. They have visited events. Abot 20 percent of Umeå residents over 18 years have spent either mch more than sal or somewhat more than sal on cltre dring the first months of Conclsions/smming p CULTURE AND THE CITY Rdolf Antoni, vvd Fastigehtsägarna GFR Analytiker, tredare och föreläsare inom stadstveckling och en av landets främsta förespråkare för kltrens betydelse för staden Why City Development? Why Cltre? Longitdinal stdy of regional development En region blir till, Västra Götalandsregionen Poplation growth Economic growth Identify prominent qalities of cities that grow A cltre stdy Srvey with respondents from the 34 largest cities in Sweden that meassres the cltral habits of the cities;theatre, Cinema, Library, Read a book, Pop/rock concert Cltre is good marketing with positive vales and storytelling. Essential to the evening economy Makes for a more vibrant evening and nightlife Makes the night time crowd less homogeneos Increases actal and percieved safety Connection to the collective history, the people and what s niqe with the place From Economic, Ecologic and Social sstainability and now also Sstainable, Inclding and Athentic. From Livabale to Lovable

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