SPECIAL EDITION 30 YEARS. Fiera Milano Rho/ october 23_26. Thirty Times Future. Salone Franchising Milano. International Retail Expo

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1 Thirty Times Future SPECIAL EDITION 30 YEARS Fiera Milano Rho/ october 23_ Salone Franchising Milano International Retail Expo

2 F 30: 30 years of future Salone Franchising Milano celebrates its 30th anniversary: established in 1985, it has become the leader in the retail distribution industry supporting small business and new ideas. It hosted the biggest Italian retail chains when they were at the very beginning of their bright future. More than 2,500 companies exposed their idea of business at the Salone and more than 600,000 visitors spread their network of contacts. Salone Franchising Milano has made the history of the franchise in Italy: in 1985 the franchising system was at the early stages of its growth and it was trying to go on a global scale; nowadays the strategy is reversing, global franchisors always strive to enhance the local values trying to differentiate their brand. The franchising network has become truly complex and sophisticated: performance measurement, logistics, marketing plan off and on-line, brand awareness strategy, technology, control and development of the KPI are fundamental for the companies to succeed. Salone Franchising Milano has a solid background: it is one of the three most important trade shows in the world within the retail industry and the first exhibition in Italy. It offers great business opportunities for both franchisors and investors. The Salone celebrates its anniversary hosting the trade show in a new venue: Rho Fiera Milano. Salone Franchising 2015 s visibility will be further enhanced by the timing of the event - which will overlap with the Universal Exposition only a very short distance away. More than 20 million visitors will be flocking to Milan from all over the world. The Salone will also be at the same time of HOST, the most important hospitality exhibition in the world. F30: 30 years of future Salone Franchising Milano special edition offers new initiatives: > Big Thinking retail: it is an area where we imagine how the retail world will work in the nearly future. What are the challenge of the retail and franchising industry? > Retail Tool: all the services, information technologies, setups, back-ups for the retail distribution world. > International Area: group of representatives from overseas. > Services for the visitors: Franchising School, Franchising Factory, information desks for entrepreneurs and startups, workshops, VIP lounge. Salone Franchising Milano is the perfect place to be if you wish to develop a distribution retail chain or to grow your business through franchising. 2 / 3

3 The numbers of Salone Franchising Milano 2014 The big brands that made the Salone s history Do not scatter your energies. Choose to be at the main Italian exhibition of the sector days of work and contacts between exhibitors and visitors business opportunities offered by the present exhibitors themed paths corresponding to 11 product categories main targets reached by one focused campaign CLOTHING AND PERSONAL CARE ACCESSORIES > Coin FOOD > McDonald s > Autogrill > Lavazza Cofee Shops SERVICES > Mail Boxes Etc. > Eni > Enel > Hello Kitty > Golden Point > Calzedonia > Segafredo > Pastarito Pizzarito > Burger King > Tim > A2A > Pulsazione visitors from all regions of Italy (+2% compared to 2014) online matching system, Find Franchising, active throughout the year much appreciated Desk for free consultations at the Franchising Factory days of Franchising School, constantly overbooked > Conte of Florence > Piazza Italia > Yo-Yogurt > Mascalzone Latino > Vitaldent > Olympia > Camomilla Italia > Old Wide West > Meeting 1 1 conference program built to serve franchisor and franchisee beautiful VIP Lounge available for B2B meetings > Blukids > Mirtillo > Dr. Scholl > Bottega Verde > Panasonic Italia > È arrivato Paolino > Yogurtlandia > Sweetissimo HOME > Key Point Poste Italiane > Last Minute Tour > Neturhouse > Frigerio Viaggi > Blu Vacanze > Primadonna > Mondadori > C Art > Genevieve Lethu printed copies of the map dedicated app Linkedin connections 2 television channels mediapartner: Class and Cnbc > Cannella > Elena mirò > Du pareil au meme > Petit patapon Clayeux > Upim > Unieuro > Ixina > Bang & Olufsen ufficial radio broadcast live from the Salone, RadioNumberOne Facebook likes articles and reports with dedicated specials on major economic headlines days of presence in the Salone of ANSA, the largest news agency in Italy > Brummel > Yana > Inghiraghi > Rossella Carrara > Liolà > Boutique Casa > Co Import > Divani & Divani > Kasanova > Carpisa advertising campaign on sector press, national newspapers, radio, web unique visitors and page views in a year for the website 4 / 5

4 Easy Stand All Inclusive Area of 16 SQM fully set and comprehensive of registration fee and promotion package STANDARD FITTINGS 16 SQM > white wooden panels 3 m high > white wooden fascia board 0,5 m high > company name applied on the main fascia board > aluminium beams to support electrical system > carpeting ribes colour > storage room m 1x1 with lockable door > electrical system ready to use > 1 white reception desk > 1 stool > 1 glass round table > 2 chairs > 2 shelves > 1 waste paper basket > 1 coat hanger Features may vary 6 / 7

5 Standard area Minimum 20 SQM STANDARD FITTINGS 20 SQM > white wooden panels 3 m high > white wooden fascia board 0,5 m high > company name applied on the main fascia board > aluminium beams to support electrical system > carpeting ribes colour > storage room m 1x1 with lockable door > electrical system ready to use > 1 white reception desk > 1 stool > 1 glass round table > 2 chairs > 3 shelves > 1 waste paper basket > 1 coat hanger Features may vary 8 / 9

6 Open Area More than 20 SQM set up on the basis of your format identity 10 / 11

7 Exhibitors M MONTADITOS 101 CAFFE ACQUA FITNESS MARIMA AFFARISSIMO ALAN MARTIN AMSTERDAM CHIPS AN SHOPFITTINGMAGAZINE APRIREINFRANCHISING.IT AQ ITALY ASENDIA ITALY SPA ASSOFRANCHISING AUSTIN & RAWLS - NOTARIAL ADVISING FIRM AW LAB - ATHLETES WORLD AXON AZ FRANCHISING BACIONERO FRANCHISING BAGS FREE BALLOON EXPRESS SHOP BATA BBC TECHNOLOGIES SRL BEST FRANCHISEE OF THE WORLD BIALETTI BIG TOWN CHUPITERIA BIMBO STORE BIOGELATO BLOOKER BRICOCENTER CAFFITALY SYSTEM CAMOMILLA ITALIA CARPISA CASA DEL CAFFE VERGNANO CASH FOR MOTORS CASH FOR PHONE CASSANOVA CELIO CELLULOPOLI CHIPSTORE CHOCOSTORE CHOUSE CITYPOSTE CLASS EDITORI COMPUTER DISCOUNT CONFIMPRESE LE IMPRESE DEL COMMERCIO MODERNO CRC SRL CYCLELAB ITALIA DEL MARE 1911 DELIZIA DETERSIVO ALLA SPINA DF FASHION DIETNATURAL DISIGNUM DIVANI & DIVANI - NATUZZI ITALIA ECOLINE WASH MOBILE ECONOCOM EMMEGROSS&UNIGROSS EMPORIO 88 ENNY MONACO - GIOIELLI ITALIANI DAL 1971 EPILATE EPSON EQUIVALENZA ESPRESSAMENTE ILLY ESSEDI EUREKAKIDS ITALIA FALEGNAMERIA FIORE FEDERAZIONE ITALIANA FRANCHISING - CONFESERCENTI FEMAK STORE FENICE SQL FRANCHISING FESTIVAL FIORITO FLICK&FLOCK THE COVER STORE FLORA FOLIES FRANCHISINGCITY.IT FRIMM GATTA ITALIA GERRATANA GIEGI GROUP GLOBAL POSTAL EXPRESS GOLDEN TULIP GRANDIAGENZIE GREEN&GO! INSALATE TAKE AWAY GRUPPO EUROPA GRUPPO ISAIA GRUPPO ITALTELO - CITY LIFE GUTTADAURO NETWORK H&S CUSTOM - HSC INTERNET OF THINGS H.PIERRE HELLO FIT HIC ENOTECHE IDEXÈ IDO IDOMOTICA - HOME AUTOMATION IL BOSCO INCANTATO (IN)ESTASY IN-POST INGENICO INVIDIAUOMO INVIDIADONNA I-POST I-PROFILE POWER BY OPENSOURCE MANAGEMENT INPOST IREF IRIPARO ITALIAN TURKISH ASSOCIATION ITALIANO CAFFE ESPRESSO JAKED JD GROUP JENNIFER KASANOVA - SOC. F.LLI FONTANA KGROUP SRL KIPOINT KIR SRL KRAUN L ECOLAIO L ERBOLARIO LA CLINIQUE LA FELTRINELLI POINT LA FRUTTERIA LA PIADINERIA LA SCIMMIETTA GELATO ITALIANO DAL 1950 LATO G LAVANDA DI VENZONE LAVOROEFORMAZIONE.IT LEGEA LM FRANCHISING LOACKER MOCCARIA ITALIA SRL LOLLIPOPS LOUVRE HOTELS ITALIA MAMANOÉL MARTINGALE RISK MEDIA SECURITY TECHNOLOGY FOR LIFE MEETING AGENZIA PER SINGLE METAENERGIA POINT MICROLOG S.R.L. MIDAS MILLIONAIRE MISTER FRUIT SRL MOBILE PEOPLE MONDADORI FRANCHISING SPA MOREAL MP1 MY ROOM NETWORK NAIL PASSION NATUR BELLE ESTETICA Y SALUD NATURASÌ NATURHOUSE NAU! NEBRI-TECH NEWFACES.IT ODONTOSALUTE OLD WILD WEST OPENIA POS ORIGINAL MARINES OVERKIDS PANE PIZZA E FANTASIE PANS & COMPANY-DEHESA SANTA MARIA PASSEPARTOUT RETAIL PASTA & CO PAUSA CAFFÈ PIADINA PIÙ PIAZZA ITALIA - PIAZZA ITALIA KIDS PLURISERVICE POLPETTERIA DI SICILIA PRIMADONNA COLLECTION PROSHOP PUBBLIPANE QIQ ITALIAN QUALITY QUADRANTE S.R.L. QUICON RADIO NUMBER ONE RADIOFRANCHISING RAMRENT RDS & COMPANY REFAN BULGARIA LTD RENO SRL RIPARO EXPRESS RISAMORE RISTORANTI RANA ROADHOUSE GRILL ROBERTO GIANNELLI ROSSO GARIBALDI ROSSOPOMODORO ROSSOSAPORE S & F - STEARNS & FOSTER S10 TELECOLOR SAILPOST SANITEL SARABANDA SCHMIDT CUCINE SEAFOOD BAR SEALY SECOND LIFE KITCHEN SENSE LAB SMMART POST SPEED QUEEN STOCK B2C TEMPUR TERAWIFI THUN TOP RECYCLING TULIP INN TUTTI FRUTTI / FROZEN YOGURT U PANZEROTT BY PUGLIA ITALIAN FOOD UBIFRANCE ITALIA UNIEURO UNIKO VANIGLIA PRO VAR GROUP S.P.A. W.O.K. WAYEL - ELECTRIC BIKES WIENER HAUS WRAP IT XPRESSO YAMAMAY - YAMAMAY BEAUTY YOGORINO YOYOGURT ZERO GLUTINE ZUCCHETTI TCPOS SRL 12 / 13

8 The visitors at the Salone Franchising Milano 2014 Professional Competence Gender and origin 26% of visitors of the Salone Franchising Milan 2014 is composed of entrepreneurs or business executives looking for new opportunities, of changing, of evolution. Over 30% of visitors are employees or professionals with the desire to start their own business with an entrepreneurial activity, the dream of own business. The traders are the 20% of visitors. 3% 3% 16% 12% 17% 3% 10% 20% 16% HANDICRAFT MERCHANT FREELANCER EXECUTIVE EMPLOYEE ENTREPRENEUR WORKER STUDENT/ HOUSEWIFE/ RETIRED OTHER Men are about 70% of the visitors. 30% are women. Italian visitors come for 76% from Northern Italy and 24% from Central and South. Approximately 5% of visitors come from abroad, as profiled in the following graph. 32% 68% WOMEN MEN Area of interest Italian visitors origin 5% EMILIA ROMAGNA From the analysis of the sectors in which the potential franchisees show more curiosity comes a picture of the four most interesting sector: 32% are interested in clothing and person articles 19% in food 19% in services 17% looks for specialized trade - Optics, Home, Gifts, Flowers, Pet VARIOUS 19% BUILDING 1% ARTICLES HOME 7% SERVICES FOR BUSINESSES DISTRIBUTION 4% 3% SPECIALIZED TRADE 17% SERVICES 7% FOOD 19% PERSON ARTICLES 10% CLOTHING 22% 0,0% 5,0% 10,0% 5,0% 20,0% 5,0% 5% 2% 2% 50% 11% 1% 0% 5% 1% 4% 2% 0% 3% 1% 0% 2% 4% 3% 1% 4% 2% FRIULI VENEZIA GIULIA 2% LIGURIA 50% LOMBARDIA 11% PIEMONTE 1% TRENTINO ALTO ADIGE 0% VALLE D AOSTA 5% VENETO 1% ABRUZZO 4% LAZIO 2% MARCHE 0% MOLISE 3% TOSCANA 1% UMBRIA 0% BASILICATA 2% CALABRIA 4% CAMPANIA 3% PUGLIA 1% SARDEGNA 4% SICILIA 14 / 15

9 The Retail Expo at Fiera Milano Rho The Salone that has made the history of the franchising in Italy 16 Salone Franchising Milano is a professional retail exposition focused on the innovation in the chain of commerce. The trade is considered in a wide-ranging meaning: franchising, e-commerce, retail, consumer behaviours, networks, services and technologies for the distribution, business developments and marketing advisory services. The Salone is organised by RDS & Company, a managementconsulting firm, in partnership with Fiera Milano. The protagonists The heart of the Salone are the franchisors/retailers that expose their business projects and offer to the visitors more than 200 business ideas to invest in. There are concrete opportunities for investors who wish to run their own business. The targets Four main targets to which the Salone speaks to: youths and women who wish to become entrepreneurs or look for tailored job alternatives to meet their family s needs; those who are already engaged in commerce or in franchising and choose to develop and expand the business; big or medium-sized investors like companies, funds and managers who decide to start their own business or to capitalise before the retirement; international retailers, companies that are already engaged in the distribution channels and are interested in investing in Italian brands making them growing through the master franchising method. The tools The Franchising Factory is a free consultation service for exhibitors and visitors, operative during the Salone with a series of desks where many professionals are available to both those who have developed their own project and want to become a franchisor and to those who want to become franchisee. From counsellors to experts of the retail chains and business plans to the consultants for internalization: everyone can access to the FDesk and gets hints for the development of his/her own project. The FFactory is developed with the intention of building a tool that supports those who want to do business. The Franchising School is an area dedicated to those who visit the Salone with the aim of approaching the franchising world or of starting their own business. The purpose of the FSchool is the introduction into the field of franchising/retail and the transmission of knowledge. The workshops provide basic information on the franchising structure and the opportunities of selfemployments, elucidations on the way to best approach the industry, including an introduction to the related Italian law. Admission is free and open to everybody. The coverage The Salone is supported by a communication campaign based on advertisements on and off-line on the main national newspapers and sectorbased magazines (Corriere Della Sera, Il Sole 24 Ore, Il Giornale, Radio 24, Millionarie, AZ Franchising), on the partnership with many major media (ANSA, Class and Cnbc channels, Radio Number One) and on a constant press office activity that generates articles and editorials dedicated to both the event and the visibility of the exhibitors, also promoted through the social media. 16 / 17

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11 Credits Sales Manager Maria Vittoria Alvino Luigi D Antonio RDS & Company Srl via dell Annunciata Milano commerciale@salonefranchisingmilano.com tel (extention n. 2) fax istitutional partners Salone Franchising Milano Thirty Times Future SPECIAL EDITION 30 YEARS Fiera Milano Rho/ october 23_ salonefranchisingmilano.com