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1 Optimize Total Asset Performance Presenter s Name Presenter s Title

2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Agenda Leadership in Natural Resources Optimize Total Asset Performance Results Achieved by Oracle Customers 3

4 Oracle in Natural Resources Did You Know? More than 500 Natural Resources Companies run Oracle applications 14 of the top 20 paper companies run Oracle Applications 7 of the top 10 construction materials companies run Oracle Applications 4 of the top 7 steel companies run Oracle Applications 4 of the top 8 metals mining companies run Oracle Applications 4

5 The Challenges We re Hearing Industry Consolidation How can I stay profitable when fewer and larger competitors can dictate price and service levels? The global nature of the markets served and the advantages of scale mean that consolidation around a set of industry behemoths is inevitable. Complex Global Supply Chains How can I manage complex supply and distribution networks to take advantage of sourcing opportunities and new markets? Three inescapable forces in a world of demanding customers severe cost pressures, attractive new markets, and accelerating new product introductions have substantially increased the complexity of manufacturers supply chains. 5

6 The Challenges We re Hearing Specialized Customer Requirements How can I manage specification-matched products and customized quality requirements at a reasonable cost? We can add value for our customers by offering more refined products and by optimizing product and service quality to meet their needs. Margin Pressures With already thin margins and increasing cost pressures, how can I operate more effectively in a cyclical market? Cost pressures are re-shaping the steel industry and it is the high-quality, low-cost producers who will win. Asset Performance How can I maximize the performance of my producing assets to improve market responsiveness and increase shareholder value? Existing operations have been running at, or near, full capacity for three years, following a tough decade during which underinvestment was prevalent. The sustainability of production is justifiably questioned and is arguably starting to be seen in recent production reports. There is also little excess capacity to replace production shortfalls; 6

7 The Asset Performance Challenge Asset Performance How can I maximize the performance of my producing assets to improve market responsiveness and increase shareholder value? Existing operations have been running at, or near, full capacity for three years, following a tough decade during which underinvestment was prevalent. The sustainability of production is justifiably questioned and is arguably starting to be seen in recent production reports. There is also little excess capacity to replace production shortfalls; Capital expenditures in Mining increased by 31% year to year 7

8 The Asset Performance Challenge The average ROCE (return on capital employed) of the PwC Top 100 Pulp & Paper has fallen from 5.3% to 4.5% in

9 Agenda Leadership in Natural Resources Optimize Total Asset Performance Results Achieved by Oracle Customers 9

10 Optimize Total Asset Performance Requirement Oracle Capability The Oracle Difference Design and implement efficient, risk-optimized asset networks Strategic Network Optimization Best-in-class strategic planning tools with unique capital asset modeling Optimize inventory and production assets to flexibly respond to market demands Inventory Optimization, Production Scheduling and Real-time S&OP Only enterprise software provider with complete set of holistic planning and optimization tools Maximize efficiency and availability of producing assets Integrated Asset Lifecycle Management and Enterprise Asset Management Solution Integrated Asset Lifecycle Management suite linked to production planning and real-time analytics 10

11 Optimize Total Asset Performance Requirement Oracle Capability The Oracle Difference Design and implement efficient, risk-optimized asset networks Strategic Network Optimization Best-in-class strategic planning tools with unique capital asset modeling Optimize inventory and production assets to flexibly respond to market demands Inventory Optimization, Production Scheduling and Real-time S&OP Only enterprise software provider with complete set of holistic planning and optimization tools Maximize efficiency and availability of producing assets Integrated Asset Lifecycle Management and Enterprise Asset Management Solution Integrated Asset Lifecycle Management suite linked to production planning and real-time analytics 11

12 Strategic Network Optimization (SNO) Constraint based, Cost Optimized solvers Alternate material, capacity, storage, lanes Cost and profit optimized plans Real and risk adjusted solve basis Network Design and Capital Asset Management (CAM) Opening\Closing mines, mills, & Distribution Centers Purchasing New Equipment Mergers and Acquisitions 12

13 Mine to Market Planning Model Costs ($) Supply costs Storage costs Transportation costs Production costs Opportunity costs Oxidation & moisture Tariffs and duties Blending costs Model Constraints (C) Service levels - contracts Available reserves Storage constraints Material handling constraints Mine Capacity Constraints Plant Capacity Constraints Transportation constraints Quality Constraints 13

14 Strategic Planning Product Overview Specific Applications in the Mill Product Industries Plan for long term capacity requirements Integrate new businesses from acquisitions Optimize Mills, Plants, and distribution centers by district Rationalize expansion / removal of existing plant capacity or distribution center Plan forest harvesting Perform Profitability Analysis 14

15 Strategic Planning Product Overview Specific Applications in the Mill Product Industries Perform rough-cut trim optimization and order assignment across multiple mills Optimize trade plans with exchange partners Optimize cost / profit during undersold / oversold situations Determine when to use co-packers / co-converters Perform operational budget planning Match raw material supply to demand Determine external buy versus internal harvest 15

16 Temple-Inland Solves Complex Planning Problems COMPANY OVERVIEW Temple-Inland is a vertically integrated company with box plants, paper mills, and millions of acres of forest land which supply a vast majority of the fiber requirements. $5 Billion annual income with 15,000 employees Temple-Inland produces 10% of all corrugated packaging used in the United States CHALLENGES / OPPORTUNITIES Need to lower costs and improve operational efficiency Rationalize facilities Improve asset utilization SOLUTIONS Oracle s JD Edwards Enterprise One Oracle Transportation Management Strategic Network Optimization Demand Planning PLANNING STRATEGY AND NETWORK 6 Paper Mills (Plus 1 joint venture) 80 Box Plants 40 Trading partners Sourcing of customer demand to box plants Sourcing of box plant demand to paper mills while considering the tradeoff between trim-loss and distribution costs Determine what trade agreements should be entered to supplement the paper mill production Avoid the high cost of potential trim loss RESULTS Freight Optimization Product Mix Optimization Risk Management Network Design Inventory and Sourcing Planning 16

17 Optimize Total Asset Performance Requirement Oracle Capability The Oracle Difference Design and implement efficient, risk-optimized asset networks Strategic Network Optimization Best-in-class strategic planning tools with unique capital asset modeling Optimize inventory and production assets to flexibly respond to market demands Inventory Optimization, Production Scheduling and Real-time S&OP Only enterprise software provider with complete set of holistic planning and optimization tools Maximize efficiency and availability of producing assets Integrated Asset Lifecycle Management and Enterprise Asset Management Solution Integrated Asset Lifecycle Management suite linked to production planning and real-time analytics 17

18 Shape Demand Real-Time S&OP Leverage Best-in-class Sales and Operations Planning from Demantra Typical Multiple, low accuracy forecasts and departmental plans Execution to multiple plans with conflicting goals Critical planning done from isolated spreadsheets Many faces to the customer Stale reports used to monitor KPIs Missed service and revenue targets Demand decisions made before supply impacts are evaluated Profitability implications are not considered With Oracle Demantra Real-Time S&OP A single, high precision forecast generated from very granular data more frequently Consider all your production and logistics constraints when determining your supply plan Determine the most profitable use of your bottleneck resources One-number plan monitored and maintained collaboratively All planning done from one source of truth All customer facing programs (VMI, CPFR, allocations) managed in the S&OP process Alerts generated from predictive monitoring Respond quickly to prevent missed goals 18

19 Shape Demand Real-Time S&OP Leverage Best-in-class Sales and Operations Planning from Demantra Analytics-based demand management Capture all demand data in a central place Use analytics and intelligence to develop a bottom-up forecast Move to weekly forecasting Workflow-driven collaborative planning Enable a workflow driven multi-disciplinary collaborative process that includes Manufacturing, Finance, Sales, Marketing, and external stakeholders Configurable planning platform adapts to business process Web-based portal support internal and external collaboration Profitably balance supply, demand, and budgets Make allocation decisions while trading off service levels and cost Balance needs of many customers in different channels Examine throughput on the most critically constrained resources and profitability by product family Exception-based performance monitoring Adjust demand or supply plan as conditions change Drive continuous improvement Create incentives and promotions to close gaps Decisions drive ERP and supply chain execution Integrate with EBS, E1, third party ERP 19

20 Reduce Inventory Cost without Sacrificing Customer Service Levels Postponement and risk pooling Determine where to hold inventory to guarantee a desired service level Mine, port inventory Mill Distriubution center Determine what stage of production to hold inventory at Finished goods Raw material Pool variability to reduce hedge inventory 20

21 Holistic Supply Planning Capabilities to Model Complex Process Value Chains Customers Fulfillment Org Complex network routings Contiguous operations A A Finished product and by-products Intermediate Alternate recipes Resource charges Process effectivity Minimum transfer quantities Fixed and integer ingredient scaling Customers (Chemical base) Base Production Org Chemical base Co-products and By-products Ingredients (different grades) Suppliers Alternate ingredients, resources, processes, suppliers, facilities, and ship methods Alternate recipes and formulas Co-products and by-products End item substitution Sequence dependent setups/changeovers Batch production support (OPM integration) 21

22 Operational Planning Product Overview Specific Applications in the Mill Product Industries Block scheduling of grade / basis weight, efficiently managing changeovers and sequencing Allocates Customer Orders to Block Schedules Sequencing Production by coil width, finish, gauge, etc. Synchronizes Converting Schedules to Mill Schedules Improves manufacturing utilization while reducing inventory levels 22

23 Production Scheduling Oracle Production Scheduling Provides Cost Optimized Constraint-based Production Schedules Alternate Resources, operations & routings Co-products, By-products Batch sizing & changeovers Sequence Dependent Setups Dynamic Capacity Modeling Detailed Demand Pegging 23

24 Jinan Steel Forges Market Leadership with Integrated ERP Solution COMPANY OVERVIEW Jinan Steel is the largest steel manufacturer in Shandong province and China s largest steel plate producer and exporter, with customers in more than 20 countries. Its sales revenue is in excess of US2B 38,000 Employees CHALLENGES/OPPORTUNITIES Llack of integration led to a number of technical weaknesses, including poor data correlation and system integration, incompatible data formats, difficulty in upgrading systems, poor system security, and high IT administrative costs. Lack of integration impacted customer service and ability to rapidly respond to customer requirements. It needed a system to enable a demand driven focus. To increase efficiencies by switching from pushing production to pulling production SOLUTIONS Oracle s E-Business Suite CUSTOMER PERSPECTIVE The Oracle ERP solution enabled Jinan Steel to merge its production, information, and cash flows into a single system, dramatically enhancing business efficiency, productivity, and management. Li Changshun, Secretary of CPC and General Manager, Jinan Steel Group RESULTS Supported move to efficient pullproduction manufacturing model Reduced workload in procurement department by 60% Shortened production cycles and eliminated blind procurement Achieved unified enterprise view of production, logistics and quality data 24

25 Optimize Total Asset Performance Requirement Oracle Capability The Oracle Difference Design and implement efficient, risk-optimized asset networks Strategic Network Optimization Best-in-class strategic planning tools with unique capital asset modeling Optimize inventory and production assets to flexibly respond to market demands Inventory Optimization, Production Scheduling and Real-time S&OP Only enterprise software provider with complete set of holistic planning and optimization tools Maximize efficiency and availability of producing assets Integrated Asset Lifecycle Management and Enterprise Asset Management Solution Integrated Asset Lifecycle Management suite linked to production planning and real-time analytics 25

26 Integrated Asset Lifecycle Mgmt. Solution Maximize Efficiency and Availability of Producing Assets Asset Locations Current Condition / Status Potential Productivity Loss Current Asset Value Lifecycle Expectation Anticipated Total Costs Information Challenges Support for Equipment and Facilities Adv Collaboration Tools Portfolio Management Project Management Plan Develop / Build Commission Operate & Maintain Retire / Repurpose Asset Maintenance Global Asset Hub* *Coming in Future Release Financial Management Solution Capabilities Assesses Current Condition Quantifies Asset Values Manages Usage Remediates via Corrective Action Reports Financial Status 26

27 Strategic Decision Support Select & Fund Capital Asset Projects that Maximize ROA Phases: Plan -- Build / Acquire -- Commission Capital Planning Project Procurement Mgmt Construct / Make Intelligence Profitability Strategic & technical fit Resource utilization Progress to plan Expense vs. budget Resource availability Price savings amount Contract leakage rate On-time deliveries Change order cycle time Cost variance Inventory costs Key Capabilities Define selection criteria (NPV, etc) Create accurate cost estimates Score projects Balance portfolio using constraints Define deliverables with approval criteria Select best skilled resources Track estimate at completion (EAC) Solicit vendor bids Award contracts based on defined criteria Purchase against project budgets Select and manage subcontractors Collaborate in a secure, common workspace Track actual & committed costs 27

28 Multiple Maintenance Strategies Plan Maintenance and Repairs in Any Environment Condition Based Condition Monitoring System Identification of Limit Violations Workflow-Driven System Action Preventive Planned Usage Actual Usage Maintenance Schedules Maintenance Forecast Estimated Life Reactive Maintenance Request Unplanned Maint Scheduling Operator Initiated WO Req / Approval 28

29 Integrated Operational Intelligence Example 1: Maintenance Management* Performance Measures Real-Time Results Flexible Time Periods Reports Flexible Comparisons Links Daily updates on key performance indicators Actionable information on savings and incremental revenue opportunities Graphs At a glance: - Work order status (open and past due) - Asset downtime - Actual costs * Coming in a future release 29

30 Solid Energy Decreases Costs with Asset Maintenance COMPANY OVERVIEW Fast-growing resources company, with a core business in mining, marketing, and distributing New Zealand coal. Annual Revenue $101 million to $500 million CHALLENGES/OPPORTUNITIES Fragmented ERP environment could not support an expanded business strategy Needed to upgrade information systems to manage the business and reduce risk Standardize business processes and improve efficiencies SOLUTIONS Integrated business management platform based on a range of Oracle E-Business Suite applications CUSTOMER PERSPECTIVE " The Oracle applications give Solid Energy the functionality we need to make better decisions about overhaul and replacement of assets, preventive maintenance routines, and rationalization of spare parts Warren Maslin, Chief Financial Officer, Solid Energy New Zealand RESULTS Decreased costs by improving asset maintenance and productivity Formalized maintenance processes Improved operational agility with collaborative reporting across the enterprise 30

31 Summary Optimization and Risk Management Best-in-class strategic planning tools with unique capital asset modeling Optimize Inventory and Production Assets Only enterprise software provider with complete set of holistic planning and optimization tools Asset Lifecycle Management Built in integration with production and maintenance planning, purchasing and projects 31

32 The Only Complete Natural Resources Solution Platform Processes Customer Results People Partners 32

33 33 Oracle Asset Performance

34 Market-Leading Middleware Platform Best-Selling 32,000+ Customers Deployed 70% of World s s 50 Largest Firms $1B+ Business Highest Rated Only vendor in Gartner and Forrester leader quadrants for all Middleware components. Most Comprehensive Source: Forrester Research ranking of Application Platform Servers, April 2005 SOA Vendor of Choice 34

35 Oracle s People Advantage 220,000 database customers 1700 application ISVs 30,000 applications customers 275,000 customers benefiting from shared innovation 30,000 middleware customers 29,000 developers, support engineers and consultants 1300 participants in early customer adoption programs 5000 middleware ISVs 950 customers participating in Customer Advisory Boards 9000 database ISVs 35 Fusion strategy council members 425 user groups 500 Industry & Product strategy council members 35

36 Agenda Leadership in Natural Resources Increase Asset Utilization Results Achieved by Oracle Customers 36

37 What Customers are Achieving decreased costs by improving asset maintenance and productivity supported move to efficient pull-production manufacturing model rationalize facilities, improved asset utilization, and increase the efficiency of it s operations initiated preventive and corrective action through the monitoring of pressure, temperature, and flow throughout their process by implementing JDE EnterpriseOne ALM 37

38 Industry Quotes Running an asset-intensive company doesn t start and end with the general ledger and financials; domain-specific functionality is a requirement. Process and asset-intensive companies that are evaluating their first, or next, investment in enterprise applications should take a hard look at what Oracle has to offer and let capability, strong references, and attractive cost of ownership lead their decisions. EnterpriseOne, is marketed across the globe, benefiting from the reach of Oracle resources...[enterpriseone] has a wide customer base; in some industries such as mining and petrochemical, it has been well-regarded as a complete solution. Oracle offers a substantial suite of process-oriented functionality for its core E-Business Suite to specifically address this segment s formulation, recipe management, asset management, and product data management requirements. Building on its investments during the past several years, Oracle's strength in process ERP with Oracle Process Manufacturing, Oracle has been gaining momentum in process manufacturing. 38

39 The Oracle Difference Only Oracle Offers best-in-class strategic planning tools with unique capital asset modeling Is the only enterprise software provider with complete set of holistic planning and optimization tools Provides built in integration with production and maintenance planning, purchasing and projects 39

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