IndustryGreenFestivals:3stars. Mysteryland2013Report

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1 IndustryGreenFestivals:3stars Mysteryland2013Report

2 Industry Green Category: Festival Applicant: ID&T Mysteryland Julie s Bicycle assessors: Lucy Latham, Luke Ramsay and Claire Buckley Date: 03/02/2014 Industry Green Festival Report Mysteryland 2013 Executive summary Results Commitment Understanding Improvement Data analysis year on year comparisons Benchmark analysis - comparison with Julie s Bicycle benchmarks Improvements to-date Communication Recommendations Commitment Understanding Improvement Communication Promoting your IG certification Future IG certification Background on Industry Green Legislation and science Industry Green certification References Appendix 1: Improvement Tips and Further Resources For the event For audience travel For future reporting For inspiring others Appendix 2: Criteria for Industry Green 1-3 stars 1 for Festivals and Outdoor Events Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 1

3 Executive summary Mysteryland has been rated against the Industry Green (IG) criteria based on emissions data and evidence submitted by Lyke Poortvliet (Sustainability Manager) covering the 2013 festival, and a comparison with the 2012 festival performance. In recognition of successful IG certification, Mysteryland is awarded the IG mark (3 stars) to use in its communications for one year, or whenever its IG certification results are superseded by a 2014 certification. Mysteryland is one of over 45 Industry Green certified organisations, and as such part of a collaborative sector-wide response to climate change and environmental sustainability. For more information on who is Industry Green certified please visit Summary of IG rating - Commitment - Understanding - Improvement - Communication - Overall Industry Green rating Your rating explained: Mysteryland has achieved 3 stars for Commitment, Understanding, Improvement and Communication and is therefore awarded 3 stars Industry Green overall for This is Mysteryland s second Industry Green certification. It was previously awarded 1 star overall for its first certification (2 stars for Commitment and Communication, 3 stars for Understanding and 1 star for Improvement). Mysteryland should be congratulated for this significant improvement as well as both absolute and relative Greenhouse Gas (GHG) emission reductions. Mysteryland Comparing 2012 & 2013 Total GHG emissions - tonnes CO 2e % decrease (based on energy use, water use, sewerage and waste) 1 Total relative GHG emissions i.e. per audience day - kg CO 2e (based on energy use, water use, sewerage and waste) % decrease Total GHG emissions refers to the absolute emissions related to Mysteryland activities (represented as CO 2e) and total relative GHG emissions refers to kg CO 2e emissions per audience day, i.e. the number of days each visitor spends at the festival. As Mysteryland is a one day event, the total attendance (60,000 audience members) is equal to the total audience days. The per audience day metric allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales. The emission sources covered in this assessment are energy use, water use, sewerage, waste and audience travel. The improvement rating is based on a comparison of relative GHG emissions (per audience day) from energy use, water use, sewerage and waste between 2013 and Audience travel emissions are excluded from the emissions total as they fall outside the Industry Green improvement rating. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 2

4 Total relative emissions from energy use, water use, sewerage and waste decreased by 9% per audience day between 2013 and Comparing 2013 with 2011 (the first year for which Mysteryland provided data), total relative emissions from energy use, water use, sewerage and waste decreased by 24% per audience day emissions per audience day kg CO2e Key strengths Reduction in GHG emissions from energy use, water use, sewerage and waste by 9% per audience day between 2013 and 2012; Best practice use of social media and webpages for audience engagement and communication; A range of initiatives to engage with audience members on improving environmental performance; A 15% reduction in total waste produced, as well as a 4% increase in recycling rate (which is now 45%); Best practice engagement with food and beverage suppliers to increase supply of local, organic and Fairtrade products. Key areas to develop further Improve engagement and communication with incoming artists regarding their environmental impacts; Improve external communication of Industry Green reports to audience members, supply chain organisations and incoming artists; If reporting on production transport data in the future (as done in 2012), ensure robust data quality and associated evidence; Improve sewerage monitoring and understanding of reasons for changes in volumes produced. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 3

5 1. Results 1.1 Commitment Commitment 3 stars Two people responsible for environmental performance. AND environmental/sustainability policy in place and under regular review. AND gaining commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists, AND the audience. OR gaining exceptional commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists. Your rating explained: Mysteryland s Sustainability Manager is a full-time member of the Mysteryland festival team. The Sustainability Manager role is responsible for developing the sustainability action plan (based on 3 pillars: nature, unity and talent) which is then integrated into all other festival operations. Mysteryland has a sustainability policy which covers both environmental and social impacts and is reviewed annually. Mysteryland has achieved commitment to improving environmental performance from staff, supply-chain and audience members. As such, Mysteryland is awarded 3 stars Industry Green for Commitment. Analysis: Together with every other staff member, the Sustainability Manager integrates the 3 pillars (nature, unity and talent) into each operational area, and associated tasks are divided within the team. A Green Team Coordinator and a Sustainability Producer are brought in closer to the festival start date to support the Sustainability Manager with production and organisation. Mysteryland has a sustainability policy which is created specifically for each festival. It is endorsed by the Festival Director and supported by a sustainability action plan. The sustainability policy comprises a mission statement; a statement of implementation; a policy scope; key environmental impacts; key social impacts and actions; and a section on reporting, measuring and communication. The policy covers environmental performance relating to: energy, water, waste, travel, materials and food; as well as unity and talent. The section key environmental impacts also includes corresponding actions and implementation plans, including: Offices - Staff awareness and training for switch-off; - Better Building Management System (BMS) control; - Purchase of A rated lighting and appliances; - Ongoing request of details from food suppliers; Business travel and commuting - Provide Cycle Scheme bikes and motivate suppliers to take their own bikes; - Create a system to share information about travel planning; Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 4

6 Audience travel - Travel survey at ticket purchase or on the door; - Provide the option to buy a green parking ticket which compensates the CO2 emissions incurred by audience travel; - Promote car sharing with Toogethr. Mysteryland has been successful in achieving commitment to environmental improvement from directors, staff and crew using the following means: Directors and staff - Weekly meetings with environmental sustainability agenda items; - Before the event the sustainability action plan and budget are approved by the directors and presented to the Mysteryland team; - After the event the evaluation report is presented to the team. Festival crew - Sustainability information, protocols and recommendations are communicated via: o Briefings (also given to sub-contractors); o The Crew Booklet (given to everyone working on the festival); o Discussion on location; o Production Bible (every crew member is given a digital version of this document); - The Sustainability Producer ensures that all guidelines are being followed by subcontractors and their respective staff. Mysteryland engages its supply chain in environmental performance using various strategies. Before the festival, the requirements and goals as set out in the sustainability action plan on food, power and waste, are communicated to all suppliers and external producers. Mysteryland creates guidelines for all sub-contractors and food partners, with some compulsory and contractual and others voluntary. Mysteryland works with a three-year policy called ask, require, switch, which requires that suppliers make any changes conceived necessary from their first year of contract within their second year of contract. If these changes have not been realised within the third year of contract, Mysteryland will write a revised tender to enlist a new, more sustainability-focussed supplier. Mysteryland has created a Festival Food Guide (the last version dates from 2013) which includes the stipulation that all coffee, tea, sugar and chocolate must be local or Fairtrade. It also requires the use of the following labels on all appropriate food items: There is also compulsory criteria on waste and packaging so as to generate as little waste to landfill as possible, as well as recycling instructions to which all vendors must adhere. Mysteryland includes a section on energy within the Festival Food Guide which includes information on fuel Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 5

7 use, advice on monitoring consumption, as well as recommending the use of energy efficient equipment. Further sections include advice on vendor transportation (reducing impacts), water management (using re-fillable water bottles, using biodegradable hand-soap and cleaning products etc.) and concludes with a section requesting specific information relating to sustainability that can be communicated to audience members. Mysteryland has created various audience-focussed initiatives including: Provision of local, organic and Fairtrade food and drinks, with corresponding information on the Mysteryland website and on-site signage; Provision of drinking water points and water bars, with an accompanying communications campaign about using re-fillable water bottles; Information on car-sharing and shuttle buses on the website to encourage audience members to use more sustainable transport options; 10,000 hours project - a volunteer day where Mysteryland staff and a large group of volunteers work on a project in the surrounding natural area and donate the hours to the 10,000 Hours Foundation; Trees for traffic - a project to give audience members the opportunity to offset their travel emissions when purchasing a parking or shuttle bus ticket. They are then given the opportunity to plant a tree; the 2,000 th tree has been planted and a festival forest has been created in the camp vicinity. ID&T, Mysteryland s parent company, also shares a strong environmental sustainability commitment. Their aim is to work on innovative sustainable solutions, contribute to the beauty of a festival location and preserve the environment at the same time. ID&T have created Celebrating Life, a brochure explaining what ID&T and its festivals are doing on their three pillars of sustainability (nature, unity and talent), with sections referring to resource management, sustainable sourcing, energy management, community development and innovation. To maintain 3 stars for Commitment, Mysteryland will need to continue regularly reviewing, and where necessary, updating its sustainability policy and maintain its commitment to reducing its environmental impacts from staff, supply chain and audience members. Mysteryland should also consider how to gain commitment to improving environmental performance from its incoming artists. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 6

8 1.2 Understanding Understanding 3 stars Measuring at least five sources of environmental/sustainability impacts this must include energy use, water use, sewerage and waste and at least one other source of impact. Your rating explained: Mysteryland has provided data for energy use, water use, sewerage, waste, and audience travel for three consecutive years. As such, Mysteryland is awarded 3 stars Industry Green for Understanding. Analysis: Mysteryland is measuring five sources of environmental impact: energy use, water use, sewerage, waste and audience travel. Audience travel data is based on information supplied by contractors Eventtravel and Touringcars. Mysteryland has also commissioned a Traffic Support report as well as carrying out their own travel research. Some assumptions have been applied to calculating distances of transport modes, however the methodology used is deemed acceptable. Going forward, Mysteryland should look to include distance data collection within their audience survey. IG data and results are summarised below. Please note that all data submitted for previous years have been re-calculated using the most recent emission conversion factors, and therefore carbon totals might differ from previous Industry Green reports. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 7

9 Table 1 Data provided as basis for emissions calculations Category Data provided Description of event Energy Water & sewerage Waste Landfilled Recycled Audience travel Description of festival Number of days Camping? Number of tickets sold Number of audience days Diesel (l) Biodiesel (l) Onsite renewable (kwh) Water (m 3 ) Sewerage (m 3 ) Landfill (tonnes) Recycling (tonnes) Travel mode Total distance travelled (km) Large greenfield music and performance festival 1 No 60,000 60,000 43, % by car, average occupancy 3.1, average return distance 136km; 23% by public bus, average return distance 22.6km; 22% by train, average return distance 136km; 18% by dedicated coach, average return distance 136km; 9% by taxis, average return distance 22.6km; 1% by car, average occupancy 2.6, average return distance 861km Large greenfield music and performance festival 1 No 59,000 59,000 41,500 4, % by car, average occupancy 3.1, average return distance 136km 2 ; 28% public bus, average return distance 25km; 24% by dedicated coaches, average return distance 22km; 24% by train, average return distance 136km 3 ; 5% by taxis, average return distances 0.7km; 1% by car, average occupancy 2.6, average return distance 861km 4 Large greenfield music and performance festival 1 No 60,000 60,000 39,379 3, % by car, average occupancy 3.1, average return distance 135km; 5% by public bus, average return distance 15km; 24% by train, average return distance 135km; 16% by dedicated coach, average return distance 260km; 6% by taxis, average return distance 15km Production travel Generator supplier 2 trucks, return distance 3,300km; Water supplier truck & small van, return distance 2,520km; Sewerage removal truck & vacuum truck, return distance 3,600km; Waste contractor truck, 978km Note: No production travel data was submitted for 2013 hence no comparisons with the 2012 data can be made. 2 Car distance data for 3.1 occupancy taken from Percentage travelling by train and distance travelled taken from 2011 data. 4 Percentage travelling by car and distance data for 2.6 occupancy taken from 2011 data. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 8

10 Table 2 Absolute and relative CO2e emissions Festival Length (days) Number of tickets sold (incl. guests) 60,000 59,000 60,000 Total audience days 60,000 59,000 60,000 Energy (tonnes CO2e) Water (tonnes CO2e) Sewerage (tonnes CO2e) Waste (tonnes CO2e) Landfilled Recycled Audience travel (tonnes CO2e) Total GHG emissions (tonnes CO2e): Total GHG emissions (excluding audience travel) (tonnes CO2e): 6 Total GHG emissions per audience day - kg CO2e (excluding audience travel) Mitigation cost ( 53/tonne CO2e) 8 8,600 7,100 6,600 Note: All audience air travel emissions have been included within Mysteryland s Industry Green report, however it should be noted that a proportion of audience members fly to the Netherlands not solely to attend Mysteryland festival. Graph 1 Emission sources For the purposes of this Industry Green report waste to recycling is zero carbon-rated. 6 Audience travel, where applicable, has been excluded due to falling outside the improvement rating. 7 Improvement is rated based per audience day results, i.e. the number of days each visitor spends at a festival. This allows for comparisons with other festivals and ensures a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales. 8 Department of Energy and Climate Change (DECC) (2009). Carbon Valuation in UK Policy Appraisal: A Revised Approach. Decc, London. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 9

11 Graph 2 Year on year absolute emissions - tonnes CO2e 9 Table 3 Relative environmental performance indicators Diesel per audience day: litres (red diesel and biodiesel) Water per audience day: litres (water use only, not including sewerage) Total waste per audience day: kg (landfilled and recycled) Total energy, water & waste per audience day: kg CO 2e Travel per audience member: kg CO 2e Graph 3 Year on year relative emissions - kg CO2e 9 Audience travel has been excluded from this graph as it falls outside the scope for improvement. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 10

12 To maintain 3 stars for Understanding, Mysteryland will need to continue measuring at least five sources of environmental/sustainability impacts, to include energy use, water use, sewerage and waste and at least one other source of impact, such as audience and production travel. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 11

13 1.3 Improvement Improvement 3 stars Environmental/sustainability improvement strategy or action plan in place. AND reduction of at least 6% in annual relative GHG emissions (covering as a minimum emissions related to energy use, water use, sewerage, and waste). Your rating explained: Comparing 2013 to 2012, Mysteryland has achieved a 9% reduction in its GHG emissions per audience day from energy use, water use, sewerage and waste. Mysteryland has a set of environmental goals and actions in place, as set out in its sustainability action plan which is updated each year. As such Mysteryland is awarded 3 stars Industry Green for Improvement. Improvement is rated based on relative results (i.e. per audience day). The per audience day relative result allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales Data analysis year on year comparisons Table 4 Progression of environmental performance % increase/ decrease 2013 to 2011 Total energy, water, sewerage and waste per audience day - kg CO2e Energy use related emissions per audience day - kgco2e Energy use per audience day (red- and bio-diesel) - litres Travel per audience day - kg CO2e % increase/ decrease 2013 to % decrease 9% decrease % decrease 6% decrease % increase 7% decrease % decrease 6% decrease This is Mysteryland s second Industry Green certification and it has made three years worth of data available. Comparing 2013 with 2012, Mysteryland s GHG relative emissions (i.e. per audience day) from energy, water, sewerage and waste decreased by 9%. Comparing 2013 with the first year for which data was provided (2011), relative emissions decreased by 24%. These excellent reductions evidence the ongoing commitment to environmental improvement from Mysteryland staff and the effects of a wide range of initiatives in place at the 2013 festival. Looking at energy consumption in more detail, absolute red diesel consumption is 5% lower in 2013 compared to 2012, and 7% lower per audience day. GHG emissions (CO2e) per audience day from red diesel consumption also decreased between 2013 and 2012 by 7%. Biodiesel use decreased in absolute and relative terms (i.e. per audience day) by 13% and 15% respectively; biodiesel use is zero carbon rated. Mysteryland has implemented several initiatives to promote fuel rationalisation, including: improved communications with crew members in regard to generator management, having more control over energy requests and charging for overconsumption; and technical improvements including: procuring more efficient electronics, and cooling beer by ICEK (resulting in a 58% energy reduction). Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 12

14 Total waste volumes decreased by 15% from tonnes in 2012 to tonnes in 2013, and waste per audience day decreased by 16%. Of the total waste produced in 2012, 41% was recycled and 59% sent to landfill. In 2013, recycling rates improved by 4% to 45%, and waste to landfill decreased to 55%. Absolute emissions resulting from waste sent to landfill were 21% lower in 2013 compared to 2012, and 22% lower per audience day. Mysteryland has worked hard to improve its recycling infrastructure and provided seven high-profile recycling points across the site as well as having a Green Team of 60 volunteers on hand to offer assistance and guidance. Both absolute and relative water use decreased by 43% between 2012 and Absolute sewerage volumes increased by 100% over the same time period, and by 97% per audience day. Julie s Bicycle has not been given any evidence to suggest why there is such an increase in sewerage volumes between 2012 and Absolute audience travel emissions decreased by 5% between 2012 and 2013, and 6% per audience day. This decrease in relative emissions could be attributed to Mysteryland s continued provision of shuttle buses as well as partnerships with car-pool company Toogthr which in 2013 had a 30% increase in use by audience members Benchmark analysis - comparison with Julie s Bicycle benchmarks The Julie s Bicycle benchmarks for the outdoor events sector have been developed for outdoor events with more than 20,000 attendees. Table 5 Sector comparison Large and Major Festivals (>20,000 attendees) Julie s Bicycle Sector Benchmark Diesel per audience day (red and biodiesel): litres Water per audience day: litres (just water use, not including sewerage) Waste per audience day : kg (total volume to landfill only) Total energy, water & waste per audience day: kg CO 2e Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 13

15 Graph 4 Comparisons with Julie s Bicycle benchmarks (% difference) Improvements to-date The Sustainability Results 2013 report documents progress against the goals prior to the event. It also includes statistics on how various initiatives were received by audience members. Achievements include: Food and environmental sustainability - Organic, Fairtrade, vegetarian and local food and drink options were made available; - Introduction of new recognizable food labels; - Organisation of a Good Festival Food workshop for all food caterers, freelancers and staff to inspire and create dialogue around sustainable catering; - 62% visitors had a very positive opinion about the provision of organic, local and Fairtrade food; - Free drinking water; Volunteering volunteers signed up for volunteers day, which included project work such as conservation and landscape maintenance at the local national park; - Mysteryland guests donated 23,358 euros to the 10,000 Hours Foundation; Resource and waste management: - Seven Coca-Cola Recycle Here points spread across the festival ground - A Green Team with 60 volunteers; - 18% of all cups and bottles were collected at the Recycle Here points; - 36% of all trays were collected at the Recycle Here points; - 81% of audience members think very positively about recycling at the festival; Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 14

16 Water: - 6 water bars at the festival; - ~21,600 cups, bottles, or re-fill packages were refilled at the water bars; Energy: - Second year of the biodiesel project; - Reductions in diesel consumption; Transport and mobility: - Crew bus; - Online communications for Carpool and Eventtravel Future improvements The Sustainability Plan 2013 outlines the improvement strategy for the next festival. Highlights include: Organic food and drinks - Goals o Specials food will comprise at least 80% organic, Fairtrade and/or local; o Bulk-food will comprise at least 30% organic, Fairtrade and/or local; - Actions o Integrate sustainability requirements into all food riders and contact all bulk-food partners to discuss requirements; Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 15

17 o Check all specials and bulk-food partners in regard to sustainable food requirements; Resource Management - Goal: increase recycled plastic by 20%; - Actions o Manage eight recycling collection points with Coca Cola (recycling cups, bottles, ponchos, ash trays); o Create a rider document for creative roles with sustainable suggestions and tips; Water project - Goals o Inform visitors about the sustainable alternative for bottled water i.e. tap water; o Increase the visibility of the water project online and at the festival (67% of the visitors didn t see the water bars in 2012); - Actions o Facilitate with free water refill-points; o Offer artists and crew a re-usable drink-packaging; Energy - Goal: reduce the use of diesel by 10%; - Actions o Continue choosing and promoting biodiesel as an alternative for diesel; o Inform and work with festival crew and Mysteryland team on planning power provision and promoting efficiency; Travel - Goal: reduce the travel emissions of our audience and crew by 4%; - Actions o Provide a crew bus on festival day; o Promote Trees for Traffic Green Ticket; o Partnership ANWB - Electric driving. To maintain 3 stars for Improvement, Mysteryland will need to continue having an updated environmental sustainability action plan in place AND will need to continue reducing or stabilise its annual relative GHG emissions per audience day (including emissions related to energy use, water use, sewerage and waste). Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 16

18 1.4 Communication Communication 3 stars Communicating environmental impacts and improvements with directors and staff AND at least two of the following: supply chain organisations, incoming artists and audience INCLUDING exceptional communication with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience AND exceptional communication of the Industry Green report with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience. Your rating explained: Mysteryland has been communicating its environmental impacts, improvements and initiatives with its senior management, staff, supply chain and audience. The 2012 Industry Green report was shared with the festival s senior management and staff and the results have been communicated to suppliers and audience. To achieve 3 stars in Communication, the Industry Green process normally requires exceptional communication of the previous Industry Green report. As Mysteryland has committed to creating a press release disclosing results and information relating to the 2013 certification, an exception has been made and Mysteryland is awarded 3 stars for Communication. Analysis: Mysteryland communicates its environmental impacts, improvements and initiatives to its senior management and staff members via a regularly updated strategy, as well as several presentations which include all sustainability considerations intrinsic to the festival s operational activities. An annually created report, following the Mysteryland format of goals, actions and effects is also presented to senior management and staff members. Staff members are regularly updated via internal and participate in the brainstorming and planning of new projects. Mysteryland communicates its environmental impacts, improvements and initiatives to its supply chain using various mechanisms. Mysteryland organises a Good Food For Festivals workshop for all food partners and internal staff working with food, educating those responsible for catering on sustainability considerations as well as Mysteryland s food and beverage policies and restrictions. Mysteryland also hosts a workshop for crew members involved with purchasing materials and site decoration on the uses and qualities of different materials and products (e.g. lifecycle analysis), and how that relates to the festival s sustainability ethos. There are also information sections on sustainability considerations within the Production Guidebook and within the Crew Booklet. Mysteryland communicates its environmental impacts, improvements and initiatives to its audience members online using the Festival Soul web pages on the festival website, which includes information on all current projects. It has created short documentaries and film clips available online about the various sustainability projects and initiatives, e.g. the Mysteryland Volunteer Day. The festival also has a blog (blog.mysteryland.com) which features sustainability interviews and articles and uses social media for sustainability communications. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 17

19 The Dutch newspaper Metro, has featured articles on Mysteryland which have included information on the festival s Green Team, recycling figures, organic food credentials etc. Mysteryland has its own free newspaper which is handed out at the festival to communicate information including recycling and water bar locations. It has also created a variety of graphics and signage to communicate important information with audience members, including guidance on recycling. Mysteryland communicated its previous Industry Green report to senior management through management meetings as well as updates via internal . Staff members were ed the full report, with further discussion held at the subsequent weekly team meetings. Supply chain organisations were ed information about Industry Green certification, with the full report available upon request. Information on Industry Green certification was also shared online using social media and news articles in order to communicate the certification with audience members. Mysteryland plans to utilise various communication streams as set out in the Sustainability Plan These include: Posters and flyers Website Social media Mysteryland mobile App Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 18

20 Mysteryland Krant (The festival newspaper) After the festival, the Sustainability Manager produces a report detailing how the festival has met the sustainability objectives aligning with the three pillars: nature, unity and talent. The report consists of text, graphics and photos and is made available online for audience members. This year, the report will also include the Industry Green certification. To maintain 3 stars for Communication, Mysteryland will need to continue communicating environmental impacts and improvements with directors and staff AND at least two of the following: supply chain organisations, incoming artists and audience INCLUDING exceptional communication with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience. AND exceptional communication of the Industry Green report with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience. Industry Green Event Report - Mysteryland 2013 CONFIDENTIAL 19

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