1 ESC RENNES SCHOOL OF BUSIN ESS EXECUTIVE MBA ESC RENNES SCHOOL OF BUSINESS
2 Sustainable Performance
3 ESC Rennes of School of Business is an international management school in. 80% of its faculty and 33% of its students are international. This cultural melting pot ensures a rich study environment based on an exchange of diverse viewpoints and experience. Founded by companies from Brittany in 1990, ESC Rennes School of Business has kept its close links with the business world and these continue to have a strong impact on the content of our academic programmes. Recent developments, notably the financial crisis, have clearly demonstrated the need for managers to adopt a different pattern of behaviour and to learn new skills. Today, managers face the challenges of increasingly intense international competition, a changing global context with complex environmental and social consequences and growing criticism from stakeholders such as non-governmental organisations. The ESC Rennes School of Business Executive MBA programme prepares managers to address these challenges and to develop their leadership skills in an international environment. The goal of our Executive MBA is to educate senior managers who can ACCREDITATIONS The French Ministry of Higher Education and Research confidently use their leadership style to lead a diverse team and achieve consistently strong performance in a sustainable manner. They will learn how to operate in an increasingly international, multicultural environment and how to foster innovation and new technologies. Focusing firmly on practical applications, our Executive MBA provides access to the very latest insights into leadership management and corporate social responsibility and assures competency in the core management skills. Concepts, tools and skills are acquired in an interactive manner through case study work, business simulations, business plans and the analysis of real business organizations. Our alumni describe the programme as demanding and intensive, but highly rewarding. The ESC Rennes School of Business s EMBA has a successful track record of developing senior managers over the past 16 years. We look forward to having you in the next cohort. Olivier Aptel Dean Thierry Verstraete Executive Education Director Dr Olivier Aptel, Dean Thierry Verstraete, Executive Education Director THE MISSION STATEMENT OF ESC RENNES SCHOOL OF BUSINESS The ESC Rennes School of Business, located in the heart of Brittany with a determinedly international orientation, aims to transmit its commitment to entrepreneurship and to sustainable development to current and future business leaders. Its teaching and research, firmly based on the notions of discovery, understanding, diversity and responsibility, are designed to prepare managers and entrepreneurs for globalization. The European Foundation for Management Development (EFMD) EPAS LABEL The British Open University ESC Rennes School of Business is a member of the European Foundation for Management Development (EFMD) and AACSB networks. 2 > 3
4 Learning goals The EMBA programme at ESC Rennes School of Business has had a very positive impact on my professional life. I gained considerably in self-confidence and acquired new knowledge and a high level of organizational and personal skills. Management education is an important element on the road to becoming a senior manager and I wanted to be among the women who make this step successfully. After graduation I took up an appointment as a Senior Manager at Grant Thornton, a leader in auditing, management consulting, corporate finance and outsourcing. Here I have been able to put my EMBA to good use since it taught me how to lead and to implement positive and progressive changes, both in my team and in my company. As an engineer, I needed to compensate for my business knowledge gaps in order to reach my objective of an international management position. This EMBA developed my expertise in strategy, marketing and finance as well as my self-confidence and leadership. I am now much more capable of understanding and managing cross-cultural situations. I also learned to expand my network and am more effective at leveraging relationships with decision makers in my field. Pascal Basset Europe and Asia IT Risk Manager, Thomson R&D SNC Françoise Bazin Senior Manager Grant Thornton ALL COURSES IN ENGLISH 18 MONTHS COURSEWORK 3 DAYS PER MONTH 80% INTERNATIONAL FACULTY YOU Want to develop your career and your company Have a proven track record and a high level of motivation Want to balance MBA learning with your current job Are looking for a challenging process that will stretch you and develop new ways of thinking Are results-driven, but not at the expense of people and the planet Enjoy intense interaction with a diverse peer group Want to improve your effectiveness in an international environment Want to benefit from an EMBA alumni network YOUR COMPANY Wants to develop your strategic management and leadership skills Will benefit from your learning experience and recommendations OUR MISSION The purpose of the EMBA programme is to prepare practising managers and entrepreneurs to lead complex business operations in a global and changing environment. Its integrated learning approach provides students with the tools to develop innovative solutions, to implement sustainable strategies and to achieve a sound financial, social and environmental performance.
5 The Executive MBA of ESC Rennes Business School emphasises on Sustainable Performance. In the different sessions and activities the theme of sustainable performance will be approached from several angles. Participants are challenged to develop solutions to a wide range of business problems and to evaluate critically their own management practise. Sustainable performance implies that managers understand the functioning and interrelations of all business units within a company, analyse competently their economic, social and natural environment and evaluate its impact on the company, are able to predict how their decisions impact on each business unit, the company's stakeholders and the natural environment, have the competence to find, critically evaluate and implement innovative solutions and strategies, lead and collaborate with culturally diverse teams efficiently and develop sustainable business strategies which address economic, social and environmental challenges resulting from globalisation. This EMBA programme addresses all these issues and provides a wide range of learning opportunities inside and outside the class room. Programme participants typically represent a wide range of nationalities, industries and professional experiences. The active exchange of ideas, positions and experiences and intensive collaboration on various projects and assignments constitutes a vital element in the overall learning experience. TEACHING All modules are taught in English by an experienced, multicultural faculty. The classes are interactive between professors and students and among students. Professors draw upon the experience of students to illustrate and apply concepts. Extensive use is made of case studies, oral presentations, small group work, role plays, and computer simulations. Students have access to e-learning resources for some of the module preparations. Guest speakers from international firms complement the coursework by giving real-world insights into sustainable performance leadership, and strategy issues. Individual and group assignments outside of class are a key part of the learning process. Students apply module concepts to their professional situation, and their completed work is evaluated by the professor. 4 > 5
7 Programme design MODULE TITLE MODULE INCLUDES SESSIONS ON NOVEMBER 2010 FEBRUARY 2012 A CHANGING GLOBAL ENVIRONMENT CORPORATE STRATEGIES FOR LONG-TERM PERFORMANCE FINANCIAL AND OPERATIONS MANAGEMENT LEADING HIGH-PERFORMING ORGANISATION DEVELOPING AND IMPLEMENTING A BUSINESS STRATEGY ELECTIVES APPLYING MANAGEMENT SKILLS AND KNOWLEDGE Economics & Geopolitics International Business Law Managing Sustainability International Business Study Tour Strategic Analysis Marketing Management Marketing Strategy Creativity, Innovation and Knowledge Management Financial Statement Analysis Management Accounting and Control Operations Management International Finance Leadership Human Resource Management Cross-Cultural Management & Negociation Managing Change Strategy Management Business Simulation 2 Courses For details see page 10 Group Consulting Project Developing a New Business - The Entrepreneurial Way TEAM STRATEGIC CON SULTIN G PROJECT OCTOBER 2011 APRIL 2012 INDIVIDUAL RESEARCH PROJECT (INCLUDING RESEARCH METHODOLOGY) 6 > 7
8 Module Descriptions A CHANGING GLOBAL ENVIRONMENT CORPORATE STRATEGIES FOR LONG-TERM PERFORMANCE FINANCIAL AND OPERATIONS MANAGEMENT THE OBJECTIVE Assessment of the impact of environmental forces on business. Economics & Geopolitics Analyses of the impact of economic and geopolitical factors on international trade and business organisations in the context of increasing globalization. International Business Law Introduction to a wide range of legal problems involving international trade and business transactions in the European Union. After an introduction and background on the institutions, students will learn to identify potential legal issues and develop adequate strategies for dealing with them in an international business environment. Managing Sustainability Focus on how business impacts social, environmental and economic development and on how firms can improve their social and environmental performance. For this purpose, management tools such as the Guidelines of the Global Reporting Initiative, ISO 14001, ISO and stakeholder management will be examined. The International Business Study Tour Application of concepts learnt during the first 3 courses of the global environment module. The course will expand EMBA students' vision and understanding of international business by giving them the opportunity to observe and analyze firsthand how cultural and other environmental forces impact management practices and business operations in a different national context. THE OBJECTIVE Acquirement of the fundamental knowledge and skills regarding corporate strategy, introduction to the key concepts and practices of marketing management, development of a marketing plan for a product or service, and an overview of innovation and knowledge management. Strategic Analysis Focus on how to carry out a strategic diagnosis of internal and external environmental factors influencing the performance of the firm. Students learn to identify major strategic problems and challenges as well as make strategic decisions. Marketing Management Presentation of marketing concepts such as market segmentation, models of consumer behaviour and market research methods. Analysis of customer orientation in order to differentiate the marketing of physical products and services. Marketing Strategy Development of a marketing plan by analyzing branding, pricing, distribution and communication strategies through contemporary case studies covering a cross section of geographic regions and industry sectors. The course links marketing to other functional areas and to a company's overall sustainability strategy. Creativity, Innovation and Knowledge Management Investigations of concepts related to the development of creativity and innovation in firms as well as their knowledge management strategies. The course focuses on the importance of innovation and knowledge sharing as a means to gain competitive advantage in today's turbulent and fastchanging markets. THE OBJECTIVE Introduction to key concepts which link operating performance and financial resources by using modern management control tools. Financial Statement Analysis Focus on fundamental financial analysis encompassing both the evaluation of the quality of financial information and the utility of this information to appraise a firm's financial condition. Management accounting and control The management of a firm creates new demands and requirements addressed by accounting and control information systems. The course aims to develop the participant's critical awareness of the function of those systems for decision makers. Operations Management This topic has become of strategic importance in the performance of manufacturing and services companies. This course aims to provide participants with a conceptual understanding of operations and supply chain management and underlines its links with other business functions. International Finance The corporate management requires from decision makers multiple skills to assess risks and opportunities related to the globalization of the economy. At the end of this course, participants will be able to identify the major risks threatening a business and to take profits from synergies resulting form mergers or acquisitions. 8 > 9
9 LEADING HIGH-PERFORMING ORGANISATION DEVELOPING & IMPLEMENTING A BUSINESS STRATEGY APPLYING MANAGEMENT SKILLS AND KNOWLEDGE THE OBJECTIVE In a global business environment that is changing rapidly, high performing organisations need leaders who can effectively utilise human resources across borders, deal with the challenges of cultural differences, and successfully manage change. This module provides students with a forum for exploring and discussing concepts, applied models and best practices associated with leading in times of globalization and change. Leadership Development of students' self-awareness by enabling them to understand how their personality impacts their current job performance. Self-reflection, role plays, and other team exercises are designed to encourage creative use of resources and explore possibilities with respect to an existing job. Students also learn to identify and develop behaviours and attitudes which will help them successfully reach their career goals. Human Resource Management Focus on the strategic role of HRM in an international context, and how it may contribute to corporate success and the development of leaders. More specifically, the course focuses on how managers can successfully contribute to the proper implementation of their company's HR strategy, and how HR can support management in its role. Cross-Cultural Management & Negotiation of cultural factors Analysis of how cultural factors influence management and negotiation, and development of the skills needed to manage effectively in cross-cultural situations. Students learn how to manage and lead culturally diverse individuals and teams in an increasingly global business environment. Managing change Design and implementation of a change project in line with the global strategy of the firm and taking into account the economical, social and strategic characteristics specific to the context. THE OBJECTIVE Design and implementation of a strategy by learning how a firm manages its product/market portfolio, how it differentiates itself and creates unique value for customers, and how it grows and manages global operations. Strategy Management Analysis of the global dynamics and capabilities of organizations, from start-ups to multinationals. The course enables students to develop the framework of a business plan at the company or business unit level, applying key concepts such as competitive analysis, portfolio management, global expansion and organization, and corporate social responsibility. During the Business Simulation students will be working in teams applying the concepts of the course Strategy Management. THE OBJECTIVE Linkage of concepts and application of tools learnt in the first five modules while working on more complex projects reflecting realistic and real business situations. Group Consulting Project In this project, students will work in groups in order to offer a company or an organisation consulting on a strategic issue. The students will acquire consulting skills, identify strategic issues and define a project objective in collaboration with the company s management. After an analysis of the external and internal business environment they will develop alternative recommendations and an accompanying implementation plan. Developing a new business - the Entrepreneurial way Understanding of the entrepreneurship spirit and strategical analysis of business opportunities and research and development of a formal business plan for a new enterprise. The EMBA programme is designed to give students from various professional backgrounds a solid understanding of all the business disciplines. Typically, our students are middle and senior manager from and abroad. All courses are taught in English by the school's experienced, multicultural faculty. Class sessions are highly interactive, and our professors draw upon the experience of students to illustrate and apply course concepts. Julia Roloff EMBA Programme manager Disclaimer: The programme content may be subject to changes
10 Electives ELECTIVES ARE LINKED TO THE RESEARCH CENTRES OF ESC RENNES SCHOOL OF BUSINESS STUDENTS HAVE TO CHOOSE ONE OF THE FOLLOWING ELECTIVES CONSTITUTING TWO COURSES EACH: MANAGEMENT OF NEW TECHNOLOGIES This elective addresses the critical strategic challenges involved in the management and commercialization of technological innovation. Marketing New Technologies This course covers marketing strategy for technology players ranging from start-ups to multinationals, in sectors such as high technology and biotechnology. It provides concepts, frameworks and analytical tools to build sustainable competitive advantage and develop a marketing plan to successfully launch a technology-based product or service. Strategic Management of New Technologies This course presents recent advances regarding competitive dynamics impacted by technology. It will also show how a company can integrate technology within its overall strategy, explain the key issues in developing a firm's innovative capabilities, and expose students to the key stages and tasks involved in new technology developments. THE PROACTIVE FIRM: MEETING SOCIAL AND ENVIRONMENTAL CHALLENGES This elective will go beyond the understanding that a good company is solely compliant with legal norms and stakeholder expectations, and enables students to develop proactive business approaches addressing social and environmental challenges. Business and Society Drawing on numerous examples and case studies, this course explores how business impacts society and how it can contribute to a more sustainable development. Recent topics in business ethics such as strategies of social investors, human rights in business, the development of stakeholder networks and initiatives, and best practices for business working in conflict zones are discussed. Creating Ecological Value The objective of this course is to enable managers to identify the business risks and opportunities arising from environmental change in the coming decade, and to propose radical solutions to create and sustain value. A focus on best practice and the ecosystemic approach to business practice and strategy will be illustrated through case studies and a consideration of environmental issues on the upcoming political agenda. ADVANCED FINANCE The first objective of this elective is deepening the students' skills and knowledge of complex investments and financing issues faced by any firm. Secondly, this elective enables participants to manage effectively corporate investments and to select an adapted strategy to hedge financial risks. Advanced corporate finance At the end of this course, participants will be able to analyse the main business environment issues affecting the investment and financing decisions of the firm, whatever its stage of growth. The course also aims to identify and justify the transition from the business risk of the operating activities to the risk of the financial structure. Advanced portfolio management This course aims to analyse the key concepts to manage efficiently corporate investments and debts. The students will have a complete perspective on financial instruments from theory to application. They also will be able to determine which tool is the most adapted to hedge corporate financial risks. 10 > 11
11 Le campus During the leadership development seminar, the coach created a safe environment in which I was able to express myself and overcome my communication skill gaps. I am now able to get across my message, objectives, and strategies with greater clarity and impact. It also allowed me to completely rethink my professional goals and develop a personal business plan, which I now use to measure the progress I'm making toward my leadership development objectives Catherine Martin Sales Manager, Kantemir At the end of the EMBA programme, I was promoted to a position of business manager of a Telecom R&D division and was asked to lead a merger with a customer division. This involved reorganising and optimising production for a new profit centre. What I learned in the EMBA of ESC Rennes School of Business - a strategic perspective and change management skills - was critical to my success." Stéphane Pefferkorn Production and Business Director, Orange DT Southwest INDIVIDUAL RESEARCH PROJECT This individual project is the final phase of the programme and will allow you to undertake research on an important issue that your company is facing, thus becoming an "in-house" expert. The first step is to carry out library-based research on the subject in order to assess current knowledge and practice. You will then conduct field research in your firm using methodology acquired during the coursework period. For the final phase, you will write a professional report in which you analyse your findings and make strategic or operational recommendations to your firm. During the project, you will have access to the school's library's extensive data bases and be supervised by a member of faculty.
12 Faculty STRATÉGIE ET MARKETING CAROLE A.D. BONANNI ITALIENNE Paris XIII, FRANÇOIS LÉPINEUX ALAN DARRICOTTE ADRIAN PALMER Conservatoire National des Arts & Métiers, Paris, Münster University Allemagne De Montfort University, USA JEAN-MICHEL VIOLA SHEILA MATSON ELEN RIOT PETYA PUNCHEVA FRANCO-CANADIEN HEC Montréal, Canada IRLANDAISE MBA Open University, E HEC Paris, BULGARE Griffith Business School, Brisbane, Australie MARK GREGORY MICHAEL OLIVER MSc, Kingston University, Manchester Metropolitain University, MOHAMMED AOUICHAT ALGÉRIEN INSA Rennes, RENAUD MACGILCHRIST La Sorbonne, Paris, JULIA ROLOFF OLIVIER HERRBACH SARAH HUDSON YANN DUZERT ALLEMANDE International Graduate School Zittau, Allemagne, Université Toulouse I, E Sheffield University, Ecole Normale Supérieure, FRANÇOISE SIMON FRANCO-AMÉRICAINE Yale University, USA YANN TRUONG FRANCO- HONGKONGAIS (Ph.D) Open University, OLIVIER APTEL Aix-Marseille II, ANDREW BARRON Bradford Management School, GLYN ATWAL Hamburg University, Allemagne ALEX HAINAUT MBA Open University, SABRY SHAABAN IRAKIEN Sheffield Hallam University, ASHA MOORE-MANGIN E MBA, Open University, IRENA DESCUBES TCHÈQUE MBA Open University, CLAIRE GAUZENTE E Université de Poitier, TESS TAUBLER FRANCO-POLONAISE Master New York Stock Exchange Serie 7, USA DAVID WEIR Master of Arts, Oxford University, FRANÇOIS ECOTO JULIET ARMAND PETER HULTEN PHILIPPE RIVET ROD MC COLL ROZENN PERRIGOT E Master, Cranfield School of Management, LAURENCE FORT-RIOCHE PHILIP J. KITCHEN Université Lumière Lyon II, E Open University, SUÉDOIS Umea University, Suède Keele University, e in Business Administration, GEM Grenoble, AUSTRALIEN RMIT University Melbourne, Australie E Université de Rennes I, SERGE OREAL North-western University, USA FINANCE ET OPÉRATIONS THIERRY VERSTRAETE DIRK SCHNECKENBERG DONATIEN HAINAUT KHALID ELBADRAOUI AHMED ATIL ALAN ROBERTS DOUGLAS BRYSON MAROCAIN Université de Rennes I / IGR-IAE de Rennes, ALGÉRIEN Université Rennes I, Master of Arts, Trinity College, Cambridge, BARBARA MAJUMDAR ALEXANDER NIESS FRANCO-BELGE Curapp - Sciences Politiques Université d Amiens, ALLEMAND University of Duisburg-Essen, Allemagne BELGE (Ph.D.) Univ catholique de Louvain- La-Neuve (UCL) Belgique FRANCO-E ICN Nancy, CANADIEN MBA, University New Brunswich, Canada ALLEMAND HEC Paris, MANAGEMENT ET ORGANISATION VALÉRIE LE GRAËT ISMAËL SENE MICHAEL WARD JENS BLUMRODT E MBA, Open University, EMMANUEL DE LA BURGADE MBA, Ottawa University, Canada DAMIR TOKIC MARCO MICHELOTTI CROATE University of Huston Downtown, USA NOUREDDINE MOUADDIB / MAROCAIN Université Henri Poincaré Nancy I, FRANCO-SÉNÉGALAIS HEC Paris, ITALIEN Monash University, Australie University of Leeds, ALLEMAND DEA, Université Haute Bretagne,, LILY MING LI CHINOISE Smurfit Business School, University College Dublin, Irlande CENTRE D'EXPÉRIMENTATION ET D'ORIENTATION PROFESSIONNELLE CENTRE DE PRÉPARATION ET DE FORMATION À LA GLOBALITÉ DON MINDAY FRANCO-AMÉRICAIN MBA, University of South California, USA FRANÇOIS-MARIE FERRE LAURENCE LAMBERT ION GEORGIOU OLIVIER DIGNE Master Recherche, Université Haute Bretagne, E Master Recherche, IGR Université Rennes I, GREC (PhD) Lancaster University, MARIE-LAURE CAMPEN STÉPHANE GALLAUD AMANDA BAILEY Master Recherche, IGR Université Rennes I, E Master Recherche, Université Paris XI, Orsay, Master Ingénieur, Hautes Etudes Industrielles (HEI), Lille E BA, University of Sheffield, BIRGIT LÜTZENBERGER ALLEMANDE Licence, Université du Maine, CAROLINE MICHEL E Master Education Université de Madrid Espagne
13 General conditions ENTRY DATE 18 MONTHS OF COURSEWORK early November Coursework is organised in: - 1 session per month: Thursday-Friday-Saturday - Several week-long sessions, including one session abroad Integrated learning approach encourages students to apply concepts from different business disciplines to complex business problems in each module. INDIVIDUAL WORK Applied research project Topic: an issue of strategic importance in your firm or your industry. ADMISSIONS AND COSTS CONTACTS Admission criteria: A GMAT score TOEIC: 800 minimum, (for non native speaker only) Minimum of 3 years managerial experience Cost: Euros (VAT not included) Includes: tuition, library access, teaching material, and the International Business Study Tour abroad Not Included: accommodations and meals in Rennes Two-step admission process: 1. Fill in and send a written application by or post Application form downloadable on Application deadline: September 20th 2010 for admission in November Personal interview in Rennes or Paris; a phone interview for applicants outside of Ms. Catherine Benoit +33 (0) > 13
14 Rennes - an ideal study environment ESC Rennes School of Business is located in Rennes, 2 hours from Paris by the high-speed TGV train. The French press consistently ranks Rennes as one of the best large cities of to live in. With a population of , Rennes offers all the advantages of a large city - professional sports, theatre, opera, museums, libraries, and world-class cuisine - in a "user-friendly" size. Rennes is also the driving force of Brittany s dynamic economy and home to leading firms in high tech, telecommunications, tourism, transportation, logistics, food-agribusiness, and service industries. CAMPUS FACILITIES The modern campus is easily accessible by bus or subway, and the building is open 24 hours a day, 6 days a week. Each student has WiFi internet access to the business school's intranet, the library website, and an e-learning site design to complement work done in class. The campus has: a multimedia resource centre a language learning centre a library computer rooms a video production department a cyber-space a trading room a students club two exercise rooms a cafeteria THE LIBRARY Open 6 days per week: recent books on management, 55 % in English 200 academic journals and business magazines in printed format a large range of e-journals (2 480) and e-books in full-text format the main international databases in management a range of research publications a range of company annual reports The EMBA of ESC Rennes School of Business was great at consolidating my engineering and marketing experience. I found it intellectually stimulating to go back to school and interact with professors from different nationalities. I learned a lot from the case studies, consulting project, and my fellow classmates. After the programme, I started my own company - something which had been on my mind for a number of years. This EMBA gave me the confidence and credibility to finally take the step. Patrice Lemoing Managing Director, GOLAEM SAS 14 > 15
16 ESC RENNES SCHOOL OF BUSINESS 2, RUE ROBERT D ARBRISSEL CS RENNES CEDEX FRANCE Tél. : +33 (0) Fax : +33 (0) CRÉDITS PHOTOS : NICOLAS JOUBARD / ESC RENNES SCHOOL OF BUSINESS DOCUMENT NON CONTRACTUEL ACCREDITÉD BY: MEMBER OF: Chambre de Commerce et d Industrie de Rennes