Internationalization, Innovation and Sustainability of MNCs in Latin America

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1 WELCOME FROM AIB-LAT CHAPTER CHAIR AND SCIENTIFIC CHAIR Dear AIB-LAT 2012 Participant, We are delighted t welcme yu t the first independent AIB-LAT annual cnference. This cnference has been rganized in assciatin with Flrida Internatinal University and it brings tgether academics and practitiners frm a number f cuntries t advance ur understanding f Internatinal Business in Latin America, and particularly f hw MNCs deal with issues f Internatinalizatin, Innvatin and Sustainability. A key feature f the cnference is the inclusin f a number f keynte addresses frm leading academic figures. Yu will als have the pprtunity t hear and participate in sessins presented by academics frm Mexic, Brazil, Peru, Clmbia, Chile, Venezuela, Grenada, Barbads and the United States. We really hpe that yu will enjy the cnference and that the mix f presentatins frm keynte speakers and cmpetitive and interactive sessins, in additin t the cnference dinner which is rganized by Flrida Internatinal University, will prvide yu with an infrmative, thught-prvking and enjyable cuple f days in a great envirnment. Best, Lenard Liberman Cnference Chair AIB-LAT Chapter Chair Internatinalizatin, Innvatin and Sustainability f MNCs in Latin America AIB Latin America Chapter Annual Cnference, April 20 21, 2012, Miami, Flrida, U.S.A. Dear AIB-LAT 2012 Participant, We are very happy t be hsting the 2012 AIB-LAT Chapter Cnference at FIU s new Brickell Avenue facility. This cnference seeks t create a schlarly frum t discuss the future f Latin America cmpanies, industries, trade and investment. Latin America is demnstrating increasing imprtance in a glbal cntext making it prime time fr the AIB-LAT Chapter t be rganizing its first self-cntained cnference. We wuld like t thank the cnference scientific cmmittee, cnference reviewers, paper submitters, sessin chairs, panel members, the staff f AIB and many thers wh have helped t make this cnference a reality. In particular, I wuld like t thank Silvia Arrastia and Keith Kelley fr their rganizatinal help, withut which, this cnference wuld nt have happened. We hpe that this cnference will ffer yu plenty f stimulating presentatins and cnversatins. Welcme t Miami! William Newburry Scientific Chair 1

2 WELCOME FROM FLORIDA INTERNATIONAL UNIVERSITY DEAN JOYCE ELAM Dear AIB-LAT 2012 Participant, It is my pleasure n behalf f the Cllege f Business Administratin at Flrida Internatinal University t welcme yu t the AIB-LAT annual cnference. One f the business schl s strategic areas f fcus is internatinal business and we fulfill ur missin t prepare future internatinal business leaders thrugh ur curriculum. We als have an internatinal faculty wh make vital cntributins t the discipline, with much f their wrk dealing with business in Latin America. They have an impressive publicatin recrd in leading peer-reviewed jurnals, presenting at cnferences wrldwide, serving as track chairs and reviewers, and helping rganize imprtant events such as the ne yu are here t experience. I m particularly pleased t welcme yu t ur new FIU Dwntwn n Brickell. The facility embdies the cllege s energy, excitement and cmmitment t prviding a wrldclass envirnment in which the challenges and pprtunities f internatinal business can be discussed and understd. Our Miami lcatin als underscres ur psitin as a gateway t Latin America a regin that is imprtant fr business develpment and that ffers many resurces fr glbal cmpanies. I hpe yu enjy yur time here and that yu learn a great deal frm each ther and frm ther leading academics n the tpics that matter t yu. Regards, Jyce J. Elam Executive Dean Cllege f Business Administratin Flrida Internatinal University 2

3 AIB-LAT Chapter Executive Cmmittee Chapter Chair: Lenard Liberman, Universidad de ls Andes, Chile Secretary: Sergi Garcilaz Lagunes, Universidad Panamericana, Mexic Treasurer: Jair Laser Prciany, Ri Grande d Sul Federal University, Brazil Newsletter Editr: Andrés Castr Figuera, Universidad del Rsari, Bgtá, Clmbia Membership Secretary: Anne Marie Zwerg Villegas, Universidad EAFIT, Medellín, Clmbia Past Cnference Organizer: Macir de Miranda Oliveira Jr, Universidad de Sa Pal, Brazil Paper Track Scientific Cmmittee Members Dr. William Newburry Dr. Lenard Liberman Dr. Herman Aguinis (Scientific Chair) (Cnference Chair) Dr. Harvey Arbelaez Dr. Jsé Pla Barber Dr. Lu Anne Barclay Dr. Dirk Michael Behe Dr. Renat Ctta de Mell Dr. Alvar Cuerv-Cazurra Dr. Karin Marta Fladme- Lindquist Dr. Jseph Ganitsky Dr. Afns Fleury Dr. Sergi Garcilaz Lagunes Dr. Maria Tereza Fleury Dr. Arnld J. de Hys Dr. Macir de Miranda Dr. Ry Nelsn Dr. Rnald Parente Oliveira Jr. Dr. Jair Laser Prciany Dr. Carls Rufin Dr. Eva Stal Dr. Christina Stringer Dr. Jse R. de la Trre Dr. Nila Maria Wiese Case Track Chair: Sergi Garcilaz Lagunes Additinal Cnference Reviewers Marcel Alvarad-Vargas Armand Brda Reccia Natasha Charles Oskar Kayasan Keith Kelley Rgéri Stival Mrgad Santhsh Narayanan Nazly Katherine Nardi William Renfrth Simne Vascncels Galina Luciana Vells de Suza Arauj Alexander Wllenberg FIU Special Events Manager: Silvia Arrastia Cnference Prgram Organizatinal Assistant: Keith Kelley 3

4 Best Paper Finalists (indicated by in detailed prgram) Maximizing Triple Bttm Line Benefits Abrad: The Quest f Brazilian Multinatinals Flávia de Magalhães Alvim, Fundaçã Dm Cabral, Brazil Sherban Lenard Cretiu, Fundaçã Dm Cabral, Brazil Isabelle Crystina Neves, Fundaçã Dm Cabral, Brazil The impact f business grup diversificatin n emerging market multinatinals: Evidence frm Latin America. Armand Juan Brda Universidad ESAN, Perú The Internatinalizatin f Brazilian Fast-Fd Chains: A Marketing Failure? Gilbert Figueira da Silva, Pntifical Cathlic University f Ri de Janeir, Brazil Angela da Rcha, Pntifical Cathlic University f Ri de Janeir, Brazil Henrique Pachec, Pntifical Cathlic University f Ri de Janeir, Brazil Best Paper Selectin Cmmittee: Dr. Karin Fladme-Lindquist Dr. Dirk Michael Behe Dr. Sergi Garcilaz Lagunes 4

5 Prgram at a Glance FRIDAY (April 20) FIU Dwntwn n Brickell 8:00-8:30 Registratin & Light Breakfast 8:30-8:45 Welcme 8:45-10:15 Plenary Panel - Latin American Execs 10:15-10:45 Break 10:45-12:00 PP 1A PP 1B INT 1C 12:00-13:15 Lunch 13:15-14:30 PP 2A PP 2B INT 2C CT 2D 14:35-15:50 PP 3A INT 3B CT 3C 15:50-16:15 Break 16:15-17:30 Plenary Panel - CSR in Latin America 19:00-21:00 Gala Dinner SATURDAY (April 21) JW Marritt 8:30-9:00 Registratin & Light Breakfast 9:00-9:30 Keynte Address 9:35-10:45 PP 4A PN 4B INT 4C 11:00-12:20 Plenary Panel - Institutes & Centers 12:30-14:30 Lunchen Plenary Sessin PP INT CT PN Paper Sessins Interactive Sessins Case Study Track Panel Sessin 5

6 Cnference Prgram, Friday, April 20 FIU Brickell Campus, 1101 Brickell Ave., Miami 08:00-08:45 Registratin and Welcme 08:00-08:30 Registratin & Light Breakfast (3rd Flr Elevatr Lbby) 08:30-08:45 Welcme Lenard Liberman, AIB-LAT Chapter Chair (Rm 301) 8:45-10:15 Keynte Executive Panel Crprate Strategic Issues in Latin America (Rm 301) Jsé de la Trre (Panel Chair) is Prfessr Emeritus and frmer Dean f the Chapman Graduate Schl f Business at FIU. He was Prfessr f Internatinal Business Strategy at UCLA frm 1986 t 2002, and Funding Directr f UCLA's Center fr Internatinal Business Educatin and Research. Frmerly, he was a Prfessr and Chairman f the Strategy and Envirnment Area at INSEAD, a faculty at Gergia State U., and a Research Assciate at Harvard Business Schl. He served as President f the Academy f Internatinal Business and the Eurpean Internatinal Business Assciatin, and is the authr f ver 50 bks and articles and mre than 30 case studies. Jse M. Aldrich is the Area Managing partner f KPMG s Iberamerica Tax practice. In this rle, he is respnsible fr the strategic directin f KPMG s Iberamerica Tax Services practice and has executive respnsibility fr the Latin America Tax Practice, which cvers 16 cuntries and emplys ver 1,700 prfessinals. He is a member f the KPMG s Americas Reginal Tax Steering grup, which is respnsible fr the develpment and implementatin f strategic initiatives in the regin. He has ver 30 years f experience advising n strategic internatinal tax and client relatinship management. He received his BBA and Juris Dctr frm the University f Miami. He is a CPA and a member f The Flrida Bar. Gabriela A. Carvalh is a Cnsultant in the Miami ffice f Egn Zehnder Internatinal and is a cre member f the Financial Services Practice. Prir t jining the Firm, Ms. Carvalh was a Vice President at American Express Glbal Netwrk Services where she was respnsible fr grwing the Amex franchise business acrss Latin America. Prir t Amex, Ms. Carvalh wrked at StarMedia Netwrk, JP Mrgan and Citibank. Ms. Carvalh received her MBA frm Harvard Business Schl and hlds a BS frm Fundaçã Getuli Vargas in Sã Paul. She was selected t be part f the Wmen s Frum fr the Ecnmy and Sciety Rising Talent Prgram. James Hgan is the President f Medtrnic Latin America, an rganizatin he has led since December He has respnsibilities fr all sales, marketing, and medical supprt activities fr the Cardivascular, Cardiac Rhythm Disease Management, Spine, Diabetes, Neurmdulatin and Surgical Technlgies business units in Central America, Suth America, Puert Ric and the Caribbean. After cmpleting his MBA at the University f Minnesta, James wrked fr Pfizer fr 13 years. In 1995 he started his wn medical device cmpany, and ver the next 10 years started 3 separate medical device startups in the urlgy, vascular, and rthpedic fields, which were all purchased by larger medical device cmpanies. 6

7 10:15-10:45 Break (3rd Flr Elevatr Lbby) 10:45-12:00 Parallel Sessin 1 Paper Sessin 1A: CSR in Latin America (Rm 301) Chair: David A. Ralstn, Flrida Internatinal University, USA Crprate Scial Respnsibility: A Study in Brazilian subsidiaries Karen E. F. Pint, University f Sã Paul, Brazil Macir de Miranda Oliveira Junir, University f Sã Paul, Brazil Felipe M. Brini, ESPM, Brazil Innvatin and Sustainability at the Bttm f the Pyramid: The Rle f Leadership and Cultural Values Nila Wiese, University f Puget Sund, USA Maintaining a glbal cmpetitive advantage: Sustainable turism in a Wrld Heritage Site in Peru James Patrick Jhnsn, Rllins Cllege, USA Rnald Rivas, Canisius Cllege, USA Paper Sessin 1B: Managing Institutinal Change (Rm 302) Chair: Rnald Parente, Flrida Internatinal University, USA Signal r Symbl? Interpreting Firms Strategic Respnse t Institutinal Change in the Brazilian Stck Market Susan Perkins, Nrthwestern University, USA Edward Zajac, Nrthwestern University, USA Using MNC-Gvernment Cllabratin t Enhance Cmpetitiveness: Jalisc, Mexic s Effrt t Mve up the Value Chain Ry Carlyle Nelsn, Thunderbird Schl f Glbal Management, USA Management in Venezuela: It's Evlutin and Practice Under Tday's Extreme Cnditins R Ivan Blanc, Texas State University - San Marcs, USA Hectr Lucena, Universidad de Carabb, Venezuela Lngitudinal Study f The Degree f Intangibility f The Largest Banks in Brazil Márcia Martins Mendes De Luca, Federal University f Ceara, Brazil Rsangela Felix ds Sants, Federal University f Ceara, Brazil Alessandra Vascncels Galln, Federal University f Ceara, Brazil Jacqueline Veners Alves da Cunha, Federal University f Minas Gerais, Brazil Interactive Sessin 1C: Cnsumers and Culture (Rm 328) Chair: Fernand Rbles, Gerge Washingtn University, USA Air Transprtatin and Turism Market Revlutin: Wh is the New Emerging Passenger in Brazil and What are the Influential Factrs in The Buying Decisin? Gabriel Levrini, Pntific Cathlic University - PUC Ri, Brazil Fávi Akiyshi Tda, Universidade Federal Rural d Ri de Janeir, Brazil Mari Dmingues de Paula Simões, Pntific Cathlic University - PUC Ri, Brazil 7

8 Miltn Stella, Federal University f Ri Grande d Sul, Brazil Cuntry Equity: An Empirical Investigatin frm a Cnsumer-Based Perspective Anita Kenigsdrf, Pntifical Cathlic University f Ri de Janeir, Brazil Angela da Rcha, Pntifical Cathlic University f Ri de Janeir, Brazil Jrge Ferreira da Silva, Pntifical Cathlic University f Ri de Janeir, Brazil Cmparing Cultural Dimensins and Managerial Attitudes in Chile and the United States Daljit Singh, Nrthcentral University, USA Mark Andersn, Frstburg State University, USA The Imprtance f Guanxi fr Latin America Cmpanies Ding Business with China Suzana Assis Bandeira de Mel, Pntifícia Universidade Católica, Brazil Fernand Fracarli, Pntifícia Universidade Católica, Brazil Arnld Jse de Hys Guevara, Pntificia Universidade Católica, Brazil 12:00-13:15 Lunch Break Dining Hall - Secnd Flr 13:15-14:30 Parallel Sessin 2 Paper Sessin 2A: Inward Investments int Latin America (Rm 301) Chair: Gladys Trres-Baumgarten, Ramap Cllege f New Jersey, USA Internatinalizatin f Asian MNCs in Brazil: Factrs and Mtivatins Mari Henrique Ogasavara, University f Frtaleza, Brazil Gilmar Masier, University f Sa Paul, Brazil Freign Direct Investment in the Water Sectr in Latin America Frederic Arauj Turlla, ESPM/PMGI, Brazil Challenges in Strategy and Management f Multinatinal R&D Centers In Emerging Markets: Perspective frm a German Headquarters in The Chemical Sectr Osmar Mitsu Sait, Centr Universitári da FEI, Brazil Rbert Carls Bernardes, Centr Universitári da FEI, Brazil Marcs Amatucci, Escla Superir de Prpaganda e Marketing, Brazil Private Equity Investments in Emerging Markets, Natinal Gvernance and Gegraphic Distance: The Case f Latin America, Santiag Ming, Universidad Adlf Ibanez, Chile Francisc Mrales, Universidad Adlf Ibanez, Chile Marc Junkunc, University f Miami, USA Paper Sessin 2B: CSR and Offshring (Rm 302) Chair: Keith Kelley, Flrida Internatinal University, USA Crprate Respnsibility acrss Five Cuntries in Latin America Jaime Ruiz Gutiérrez, Universidad de ls Andes, Clmbia Carlyn P. Egri, Simn Fraser University, Canada 8

9 David A. Ralstn, Flrida Internatinal University, USA Tania Casad, Universidade de Sã Paul, Brazil María Teresa de la Garza Carranza, Institut Tecnlógic de Celaya, Mexic Maximizing Triple Bttm Line Benefits Abrad: The Quest f Brazilian Multinatinals Flávia de Magalhães Alvim, Fundaçã Dm Cabral, Brazil Sherban Lenard Cretiu, Fundaçã Dm Cabral, Brazil Isabelle Crystina Neves, Fundaçã Dm Cabral, Brazil Offshring Strategy in Subsidiaries f Multinatinal Crpratins In Brazil Macir de Miranda Oliveira Junir, University f Sã Paul, Brazil Paul Rbert Gia, University f Sã Paul, Brazil Interactive Sessin 2C: Firm Strategy in Latin America (Rm 316) Chair: Susan Perkins, Nrthwestern University, USA Firm Strategy in a Plarized Latin American Regin Fernand Rbles, Gerge Washingtn University, USA Brazilian Multinatinals in Latin America: Mtivatins and Strategies Eva Stal, Universidade Nve de Julh UNINOVE, Brazil Maurici Massa Oura, Universidade Nve de Julh UNINOVE, Brazil Silvia Nvaes Zilber, UNINOVE University, Brazil Intangible Assets f Innvative Brazilian Firms: A Cmparative Analysis f Firms with and withut Superir and Sustained Perfrmance Márcia Martins Mendes De Luca, Federal University f Ceara, Brazil Anna Beatriz Grangeir Ribeir Maia, Federal University f Ceara, Brazil Vanessa Ingrid da Csta Cards, Federal University f Ceara, Brazil Alessandra Vascncels Galln, Federal University f Ceara, Brazil Jacqueline Veners Alves da Cunha, Federal University f Minas Gerais, Brazil Optimizatin f IJV Ownership Structures frm a Technlgy and Knwledge Transfer-Linked Prductivity Grwth Perspective: Issues t Cnsider fr Managers in Latin America Alexander Wllenberg, Universidad EAFIT, Clmbia Case Study Sessin 2D (Rm 328) Chair: Sergi Garcilaz Lagunes, Universidad Panamericana, Mexic Reslving Disputes in Different Cultures The Diplmatic Way Diana Bank, Udlap, Mexic Raymnd Saner, CSEND, Switzerland Beauty Cmpetitin in Central America: ZERMAT v. Avn Jseph Ganitsky, University f Miami, USA A Chef s Dream Oswald Mrales Tristán, Esan University, Peru Jaime Serida-Nishimura, Esan University, Peru 9

10 14:35-15:50 Parallel Sessin 3 Paper Sessin 3A: Exprts and Franchising (Rm 301) Chair: Dirk Michael Behe, Insper, Brazil Brazilian Franchising Netwrks: Degree f Internatinalizatin and Current Status Livia Lpes Barakat, Fundaçã Dm Cabral, Brazil Sherban Lenard Cretiu, Fundaçã Dm Cabral, Brazil Mayara Ximenes Dalbem, Fundaçã Dm Cabral, Brazil Absrptive Capacity in Franchising System: Empirical and Cmparative Dimensins frm Brazil Rgeri Stival Mrgad, Universidade de Sã Paul, Brazil Afns Fleury, Universidade de Sã Paul, Brazil The Internatinalizatin f Brazilian Fast-Fd Chains: A Marketing Failure? Gilbert Figueira da Silva, Pntifical Cathlic University f Ri de Janeir, Brazil Angela da Rcha, Pntifical Cathlic University f Ri de Janeir, Brazil Henrique Pachec, Pntifical Cathlic University f Ri de Janeir, Brazil Learning In Exprt Distributin Channels William Renfrth, Angel State University, USA Interactive Sessin 3B: CSR and Sustainability (Rm 302) Chair: Karin Marta Fladme-Lindquist, University f Utah, USA Innvatin and Sustainability - A Study abut Develpment and Evlutin f Eclgic Innvatins in Brazil Oderlene Vieira de Oliveira, University f Frtaleza, Brazil Marcus Vinicius de Oliveira Brasil, University f Frtaleza, Brazil Jsé Ednilsn de Oliveira Cabral, University f Frtaleza, Brazil Sérgi Henrique Arruda Cavalcante Frte, University f Frtaleza, Brazil The Rle f MNCs as an Engine fr SMEs Sustainable Develpment: A Practical Business Apprach in Emerging Ecnmies Alfns López-Lira, EGADE Business Schl-Tecnlógic de Mnterrey, Mexic Cecilia Calderón-Valencia, EGADE Business Schl-Tecnlógic de Mnterrey Mexic Elisa Cbas-Flres, EGADE Business Schl, Tecnlógic de Mnterrey, Mexic What Des It Take t Have an Effective BOP Strategy? An Empirical Examinatin f Firm and Cuntry Factrs Dina Abdelzaher, Flrida Internatinal University, USA Santhsh Narayanan, Flrida Internatinal University, USA Rimi Zakaria, Flrida Internatinal University, USA Ptential Drivers fr Subsidiary Initiative fr BP Strategy Santhsh Narayanan, Flrida Internatinal University, USA 10

11 Case Study Sessin 3C (Rm 328) Chair: Sergi Garcilaz Lagunes, Universidad Panamericana, Mexic TOTVS Frachises in Latin America: Innvatin and Internatinalizatin Eva Stal, Universidade Nve de Julh UNINOVE, Brazil Victr Almeida, COPPEAD, Brazil Braskem: The Creatin f a Glbal-Scale Petrchemical Cmpany Dirk Michael Behe, Insper, Brazil Hspital Pabl Uribe: Sulful Health Care Services frm Clmbia t the Wrld Cristina Rbled Ardila, Universidad EAFIT, Clmbia Martifer: Analyzing the Business Opprtunity t Internatinalize in an Emerging Ecnmy Mari H. Ogasavara, Unifr, Brazil 15:50-16:15 Break (3rd Flr Elevatr Lbby) 16:15-17:45 Plenary Panel - CSR in Latin America (Rm 301) Jseph Ganitsky is a research prfessr f management at the University f Miami Schl f Business Administratin and Directr f the University s Center fr Internatinal Business Educatin and Research (CIBER). He specializes in glbal strategy and entrepreneurship. His initial academic experience, while cmpleting his dctrate at the Harvard Business Schl, tk place at INCAE, Managua, and Universidad de Ls Andes, Bgta, where he was the funding Dean f its business schl. Dr. Ganitsky has been invlved in management educatin thrughut the wrld, including the Jerusalem Institute f Management, Tel Aviv; Institut de Empresa, Madrid; IESA, Caracas; and CEIBS, Shanghai. Fr 22 years he wrked in New Orleans at Tulane and Lyla Universities. He led Lyla s internatinal business area, directing six grants that internatinalized its business schl. Prfessr Rbert Grsse is Directr f Gerge Masn s Center fr Glbal Business, Innvatin and Transfrmatin. Befre jining Gerge Masn, Prf. Grsse was the Directr (Dean) f the EGADE Business Schl at Mnterrey Tec in Mexic. He versaw the campuses in Mnterrey and Mexic City. He was the funding Directr f Standard Bank Grup s (Suth Africa) Glbal Leadership Centre, which ffers leadership develpment t the Grup s 11,000 managers and executives. He became the verall head f Leadership Develpment and Learning, reprting t the CEO, in July f He hlds a B.A. frm Princetn University and a Ph.D. frm the University f Nrth Carlina, bth in internatinal ecnmics. He has taught internatinal finance in the MBA prgrams at Thunderbird, the University f Miami, the University f Michigan, and at the Institut de Empresa (Madrid, Spain), as well as in many universities in Latin America. 11

12 William Newburry is an Assciate Prfessr and SunTrust Bank Prfessr at Flrida Internatinal University in the Department f Management and Internatinal Business. Bill was previusly emplyed at Rutgers Business Schl. He received his Ph.D. in 2000 frm New Yrk University's Stern Schl f Business. Prir t pursuing an academic career, Bill wrked six years in the Cntracts and Pricing Department at McDnnell Duglas Crpratin. He has published ver 25 papers in tp-tier, peer-reviewed jurnals. Bill recently served as the Strategic Management (SMS) Glbal Strategy Interest Grup Chair, and als c-chaired and rganized the 2011 SMS Special Cnference in Ri de Janeir, Brazil. Lenard Liberman is an Assciate Prfessr at the Business Faculty at Universidad de ls Andes in Santiag, Chile. Befre returning t Chile after 11 years abrad, Lenard wrked as lecturer at Queensland University f Technlgy and as Directr f the Internatinal Graduate Prgram at Stckhlm Schl f Ecnmics, after finishing his PhD at Stckhlm University in Befre pursuing an academic career, Lenard wrked as HR Manager f tw multinatinal cmpanies and as instructr f executive management curses in Santiag de Chile. He has published in tp tier, peer reviewed jurnals bth as the sle authr and tgether with cauthrs frm varius cuntries. Lenard has been the funding Chapter Chair f AIB-LAT since :00-21:00 Cnference Gala Dinner (Grdn Biersch, 1201 Brickell Avenue, Miami, FL) 12

13 Cnference Prgram, Saturday, April 21 JW Marritt Miami, 1109 Brickell Ave., Miami 08:30-09:00 Registratin & Light Breakfast (Saln C) 9:00-09:30 Keynte Address Rbert Grsse, Incming AIB President (Rms A & B) Prfessr Rbert Grsse is Directr f Gerge Masn s Center fr Glbal Business, Innvatin and Transfrmatin. Befre jining Gerge Masn, Prf. Grsse was the Directr (Dean) f the EGADE Business Schl at Mnterrey Tec in Mexic. He versaw the campuses in Mnterrey and Mexic City. He was the funding Directr f Standard Bank Grup s (Suth Africa) Glbal Leadership Centre, which ffers leadership develpment t the Grup s 11,000 managers and executives. He became the verall head f Leadership Develpment and Learning, reprting t the CEO, in July f He hlds a B.A. frm Princetn University and a Ph.D. frm the University f Nrth Carlina, bth in internatinal ecnmics. He has taught internatinal finance in the MBA prgrams at Thunderbird, the University f Miami, the University f Michigan, and at the Institut de Empresa (Madrid, Spain), as well as in many universities in Latin America. 9:35-10:45 Parallel Sessin 4 Paper Sessin 4A: Culture and Strategy (Rms A & B) Chair: Nila Wiese, University f Puget Sund, USA Initiating Negtiatins: An Examinatin f the Effects f Individualism-Cllectivism and Relative Bargaining Pwer n Intentinality t Act Rger Vlkema, IAG/PUC-Ri, Brazil Ana Carla Bn, IAG/PUC-Ri, Brazil Jsé Ricard Uchôa, IAG/PUC-Ri, Brazil Trajectry f Internatinal New Ventures: The Case f a Brazilian Sftware Cmpany Henrique Fernandes Pachec, Pntifical Cathlic University f Ri de Janeir, Brazil Renat Ctta de Mell, The Cppead Graduate Schl f Business, Brazil Luciana Vells de Suza Arauj, The Cppead Graduate Schl f Business, Brazil Service Characteristics, Demgraphic Characteristics, and Individual Assessments f Firm Reputatin: The Case f Telecm and Banking Industries in Latin America Keith James Kelley, Flrida Internatinal University, USA William Newburry, Flrida Internatinal University, USA The impact f business grup diversificatin n emerging market multinatinals: Evidence frm Latin America. Armand Juan Brda Universidad ESAN, Peru 13

14 Panel Sessin 4B: Online Teaching in Latin America (Buens Aires Rm) Marcel Alvarad-Vargas, Flrida Internatinal University, USA Rnald Parente, Flrida Internatinal Univerity, USA David Wernick, Flrida Internatinal University, USA Interactive Sessin 4C: Trade and Entrepreneurship (Hng Kng Rm) Chair: Karin Marta Fladme-Lindquist, University f Utah, USA Impact f a Free Trade Agreement between Clmbia and Turkey: A Partial Equilibrium Analysis Daniel Gmez Abella, Universidad de la Sabana, Clmbia Catherine Pereira, Universidad de la Sabana, Clmbia E-Business Adptin in Small t Medium-sized Enterprises (SMEs) in a Latin American Develping Cuntry: an Organizatinal Innvatin Silvia Nvaes Zilber, UNINOVE University, Brazil Jsé Braz de Arauj, Uninve University, Brazil Explring Necessity-Based Entrepreneurship and Opprtunity-Based Entrepreneurship in the Infrmal Sectr in the Dminican Republic and Grenada f the Caribbean Reccia Natasha Charles, St. Gerge's University, Grenada Nazly Katherine Nardi, Kaplan University, USA 11:00-12:20 Plenary Panel n Institute and Centers in Latin America (Rms A & B) Herman Aguinis (Sessin Chair) is the Dean's Research Prfessr, Prfessr f Organizatinal Behavir and Human Resurces, and the Funding Directr f the Institute fr Glbal Organizatinal Effectiveness at Indiana University s Kelley Schl f Business. His research is interdisciplinary and addresses human capital acquisitin, develpment, and deplyment, and research methds and analysis. He wrte three bks (Perfrmance Management, 2013; Applied Psychlgy in Human Resurce Management, 2011; and Regressin Analysis fr Categrical Mderatrs, 2004); abut 100 refereed jurnal articles; and has been a visiting schlar at universities in China (Beijing and Hng Kng), Malaysia, Singapre, Argentina, France, Spain, Puert Ric, Australia, and Suth Africa. Angel DeNisi is the Albert Chen Chair in Business Administratin at the A.B. Freeman Schl f Business at Tulane University, having just cmpleted 6 years as Dean there. His research interests include perfrmance appraisal and expatriate management, and his wrk has been published in mst f the tp jurnals in the field, earning several awards fr research alng the way, including the Distinguished Lifetime Scientific Cntributin Award frm SIOP. He has als authred several bks and numerus bk chapters, and has been invited t speak at bth natinal and internatinal meetings. He serves n a dzen Editrial Bards; he has served as President f the Academy f Management; Editr f the Academy f Management Jurnal; and President f the Sciety fr Industrial and Organizatinal Psychlgy (SIOP). He is als a Fellw f the Academy f Management, SIOP and the American Psychlgical Assciatin. 14

15 Andy Naranj is the Bank f America Assciate Prfessr f Finance and the Assciate Directr f the Center fr Internatinal Business Educatin and Research (CIBER) at the University f Flrida. He teaches bth dmestic and internatinal finance t graduate and undergraduate students acrss several f UF s prgrams, bth at UF and in the Cllege s distance graduate business prgrams. He als teaches a graduate business emerging markets study abrad curse, with the study abrad cmpnent typically ccurring in Suth America: Argentina, Brazil, r Chile. Prfessr Naranj has been awarded numerus teaching and research related awards ver the last decade, and he has published numerus articles in the tp finance, real estate, and internatinal finance jurnals. He earned his Ph.D. and M.A. degrees in Ecnmics, with specializatins in Financial and Internatinal Ecnmics, frm the Claremnt Graduate University in Califrnia and his B.S. degree in Ecnmics frm the University f Califrnia at Riverside. Niccle Pertierra is the Assistant Directr f the Center fr Internatinal Business Educatin and Research (CIBER) at the University f Miami. She recently btained a Master f Arts in Liberal Studies and als hlds a Bachelr f Science and a Bachelr f Arts frm the University f Miami Schl f Cmmunicatins. Prir t her arrival at CIBER, Niccle assisted faculty at the Medical Schl s Sylvester Cmprehensive Cancer Center in submitting grant prpsals t bth federal and nn-federal agencies. Niccle currently applies her managerial expertise acrss the 45 prgrams spnsred by CIBER, as well as t the Graduate Internatinal Exchange Prgrams f the Schl f Business Administratin. In additin t integrating the cntributins t CIBER frm all Schls and seven Centers thrughut the University f Miami, Niccle als serves as the liaisn between the University f Miami s CIBER and the rest f the CIBER cmmunity. Mary Ann Vn Glinw is the Knight Ridder Eminent Schlar Chair in Internatinal Management and Directr f the Center fr Internatinal Business Educatin and Research at FIU, since She is the President f the Academy f Internatinal Business. Previusly n the Marshall Schl faculty f the University f Suthern Califrnia, she has an MBA and Ph.D. in Management Science frm The Ohi State University. Dr. Vn Glinw was the President f the Academy f Management, and is a Fellw f the Academy f Management, Academy f Internatinal Business, and the Pan Pacific Business Assciatin. She sits n eleven editrial review bards and numerus internatinal panels. Dr. Vn Glinw has authred ver 100 jurnal articles and twelve bks. She cnsults t a number f dmestic and multinatinal enterprises, and serves as a mayral appintee t the Shanghai Institute f Human Resurces in China. 12:30-14:30 Lunchen with Guest Speaker, Betty Jane Punnett, Awards Ceremny and Cmments frm AIB President Mary Ann Vn Glinw (Saln C) Betty Jane Punnett (Ph.D. NYU), native f St. Vincent & the Grenadines, Prfessr, Internatinal Business & Management, University f the West Indies (Cave Hill), has lived and wrked in the Caribbean, Canada, Eurpe, Asia, and the United States. Her majr research interest is culture and management. She has published ver seventy academic papers in an array f internatinal jurnals; she recently published Management: A Develping Cuntry Perspective and is c-editing a bk n Management in Africa. 15

16 Participants: Afns Fleury, Universidade de Sã Paul, Brazil Alessandra Vascncels Galln, Federal University f Ceara, Brazil alegalln@terra.cm.br Alexander Wllenberg, Universidad EAFIT, Clmbia awllenb@eafit.edu.c Alfns López-Lira, EGADE Business Schl-Tecnlógic de Mnterrey, Mexic alfns.lpez.lira@gmail.cm Alvar Cuerv-Cazurra, Nrtheastern University, USA, a.cuervcazurra@neu.edu Ana Carla Bn, IAG/PUC-Ri, Brazil anacarla.bn@htmail.cm Andrés Castr Figuera, Universidad del Rsari, Bgtá, Clmbia, andres.castr@ursari.edu.c Andy Naranj, Assciate Directr, U. f Flrida CIBER naranj@warringtn.ufl.edu Angela da Rcha, Pntifical Cathlic University f Ri de Janeir, Brazil amc.darcha@gmail.cm Angel DeNisi, Tulane U. Gldring Institute, adenisi@tulane.edu Anita Kenigsdrf, Pntifical Cathlic University f Ri de Janeir, Brazil anitafp@yah.cm Anna Beatriz Grangeir Ribeir Maia, Federal University f Ceara, Brazil deluxedama@htmail.cm Anne Marie Zwerg Villegas, Universidad EAFIT, Medellín, Clmbia, azwerg@eafit.edu.c Armand Juan Brda Universidad ESAN, Peru abrd001@fiu.edu Arnld Jse de Hys Guevara, Pntificia Universidade Católica, Brazil dehys@pucsp.br Betty Jane Punnett, University f the West Indies, Cave Hill Campus, Barbads eureka@caribsurf.cm Carls Rufin, Sufflk University, USA, crufin@sufflk.edu Carlyn P. Egri, Simn Fraser University, Canada, egri@sfu.ca Catherine Pereira, Universidad de la Sabana, Clmbia catherine.pereira@unisabana.edu.c Cecilia Calderón-Valencia, EGADE Business Schl-Tecnlógic de Mnterrey Mexic ceci.caldern@itesm.mx Christina Stringer, University f Auckland, c.stringer@auckland.ac.nz Cristina Rbled Ardila, Universidad EAFIT, Clmbia, crbled1@eafit.edu.c Daljit Singh, Nrthcentral University, USA dsingh@my.ncu.edu Daniel Gmez Abella, Universidad de la Sabana, Clmbia danielga@unisabana.edu.c David A. Ralstn, Flrida Internatinal University, USA, ralstnd@fiu.edu David Wernick, Flrida Internatinal University, USA, wernick@fiu.edu Diana Bank, UDLAP, Mexic, diana.bank@udlap.mx Dina Abdelzaher, Flrida Internatinal University, USA dzahe001@fiu.edu Dirk Michael Behe, Insper, Brazil, DirkMB@insper.edu.br Edward Zajac, Nrthwestern University, USA e-zajac@kellgg.nrthwestern.edu Elisa Cbas-Flres, EGADE Business Schl, Tecnlógic de Mnterrey, Mexic ecbas@itesm.mx Eva Stal, Universidade Nve de Julh UNINOVE, Brazil estal@uninve.br Fávi Akiyshi Tda, Universidade Federal Rural d Ri de Janeir (UFRRJ), Brazil favi.tda@ul.cm.br Felipe M. Brini, ESPM, Brazil fbrini8@gmail.cm Fernand Fracarli, Pntifícia Universidade Católica, Brazil fernandfracarli@ig.cm.br Fernand Rbles, Gerge Washingtn University, USA rblesf@gwu.edu Flávia de Magalhães Alvim, Fundaçã Dm Cabral, Brazil flavia.alvim@fdc.rg.br Francisc Mrales, Universidad Adlf Ibanez, Chile fcmrales@gmail.cm Frederic Arauj Turlla, ESPM/PMGI, Brazil fturlla@espm.br Gabriel Levrini, Pntific Cathlic University - PUC Ri, Brazil levrini@terra.cm.br 16

17 Gilbert Figueira da Silva, Pntifical Cathlic University f Ri de Janeir, Brazil gilbertfigueira@ul.cm.br Gilmar Masier, University f Sa Paul, Brazil gilmarmasier@gmail.cm Gladys Trres-Baumgarten, Ramap Cllege f New Jersey, USA, gtrresb@ramap.edu Harvey Arbelaez, Mnterrey Institute f Internatinal Studies, USA harvey.arbelaez@miis.edu Hectr Lucena, Universidad de Carabb, Venezuela hectr.lucena@gmail.cm Henrique Fernandes Pachec, Pntifical Cathlic University f Ri de Janeir, Brazil henrique.pachec@iag.puc-ri.br Herman Aguinis, Indiana University, USA, haguinis@indiana.edu Isabelle Crystina Neves, Fundaçã Dm Cabral, Brazil isabelle.neves@fdc.rg.br Jacqueline Veners Alves da Cunha, Federal University f Minas Gerais, Brazil jvac@face.ufmg.br Jaime Ruiz Gutiérrez, Universidad de ls Andes, Clmbia, jar@adm.uniandes.edu.c Jaime Serida-Nishimura, Esan University, Peru, jserida@esan.edu.pe Jair Laser Prciany, Ri Grande d Sul Federal University, Brazil, jlprciany@ea.ufrgs.br James Patrick Jhnsn, Rllins Cllege, USA jpjhnsn@rllins.edu Jhn Trapani, Executive Directr, Tulane U. Gldring Institute, jtrapan@tulane.edu Jrge Ferreira da Silva, Pntifical Cathlic University f Ri de Janeir, Brazil shpshp@iag.puc-ri.br Jsé Braz de Arauj, Uninve University, Brazil jbraz@ig.cm.br Jsé de la Trre Prfessr Emeritus, J.K. Batten Chair in Strategy, Flrida Internatinal University, USA, delatrj@fiu.edu Jsé Ednilsn de Oliveira Cabral, University f Frtaleza, Brazil ednilsncabral@gmail.cm Jsé G Vargas-Hernández, University Center fr Ecnmic and Managerial Sciences, University f Guadalajara, Mexic jvargas2006@gmail.cm Jsé Pla Barber, Universidad de Valencia, jse.pla@uv.es Jsé Ricard Uchôa, IAG/PUC-Ri, Brazil ricard.ucha@cepsa.cm Jseph Ganitsky, University f Miami, jganitsky@gmail.cm Karen E. F. Pint, University f Sã Paul, Brazil karenefp@gmail.cm Karin Marta Fladme-Lindquist, University f Utah, karin.lindquist@business.utah.edu Keith James Kelley, Flrida Internatinal University, USA kkelley@fiu.edu Lenard Liberman, Universidad de ls Andes, Chile, lenard.liberman@gmail.cm Livia Lpes Barakat, Fundaçã Dm Cabral, Brazil liviabarakat@fdc.rg.br Lu Anne Barclay, University f the West Indies, Lu.Barclay@uwimna.edu.jm Luciana Vells de Suza Arauj, The Cppead Graduate Schl f Business, Brazil luciana.vells@cppead.ufrj.br Marc Junkunc, University f Miami, USA mjunkunc@bus.miami.edu Marcel Alvarad-Vargas, Flrida Internatinal University, USA, malva043@fiu.edu Márcia Martins Mendes De Luca, Federal University f Ceara, Brazil marciadeluca@ufc.br Marcs Amatucci, Escla Superir de Prpaganda e Marketing, Brazil mamatucci@espm.br Marcus Vinicius de Oliveira Brasil, University f Frtaleza, Brazil mvbrasil@gmail.cm María Teresa de la Garza Carranza, Institut Tecnlógic de Celaya, Mexic, tgarza@itc.mx Maria Tereza Fleury Fundaca Getuli Vargas, Brazil, mtereza.fleury@fgv.br Mari Dmingues de Paula Simões, Pntific Cathlic University - PUC Ri, Brazil msimes@alumni.mit.edu Mari Henrique Ogasavara, University f Frtaleza, Brazil mariga@unifr.br Mark Andersn, Frstburg State University, USA maandersn@frstburg.edu Mary Ann vn Glinw, Directr, FIU CIBER vnglin@fiu.edu Maurici Massa Oura, Universidade Nve de Julh UNINOVE, Brazil makare2004@yah.cm.br Mayara Ximenes Dalbem, Fundaçã Dm Cabral, Brazil mayara.dalbem@fdc.rg.br 17

18 Miltn Stella, Federal University f Ri Grande d Sul, Brazil mstella76@gmail.cm Macir de Miranda Oliveira Junir, University f Sã Paul, Brazil mirandaliveira@usp.br Mhammad Reza Nruzi, Islamic Azad University, Bnab Branch, Iran mr.nruzi.pnu@gmail.cm Nazly Katherine Nardi, Kaplan University, USA nnardi@gmail.cm Niccle Pertierra, Assistant Directr, U. f Miami CIBER, NPertierra@bus.miami.edu Nila Wiese, University f Puget Sund, USA nwiese@pugetsund.edu Oderlene Vieira de Oliveira, University f Frtaleza, Brazil derlene@htmail.cm Osmar Mitsu Sait, Centr Universitári da FEI, Brazil smar.sait@br.klueber.cm Oswald Mrales Tristán, Universidad ESAN, Peru, mrales@esan.edu.pe Paul Rbert Gia, University f Sã Paul, Brazil gia@ul.cm.br R. Ivan Blanc, Texas State University - San Marcs, USA rb39@txstate.edu Raymnd Saner, CSEND, Switzerland, saner@csend.rg Reccia Natasha Charles, St. Gerge's University, Grenada rcharles1@sgu.edu Renat Ctta de Mell, The Cppead Graduate Schl f Business, Brazil renat@cppead.ufrj.br Rimi Zakaria, Flrida Internatinal University, USA rimi_zakaria@yah.cm Rbert Grsse, Gerge Masn University, rgrsse@gmu.edu Rbert Carls Bernardes, Centr Universitári da FEI, Brazil bernardes@fei.edu.br Rger Vlkema, IAG/PUC-Ri, Brazil vlkema@american.edu Rgeri Stival Mrgad, Universidade de Sã Paul, Brazil rsmrgad@ul.cm.br Rnald Rivas, Canisius Cllege, USA rivasr@canisius.edu Rnald Parente, Flrida Internatinal University, USA, rcparent@fiu.edu Rsangela Felix ds Sants, Federal University f Ceara, Brazil rsangela_felix.s@htmail.cm Ry Carlyle Nelsn, Thunderbird Schl f Glbal Management, USA ry.nelsn@thunderbird.edu Santhsh Narayanan, Flrida Internatinal University, USA sanecn@gmail.cm Santiag Ming, University f Miami, USA, sming@miami.edu Sergi Garcilaz Lagunes, Universidad Panamericana, Mexic, sgarcila@up.edu.mx Sérgi Henrique Arruda Cavalcante Frte; sergifrte@unifr.br Sherban Lenard Cretiu, Fundaçã Dm Cabral, Brazil sherban@fdc.rg.br Silvia Arrastia, Flrida Internatinal University, USA, Silvia.Arrastia@fiu.edu Silvia Nvaes Zilber, UNINOVE University, Brazil silviazilber@gmail.cm Susan Perkins, Nrthwestern University, USA s-perkins@kellgg.nrthwestern.edu Suzana Assis Bandeira de Mel, Pntifícia Universidade Católica, Brazil suzanabandeira@ul.cm.br Tania Casad, Universidade de Sã Paul, Brazil, tcasad@usp.br Vanessa Ingrid da Csta Cards, Federal University f Ceara, Brazil nessaingrid@gmail.cm Victr Almeida, COPPEAD, Brazil, valmeida@cppead.ufrj.br William Renfrth, Angel State University, USA renfrth@htmail.cm 18